The Customer Journey refers to the sequence of experiences and interactions that a user has with a brand or an online store, from the moment (s)he becomes aware of its existence, until the moment (s)he completes a purchase.

If a loyalty relationship is established between the brand and the customer, this journey continues even after the first purchase.

A sales funnel is a marketing term to define the customer’s journey. In other words, the journey that potential customers take to make a purchase. There are different stages on a sales funnel, better known as:

• the top of the funnel (TOFU)
• the middle part (middle of the funnel (MOFU)
• the bottom of the funnel (BOFU)

These are the most commonly used terminology. However, these stages may vary depending on the company’s sales model.

In an increasingly digital world – sales have also evolved and digital sales processes are fundamental to the growth and sustainability of any company.

Naturally, there are several types of sales and processes for them to take place. In this article, we will explore digital sales and what strategies you can apply in your company to increase sales.

A common strategy used when you have e-commerce is to follow the user throughout the sales funnel process. In this strategy, we bring email marketing to ensure that the most forgetful users or those who have lost interest are reminded that we still exist and that we continue waiting for them to complete the purchase.

70% of all e-commerce shopping carts are abandoned before checkout!

Cart abandonment can be frustrating and disheartening. It’s hard enough to attract people to your website, make them add products to the cart, and then they leave before finalizing the purchase …

Here we understand that there are several phases and problems – you might see yourself in one of these scenarios:

• Search abandonment occurs when a buyer views a product, but never adds it to the cart.
• Abandoning the cart is the next step to search abandonment. It is when a visitor adds a product, and… it ends there.
• Checkout abandonment is when a visitor adds an item to the cart and begins the checkout procedure (filling in his / her information) but then abandons the purchase before finishing the order and payment.

In short, a conversion is a measurable action that makes a potential customer a paying customer.

The percentage of the total number of visitors who convert is called the conversion rate (but we will talk about this later).

Depending on the goals of your website or business, the types of conversions can include:

• Online sales;
• Leads;
• Email subscriptions;
• Filling out forms;
• Call your business;
• Download something;
• etc…

There are other actions that can be considered conversions performed on a website, but this list should already give you an idea of what a conversion basically is.

One of the major trends during 2019/2020 was the creation of e-commerce sites. Therefore, digital transformation is more than going to social networks. In order to sell, it is important to understand the advantages of having a website in addition to a Facebook or Instagram page. In other words, it’s about trying to diversify as much as possible and not put “all eggs in the same basket”. Therefore, it is important to keep your digital presence uniform and as diverse as possible.

So, we decided to list some of the advantages of having a professional website:

1 –Easier to manage

What is easier to share?

https://alojadoze.com/index-lojaprincipal/IwAR0iSgLg-uvJK1fQ9OTriOeJm2OGY

or

https://logri.se/Lj31t4R-ofertasdomes

Yes, we know that not all links are so confusing, but they have to be long for the sake of SEO! It is the way to position your web as high as possible in the Google search engine (don’t forget that Google ranks the sites through hyperlinks). So the user is faced with a problem: the URL helps to describe the content but at the same time, it becomes super long and not easy to share in e-mails, websites, and especially on social networks like Facebook, Instagram, or Twitter.

By using a link tool, it will be easier to manage this problem. You can still personalize the link using the words you chose to understand its content.

2 – Tracking and compiling information

These are complementary services found in the best multi-link tools. This information allows the user to understand where their customers click, what they share, and what they check most often.

Abandoned carts? Read these 6 reasons and solutions to recover abandoned carts

3 – Optimization of your social networks

As sharing this type of link is easier, social networks are the perfect platform for this type of action. Businesses gain more recognition and links gain more strength because they are short and easy to share.

4 – Information for the final customer

In addition to being able to add several products in a single link, you can also create several other URLs with different offers, products, or services. Let’s see an example:

• You can create a link to specific deals or promotions;
• You can create another one for the best selling products;
• Create another URL for news;
• And the examples could continue.

Basically, you are simplifying your product catalog!

5 – Promote sharing

Let’s think of Twitter as a practical example. In 140 characters it is complicated to write, enchant, and much less sell, especially using a hyperlink that has already used 70 of 140!

What is moreover, mobile phones and tablets are now the kings of navigation when it comes to social networks, so short links are easier to share and give your opinion.

An E-commerce is an online store, where we can advertise and sell all of our products or services to any corner of the world, in any language, and without having to leave home. In the case of virtual stores, traffic is free to receive as many customers as you want, at any time of the day or night, without borders.