{"id":14408,"date":"2021-06-22T09:52:00","date_gmt":"2021-06-22T09:52:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=14408"},"modified":"2022-08-10T16:22:46","modified_gmt":"2022-08-10T16:22:46","slug":"real-estate-marketing-method-to-sell-more-homes","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/real-estate-marketing-method-to-sell-more-homes\/","title":{"rendered":"Real Estate Marketing: the Digital Method to sell more homes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14408\" class=\"elementor elementor-14408 elementor-14362\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Real Estate: Digital Marketing strategies are the key to sell more homes<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJune 22, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/marketing-imobiliario-para-vender-mais-casas.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"drawing of a white house with a red door and blue windows\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/marketing-imobiliario-para-vender-mais-casas.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/marketing-imobiliario-para-vender-mais-casas-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/marketing-imobiliario-para-vender-mais-casas-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/marketing-imobiliario-para-vender-mais-casas-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tThe real estate market is a very challenging one. Buying a property is very complex and encompasses the emotional side: it involves high prices, which means making a large investment.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Real Estate Marketing and how does it work?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tReal Estate Marketing is the set of defined and implemented strategies, both online and offline, with the ultimate goal of increasing leads, sales, and the number of customers of a company in the niche. When properly executed, these strategies lead to\u00a0<strong>increased brand awareness,<\/strong>\u00a0<strong>greater engagement<\/strong>\u00a0with the target audience,\u00a0<strong>customer loyalty<\/strong>, and\u00a0<strong>better control over results<\/strong>.\r\n\r\nIn this article, we are going to focus on Digital Marketing, that is, on the\u00a0<strong>most effective online strategies for the real estate market.<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146cb4a elementor-widget elementor-widget-heading\" data-id=\"146cb4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advantages of Digital Marketing in Real Estate\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"52a5cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\r\n \t<li>It saves\u00a0<strong>time and money<\/strong>\u00a0\u2013 communication is done through more practical ways, which makes it possible to achieve more sales with fewer resources \u2013 as long as the content is effective<\/li>\r\n \t<li>It increases your\u00a0<strong>company\u2019s visibility and reputation<\/strong>\u00a0\u2013 the greater your online presence is and the more relevant the content you share, the more people create a positive association with your agency together with trust<\/li>\r\n \t<li>Allows your agency to\u00a0<strong>stand out<\/strong> from the competition.<\/li>\r\n \t<li><strong>Accelerates the sales cycle<\/strong>\u00a0\u2013 the sales cycle in this sector tends to be longer, due to the complexity associated with the purchase. Interaction with customers through social networks and the creation of useful content that clarifies users\u2019 doubts and insecurities tend to reduce the sales cycle time.<\/li>\r\n \t<li>Your agency is more likely\u00a0<strong>to be recommended<\/strong>\u00a0\u2013 People who are or have been clients of your agency, as well as those who view the content of your page online, are more likely to recommend or mention it in conversations with friends, family members, or acquaintances who are looking for this type of service.<\/li>\r\n \t<li>It improves your relationship with clients and<strong>\u00a0allows you to retain clients<\/strong>\u00a0\u2013 through real estate marketing, your company becomes a reference and increases your clients\u2019 trust in your agency.<\/li>\r\n \t<li>Allows you to\u00a0<strong>measure results<\/strong> \u2013 Measuring results in a digital way is crucial, so you can understand what works and what needs to be improved or adjusted, allowing you to make strategic decisions based on real numbers.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06e65ee elementor-align-center elementor-widget elementor-widget-button\" data-id=\"06e65ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/en\/google-ads\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Advertise your real estate profile NOW!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main challenges of Real Estate Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\r\n \t<li>Strong competition \u2013 try to invest in disclosure, in developing a strong relationship with your customer, and in building a strong image to differentiate yourself from your competitors<\/li>\r\n \t<li>Market with many specificities \u2013 it is necessary to analyze the supply, demand, trends, and consumer habits<\/li>\r\n \t<li>High investment \u2013 it involves a complex and high involvement purchase, in which the customer feels the need to do a lot of research before making the purchase decision, which makes the sales cycle longer. Therefore, it is crucial to create strong relationships with customers.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>How to take advantage of Digital Real Estate Marketing?\u200b<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWhen the need or interest in buying a property arises, the first thing anyone does is to search the internet. Can you see the importance of having a strong digital presence, right?\r\n\r\nThere are a few factors that must be considered in order to see positive results:\r\n<ul>\r\n \t<li>Invest in developing strong relationships with your customers \u2013 very few people will want to buy a house from a person or entity they don\u2019t trust.<\/li>\r\n \t<li>It\u2019s important to\u00a0<a href=\"https:\/\/websitedev.logrise.com\/en\/websites\/\"><strong>create a website that converts<\/strong><\/a>\u00a0\u2013 In addition to being intuitive, responsive, adaptable to any device, and easy to use, your website must be prepared to convert visitors into leads and leads into customers.<\/li>\r\n \t<li>Use real estate platforms \u2013 increase your business reach and your website traffic. It can be a good way to attract people who didn\u2019t know your agency.<\/li>\r\n \t<li>Analyze the results. Then review and adapt your strategies.<\/li>\r\n \t<li>Create a referral program \u2013 offer benefits to customers who recommend your company. In addition to attracting new customers, it increases your brand\u2019s credibility.<\/li>\r\n \t<li>Create content:<\/li>\r\n<\/ul>\r\n\u2013\u00a0\u00a0\u00a0Content development does not always lead to sales, but it surely does help to inform, give advice, positively influence and, above all, to guarantee your audience access to relevant and enlightening information\r\n\r\n\u2013\u00a0 Your communication must be consistent and relevant so that you increase customer confidence in your brand\r\n\r\n\u2013\u00a0\u00a0\u00a0The communication strategies used online must be adapted to the market in which they operate \u2013 try to put yourself in your customers\u2019 shoes and think about the type of content they would like to read and what kind of issues they would like to see clarified.\r\n\r\n\u2013\u00a0\u00a0\u00a0Gain authority with content \u2013 content creation is a great way to create customer value\r\n\r\n\u2013\u00a0\u00a0\u00a0Explore different formats \u2013 from articles to e-books, videos, webinars, or podcasts\r\n\r\n\u2013\u00a0\u00a0\u00a0Leverage content to optimize search engines (SEO) \u2013 if you want to explore this topic, read\u00a0<a href=\"https:\/\/websitedev.logrise.com\/en\/the-abcs-of-content-marketing\/\"><strong>this guide on content marketing<\/strong><\/a>.\r\n\r\n\u2013 \u00a0Use inbound marketing in the sales process \u2013 a set of strategies that aim to attract customers through relevant content. Through inbound marketing, it is the customer who goes to the brand and not the other way around.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8548999 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"8548999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tYou might also be interested in this practical guide: <a href=\"\/en\/how-to-sell-on-instagram-starter-guide\/\"><strong>how to sell on Instagram<\/strong><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a26c65 elementor-widget elementor-widget-heading\" data-id=\"3a26c65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to increase sales through Digital Marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9638d2 elementor-widget elementor-widget-text-editor\" data-id=\"b9638d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\r\n \t<li>Invest in <strong>high-quality content<\/strong>\u00a0\u2013 the photos and videos you use to show a property must be of high quality. Also, think about providing virtual reality options to your website visitors \u2013 this option allows people to make a virtual visit to the property.<\/li>\r\n \t<li>Do not forget about the importance of\u00a0<strong>mobile devices<\/strong>\u00a0\u2013 they are the most used devices, so it is very important that your website is compatible and adjustable to any screen size and type of device.<\/li>\r\n \t<li>Invest in\u00a0<strong>email marketing<\/strong> \u2013 (we\u2019ll develop this more deeply in the following section) it\u2019s a very powerful tool. Take into account the stage of the sales funnel in which each contact is, and adapt\/customize the content to be sent. Use\u00a0<a href=\"https:\/\/websitedev.logrise.com\/en\/product-catalog-bundle-multiple-links\/\"><strong>tools to bundle multiple links<\/strong><\/a>\u00a0to improve your online catalog. They can be very useful, as they allow you to send multiple properties to recipients from a single link, and also allow you to adjust the type of properties you want to share, depending on the location or the characteristics that are crucial for each client.<\/li>\r\n \t<li>Invest in\u00a0<strong>online ads:<\/strong>\u00a0social networks, Google Ads, or other platforms \u2013 if it makes sense for your agency, you can adapt the campaign\u2019s location, ensuring that your ad is only visible to people who are in certain locations. (Learn how to increase the conversion rate of your campaigns with this\u00a0<a href=\"https:\/\/websitedev.logrise.com\/en\/google-ads-quick-guide\/\"><strong>quick guide to Google ADS<\/strong><\/a>)<\/li>\r\n \t<li>Create\u00a0<strong>Landing Pages<\/strong>\u00a0\u2013 these are pages with the objective of converting visitors into leads and great for collecting customer contact information, which you can use later in Email Marketing.<\/li>\r\n \t<li>Implement\u00a0<strong>Chatbots<\/strong>\u00a0on social media and on your website \u2013 they answer simple questions for you, saving time for you and your customers.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85e856 elementor-widget elementor-widget-heading\" data-id=\"e85e856\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>So, what are the best tools and how should you take advantage of them?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27780d7 elementor-widget elementor-widget-text-editor\" data-id=\"27780d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn addition to Content Marketing, already developed above, you should invest in a strong and consistent presence on<b>\u00a0social media, in SEO, Email Marketing<\/b>, and in\u00a0<strong>online campaigns<\/strong>\u00a0on different social networks and other platforms, such as Google Ads. We give you the reasons why.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67be3cb elementor-widget elementor-widget-heading\" data-id=\"67be3cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71e11c elementor-widget elementor-widget-text-editor\" data-id=\"a71e11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAs mentioned above, email marketing is a very powerful tool. What are the advantages? Well, the reach is not limited, so all the customers you send the emails receive them.\r\n\r\nStart by sending\u00a0<strong>a welcome email<\/strong>\u00a0to new contacts, describing your company, and conveying confidence to the recipient. Then, invest time in\u00a0<strong>making a mailing list<\/strong>\u00a0\u2013 with the contacts you collect on the Landing Page \u2013 and adapt the content to be sent according to the recipients\u2019 interests, location, and needs. (Read more about why\u00a0<a href=\"https:\/\/websitedev.logrise.com\/en\/email-marketing-list-increases-sales\/\"><strong>creating a customer database can increase your sales<\/strong><\/a>)\r\n\r\nThese tasks can be automated if you have access to a\u00a0<a href=\"\/en\/product-catalog-bundle-multiple-links\/\"><strong>link aggregator<\/strong><\/a>\u00a0or\u00a0<strong>tool for link-bundling.<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Networks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSocial Media are great tools to spread information and organic content. They also have a huge potential to function as informative and functional platforms, representing an opportunity to interact with your customers, thus strengthening relationships, trust, and awareness of your brand.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSEO \u2013 Search Engine Optimization \u2013 allows you to achieve better positions in search results organically, i.e. without paying. This means that if you invest time in search engine optimization when an interested person searches the internet for terms related to your business, the probability of your website appearing earlier in the results is higher. If you are interested in going deeper on this topic, we advise you to read this <a href=\"https:\/\/websitedev.logrise.com\/en\/what-is-seo-a-quick-guide\/\"><strong>quick guide to understand what SEO is<\/strong><\/a>.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f301bc elementor-widget elementor-widget-heading\" data-id=\"7f301bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ad Campaigns<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5dfc2 elementor-widget elementor-widget-text-editor\" data-id=\"af5dfc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWhen you invest in\u00a0<strong>paid ads<\/strong>, both on social media and other platforms, it becomes easier to reach people who actually have an interest in the products you sell. These platforms offer different segmentation options: depending on the geographic location of the audience, interests, positions, behaviors, among others.\r\n\r\nWhile ads on social media are seen in the news feed, stories, and elsewhere, on Google Adwords these ads appear at the top of the search results page, before organic results.\r\n\r\nIn the second case, you need to define keywords and a bid (the actual amount you are willing to pay) and Google will show your ads only to people who search for the keywords you\u2019ve set.\u00a0<strong>This type of ad makes sense for the real estate market because it allows the broker to generate traffic to the website<\/strong>. It means that people who visit it are the ones who are already interested in the real estate market.\r\n\r\n&nbsp;\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/en\/google-ads\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Advertise on Google Now!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddea8b6 elementor-widget elementor-widget-heading\" data-id=\"ddea8b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>What KPIs should you analyze?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3afee8f elementor-widget elementor-widget-text-editor\" data-id=\"3afee8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tKPI\u2019s are, as the name implies, Key Performance Indicators, that is, important indicators that allow you to draw conclusions about your content, advertisements, and audiences. These are some KPIs that you should analyze:\r\n<ul>\r\n \t<li><a href=\"https:\/\/websitedev.logrise.com\/en\/strategies-to-reduce-cac\/\"><strong>CAC<\/strong><\/a>\u00a0(Customer Acquisition Cost) \u2013 indicates the amount you need to invest to acquire a customer<\/li>\r\n \t<li>ROI (Return On Investment) \u2013 Indicates the return that a given investment has brought you<\/li>\r\n \t<li>Customer acceptance on the website \u2013 you must take into account the number of visitors, the time each visitor spends on the website, and the click-through rate.\u00e7<\/li>\r\n<\/ul>\r\nDiscover\u00a0how to increase your company\u2019s efficiency by <a href=\"\/en\/kpi-automation\/\"><strong>automating KPIs<\/strong><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe2cdb elementor-widget elementor-widget-text-editor\" data-id=\"abe2cdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tRemember the importance of maintaining a\u00a0<strong>consistent and strong presence on social media<\/strong>\u00a0and developing\u00a0<strong>useful, interesting, and appealing content<\/strong>\u00a0for your target audience. In addition, don\u2019t forget to explore other tools \u2013 such as\u00a0<strong>paid ads<\/strong>\u00a0on social networks and\u00a0<strong>Email Marketing<\/strong>\u00a0\u2013 in order to make it easier to face the challenges this market represents, attract more customers, improve your competitive advantage and save resources.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to make Digital Marketing the best tool to increase sales on Real Estate? We explain you what are the most effective strategies for this niche.<\/p>\n","protected":false},"author":23,"featured_media":21441,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,443],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Real Estate Marketing: The Digital Method to sell more homes<\/title>\r\n<meta name=\"description\" content=\"The real estate market is challenging. Learn how to increase sales through Real Estate Marketing with the most effective strategies.\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Real Estate Marketing: The Digital Method to sell more homes\" \/>\r\n<meta property=\"og:description\" content=\"The real estate market is challenging. Learn how to increase sales through Real Estate Marketing with the most effective strategies.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/websitedev.logrise.com\/en\/real-estate-marketing-method-to-sell-more-homes\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Logrise\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/logrise\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-06-22T09:52:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-08-10T16:22:46+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/03\/marketing-imobiliario-para-vender-mais-casas.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"628\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Margarida Vieira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\",\"name\":\"Logrise\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/logrise\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"width\":128,\"height\":96,\"caption\":\"Logrise\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/websitedev.logrise.com\/#website\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"name\":\"Logrise\",\"description\":\"Amplify your sales with Logrise\",\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/websitedev.logrise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/real-estate-marketing-method-to-sell-more-homes\/#primaryimage\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/03\/marketing-imobiliario-para-vender-mais-casas.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/03\/marketing-imobiliario-para-vender-mais-casas.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/real-estate-marketing-method-to-sell-more-homes\/#webpage\",\"url\":\"https:\/\/websitedev.logrise.com\/en\/real-estate-marketing-method-to-sell-more-homes\/\",\"name\":\"Real Estate Marketing: The Digital Method to sell more homes\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/real-estate-marketing-method-to-sell-more-homes\/#primaryimage\"},\"datePublished\":\"2021-06-22T09:52:00+00:00\",\"dateModified\":\"2022-08-10T16:22:46+00:00\",\"description\":\"The real estate market is challenging. 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