Finally, these companies were provided with IT and design support to improve their websites, social media communication, and engagement with their audiences.

Although it is still a new tool, there are already some clear patterns for getting good optimizations. These are our suggestions:

• Use Automated Creative Optimization to find the best performing combination of titles and images, thus maximizing the potential of your ads.
• Create reports to see which interests and categories your ads perform best in. Then A/B test ads for those different interests;
• Create a specific creative for TikTok. TikTok is a unique platform, and Instagram creatives don’t always work well on TikTok. Spend some time familiarizing yourself with the platform and what kind of creative works well;
• Put the bid price higher than what you want to pay a click, and then gradually decrease it as the ad runs;
• Change the creative every 2-3 weeks;
• Take advantage of lookalike audiences.

“With the pandemic, 57% of companies say they have made changes and adaptations to their culture.” Says Mike Sharkey in an article published for Meta.

And that’s just the way it is. The pandemic has accelerated the inevitable. Companies have begun to reassess their priorities and show a willingness and intention to promote workplaces where employees feel good, safe, included, inspired, and productive. Physical workplaces themselves have undergone a transformation, which, although it was predictable, was driven by the pandemic. Businesses are adapting, faster than ever before, to a remote future. All of these factors impact the culture that develops.

As a result of this evolution, technology and automation increasingly play a crucial role in business.

This is where automation and a company’s culture intersect. For the successful introduction of automation in companies, it is crucial that all team members embrace it as part of their own culture.

Contrary to popular belief, automation is not there to replace people and human jobs. On the contrary, it complements and facilitates that work, and its good functioning depends on people’s work.

Automation can be many things, but it is based on the creation of processes, avoiding that employees have to do boring and repetitive tasks, being able to impute those efforts to creative and complex tasks and jobs, which cannot be done by robots.

For these processes to be well created and implemented, there needs to be alignment and acceptance throughout the company.

Unfortunately, it is often the case that people in an organization do not welcome automation and Artificial Intelligence with open arms, whether it is for fear of losing their positions, resistance to change, or difficulty in understanding. For this reason, creating, implementing, and nurturing an Automation First Culture is crucial. It is important to explain and show the benefits of developing these processes, and thus showing that these tools serve to enhance work and human skills and nurture a culture of support and encouragement as these disruptive technologies are implemented.

9 reasons to automate KPIs

Google Analytics has the ability to set unique goals and events. These customizable goals and events are two ways to track your website and campaign activity on social media or other platforms. Goals and events are essential when evaluating the overall progress of what you set for your business. These metrics measure the effectiveness of landing pages, ads, and overall messages. So what exactly are objectives and events in Google Analytics?

Amplifier is a Digital Marketing software based on Artificial Intelligence, which allows you to visualize, analyze, manage and optimize all your digital campaigns through a single page. You can connect it to platforms like Facebook Ads, Google Ads, Amazon PPC, Tik Tok Ads, Twitter Ads, and more. As new online ad platforms appear, Amplifier will allow you to connect them to your dashboard. You can use it to study your audiences, create new campaigns, analyze your campaign results, compare results and KPIs between different time periods, and much more. Amplifier makes a perfect fit with various types of users. Don’t know how to create online campaigns? Don’t have time to promote your business? We create your campaigns, you can monitor their results and talk to us through Amplifier. Already have autonomy and create your campaigns online? Take advantage of Amplifier and manage all your campaigns through a single place. Are you responsible for the Marketing Department? You can manage all your customers’ accounts through a single Dashboard, receive error alerts or suggestions to maximize results, and monitor KPIs in an easier way. Saves time. You can read: 9 reasons to automate KPIs

Basically, influencers are “ordinary” people, just like the consumers themselves, constituting the perfect link between brands and a specific audience (which respects them and trusts them).

People want information that is useful and/or entertaining, without advertising (especially about something that doesn’t interest them!).

You’ll notice that most of the time, influencers are dedicated to delivering value to their audience, and only at the end do they advertise or try to sell something…

Regarding the areas of expertise, there are influencers for the most diverse subjects: fashion, beauty, lifestyle, nutrition, cooking, entrepreneurship, sports, humor, etc.

Every kind of study or research needs clear objectives to be achieved during its execution.

If you do not outline these questions at the very beginning of the work, it may result in wasting time on not very useful data or, even worse, in missing the most important information.

So, at this stage of your competitor analysis, try to set some priorities when doing the market study.

Some examples might be:

• Having a solution with better positioning to set prices for your services or products;
• Improving the perception of your brand, being recognized as the company that provides the best customer service;
• Conquer new customers within the active base of your competitors, knowing the weak points of your products and services.

These types of objectives will guide you throughout the study, giving you guidelines on the type of KPIs (Key Performance Indicators) that you should take into account and what conclusions should be presented.

We have mentioned this in more detail in another article, which you can read here!

Even if you are thorough in the type of keyword matching, your Google ads may still be displayed on irrelevant searches. If these searches generate a lot of clicks, you could end up wasting a lot on advertising for nothing.

Fortunately, you can exclude search terms by adding negative keywords. Remember that Google offers three types of negative keywords – broad match, phrase match, and exact match – so it’s important to understand what they mean and choose wisely. After all, adding the wrong negative keyword match type can prevent your ads from being displayed in the searches you want to target.

• Market segmentation allows you to plan campaigns more simply and effectively, as it helps the company focus on certain consumer groups rather than trying to focus on the market as a whole.
• It helps marketers to be more efficient when it comes to time, money, and other resources.
• Segmentation also allows companies to have greater knowledge of the needs and desires of consumers, in order to tailor campaigns to the segments that are most likely to buy their products.