{"id":10944,"date":"2021-05-12T09:47:45","date_gmt":"2021-05-12T09:47:45","guid":{"rendered":"https:\/\/websitedev.logrise.com\/o-que-e-seo-guia-rapido-para-entender\/"},"modified":"2021-11-08T15:18:56","modified_gmt":"2021-11-08T15:18:56","slug":"what-is-seo-a-quick-guide","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/what-is-seo-a-quick-guide\/","title":{"rendered":"What is SEO? A quick guide for beginners"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10944\" class=\"elementor elementor-10944 elementor-10812\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Marketing: What is SEO? A quick guide for beginners<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMay 12, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/ecommerce_BLOG_IMG_SEO.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"Palavra SEO no centro com computadores ao redor\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/ecommerce_BLOG_IMG_SEO.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/ecommerce_BLOG_IMG_SEO-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/ecommerce_BLOG_IMG_SEO-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/ecommerce_BLOG_IMG_SEO-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c17dc6 elementor-widget elementor-widget-heading\" data-id=\"7c17dc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The key to web positioning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When you have a question, about any random topic, you go to Google, Yahoo, Bing, or any other search engine, right? Nowadays there is no point in wasting time asking a friend what is the nearest store to buy sunglasses. And among the hundreds of suggestions that appear, your finger always taps on the first results presented. Second page? Third page? What is that? What you are looking for must be somewhere on the <strong>first result page<\/strong>!<\/p><p>So, before stepping into boring specific terminology, we want to tell you that <strong>this is what SEO is all about<\/strong>. That is, who appears <strong>high in Google search results<\/strong>, is doing <strong>good SEO implementation.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So, what is SEO and why do I need it?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SEO, which stands for Search Engine Optimization, is a discipline within Digital Marketing that helps users find what they are looking for. On the other side, we can say that SEO helps anyone who has a website, an online store, or a blog, to appear on the first search results page. Basically and in other words, <strong>SEO helps search engines better understand the content that is being published<\/strong> and classify it so that they can then present it to users in the most accurate way possible.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a554bc4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a554bc4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da62724\" data-id=\"da62724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd1f33a elementor-widget elementor-widget-heading\" data-id=\"cd1f33a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to develop a good marketing strategy?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3709c elementor-widget elementor-widget-text-editor\" data-id=\"9e3709c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Within the world of Digital Marketing, there are <strong>several ways or choices to carry out a successful strategy<\/strong>. Thus, you will have a short but paid path, and another longer but free path.<\/p><p>Let us think of a practical example. You have a cell phone cover design company, and every time a user searches \u201ccustom cell phone covers\u201d you want your company to appear right at the top of the results. Within <strong>marketing strategies,<\/strong> you will have the option of simply paying for digital campaigns (to learn more about the importance of SEM to increase your conversion rate, read this <a href=\"\/en\/google-ads-quick-guide\/\"><strong>quick guide on Google ADS<\/strong><\/a>) or do a little more complex but free work <strong>to gain organic results.<\/strong> And this is where we can say that SEO turns out to be the king of Digital Marketing because its implementations are free and the results are of quality and long-lasting.<\/p><p>Seen this way, although the results take a few weeks or even months, <strong>a good SEO implementation<\/strong> will result in leads or sales opportunities of better quality and with <strong>a better conversion rate.<\/strong><\/p><p>Learn <a href=\"\/en\/what-are-leads-why-are-important\/\"><strong>the importance of Leads to Increase Online Sales<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3de838 elementor-widget elementor-widget-heading\" data-id=\"f3de838\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the purpose of SEO in a marketing strategy?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04aa5c3 elementor-widget elementor-widget-text-editor\" data-id=\"04aa5c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The goal of SEO is <strong>to attract high-quality traffic<\/strong> from search engines to your website, <strong>organically<\/strong>. And now, I know what you&#8217;re thinking &#8220;<em>but my goal is to increase sales!<\/em>&#8221; Well, you must know that today Google is the perfect tool to sell, so more visibility attracts more visitors. And more visits will generate an increase in sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c297a elementor-widget elementor-widget-heading\" data-id=\"a9c297a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does SEO work to attract more visitors?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e14a68 elementor-widget elementor-widget-text-editor\" data-id=\"6e14a68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SEO requires a lot of research in order to appear first in the search results. Redundant? It might be. It is necessary to do <strong>great research of keywords first<\/strong>.<\/p>\n<h3>What is a keyword?<\/h3>\n<p>It is the term that is searched by the user and with which you want to appear on the first page of Google. If we go back to that example above, the phrase used \u201cpersonalized phone cases\u201d is a keyword. Therefore, you need to first understand <strong>which keywords would be best for your company&#8217;s niche<\/strong>. One technique that does not fail is to think about how users search for your product? \u201cCheap personalized covers\u201d, \u201cpersonalized covers with photos\u201d, \u201ccovers for Samsung\u201d may be just some of the possibilities.<\/p>\n<p>And in order to come up with those words, we must do some <strong>SEO optimizations<\/strong>. To understand how it works, let&#8217;s divide these optimizations into two: on-page SEO and off-page SEO.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5384572 elementor-widget elementor-widget-heading\" data-id=\"5384572\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO On Page<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3876be0 elementor-widget elementor-widget-text-editor\" data-id=\"3876be0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SEO on-page involves those optimizations that we can do internally <strong>to improve our website<\/strong>. Ask yourself: how relevant is your website in relation to the keywords you want to position? Here is where you are going to make it clear what your company is: covers cell phones maker or t-shirts seller, or whatever.\u00a0<\/span><\/p><p>For SEO on Page sake, we will pay special attention to the following elements:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Hierarchy of titles and subtitles (Heading tags: H1, H2, H3, etc.)<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Descriptions (both of our website and of our products\/services)<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Images \/ Videos<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Content (is it relevant? Does the user find what he is looking for when he searches for your keyword?)<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Internal interlinking (all pages of our site must have an incoming link, at least)<\/li><\/ul><p>Through these optimizations, <strong>we are improving our entire internal structure<\/strong> to help search engines understand who we are, what we do, what we sell, etc.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-227d2a9 elementor-widget elementor-widget-heading\" data-id=\"227d2a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO Off Page<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55413e9 elementor-widget elementor-widget-text-editor\" data-id=\"55413e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If in SEO On Page we deal with the optimizations that we can make within our website, in contrast, through SEO Off Page, we will make <strong>all possible improvements outside of our website.<\/strong> For that, we need the help of other sites that give faith to what we do or sell. In this way, <strong>we increase our authority.<\/strong><\/p><p>How come? Imagine that a well-known mobile phone repair shop and even a technology blogger who has thousands of readers both liked the designs and the quality of your covers and make a recommendation on their own website by adding a link that goes directly to your company&#8217;s website. In this way, we are indicating to Google that our products are recommended by relevant sites, or by &#8220;someone&#8221; who knows about mobile phones. We&#8217;re giving Google one more reason to be the first to appear in search results.<\/p><p>In SEO, this is called \u201c<strong>Link Building<\/strong>\u201d or \u201c<strong>Backlinks<\/strong>\u201d and, unlike optimizations made on-page, it doesn&#8217;t depend on us very much, since it is another entity that likes our work and gives some reference or mention. Once again, we highlight the importance of on-page SEO and the quality of our content (you can <strong>learn about the Content Marketing practices<\/strong> in <a href=\"\/en\/the-abcs-of-content-marketing\/\"><b>this article<\/b><\/a>) since it is the optimizations that depend on us.<\/p><p>In conclusion, <strong>the SEO strategy that works best is one that attracts an audience that is of interest to us<\/strong>. If you&#8217;re not doing it, Logrise can help you. Ask for a free quote.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d2f74 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"46d2f74\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/digital-marketing\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">SEO Services<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b85397 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b85397\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2e7a1e\" data-id=\"f2e7a1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b37230 elementor-widget elementor-widget-heading\" data-id=\"7b37230\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO Dictionary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59cb57a elementor-widget elementor-widget-text-editor\" data-id=\"59cb57a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you still have doubts, we leave a mini dictionary of the main terms we used in this article:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac82b6 elementor-widget elementor-widget-text-editor\" data-id=\"9ac82b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Authority<\/strong>\u00a0(<strong>DA<\/strong> or <strong>Domain Authority<\/strong>): it is a metric that indicates how relevant your site is to Google&#8217;s eyes. The values of this metric have 1 as a minimum and 100 as a maximum. The higher that number, the better your authority. A new site has a DA 1. A site like Wikipedia, has 96. The Domain Authority is transmitted from one site to another, via the incoming links (see &#8220;Backlinks&#8221;).<\/p><p><strong>Backlinks<\/strong>: are links from other sites that point to yours. The more relevant these other pages are, the more authority you can gain in the eyes of Google. The quality of the links is always more important than the quantity.<\/p><p><strong>Domain Authority<\/strong>: See <em>Authority<\/em><\/p><p><strong>Heading Tags<\/strong>\u00a0(<strong>H1<\/strong>,\u00a0<strong>H2<\/strong>,\u00a0<strong>H3<\/strong>): are HTML attributes that help to differentiate titles (H1) from subtitles (H2, H3, H4, etc.) and their hierarchy (obviously, a title is more important than a subtitle. An H3 is more important than an H4 ). In this way, we make the text simpler and more organized to read and tell users and search engines what are the most important parts of an article.<\/p><p><strong>Keyword<\/strong>: are the search words or terms. In other words, it is the way in which users write when it comes to searching. The choice of one or the other keyword in the titles and content of a page, will determine the strategy along with the other factors of SEO positioning. Nowadays, many of the SEO tools focus on searching and optimizing keywords as much as possible to help with positioning.<\/p><p><strong>Leads<\/strong>: it is a very broad term, but we can reduce it to users who have shown an interest in our product or service. We can say that they are our \u201cpotential customers\u201d, since they filled out some form of subscription, registration, contact or downloaded some content that they liked, etc. In this way, these contacts are in our database and we can interact with them to carry out any type of strategy in order to complete the sale or the final action that we expected.<\/p><p><strong>Organic results<\/strong>: these are those \u201cnatural\u201d visits that arrive at our website without having paid for any type of digital campaign. When we talk about organic results we mean both search engines and social networks<\/p><p><strong>SEM<\/strong> (Search Engine Marketing): it is the set of strategies that help to increase the visibility of our website through paid campaigns. Many marketers use this term only to refer to paid advertising or results, but the truth is that it is necessary to have a good understanding of the use of keywords &#8211; among other factors &#8211; for a campaign to be successful.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Who appears in the first results of Google, is doing a good job of SEO. See this quick guide to learn how SEO works and how to take advantage of it to attract more visitors.<\/p>\n","protected":false},"author":16,"featured_media":10849,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,443],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>What is SEO and why do you need it? 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