{"id":16177,"date":"2021-08-03T16:35:47","date_gmt":"2021-08-03T16:35:47","guid":{"rendered":"https:\/\/websitedev.logrise.com\/instagram-shopping-guia-rapido\/"},"modified":"2021-08-18T14:57:47","modified_gmt":"2021-08-18T14:57:47","slug":"instagram-shopping-quick-guide","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/instagram-shopping-quick-guide\/","title":{"rendered":"How does Instagram Shopping work? Quick guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16177\" class=\"elementor elementor-16177 elementor-16096\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">How does Instagram Shopping work? 5 minutes quick tutorial<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 3, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/instagram-shopping-quick-guide.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"shopping cart\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/instagram-shopping-quick-guide.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/instagram-shopping-quick-guide-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/instagram-shopping-quick-guide-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/instagram-shopping-quick-guide-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Instagram is the fourth most used app in the world, but that&#8217;s not by chance. Instagram is constantly evolving. This growth has brought new functionality to the photo-sharing app, and today it is an amazing sales tool.<\/p><p>One of these new developments was the launch of Instagram Shopping, which <strong>allows businesses and brands to identify products in their posts<\/strong> and connect these products through a virtual store on Instagram.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is it about?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instagram Shopping is a feature that allows you to identify multiple products in photographs on Instagram and associate links to these products with detailed pages of information about those same products, leading the user to checkout on the brand&#8217;s website, thus purchasing the product in question.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does Instagram Shopping work?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instagram Shopping works in a very simple way:<\/p><ol><li>Whenever a product is tagged on a photo, Instagram automatically identifies that photo with a shopping bag. Thus, it is easier for the user to understand that that content has tagged and easy-to-find products.<\/li><li>When the post has no tagged products, Instagram simply doesn&#8217;t show the shopping icon on the post.<\/li><li>As an account manager, you can choose in which publications you want to identify the products. As an author, you have all the control.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>How to tag the products?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Typically, tagging is performed manually on top of the photograph, using exactly the same process as identifying people in photographs. Even so, IG Shopping has some special features:<\/p><ul><li>When tagging a product in a post, when the user clicks on the image, (s)he can automatically see the label with the product name and price.<\/li><li>When a post has more than one marked product, clicking on the photo will display the various labels corresponding to the products identified in the photo.<\/li><li>In the lower-left corner, the user can also click on \u201cview products\u201d to be immediately directed to the brand&#8217;s Instagram store and view the products that are being identified in the publication. This also happens when the user clicks on a particular product.<\/li><li>It is possible to scroll down on this screen: Instagram loads the entire product catalog of the brand. The user can even mark the products as favorites and easily add them to their collections of favorite items on Instagram.<\/li><li>In the center and in great prominence, the user finds a button \u201cSee on the Site\u201d so that he can view the same product in the E-Commerce of the brand in question and buy if interested. (Find out how to create a <a href=\"\/en\/successful-sales-funnel-for-ecommerce\/\"><strong>successful Sales Funnel for eCommerce<\/strong><\/a>)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14665f5 elementor-widget elementor-widget-heading\" data-id=\"14665f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Payment process in my store or on Instagram?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the last step, you can make the payment or checkout process in two different ways:<\/p><p>1) Send the users to your E-Commerce, where they can see displayed all the details and a button to add the product to the shopping cart;<\/p><p><span style=\"font-weight: 400;\">2) Send the users directly to the shopping cart with the product already added, only to close the purchase and receive the order comfortably at home.<\/span><\/p><p><strong>Both strategies are valid<\/strong>, and it is essential to <strong>a\/b test<\/strong> to understand which approach generates the best return for your business\/brand, taking into account the user experience as well.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 requirements to activate Instagram Shopping<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d17d86 elementor-widget elementor-widget-heading\" data-id=\"8d17d86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1) Sale of physical products<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 16px;\">First, you have to ensure that your business sells physical products. Unfortunately, <\/span><strong style=\"font-size: 16px;\">Instagram Shopping is not available for selling digital products or services<\/strong><span style=\"font-size: 16px;\">, so if your business&#8217;s core is not physical products, you can finish your reading here.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226570c elementor-widget elementor-widget-heading\" data-id=\"226570c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2) Banned products<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9164190 elementor-widget elementor-widget-text-editor\" data-id=\"9164190\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Second, you need to ensure that the type of product you sell complies with Facebook&#8217;s business policies. In this case, the store functionality on <strong>Instagram does not allow you to market these specific products<\/strong>, such as:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cars and Fuels;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dangerous machines;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Services;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sexual products;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alcohol;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Animals;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Weapons, ammunition, or explosives;<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supplements;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Among others.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-997acf2 elementor-widget elementor-widget-heading\" data-id=\"997acf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3) Business profile on Instagram and associated Facebook account<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6f91c elementor-widget elementor-widget-text-editor\" data-id=\"7a6f91c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Instagram Shopping feature is <strong>not available for personal accounts<\/strong>, so it is essential that you <strong>migrate to a professional account<\/strong> in order to start using it.<\/p><p><strong>How to switch to a professional account?<\/strong><\/p><p>Super easy! You should open the Instagram app and follow these steps: <strong>Settings<\/strong> &gt; <strong>Account<\/strong> &gt; <strong>Switch to a professional account.<\/strong><\/p><p>It is impossible to use Instagram Shopping if your account is not associated with a Facebook page of the business or brand in question. If you no longer use Facebook, it is recommended that you create a page to be able to take advantage of this tool.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446392e elementor-widget elementor-widget-heading\" data-id=\"446392e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating your sales catalog in 3 steps<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445d947 elementor-widget elementor-widget-text-editor\" data-id=\"445d947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Outro requisito \u00e9 criar um cat\u00e1logo de produtos para a tua marca. Este processo \u00e9 realizado no <\/span><b>Gestor de an\u00fancios do Facebook ou no Facebook Business Manager,<\/b><span style=\"font-weight: 400;\"> dependendo de qual est\u00e1s utilizando para gerenciar as tuas p\u00e1ginas e contas de an\u00fancios<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p>Another requirement is to create a sales catalog for your brand. This process is carried out in <strong>Facebook Ads Manager or Facebook Business Manager<\/strong>, depending on which one you are using to manage your Ad Accounts and Pages.<\/p><ol><li>Start by logging into your ad manager and looking for the \u201c<strong>Catalogs<\/strong>\u201d tab that is in the assets column.<\/li><li>Click on the blue button &#8220;<strong>Create Catalog<\/strong>&#8220;<\/li><li>Select the \u201c<strong>E-commerce<\/strong>\u201d option. Otherwise, Instagram Shopping will not work correctly or will not be enabled on your account.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b80f99 elementor-widget elementor-widget-heading\" data-id=\"0b80f99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 15px; white-space: normal;\"><b>Adding products to the catalog<\/b><\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e82fa89 elementor-widget elementor-widget-text-editor\" data-id=\"e82fa89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are several ways to add products to your catalog. The first one is <strong>manually adding each of the products<\/strong> that your company sells. If your company sells just a few products, this option is ok. However, if you sell thousands of products, this option becomes totally unfeasible. Then the best thing is to <strong>import this information<\/strong> from an <strong>XML Feed<\/strong> or from the <strong>Facebook pixel<\/strong> itself. With this option, images of your products, stock quantities, prices, etc. are automatically updated.<\/p><p>If you prefer to<strong> add manually<\/strong>, you must add images or videos of each product, along with the name, description, price, SKU, and the product link in your E-Commerce.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fdea9 elementor-widget elementor-widget-heading\" data-id=\"14fdea9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activating your Instagram Shopping<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b0291 elementor-widget elementor-widget-text-editor\" data-id=\"63b0291\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After setting up all the steps described above, you only need to activate in-app purchases on Instagram, connecting your business with the created product catalog, so that everything works perfectly. Then, you can finally start using this feature in your Instagram publications.<\/p><p>To start the setup process, you must follow the following steps from your Instagram app: <strong>Settings<\/strong> &gt; <strong>Business<\/strong> &gt; <strong>Shopping<\/strong><\/p><p>Click on the blue \u201c<strong>Start<\/strong>\u201d button. Then select the product catalog (you can <strong>select the catalog<\/strong> from your Facebook page or your Business Manager).<\/p><p>Finally, click on \u201c<strong>Submit for Review<\/strong>\u201d and that&#8217;s it. Instagram will review your request and approve or disapprove it if it doesn&#8217;t comply with the established rules.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc8450 elementor-widget elementor-widget-heading\" data-id=\"cfc8450\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to sell on Instagram?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c605e58 elementor-widget elementor-widget-text-editor\" data-id=\"c605e58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You can tag up to <strong>5 products per single feed post <\/strong>and\/or<strong> up to 20 products in carousel-style publications.<\/strong><\/p><p><strong>In your stories, the limit is just one tag<\/strong>. You can use this feature to also <strong>tag your products in videos<\/strong>, which is super nice and can help boost your engagement.<\/p><p>Setting up Instagram Shopping is not that simple to do, but after setting everything up, it&#8217;s just about starting selling the products in your posts.<\/p><p>If you think the process is too complicated, ask for help! \ud83d\udc47<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bdac1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f5bdac1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/digital-marketing\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Digital Marketing Services<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3f5ff elementor-widget elementor-widget-text-editor\" data-id=\"4e3f5ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You still didn&#8217;t build an E-Commerce? Read these <a href=\"\/en\/10-reasons-to-build-e-commerce-on-your-website\/\"><strong>10 reasons to have e-commerce on your website<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The trend of today is no longer just posting selfies. Selling on Instagram is possible. Learn how it works and how to activate it in this step-by-step guide.<\/p>\n","protected":false},"author":19,"featured_media":16187,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,427],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Instagram Shopping: learn how it works in 5 minutes<\/title>\r\n<meta name=\"description\" content=\"Sell on Instagram? 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