{"id":11171,"date":"2021-05-18T09:33:23","date_gmt":"2021-05-18T09:33:23","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=11171"},"modified":"2021-08-18T12:51:31","modified_gmt":"2021-08-18T12:51:31","slug":"from-offline-to-online-ecommerce","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/from-offline-to-online-ecommerce\/","title":{"rendered":"From Offline to Online: Ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11171\" class=\"elementor elementor-11171 elementor-4633\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c7cfe elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c7cfe\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6244469\" data-id=\"6244469\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4332dbd elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"4332dbd\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5354804 elementor-widget elementor-widget-heading\" data-id=\"5354804\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Ecommerce: migrate your business from Offline to Online<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3080e77 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"3080e77\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMay 18, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"402\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/from-offline-to-online-ecommerce-768x402.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"cart\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/from-offline-to-online-ecommerce-768x402.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/from-offline-to-online-ecommerce-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/from-offline-to-online-ecommerce-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/from-offline-to-online-ecommerce.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Before the boost of digital technology, the best way to expand your brand was to open several physical stores. Fortunately, today there are new options for scaling your business.<\/p><p>If your revenue has reached new limits or if you just want to look for a way to reach new customers beyond the physical, it&#8217;s time to think about <strong>making the transition to the e-commerce market.<\/strong> Find what you need to know to <strong>migrate your business from offline to online<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-256f931 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"256f931\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60a8c2c\" data-id=\"60a8c2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d785c1f elementor-widget elementor-widget-heading\" data-id=\"d785c1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three reasons why you should go online<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d716e7 elementor-widget elementor-widget-text-editor\" data-id=\"7d716e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>Standout from your competitors<\/strong>: having a physical and online presence gives your brand a distinct advantage over your competitors. Most people prefer to shop online, but there are also those who prefer to shop at a store. By offering in-store and online shopping experiences, you can <strong>expand your reach<\/strong> and <strong>provide a multi-channel experience<\/strong> that will position your company for long-term success over the competition.<\/li><li><strong>Boost in-store purchases with online browsing<\/strong>: it&#8217;s probably not a big surprise that your customers use smartphones to buy products online. What may surprise you is that about half of them will <strong>visit your physical store within a day after doing a local search for your brand or products online.<\/strong> The sales funnel has become more complex, as consumers now have the option to view and search for products online before making an in-store purchase (see <a href=\"\/en\/successful-sales-funnel-for-ecommerce\/\"><strong>how to create a Successful Sales Funnel for Ecommerce<\/strong><\/a>) While it is true that a percentage of sales occur in a physical space, consumers can also be persuaded to make an online purchase with a <strong><a href=\"\/en\/email-marketing-to-reduce-abandon-rate\/\">smart email campaign<\/a><\/strong> or <strong>social media engagement<\/strong>. By launching an ecommerce space, you can thus increase your physical store&#8217;s revenue and cover all bases.<\/li><li><strong>Expand your brand reach:<\/strong> successful companies are always looking for new ways to boost sales and increase their brand identity. Your physical store can only reach your target audience in a specific geographic location. Compare that to the millions &#8211; if not billions &#8211; of consumers who can access your online store.<\/li><\/ol><p>Get to know <a href=\"https:\/\/websitedev.logrise.com\/en\/10-reasons-to-build-e-commerce-on-your-website\/\"><strong>10 reasons to have e-commerce on your website<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae3beba elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae3beba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d11809\" data-id=\"5d11809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f58d6c0 elementor-widget elementor-widget-text-editor\" data-id=\"f58d6c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d785c1f elementor-widget elementor-widget-heading\" data-id=\"d785c1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">How to start an online store?<\/h2><\/div><\/div><div class=\"elementor-element elementor-element-7d716e7 elementor-widget elementor-widget-text-editor\" data-id=\"7d716e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>Are you ready to capitalize on the rise of ecommerce? Here are 5 ways to start the road to success:<\/p><ol><li><strong>Create an email list<\/strong>: if you don&#8217;t have an email list, start creating one before starting your online store. Take advantage of your store&#8217;s existing customer base by offering them incentives in exchange for their email address. Once you have a decent-sized list, you can start creating \u201cbuzz\u201d with the launch of your online store.<\/li><li><strong>Promote your store on social networks<\/strong>: don&#8217;t forget to promote the launch of your online store on different social networks. Offer special promotions for your grand opening and harness the power of live video to create \u201cbuzz\u201d. There is no shame in asking your customers to share your posts! It is good to use all the necessary opportunities to advertise your new online store.<\/li><li><strong>Choose the right e-commerce platform<\/strong>: one of the most difficult decisions a business owner must make is determining which e-commerce platform will best match their needs and that of their store.<\/li><li><strong>Reassess your target audience<\/strong>: as a seasoned entrepreneur, you&#8217;ve probably researched your target audience before opening your physical store. You must do this exercise again before starting your online store. Take some time to learn more about your demographics, type of audience, and competitors&#8217; scenery before making the leap into the world of e-commerce. After discovering new markets, you can create additional customer personas that will help shape your future marketing campaigns.<\/li><li><strong>Implement a marketing strategy<\/strong>: the success of your ecommerce will depend a lot on your marketing strategy. If it is not your specialty or if you have doubts, contact digital marketing agencies and ask for quotes, <strong>it is necessary to implement a solid digital marketing strategy<\/strong>. Without a clear direction, you can put your online store at risk. Creating a digital marketing strategy doesn&#8217;t happen overnight, so start working on it some time before launch. When your online store is up and running, your marketing strategies will continue to be critical to finding and<a href=\"\/en\/customer-retention\/\"><strong> retaining customers.<\/strong><\/a><\/li><\/ol><\/div><\/div><\/div><div class=\"elementor-element elementor-element-5c00271 elementor-widget elementor-widget-text-editor\" data-id=\"5c00271\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>Start by creating an eCommerce strategy that can be used to inform the development of a website that reflects your brand values and is optimized for conversion. Don&#8217;t forget to establish a plan to keep your momentum going and keep ecommerce sales going.<\/p><\/div><p>You may be interested in this <strong><a href=\"\/en\/how-to-sell-on-instagram-starter-guide\/\">starter guide on how to sell on Instagram<\/a><\/strong><\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acf98c3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acf98c3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f89794c\" data-id=\"f89794c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65f7545 elementor-widget elementor-widget-text-editor\" data-id=\"65f7545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Bet on E-Commerce<\/h2><p>The transition from offline to online can seem daunting, but remember that you&#8217;ve already done the hardest part: creating a brand and products that people love.<\/p><p>The transition to ecommerce meets what your customers like offline <strong>to attract a new online audience.<\/strong><\/p><p>If you think you need help in this transition phase, <strong>ask the digital marketing agencies for a free quote<\/strong>.<\/p><p>Find out about our solution by clicking on the link below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c088173 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c088173\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/e-commerce\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Build Ecommerce Website<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Before the explosion of digital technology, the best way to expand your brand&#8217;s reach was to open several physical stores. Today, you<br \/>\ncan reach new customers beyond the physical. Find what you need to know before making the transition to online selling.<\/p>\n","protected":false},"author":13,"featured_media":11495,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Digital business or E-commerce: migrate from Offline to Online<\/title>\r\n<meta name=\"description\" content=\"Expanding your business to the digital market is a way to reach new customers. 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