{"id":16385,"date":"2021-08-10T10:45:00","date_gmt":"2021-08-10T10:45:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=16385"},"modified":"2022-01-13T16:46:48","modified_gmt":"2022-01-13T16:46:48","slug":"automated-marketing-tools-increase-online-sales","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/","title":{"rendered":"Automated Marketing Tools: The Key to Increasing Online Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16385\" class=\"elementor elementor-16385 elementor-16360\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Marketing Automation: The Key to Increasing Online Sales<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 10, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>It can be considered the main tool for generating and nurturing leads throughout the entire sales funnel, right up to the moment of purchase. Furthermore, after purchase, it serves to <strong>improve retention<\/strong>, <strong>customer loyalty<\/strong> and even <strong>generate recommendations<\/strong>. But what is Automation really?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6daa2 elementor-widget elementor-widget-text-editor\" data-id=\"5d6daa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this article, you will see:<\/p><ol><li><a href=\"#whatis\">What is Marketing Automation?<\/a><\/li><li><a href=\"#benefits\">16 Benefits of Marketing Automation<\/a><\/li><li><a href=\"#increase\">How to increase sales with Automated Marketing<\/a><\/li><li><a href=\"#features\">Marketing Automation Software &#8211; Main Features\u200b<\/a><br \/>a. <a href=\"#flows\">Creating automation flows<\/a><br \/>b. <a href=\"#leads\">Automation of a series of actions related to lead<\/a><br \/>c. <a href=\"#email\">Email Marketing &#8211; the main automation flows tool<\/a><br \/>d. <a href=\"#base\">Base Segmentation<\/a><br \/>e. <a href=\"#form\">Form creation<\/a><br \/>f. <a href=\"#landing\">Landing Pages<\/a><br \/>g. <a href=\"#ab\">A\/B testing<\/a><br \/>h. <a href=\"#socialmedia\">Social media<\/a><br \/>i. <a href=\"#crm\">CRM Integration \u200b<\/a><br \/>j. <a href=\"#measuring\">Measuring and analyzing campaign results \u200b<\/a><br \/>k. <a href=\"#formercustomers\">Get in touch with former customers<\/a><br \/>l. <a href=\"#reports\">Reports and monitoring<\/a><\/li><li><a href=\"#niche\">Marketing automation by niche<\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"whatis\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Marketing Automation?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing Automation is based on the use of technology and artificial intelligence to automate and unify marketing processes, ensuring communication, based on consumer behavior.<\/p><p>Allows you to <strong>analyze the audience&#8217;s engagement and interests<\/strong> &#8211; segmenting them &#8211; and automate personalized processes, taking into account the different target audiences of the business and the various online channels used. These processes are actions defined by the company and are triggered by the behavior of users in the various channels &#8211; one after the other &#8211; without the need for manual intervention.<\/p><p>In other words, <strong>Marketing Automation allows you to understand and define the interests of your Leads and the stage of the sales funnel they are in<\/strong>, segmenting them and providing them with all the useful and relevant information for them to make their way along the funnel until they are ready to make the purchase &#8211; the right time to be approached by the sales team.<\/p><p>Its <strong>purpose<\/strong> is to <strong>increase marketing efficiency and scalability<\/strong> while ensuring <strong>personalized communication with leads<\/strong>.<\/p><p><strong>This process should not replace people<\/strong>, but rather complement and increase the effectiveness of your work.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/contacts\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Automation Tool<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146cb4a elementor-widget elementor-widget-heading\" data-id=\"146cb4a\" data-element_type=\"widget\" id=\"benefits\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">16 Benefits of Marketing Automation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"52a5cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The market is getting more and more competitive, demanding more agility and better results from companies. This pushes us to take over Automation measures. <strong>Marketing Automation allows you to unify online processes<\/strong>, <strong>crossing data from different areas and ensuring an overview of the business<\/strong>. These processes bring numerous benefits to any established business:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>1. Lead nurturing<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The contact requests that a company receives are not always ready to make the purchase, so it is crucial that these leads are followed up and nurtured, taking them through the sales funnel, until they reach the final stage &#8211; where they are ready to purchase.<\/p><p><strong>Through automation, nurturing and follow-up become more efficient and effortless<\/strong>.<strong> Inbound Marketing<\/strong> is a valuable tool <strong>to attract<\/strong>, <strong>nurture<\/strong> and \u201c<strong>educate<\/strong>\u201d leads, through the development of rich and useful content for each segment, creating a positive user experience &#8211; maintaining and driving the leads along the funnel.<\/p><p>In addition, it becomes possible <strong>to handle a greater number of contacts<\/strong> than would be possible if the processes were not automated, making sales opportunities greater, as leads reach the sales team with sufficient information and once they are ready to make the purchase.<\/p><p>In this article, you can learn more about <a href=\"\/en\/what-are-leads-why-are-important\/\"><strong>the importance of leads<\/strong><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>2. Better prepared leads generate more sales <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing automation allows you to understand which leads are best prepared to be approached by the sales team, <strong>increasing the likelihood of conversion<\/strong>. Furthermore, the more information a contact has about the company&#8217;s topic, product, or service, the more likely they are to recognize a need and invest in a solution.<\/p><p>Finally, leads with more knowledge about the product\/service are easier and more successful to make them feel contented, leading them to use the product\/service for longer, to buy other products\/services from the company, and even to recommend it to their friends.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a26c65 elementor-widget elementor-widget-heading\" data-id=\"3a26c65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>3. Segmentation and personalized communication<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9638d2 elementor-widget elementor-widget-text-editor\" data-id=\"b9638d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing Automation allows you to <strong>segment your leads<\/strong> according to various criteria and to <strong>customize communication with these different segments<\/strong>, turning the interaction with leads much easier, and increasing their engagement with the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67be3cb elementor-widget elementor-widget-heading\" data-id=\"67be3cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>4. Scalability<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71e11c elementor-widget elementor-widget-text-editor\" data-id=\"a71e11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With Marketing Automation it is possible to <strong>increase the company&#8217;s growth, sales and customers without having to increase costs<\/strong>. In other words, it is necessary to invest in an initial phase, but it is no longer necessary when the automation structure is consolidated &#8211; the company does not have to hire more people or buy more tools to generate more sales, since the already automated processes can be replicated.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85e856 elementor-widget elementor-widget-heading\" data-id=\"e85e856\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>5. Greater efficiency in the sales funnel<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27780d7 elementor-widget elementor-widget-text-editor\" data-id=\"27780d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Through Automation, leads are identified and segmented, exposed to the right content, and automatically evolve along the sales funnel. This results in the <strong>optimization of time<\/strong>,\u00a0<strong>better organization of the sales team.<\/strong> Thus,\u00a0leads are approached at the right time, making the whole process <strong>more efficient<\/strong>.<\/p><p><span style=\"font-weight: 400;\">Com a Automa\u00e7\u00e3o, as leads s\u00e3o identificadas e segmentadas, s\u00e3o expostas ao conte\u00fado certo e evoluem automaticamente ao longo do funil de vendas. Isto resulta na <strong>otimiza\u00e7\u00e3o do tempo<\/strong> e na organiza\u00e7\u00e3o do trabalho da equipa de vendas e faz com que as leads sejam abordadas no momento certo, tornando todo o processo <strong>mais eficiente. <\/strong>(Discover a <a href=\"\/en\/successful-sales-funnel-for-ecommerce\/\"><strong>Successful Ecommerce Sales Funnel here<\/strong><\/a>)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>6. Greater productivity<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By receiving the most aligned leads, the sales team can <strong>close them in a shorter period of time<\/strong>, optimizing their time and investing it in other important tasks. In addition, the Marketing team is more available to focus their efforts on tasks that cannot be automated.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>7. Integration between the various teams <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Data is stored in a single system to which all members of the various teams have access.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f301bc elementor-widget elementor-widget-heading\" data-id=\"7f301bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>8. Less probability of failure<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5dfc2 elementor-widget elementor-widget-text-editor\" data-id=\"af5dfc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Several processes end up being automated.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c597227 elementor-widget elementor-widget-heading\" data-id=\"c597227\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>9. Reduced Acquisition Cost per Customer (CAC)<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3afee8f elementor-widget elementor-widget-text-editor\" data-id=\"3afee8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As the lead nurturing and lead preparation processes are automatic, teams do not have to invest time in these activities and the company reaches <strong>a higher number of users with a smaller investment of resources<\/strong>. At the time of approaching these leads, as they are ready to purchase, the investment of time and resources is also lower, resulting in a <a href=\"\/en\/strategies-to-reduce-cac\/\"><strong>significant decrease in CAC<\/strong><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddea8b6 elementor-widget elementor-widget-heading\" data-id=\"ddea8b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>10. Increase in the average amount that the customer invests in purchases<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe2cdb elementor-widget elementor-widget-text-editor\" data-id=\"abe2cdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Automation opens the path for an improvement in the relationship between the company and the customer, allowing the latter to make decisions more consciously and maturely along the sales funnel, resulting in a greater probability of major purchases.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16ea03 elementor-widget elementor-widget-heading\" data-id=\"a16ea03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>11. Sales Cycle Reduction<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34dfec elementor-widget elementor-widget-text-editor\" data-id=\"c34dfec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Sales Cycle represents the period of time that elapses between the customer&#8217;s first contact with the company and the purchase. As most of the sales funnel path is driven by the system, when leads reach the sales team they are already in one of the final stages of the funnel, so they are more informed and prepared, making <strong>the approach simpler and more objective<\/strong> and reducing the duration of the cycle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b93cd elementor-widget elementor-widget-heading\" data-id=\"b4b93cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>12.  Greater customer retention<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e4d70 elementor-widget elementor-widget-text-editor\" data-id=\"90e4d70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As leads, these contacts make more aware and informed decisions. Therefore, when they become customers, they tend to be more successful with the product\/service, being more satisfied with the purchase, which leads them to remain customers. <strong>Increased satisfaction<\/strong> can also generate <strong>recommendations<\/strong> from customers to acquaintances.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b9cf2 elementor-widget elementor-widget-heading\" data-id=\"12b9cf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>13. Monitoring of the entire sales funnel <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66dc79c elementor-widget elementor-widget-text-editor\" data-id=\"66dc79c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Since everything is automated, any task can be measured and monitored, allowing the <strong>funnel optimization through data-driven decisions.<\/strong> Generally, Marketing Automation tools provide access to data reports that include KPIs (Key Performance Indicators) and from which it is possible to extract valuable insights for decision making and even for adapting communication when approaching leads.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c081262 elementor-widget elementor-widget-heading\" data-id=\"c081262\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>14. More efficient processes and costs <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9c44f elementor-widget elementor-widget-text-editor\" data-id=\"3d9c44f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As the negotiation becomes shorter and, consequently, the duration of the sales cycle decreases, <strong>there is an increase in the efficiency of the processes<\/strong> and <strong>a decrease in the various inherent costs.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3982e35 elementor-widget elementor-widget-heading\" data-id=\"3982e35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>15. Increased sales <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b3a5fd elementor-widget elementor-widget-text-editor\" data-id=\"0b3a5fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the ability to better understand the needs of the leads, companies can find <strong>new business opportunities by focusing efforts on the right leads at the right timing.<\/strong><\/p><p>In addition, <strong>CRM<\/strong> (Customer Relationship Management) <strong>tools<\/strong> can be integrated with Marketing and Sales to document all the communications between the leads and the company and to notify the sales team when a lead is eligible to be approached.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9d896 elementor-widget elementor-widget-heading\" data-id=\"ea9d896\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>16. Data security <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51f62e7 elementor-widget elementor-widget-text-editor\" data-id=\"51f62e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Automation software that encrypts data and uses SSL (Secure Sockets Layer) protocols ensures data security.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d09fa5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d09fa5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dda530d\" data-id=\"dda530d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-211ae3a elementor-widget elementor-widget-heading\" data-id=\"211ae3a\" data-element_type=\"widget\" id=\"increase\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to increase sales with Automated Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1555d1d elementor-widget elementor-widget-text-editor\" data-id=\"1555d1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A better use of the resources made available by Marketing Automation allows an <strong>increase in sales<\/strong>. There are several ways and steps in which you can maximize this benefit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13cf797 elementor-widget elementor-widget-text-editor\" data-id=\"13cf797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>When Leads are not yet ready to purchase<\/strong> &#8211; In this case, and as mentioned above, it is important to monitor and nurture these contacts. Through automation, it is possible <strong>to create a targeting list<\/strong> and <strong>an automated flow<\/strong>. So, for example, if the lead is part of the targeting list, it is assigned a sales team member, who can be notified, follow up the lead&#8217;s path and approach it at the indicated time. This automation allows sales guarantees to increase since <strong>the leads are approached at the right stage in the funnel.<\/strong><\/li><li><strong>When leads are almost ready<\/strong> &#8211; By creating an automation flow identical to the previous one, it is possible to monitor the path and behavior of these leads and, if they do not make the purchase, understand the reason and clarify doubts in real-time.<\/li><li><strong>When leads are ready to buy<\/strong> &#8211; You can create an automation flow that assigns leads to sales team members and identifies them as &#8220;opportunities&#8221; &#8211; to go directly into the salesperson&#8217;s pipeline, ensuring they are addressed as quickly as possible.<\/li><li><strong>In post-sales<\/strong> &#8211; After a lead becomes a customer, it is possible <strong>to continue to leverage sales<\/strong> by creating Activation Flows, Retention Flows, Flows for Upsell, or Cross-Sell and Referral Flow.<\/li><\/ol><p>To learn more about these Flows, read on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97222b4 elementor-widget elementor-widget-heading\" data-id=\"97222b4\" data-element_type=\"widget\" id=\"features\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Automation Software - Main Features<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64dda3c elementor-widget elementor-widget-text-editor\" data-id=\"64dda3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing Automation is based on the use of software that centralizes information and automated process routines. This software allows you to define automation rules, integrate several team members, gather and analyze data. It includes several features and can be integrated with other tools.<\/p><p><strong>Although it is a very versatile tool, it is no longer useful without human participation and intelligence.<\/strong><\/p><p>These are the main features:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c1051 elementor-widget elementor-widget-heading\" data-id=\"78c1051\" data-element_type=\"widget\" id=\"flows\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>1. Creating automation flows <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fdbd68 elementor-widget elementor-widget-text-editor\" data-id=\"5fdbd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Flows are sequences of automatic actions, sent by \u201ctriggers\u201d defined in the tool, which introduce the Leads through the various points. These software allow the creation of different types of flows, depending on the different moments of the relationship between the leads and the company.<\/p><ul><li aria-level=\"1\">Nurture Flow &#8211; This flow takes place in the middle of the sales funnel. Several actions are automated, with the purpose of nurturing and maturing the lead in terms of the purchase decision, making it go deeper through the various phases of the funnel until it comes to being approached by the sales team.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Abandon Flow (from the cart or from site pages) &#8211; This usually occurs in the final stages of the sales funnel and helps to remind leads to complete a purchase or to send them content that complements what they previously viewed. Learn <a href=\"\/en\/abandoned-carts-know-how-recover\/\"><strong>how to recover abandoned carts.<\/strong><\/a><\/li><li aria-level=\"1\">Activation Flow or onboarding &#8211; It is a flow that occurs in the after-sales and helps <strong>to automate the communication of the welcome messages<\/strong> and to guide the customer into the first steps into the product\/service.<\/li><li aria-level=\"1\">Upsell and\/or Cross-Sell Flow &#8211; It also takes place after the sale and helps to offer, in an automated way, upgrades and\/or complementary products of previous purchases.<\/li><li aria-level=\"1\">Referral Flow &#8211; It also occurs in the after-sales and helps to encourage more satisfied customers to recommend the company&#8217;s products or services.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d93f23 elementor-widget elementor-widget-heading\" data-id=\"3d93f23\" data-element_type=\"widget\" id=\"leads\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>2. Automation of a series of actions related to leads<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aef01d elementor-widget elementor-widget-text-editor\" data-id=\"8aef01d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Lead Generation<\/strong> &#8211; Marketing Automation tools generally offer editable templates for Landing Pages, Forms, and Call To Actions creation &#8211; which can be included on the website or blog, allowing interested users to leave their contact information.<\/li><li><strong>Leads Monitoring<\/strong> &#8211; through automation, it is possible to define several criteria to follow the actions performed by the leads. <strong>Lead Tracking<\/strong> is one of the most effective automation resources and &#8211; through some technical settings on the site &#8211; it allows you to analyze the behavior of leads &#8211; for example, which pages they browsed or how long they stayed on each page &#8211; and through this data, it is possible to create flows.<\/li><li><strong>Lead Qualification and Nurturing<\/strong> &#8211; By following up and monitoring leads&#8217; actions, it is possible to nurture them &#8211; sharing the most relevant content to them &#8211; and qualify them. Leads are generally qualified as Marketing Qualified Leads (MQL) when they still need to be developed by the marketing team and as Sales Qualified Leads (SQL) when they are ready to be approached by the sales team.<\/li><li><strong>Leads Classification<\/strong> &#8211; Automation allows you to classify leads according to the stage of the sales funnel they are in, through the attribution of tags. In other words, a \u201cstatus\u201d is assigned to the lead, so that the sales team knows the best approach in terms of communication for each type of segment. Generally, the following distinctions are used: \u201cInterested\u201d, \u201cqualified\u201d, \u201copportunity\u201d, and \u201ccustomer\u201d. The \u201copportunity\u201d means that the lead is ready to be passed from the marketing team to the sales team so that it can be approached. These distinctions can be made through Lead Scoring, in which points are awarded to Leads, depending on the number and type of interactions made with the contents. The company can customize these rules through automation, defining which actions are more and less relevant and which, therefore, should be worth more and fewer points.<\/li><li><strong>Lead Assignment<\/strong> &#8211; You can automate the assignment of specific leads to specific salespeople and notify them in real time, depending on various criteria &#8211; for example, you can <strong>assign leads to the salesperson who is freest or to the salesperson deemed most appropriate for that specific lead<\/strong>.<\/li><li><strong>CRM integrations<\/strong> &#8211; Marketing automation allows for better management of leads through integration with CRM, ensuring that all data is up to date and accessible to the various members of the company.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb22301 elementor-widget elementor-widget-heading\" data-id=\"bb22301\" data-element_type=\"widget\" id=\"email\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>3. Email Marketing - the main automation flows tool<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-912ae34 elementor-widget elementor-widget-text-editor\" data-id=\"912ae34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to having <strong>low production costs<\/strong>, it can be used at all stages of the sales funnel. Through automation, it becomes possible to define <strong>automatic email campaigns<\/strong>. Usually, these tools include an email editor, to facilitate their creation and these emails can be included both in Nurture Streams, as in specific campaigns, and can be sent to specific segments. In addition to this, you can also set up automatic email responses and have access to submission reports, open rates, and other data.<\/p><p><a href=\"\/en\/email-campaigns-tips-to-sell-more\/\"><strong>4 Tips to Sell More Through Email Marketing<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ea966 elementor-widget elementor-widget-heading\" data-id=\"19ea966\" data-element_type=\"widget\" id=\"base\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>4. Base Segmentation<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd169c elementor-widget elementor-widget-text-editor\" data-id=\"6cd169c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing Automation software generally allow to <strong>segment\u00a0the company&#8217;s contacts database<\/strong>, ensuring that communication is appropriate for each audience. This segmentation can be done according to various criteria &#8211; defined by the company &#8211; such as the phase of the sales funnel, budget, area of operation, or others, and it is possible to cross data.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10506ac elementor-widget elementor-widget-heading\" data-id=\"10506ac\" data-element_type=\"widget\" id=\"form\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>5. Form creation <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-092f16e elementor-widget elementor-widget-text-editor\" data-id=\"092f16e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is also possible to create forms and insert them in the different phases of the sales funnel. <strong>These forms are intended to collect contact information from Leads<\/strong>. Once filled in, they are automatically available in the Software. Forms can be inserted in pop-ups, on specific pages on the site, or in paid advertisements on social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9184f11 elementor-widget elementor-widget-heading\" data-id=\"9184f11\" data-element_type=\"widget\" id=\"landing\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>6. Landing Pages<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f98fd4 elementor-widget elementor-widget-text-editor\" data-id=\"3f98fd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Most software allow the creation of Landing Pages, providing editable templates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baeb842 elementor-widget elementor-widget-heading\" data-id=\"baeb842\" data-element_type=\"widget\" id=\"ab\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>7. A\/B testing <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f31dfee elementor-widget elementor-widget-text-editor\" data-id=\"f31dfee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is also possible to create these tests, which allow you to test a variable in two different versions. In other words, if you are in doubt between two emails, two landing pages, two images, you can test them on a part of your audience and then implement the one that got the best results in the test.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8fcfb0 elementor-widget elementor-widget-heading\" data-id=\"c8fcfb0\" data-element_type=\"widget\" id=\"socialmedia\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>8. Social media <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cdeec4 elementor-widget elementor-widget-text-editor\" data-id=\"1cdeec4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Through automation, you can also schedule posts on networks and monitor engagement, comments, and shares.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6193e1a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6193e1a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/facebook\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Automate Facebook's Ads<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e7672 elementor-widget elementor-widget-heading\" data-id=\"40e7672\" data-element_type=\"widget\" id=\"crm\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>9. CRM Integration <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f00ebd5 elementor-widget elementor-widget-text-editor\" data-id=\"f00ebd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As already mentioned, through this tool, it is possible to integrate the CRM, building <strong>a bridge between the marketing team and the sales team<\/strong>, with all members having access to customer data. Thus, actions and decision-making are more accurate and have a shorter duration.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d66599 elementor-widget elementor-widget-heading\" data-id=\"7d66599\" data-element_type=\"widget\" id=\"measuring\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>10. Measuring and analyzing campaign results<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e765b0d elementor-widget elementor-widget-text-editor\" data-id=\"e765b0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c230c6b elementor-widget elementor-widget-heading\" data-id=\"c230c6b\" data-element_type=\"widget\" id=\"formercustomers\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>11. Get in touch with former customers<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a233c elementor-widget elementor-widget-text-editor\" data-id=\"c4a233c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With all the data concentrated in a single platform, it is possible to do <strong>Remarketing<\/strong> &#8211; a very valuable strategy to win over old customers and even get feedback or a reason for their abandonment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b95f877 elementor-widget elementor-widget-heading\" data-id=\"b95f877\" data-element_type=\"widget\" id=\"reports\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>12.  Reports and monitoring <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-845287f elementor-widget elementor-widget-text-editor\" data-id=\"845287f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Through these software, the task of onboarding is made easier, as it is possible to <strong>schedule a welcome email<\/strong> and various notifications so that team members know when to contact a customer. In addition, reports that include the most relevant metrics are also available so that you can monitor and analyze the results and make decisions based on specific data.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7a7af8 elementor-widget elementor-widget-heading\" data-id=\"d7a7af8\" data-element_type=\"widget\" id=\"niche\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing automation by niche<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b17e0 elementor-widget elementor-widget-text-editor\" data-id=\"e3b17e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing automation can boost sales in any type of business:<\/p><p><span style=\"font-size: 15px; font-weight: 400;\">Discover <\/span><a href=\"\/en\/data-marketing-can-improve-tourism-industry\/\"><strong>how data Marketing can help tourism companies<\/strong><\/a><\/p><p>Automation in <a href=\"\/en\/real-estate-marketing-method-to-sell-more-homes\/\"><strong>Real Estate Marketing to sell more houses.<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ced84a elementor-widget elementor-widget-text-editor\" data-id=\"9ced84a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The implementation of a Marketing Automation solution not only <strong>increases the company&#8217;s performance<\/strong> &#8211; attracting the right audience and ensuring access to useful information that leads the customer to purchase- but also<strong> improves the company&#8217;s relationship with customers in after-sales.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46fa34 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c46fa34\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automation Tool<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Automation increases the scalability of marketing in any niche, saving time and money. Discover 16 ways to implement!<\/p>\n","protected":false},"author":23,"featured_media":16419,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,443],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Automatated Marketing tools: The Key to Increasing Online Sales<\/title>\r\n<meta name=\"description\" content=\"Automation increases the scalability of marketing in any niche, saving time and money. Discover 16 ways to implement!\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Automatated Marketing tools: The Key to Increasing Online Sales\" \/>\r\n<meta property=\"og:description\" content=\"Automation increases the scalability of marketing in any niche, saving time and money. Discover 16 ways to implement!\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Logrise\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/logrise\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-08-10T10:45:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-01-13T16:46:48+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"628\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Margarida Vieira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\",\"name\":\"Logrise\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/logrise\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"width\":128,\"height\":96,\"caption\":\"Logrise\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/websitedev.logrise.com\/#website\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"name\":\"Logrise\",\"description\":\"Amplify your sales with Logrise\",\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/websitedev.logrise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#primaryimage\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#webpage\",\"url\":\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/\",\"name\":\"Automatated Marketing tools: The Key to Increasing Online Sales\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#primaryimage\"},\"datePublished\":\"2021-08-10T10:45:00+00:00\",\"dateModified\":\"2022-01-13T16:46:48+00:00\",\"description\":\"Automation increases the scalability of marketing in any niche, saving time and money. Discover 16 ways to implement!\",\"breadcrumb\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/websitedev.logrise.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/websitedev.logrise.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Automated Marketing Tools: The Key to Increasing Online Sales\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#webpage\"},\"author\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/c8151ea5cec24f3ebae531d73cce021e\"},\"headline\":\"Automated Marketing Tools: The Key to Increasing Online Sales\",\"datePublished\":\"2021-08-10T10:45:00+00:00\",\"dateModified\":\"2022-01-13T16:46:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#webpage\"},\"wordCount\":2896,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales.jpg\",\"articleSection\":[\"Blog\",\"Digital Marketing and SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/c8151ea5cec24f3ebae531d73cce021e\",\"name\":\"Margarida Vieira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/349b001fe94fe42d611a8438c2a9f6a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/349b001fe94fe42d611a8438c2a9f6a8?s=96&d=mm&r=g\",\"caption\":\"Margarida Vieira\"},\"description\":\"Own 3 dogs, owned by 10 cats. When the cats allow me, Im also a Marketer\",\"sameAs\":[\"https:\/\/websitedev.logrise.com\/sobre-nos\/\"]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Automatated Marketing tools: The Key to Increasing Online Sales","description":"Automation increases the scalability of marketing in any niche, saving time and money. Discover 16 ways to implement!","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Automatated Marketing tools: The Key to Increasing Online Sales","og_description":"Automation increases the scalability of marketing in any niche, saving time and money. Discover 16 ways to implement!","og_url":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/","og_site_name":"Logrise","article_publisher":"https:\/\/www.facebook.com\/logrise","article_published_time":"2021-08-10T10:45:00+00:00","article_modified_time":"2022-01-13T16:46:48+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Margarida Vieira","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/websitedev.logrise.com\/#organization","name":"Logrise","url":"https:\/\/websitedev.logrise.com\/","sameAs":["https:\/\/www.facebook.com\/logrise"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","width":128,"height":96,"caption":"Logrise"},"image":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/websitedev.logrise.com\/#website","url":"https:\/\/websitedev.logrise.com\/","name":"Logrise","description":"Amplify your sales with Logrise","publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/websitedev.logrise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#primaryimage","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales.jpg","width":1200,"height":628},{"@type":"WebPage","@id":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#webpage","url":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/","name":"Automatated Marketing tools: The Key to Increasing Online Sales","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#primaryimage"},"datePublished":"2021-08-10T10:45:00+00:00","dateModified":"2022-01-13T16:46:48+00:00","description":"Automation increases the scalability of marketing in any niche, saving time and money. Discover 16 ways to implement!","breadcrumb":{"@id":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/websitedev.logrise.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/websitedev.logrise.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Automated Marketing Tools: The Key to Increasing Online Sales"}]},{"@type":"Article","@id":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#article","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#webpage"},"author":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/c8151ea5cec24f3ebae531d73cce021e"},"headline":"Automated Marketing Tools: The Key to Increasing Online Sales","datePublished":"2021-08-10T10:45:00+00:00","dateModified":"2022-01-13T16:46:48+00:00","mainEntityOfPage":{"@id":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#webpage"},"wordCount":2896,"commentCount":0,"publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"image":{"@id":"https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/automated-marketing-tools-increase-online-sales.jpg","articleSection":["Blog","Digital Marketing and SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/websitedev.logrise.com\/en\/automated-marketing-tools-increase-online-sales\/#respond"]}]},{"@type":"Person","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/c8151ea5cec24f3ebae531d73cce021e","name":"Margarida Vieira","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/349b001fe94fe42d611a8438c2a9f6a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/349b001fe94fe42d611a8438c2a9f6a8?s=96&d=mm&r=g","caption":"Margarida Vieira"},"description":"Own 3 dogs, owned by 10 cats. When the cats allow me, Im also a Marketer","sameAs":["https:\/\/websitedev.logrise.com\/sobre-nos\/"]}]}},"_links":{"self":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/16385"}],"collection":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/comments?post=16385"}],"version-history":[{"count":3,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/16385\/revisions"}],"predecessor-version":[{"id":26565,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/16385\/revisions\/26565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/media\/16419"}],"wp:attachment":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/media?parent=16385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/categories?post=16385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/tags?post=16385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}