{"id":15301,"date":"2021-07-15T14:09:00","date_gmt":"2021-07-15T14:09:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=15301"},"modified":"2021-11-09T11:47:57","modified_gmt":"2021-11-09T11:47:57","slug":"facebook-ads-what-youre-doing-wrong","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/facebook-ads-what-youre-doing-wrong\/","title":{"rendered":"Facebook Ads \u2013 14 things you&#8217;re doing wrong and you didn&#8217;t know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15301\" class=\"elementor elementor-15301 elementor-15037\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Facebook Ads \u2013 14 Mistakes You Didn't Know You Were Making<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJuly 15, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/facebook-ads-what-youre-doing-wrong.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"screen with magnet attracting emojis\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/facebook-ads-what-youre-doing-wrong.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/facebook-ads-what-youre-doing-wrong-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/facebook-ads-what-youre-doing-wrong-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/facebook-ads-what-youre-doing-wrong-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Facebook Ads is Facebook&#8217;s paid tool that allows you to create campaigns and promote them, both on Facebook and Instagram. But if you&#8217;re creating campaigns, you should already know that. So let&#8217;s cover <strong>the<\/strong> <strong>main mistakes made on this platform and what you need to know to avoid them.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Audience segmentation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is very common that the targeting of the campaign&#8217;s audience is not done in the most effective way. Here are some points you should consider when setting this parameter when creating a Facebook campaign:<\/p><ul><li><strong>Knowing your target audience<\/strong> is the first step to creating an effective campaign. It is important that you try to know the consumption habits, interests, geographic location, age group, and several other factors about your potential customers. In order to accomplish this, do market research \u2013 never assume that your audience&#8217;s interests are the same as yours. Make sure it is based on real data.<\/li><li>You should take into account <strong>the size of your campaign&#8217;s target audience<\/strong>: it should be neither too broad nor too small. Use and abuse the pointer that Facebook presents, which tells you the potential reach of your ad and ensures that you define an appropriately sized audience. If the displayed dimension is too broad, use interests, job titles, gender, age and\/or location to filter your ad&#8217;s audience. Furthermore, it is important to take into account the budget you have available for the campaign and adapt the audience size depending on that factor.<\/li><li>Another thing you should know is that the <strong>interests<\/strong> you select when creating your campaign do not always correspond to the \u201clikes\u201d that users put on Facebook pages &#8211; they also include people who showed interest in that topic or in that company\/brand through other activities online.<\/li><li>The <strong>size of each interest<\/strong> also varies widely and there are some with very large dimensions. In these cases, it is necessary to better segment the audience, selecting other options &#8211; for example, through the &#8220;Filter Public&#8221; option, where Facebook allows you to select someone who has a certain interest\/position\/behavior, but who, at the same time, also have another interest\/position\/behavior.<\/li><li>If your campaign is <strong>international<\/strong>, don&#8217;t forget to adapt the language and content, depending on the culture and habits of the ad&#8217;s destination country.<\/li><\/ul><p>Read more about <a href=\"\/en\/lookalike-audience-what-is-it-for\/\"><strong>lookalike audiences and their advantages to optimize your campaigns<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146cb4a elementor-widget elementor-widget-heading\" data-id=\"146cb4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Competition Analysis<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"52a5cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Keep an eye on your competition \u2013 what they are running, what paid ads they are doing, and how they communicate with their customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Ad Creative<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It becomes increasingly difficult to get an ad that stands out among so many posts on social media. Nonetheless, there are a few things you should consider when <strong>creating your ad image or video and text<\/strong>:<\/p><ul><li>Your <strong>images<\/strong> or <strong>videos<\/strong> must respect the <strong>dimensions<\/strong> recommended by Facebook so that they have the necessary quality that allows the viewer to perceive the content presented in them.<\/li><li><strong>The text should be appealing<\/strong> so that it immediately catches the eye of the viewer and can convert \u2013 pay attention to the illustrations and colors you use and <strong>don&#8217;t include too much text in the images<\/strong>. You can include your logo in the content\u2013 even if people don&#8217;t know your company or brand, it&#8217;s a way to make it known.<\/li><li><strong>You must not deceive the public<\/strong> by promising things that are not true.<\/li><li><strong>A\/B testing<\/strong> is a good way to see which creatives work best in terms of adhesion, CTR (Click Through Rate), and CPC (Cost per Click).<\/li><li>The <strong>message you use<\/strong> is another very important factor. This shouldn&#8217;t be too long, but it should be <strong>direct and informative<\/strong> \u2013 make sure you include the crux you want to communicate so that the person across the screen clicks on the image. Don&#8217;t forget to<strong> adapt your writing to the audience<\/strong> \u2013 consider whether you should use more technical or more informal language.<\/li><li><strong>Vary the topic<\/strong>: don&#8217;t always use the same topics. Your public will not want to see the same thing all the time. Plus, the results will tend to diminish, and you run the risk of losing followers and potential customers.<\/li><\/ul><p>Learn <a href=\"\/en\/the-abcs-of-content-marketing\/\"><strong>the basics of content marketing in this article<\/strong><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Ads Optimization <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another common mistake in creating Facebook ads is <strong>not adapting, updating, or correcting the ads over their lifetime:<\/strong><\/p><ul><li>It is important that you monitor the campaigns on a daily basis and that you make small optimizations that will allow you to improve their performance.<\/li><li>The learning phase of the ad is a factor that you should be aware of \u2013 when the ad goes into \u201c<strong>limited learning<\/strong>\u201d it means that it is not receiving enough optimization events. You can optimize it by making small changes to the target audience and\/or increasing the value of the daily budget.<\/li><li>To <strong>tailor your campaign&#8217;s target audience<\/strong>, you can analyze your ad statistics and see which age range or gender generated the best results.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a26c65 elementor-widget elementor-widget-heading\" data-id=\"3a26c65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Setting Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9638d2 elementor-widget elementor-widget-text-editor\" data-id=\"b9638d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of the most important things when you run a campaign, is to set <strong>goals<\/strong>, <strong>conversion targets<\/strong>, and a <strong>budget<\/strong>, so you can then measure and analyze your results.<\/p><p>You must also define the <strong>metrics<\/strong> that are most important to you and your business and keep track of their results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67be3cb elementor-widget elementor-widget-heading\" data-id=\"67be3cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Landing Pages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71e11c elementor-widget elementor-widget-text-editor\" data-id=\"a71e11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Landing Pages are very useful tools and still very little used.<\/p><p>A Landing Page is a page that contains all the necessary, but summarized, information about the product or service you are promoting. You can direct users to this page via the ad instead of directing them to your website. They usually contain a form that visitors can fill in, where they leave their contacts.<\/p><p>The chances of converting a click via a Landing Page are higher.<\/p><p>Learn more about<a href=\"\/en\/creating-a-website-can-increase-your\/\"><strong> the importance of creating a website and landing pages in this article.<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85e856 elementor-widget elementor-widget-heading\" data-id=\"e85e856\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Budget creation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27780d7 elementor-widget elementor-widget-text-editor\" data-id=\"27780d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Budgeting for a campaign can be a challenge, so here there are a few things you should be aware of:<\/p><ul><li>You shouldn&#8217;t set too low a budget for a campaign. Sometimes it&#8217;s better to <strong>set a higher budget and shorten the campaign&#8217;s duration<\/strong> than to leave it active longer with a lower value.<\/li><li>When setting your budget, you should also <strong>take into account the size of the audience<\/strong> \u2013 if it&#8217;s too large, setting a daily budget that&#8217;s too low can compromise the effectiveness of your ad.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Use of a single Ad Set\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is a common mistake for beginners. You shouldn&#8217;t have all your ads concentrated in a single Ad Set.<\/p><p>Facebook will likely assign different values to your ads within the same Set. In other words, it will make your task of analyzing the ads more difficult and will cause you to draw wrong conclusions. <strong>Bet on the creation of different sets of ads.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Test<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>It is important to test various components of the ads. But be careful, <strong>never test two or more factors at the same time<\/strong> \u2013 you&#8217;ll end up not knowing what worked and what didn&#8217;t.<\/li><li>The tests help you understand the <strong>most suitable audiences<\/strong> for your business, what types of <strong>content<\/strong> those audiences prefer and what their <strong>interests<\/strong> are. You can test factors such as images, copy, Call To Action, and even Landing Pages.<\/li><li><strong>Leave the ad active for +\/- 72 hours<\/strong> <strong>without making any changes<\/strong> \u2013 Facebook&#8217;s algorithm needs time to \u201clearn\u201d your audience and generate results. Furthermore, it is unlikely that you will be able to draw reliable conclusions about audience preferences if the ad is active for a short time.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f301bc elementor-widget elementor-widget-heading\" data-id=\"7f301bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10.  Boring ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5dfc2 elementor-widget elementor-widget-text-editor\" data-id=\"af5dfc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s important to keep in mind that people don&#8217;t use social media to see ads. Therefore, your ads should be appealing:<\/p><ul><li>Don&#8217;t use repetitive texts.<\/li><li>Don&#8217;t clutter your images with too much text.<\/li><li>Don&#8217;t use too many Call to Action<\/li><li>Don&#8217;t leave the same ad active for too long.<\/li><li>Content is important too!<\/li><\/ul><p>Even when it&#8217;s hard to measure whether people have seen your ad too often, one of the signals is when you optimize your ads and the results don&#8217;t increase.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c597227 elementor-widget elementor-widget-heading\" data-id=\"c597227\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11. Facebook Pixel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3afee8f elementor-widget elementor-widget-text-editor\" data-id=\"3afee8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pixel is a tool that Facebook provides, which you can (and should) put on your website so that it allows you to <strong>collect more data about the visitors<\/strong> and what they do while they browse.<\/p><p>This tool allows you, for example, to count how many people have added items to the cart, how many purchasde, and how many left the cart without completing it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddea8b6 elementor-widget elementor-widget-heading\" data-id=\"ddea8b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12. Choice of Ad Objective<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe2cdb elementor-widget elementor-widget-text-editor\" data-id=\"abe2cdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is quite common for people to choose the wrong objective for the ad they are creating. First, you must <strong>define what is your purpose<\/strong>: what do you expect from that ad? Then align the purpose with the options that Facebook presents and select the goal that makes the most sense for your business and for that specific ad.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16ea03 elementor-widget elementor-widget-heading\" data-id=\"a16ea03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13. Results and Metrics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34dfec elementor-widget elementor-widget-text-editor\" data-id=\"c34dfec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many people create ads and then don&#8217;t analyze important results and metrics.<\/p><p>You should define which metrics are most important depending on the type of ad you&#8217;ve posted and review them regularly to understand where and how you can maximize your results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b93cd elementor-widget elementor-widget-heading\" data-id=\"b4b93cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14. Highlights of the Offer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e4d70 elementor-widget elementor-widget-text-editor\" data-id=\"90e4d70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Explore the highlights of your offer. You must highlight<strong> the main factors in your ad that differentiate you from your competition.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b9cf2 elementor-widget elementor-widget-heading\" data-id=\"12b9cf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Test, test, test\u200b<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee895fd elementor-widget elementor-widget-text-editor\" data-id=\"ee895fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before creating a campaign, you must define the target audience, budget, and ad objectives. During its duration, don&#8217;t forget to test several factors (one thing at a time), track the results and make some optimizations when necessary.<\/p><p>Don&#8217;t forget, there&#8217;s not just one way to do things &#8211; try different plans and draw conclusions about the best way to approach your audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/digital-marketing\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Digital Marketing Services<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da6eeb elementor-widget elementor-widget-text-editor\" data-id=\"8da6eeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Do you have your ads account disabled? <a href=\"\/en\/facebook-ads-how-to-unlock\/\"><strong>Learn how to unlock a Facebook account in this article<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tired of optimizing Facebook campaigns without getting good results? We detail 14 errors and how to solve them.<\/p>\n","protected":false},"author":23,"featured_media":15620,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,427],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Facebook Ads: 14 Things You&#039;re Doing Wrong and How You Can Fix Them<\/title>\r\n<meta 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