{"id":14776,"date":"2021-06-30T09:34:42","date_gmt":"2021-06-30T09:34:42","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=14776"},"modified":"2022-01-13T16:05:04","modified_gmt":"2022-01-13T16:05:04","slug":"email-marketing-to-reduce-abandon-rate","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/","title":{"rendered":"Email Campaigns To Reduce The Abandon Rate"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14776\" class=\"elementor elementor-14776 elementor-14747\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Email campaigns - the strategy to recover abandoned carts<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJune 30, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"small cart with boxes inside laptop behind\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A common strategy used when you have e-commerce is to follow the user throughout the <strong><a href=\"\/en\/successful-sales-funnel-for-ecommerce\/\">sales funnel<\/a><\/strong> process. In this strategy, we bring email marketing to ensure that the most forgetful users or those who have lost interest are reminded that we still exist and that we continue waiting for them to complete the purchase.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aad1d86 elementor-widget elementor-widget-text-editor\" data-id=\"aad1d86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Content<\/strong>:<\/p>\n<ol>\n<li><a href=\"#recuperar\"><strong>Email Marketing to recover 10% of carts\u200b<\/strong><\/a><\/li>\n<li><a href=\"#motivos\"><strong>Reasons for abandonment<\/strong><\/a><br \/>\na. <a href=\"#inativos\"><strong>Email campaigns for inactive customers!<\/strong><\/a><\/li>\n<li><a href=\"#ideias\"><strong>6 examples of subjects you can use in your email marketing<\/strong><\/a><\/li>\n<li><a href=\"#tecnicas\"><strong>5 techniques to make email campaigns more effective<\/strong><\/a><\/li>\n<li><a href=\"#automatizacao\"><strong>6 types of automation for email campaigns\u200b\u200b<\/strong><\/a><\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"recuperar\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email Marketing to recover 10% of carts\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An email sent to a customer who added something to their cart but didn\u2019t complete the sale can\u00a0<strong>save and lower their drop-off rate<\/strong>! This email is a follow-up message sent to someone who leaves your website without purchasing the products they added to their shopping cart. These \u201cabandoned cart\u201d emails\u00a0<b>can recover about 10% of lost revenue.<\/b><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"52a5cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You might be thinking: \u201cBut what a hassle to email all users who ended up not finalizing the purchase! I have more stuff to do!\u201d<\/p>\n<p>Dear reader \u2013\u00a0<b>THESE PROCESSES ARE ALREADY AUTOMATED!<\/b>\u00a0You just need to configure that the email goes out automatically and\u00a0<b>retrieves the profit that otherwise would have disappeared.<\/b><\/p>\n<p>If you\u2019re still not convinced, just look at the numbers (they won\u2019t lie)<\/p>\n<ul>\n<li aria-level=\"1\">45% of all cart abandonment emails are opened<\/li>\n<li aria-level=\"1\">21% of all cart abandon emails are clicked<\/li>\n<li aria-level=\"1\">50% of those clicks lead to a recalled purchase on the website<\/li>\n<\/ul>\n<p>In other words, out of 100 people who receive an email from you \u2013 45 open, 21 click, and 11 complete the purchase! We are not math experts at all, however, 11 seems to be higher than 0!\u00a0(Source:\u00a0<a href=\"https:\/\/moosend.com\/blog\/cart-abandonment-rate-infographic\/\">Moosend<\/a>)<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" id=\"motivos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why users abandon my shopping cart?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019ve already gone into more detail about this phenomenon in\u00a0this article\u00a0about\u00a0<a href=\"https:\/\/websitedev.logrise.com\/en\/abandoned-carts-know-how-recover\/\"><strong>6 reasons and solutions to recover abandoned carts<\/strong><\/a>, but still, we\u2019ll leave a short summary here:<\/p>\n<ul>\n<li aria-level=\"1\">Distractions<\/li>\n<li aria-level=\"1\">They forgot<\/li>\n<li aria-level=\"1\">Price or shipping costs<\/li>\n<li aria-level=\"1\">Website and navigation problems<\/li>\n<li aria-level=\"1\">Complex checkout process<\/li>\n<li aria-level=\"1\">Return or exchange policies<\/li>\n<li aria-level=\"1\">\u201cI\u2019m just watching\u201d<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" id=\"inativos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>How will I recover them? Email campaigns for non-abandonment!<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Distraction and online shopping go hand in hand! There is so much stimulation online, so many links, so many images, so many banners, so much advertising, so much competition that easily those who browse your website can abandon the purchase halfway through.<\/p>\n<p>This is where the abandoned cart emails come in, reminding your customers of the products they left behind and the incentives to return to complete the purchase.<\/p>\n<p>When you contact these customers again, remember to\u00a0<strong>keep things very simple:<\/strong><\/p>\n<ul>\n<li><b>Company name:\u00a0<\/b>let them know who is contacting them<\/li>\n<li><b>Customer name:<\/b>\u00a0email personalization can help you get more mail openings<\/li>\n<li><b>Friendly tone:<\/b>\u00a0imagine that you are selling to your best friend<\/li>\n<li><b>Product name or details:<\/b>\u00a0what exactly did they leave in the cart?<\/li>\n<li><b>Urgency:<\/b>\u00a0last-minute promotion for example<\/li>\n<li><b>Simplicity:<\/b>\u00a0because the decision to open your email is made in seconds<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8548999 elementor-widget elementor-widget-text-editor\" data-id=\"8548999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Learn\u00a0<a href=\"\/en\/conversion-rate-how-to-calculate\/\">how to calculate your conversion rate<\/a><\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a26c65 elementor-widget elementor-widget-heading\" data-id=\"3a26c65\" data-element_type=\"widget\" id=\"ideias\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 examples of subjects you can use in your email marketing:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9638d2 elementor-widget elementor-widget-text-editor\" data-id=\"b9638d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li aria-level=\"1\">*Customer name*, we saved your cart \ud83e\udd19<\/li><li aria-level=\"1\">*Customer name\u201d, did you forget to finish? \ud83d\ude31<\/li><li aria-level=\"1\">We\u2019re ready if you\u2019re ready.<\/li><li aria-level=\"1\">Let me teleport you back to your cart. Free of charge \ud83d\ude42<\/li><li aria-level=\"1\">Your new electric toothbrush is waiting (with a free recharge).<\/li><li aria-level=\"1\">*Customer name*, we miss you \u2013 don\u2019t leave your cart \u2764\ufe0f<\/li><\/ul><p>What do these subjects have in common?\u00a0<b>They are not demanding anything from the customer.<\/b>\u00a0They\u2019re just checking in.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67be3cb elementor-widget elementor-widget-heading\" data-id=\"67be3cb\" data-element_type=\"widget\" id=\"tecnicas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You can then use these techniques to make your email campaigns more effective:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71e11c elementor-widget elementor-widget-text-editor\" data-id=\"a71e11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li>Ask your customer a question that piques their curiosity, such as \u201cDid you forget something?\u201d or \u201cAre you still thinking about it?\u201d<\/li>\n<li>Offer your customer an incentive (eg percentage discount or free shipping)<\/li>\n<li>Provide the link directly to the cart they left<\/li>\n<li>Let your customers know there is a limited time<\/li>\n<li>Place a highlighted call-to-action button to motivate customers to complete the checkout process<\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85e856 elementor-widget elementor-widget-heading\" data-id=\"e85e856\" data-element_type=\"widget\" id=\"automatizacao\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The other 6 Email Campaigns Automations<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27780d7 elementor-widget elementor-widget-text-editor\" data-id=\"27780d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All e-commerce entrepreneurs work with the objective of\u00a0<strong>increasing their online sales.<\/strong>\u00a0One of the main factors contributing to this ultimate goal is\u00a0<strong>effective communications<\/strong>. There is no doubt that the\u00a0<strong>navigation<\/strong>\u00a0and\u00a0<strong>user experience<\/strong>\u00a0on the website must work at their best. However, keeping in regular contact with your customers, even when they are not buying, generates intangible values for your company\u2019s growth. You should then take into account the following automation:<\/p>\n<ol>\n<li aria-level=\"1\">Welcome emails<\/li>\n<li aria-level=\"1\">Post-Purchase Follow-up<\/li>\n<li aria-level=\"1\">Re-Engagement Emails<\/li>\n<li aria-level=\"1\">Upsell offers<\/li>\n<li aria-level=\"1\">Important milestone emails<\/li>\n<li aria-level=\"1\">Relevant updates<\/li>\n<\/ol>\n<p>If you own an online store, email marketing is something that should already be integrated with your system. Emails are so crucial that they influence your online sales drastically. Easy to set up and vital when selling to the end consumer, given the high abandonment rate of the shopping cart.<\/p>\n<p>If you think it\u2019s still too complex, don\u2019t forget that there are<strong>\u00a0tools to help you automate some tasks for your email campaigns:<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Automate your ads<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you own an online store, email marketing is something that should already be integrated with your system. Emails can influence your online sales drastically. Easy to set up and vital when selling, given the high abandonment rate of the shopping cart.<\/p>\n","protected":false},"author":13,"featured_media":14789,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,426],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Email Campaigns - The Strategy To Reduce The Abandon Rate<\/title>\r\n<meta name=\"description\" content=\"Check the numerous advantages of creating successful email campaigns for your e-commerce and 6 email ideas to recover abandoned carts.\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Email Campaigns - The Strategy To Reduce The Abandon Rate\" \/>\r\n<meta property=\"og:description\" content=\"Check the numerous advantages of creating successful email campaigns for your e-commerce and 6 email ideas to recover abandoned carts.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Logrise\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/logrise\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-06-30T09:34:42+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-01-13T16:05:04+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"628\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcelo Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\",\"name\":\"Logrise\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/logrise\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"width\":128,\"height\":96,\"caption\":\"Logrise\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/websitedev.logrise.com\/#website\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"name\":\"Logrise\",\"description\":\"Amplify your sales with Logrise\",\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/websitedev.logrise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#primaryimage\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png\",\"width\":1200,\"height\":628,\"caption\":\"small cart with boxes inside laptop behind\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#webpage\",\"url\":\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/\",\"name\":\"Email Campaigns - The Strategy To Reduce The Abandon Rate\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#primaryimage\"},\"datePublished\":\"2021-06-30T09:34:42+00:00\",\"dateModified\":\"2022-01-13T16:05:04+00:00\",\"description\":\"Check the numerous advantages of creating successful email campaigns for your e-commerce and 6 email ideas to recover abandoned carts.\",\"breadcrumb\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/websitedev.logrise.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/websitedev.logrise.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Email Campaigns To Reduce The Abandon Rate\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#webpage\"},\"author\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88\"},\"headline\":\"Email Campaigns To Reduce The Abandon Rate\",\"datePublished\":\"2021-06-30T09:34:42+00:00\",\"dateModified\":\"2022-01-13T16:05:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#webpage\"},\"wordCount\":876,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png\",\"articleSection\":[\"Blog\",\"E-Commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88\",\"name\":\"Marcelo Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g\",\"caption\":\"Marcelo Martins\"},\"description\":\"Cin\u00e9filo. Gamer. Pop Culture. Giggles. Rock. Cats. \\\"Faz aquilo de que gostas e n\u00e3o ter\u00e1s que trabalhar mais na vida.\\\" - Os meus pais ou Conf\u00facio, n\u00e3o sei bem quem foi.\",\"sameAs\":[\"http:\/\/www.logrise.com\/sobre-nos\/\",\"marcelo.zh@hotmail.com\"]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Campaigns - The Strategy To Reduce The Abandon Rate","description":"Check the numerous advantages of creating successful email campaigns for your e-commerce and 6 email ideas to recover abandoned carts.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Email Campaigns - The Strategy To Reduce The Abandon Rate","og_description":"Check the numerous advantages of creating successful email campaigns for your e-commerce and 6 email ideas to recover abandoned carts.","og_url":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/","og_site_name":"Logrise","article_publisher":"https:\/\/www.facebook.com\/logrise","article_published_time":"2021-06-30T09:34:42+00:00","article_modified_time":"2022-01-13T16:05:04+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marcelo Martins","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/websitedev.logrise.com\/#organization","name":"Logrise","url":"https:\/\/websitedev.logrise.com\/","sameAs":["https:\/\/www.facebook.com\/logrise"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","width":128,"height":96,"caption":"Logrise"},"image":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/websitedev.logrise.com\/#website","url":"https:\/\/websitedev.logrise.com\/","name":"Logrise","description":"Amplify your sales with Logrise","publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/websitedev.logrise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#primaryimage","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png","width":1200,"height":628,"caption":"small cart with boxes inside laptop behind"},{"@type":"WebPage","@id":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#webpage","url":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/","name":"Email Campaigns - The Strategy To Reduce The Abandon Rate","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#primaryimage"},"datePublished":"2021-06-30T09:34:42+00:00","dateModified":"2022-01-13T16:05:04+00:00","description":"Check the numerous advantages of creating successful email campaigns for your e-commerce and 6 email ideas to recover abandoned carts.","breadcrumb":{"@id":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/websitedev.logrise.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/websitedev.logrise.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Email Campaigns To Reduce The Abandon Rate"}]},{"@type":"Article","@id":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#article","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#webpage"},"author":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88"},"headline":"Email Campaigns To Reduce The Abandon Rate","datePublished":"2021-06-30T09:34:42+00:00","dateModified":"2022-01-13T16:05:04+00:00","mainEntityOfPage":{"@id":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#webpage"},"wordCount":876,"commentCount":0,"publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"image":{"@id":"https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png","articleSection":["Blog","E-Commerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/websitedev.logrise.com\/en\/email-marketing-to-reduce-abandon-rate\/#respond"]}]},{"@type":"Person","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88","name":"Marcelo Martins","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g","caption":"Marcelo Martins"},"description":"Cin\u00e9filo. Gamer. Pop Culture. Giggles. Rock. Cats. \"Faz aquilo de que gostas e n\u00e3o ter\u00e1s que trabalhar mais na vida.\" - Os meus pais ou Conf\u00facio, n\u00e3o sei bem quem foi.","sameAs":["http:\/\/www.logrise.com\/sobre-nos\/","marcelo.zh@hotmail.com"]}]}},"_links":{"self":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/14776"}],"collection":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/comments?post=14776"}],"version-history":[{"count":0,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/14776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/media\/14789"}],"wp:attachment":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/media?parent=14776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/categories?post=14776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/tags?post=14776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}