{"id":16579,"date":"2021-08-16T08:51:00","date_gmt":"2021-08-16T08:51:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=16579"},"modified":"2021-08-16T10:47:16","modified_gmt":"2021-08-16T10:47:16","slug":"email-campaigns-tips-to-sell-more","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/","title":{"rendered":"Increasing sales with Email Marketing: 4 Tips That Don&#8217;t Fail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16579\" class=\"elementor elementor-16579 elementor-16457\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">4 Tips to Sell More Through Email Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 16, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"ecr\u00e3\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>It doesn&#8217;t matter what channels you use to interact with your customers. You can&#8217;t leave email marketing out!<\/p><p>To prepare <strong>email marketing campaigns<\/strong> we face infinite possibilities on the way to make them effective. Each brand has its own formula, but <strong>the ultimate goal is the same: increase conversions.<\/strong> You just have to find out what your formula is!<\/p><p>First, we must think about:<\/p><ul><li>the general structure<\/li><li>what content will be sent<\/li><li>what is the call to action, that is, what action we want our reader to take when clicking the button<\/li><\/ul><p>In this article, we&#8217;ll introduce you to <strong>four basic fundamentals that help to increase conversions and tactics for optimizing your emails.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Develop a need for your product<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before getting someone to take a certain action, we need <strong>to create a desire for the product or service we are offering.<\/strong><\/p><p>According to Adam Ferrier, author of The Advertising Effect Change Behavior, <strong>the yearning for something comes from two elements<\/strong>: <strong>individual encouragement and social norms<\/strong>. In terms of marketing, this feeling comes from a <strong>solution<\/strong> that our product or service can offer to solve the problem that the consumer is facing.<\/p><p><strong>Focusing content on the benefits of our product or service is much more effective than talking about its features or options<\/strong>, as it helps consumers understand how it can improve their lives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cc8e1b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc8e1b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df3701c\" data-id=\"df3701c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dee5e5 elementor-widget elementor-widget-heading\" data-id=\"8dee5e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) Encourage the consumer to take action<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247946e elementor-widget elementor-widget-text-editor\" data-id=\"247946e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One way to make the customer take a desire action is through <strong>images<\/strong>. In niches like gastronomy or even fashion, images are everything. A good picture can <strong>increase a person&#8217;s motivation<\/strong>, and encourage them to want your product. This becomes even more important if your business involves something very visual.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Diminish any doubts from potential customers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In order to foster our consumer&#8217;s desire to buy, we must reduce any anxiety and doubts they may have at the time of conversion. In terms of marketing, this includes any feelings of discomfort or unease.<\/p><p>Among the main causes, there is a concern about <strong>how much our offer is worth<\/strong>, the <strong>investment<\/strong> (time and money) of the consumer, <strong>doubt<\/strong>, and <strong>insecurity.<\/strong> Apart from that, there is a concern about if our product is the right choice.<\/p><p>Before we can reduce this feeling of anxiety, we should look ahead to understand <strong>what the reasons might be<\/strong> and then work on reducing it.<\/p><p>Ways to reduce customer doubts:<\/p><ul><li aria-level=\"1\">Show <strong>happy customer testimonials<\/strong> in email marketing campaigns, but don&#8217;t limit it to a simple statement. Try to include names and photos to give veracity to what is said;<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Create <strong>creative<\/strong>, <strong>personalized emails<\/strong>, with an <strong>opt-out button<\/strong>. The opt-out sounds dangerous, but it can be a very positive move. (In <a href=\"\/en\/email-marketing-to-reduce-abandon-rate\/\"><strong>this article<\/strong><\/a>, you can see some <strong>cool ideas for your email subjects<\/strong>)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4) Speed up campaign conversions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One more tip to increase the chances of conversion is to show the path that leads to the purchase action. The reader must understand what he needs to do as simply as possible. The easier the access, the more conversions.<\/p><ul><li aria-level=\"1\">Use <strong>call-to-action<\/strong> (CTA) buttons that stand out from the rest of the email content, both in size (larger in proportion) and in colors (in contrast to the other elements).<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Avoid elements that could be distracting. It is better to use a <strong>cleaner design<\/strong> without excessive images to ensure that the reader&#8217;s attention is not diverted from what really matters. <strong>Simplicity can set CTA apart<\/strong>.<\/li><\/ul><p>To improve your campaigns, find out how you can <a href=\"\/en\/product-catalog-bundle-multiple-links\/\"><strong>sell more using a link bundler.<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446392e elementor-widget elementor-widget-heading\" data-id=\"446392e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some important points for a good email campaign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445d947 elementor-widget elementor-widget-text-editor\" data-id=\"445d947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Remember to answer these 3 questions before closing the message that will be sent:<\/strong><\/p><ul><li>Do you encourage your reader to take a certain action?<\/li><li>Do you diminish potential doubts and insecurities?<\/li><li>Is the campaign easy to understand?<\/li><\/ul><p>If the answer is yes to all the questions, then you are ready to start submitting the emails. If there is a &#8216;no&#8217;, rethink the strategy to ensure that email marketing campaigns convert effectively.<\/p><p>By showing the path that our readers should follow, we increase the chances of conversion and also reduce any doubts or anxiety they may have regarding the product. That way, we will also see better results in our email marketing campaigns.<\/p><p>Email marketing campaigns are like sending a love letter, we have to conquer our recipient to get a YES!!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bdac1 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"f5bdac1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/marketing-digital\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Servi\u00e7os de Marketing Digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email marketing is like sending a love letter, we have to conquer our recipient to get a YES! Discover 4 basics that lead to increase conversions with email campaigns.<\/p>\n","protected":false},"author":19,"featured_media":16460,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,443],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Converting Customers Through Email Marketing: 4 Tips That Don&#039;t Fail<\/title>\r\n<meta name=\"description\" content=\"We show you 4 basic fundamentals that lead to optimizing your email campaigns in order to increase your conversions.\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Converting Customers Through Email Marketing: 4 Tips That Don&#039;t Fail\" \/>\r\n<meta property=\"og:description\" content=\"We show you 4 basic fundamentals that lead to optimizing your email campaigns in order to increase your conversions.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Logrise\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/logrise\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-08-16T08:51:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-08-16T10:47:16+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"628\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Guia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\",\"name\":\"Logrise\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/logrise\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"width\":128,\"height\":96,\"caption\":\"Logrise\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/websitedev.logrise.com\/#website\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"name\":\"Logrise\",\"description\":\"Amplify your sales with Logrise\",\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/websitedev.logrise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#primaryimage\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png\",\"width\":1200,\"height\":628,\"caption\":\"ecr\u00e3\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#webpage\",\"url\":\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/\",\"name\":\"Converting Customers Through Email Marketing: 4 Tips That Don't Fail\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#primaryimage\"},\"datePublished\":\"2021-08-16T08:51:00+00:00\",\"dateModified\":\"2021-08-16T10:47:16+00:00\",\"description\":\"We show you 4 basic fundamentals that lead to optimizing your email campaigns in order to increase your conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/websitedev.logrise.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/websitedev.logrise.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Increasing sales with Email Marketing: 4 Tips That Don&#8217;t Fail\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#webpage\"},\"author\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/3e24c3e958923e1593cee8ebdf92e396\"},\"headline\":\"Increasing sales with Email Marketing: 4 Tips That Don&#8217;t Fail\",\"datePublished\":\"2021-08-16T08:51:00+00:00\",\"dateModified\":\"2021-08-16T10:47:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#webpage\"},\"wordCount\":733,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png\",\"articleSection\":[\"Blog\",\"Digital Marketing and SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/3e24c3e958923e1593cee8ebdf92e396\",\"name\":\"Ana Guia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/13fbf7fb8632c70500ddc353dec73f2f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/13fbf7fb8632c70500ddc353dec73f2f?s=96&d=mm&r=g\",\"caption\":\"Ana Guia\"},\"description\":\"Social. A menina das ideias. Azarada em Tecnologia. A melhor amiga dos nossos clientes.\",\"sameAs\":[\"https:\/\/websitedev.logrise.com\/sobre-nos\/\"]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Converting Customers Through Email Marketing: 4 Tips That Don't Fail","description":"We show you 4 basic fundamentals that lead to optimizing your email campaigns in order to increase your conversions.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Converting Customers Through Email Marketing: 4 Tips That Don't Fail","og_description":"We show you 4 basic fundamentals that lead to optimizing your email campaigns in order to increase your conversions.","og_url":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/","og_site_name":"Logrise","article_publisher":"https:\/\/www.facebook.com\/logrise","article_published_time":"2021-08-16T08:51:00+00:00","article_modified_time":"2021-08-16T10:47:16+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ana Guia","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/websitedev.logrise.com\/#organization","name":"Logrise","url":"https:\/\/websitedev.logrise.com\/","sameAs":["https:\/\/www.facebook.com\/logrise"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","width":128,"height":96,"caption":"Logrise"},"image":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/websitedev.logrise.com\/#website","url":"https:\/\/websitedev.logrise.com\/","name":"Logrise","description":"Amplify your sales with Logrise","publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/websitedev.logrise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#primaryimage","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png","width":1200,"height":628,"caption":"ecr\u00e3"},{"@type":"WebPage","@id":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#webpage","url":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/","name":"Converting Customers Through Email Marketing: 4 Tips That Don't Fail","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#primaryimage"},"datePublished":"2021-08-16T08:51:00+00:00","dateModified":"2021-08-16T10:47:16+00:00","description":"We show you 4 basic fundamentals that lead to optimizing your email campaigns in order to increase your conversions.","breadcrumb":{"@id":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/websitedev.logrise.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/websitedev.logrise.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Increasing sales with Email Marketing: 4 Tips That Don&#8217;t Fail"}]},{"@type":"Article","@id":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#article","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#webpage"},"author":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/3e24c3e958923e1593cee8ebdf92e396"},"headline":"Increasing sales with Email Marketing: 4 Tips That Don&#8217;t Fail","datePublished":"2021-08-16T08:51:00+00:00","dateModified":"2021-08-16T10:47:16+00:00","mainEntityOfPage":{"@id":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#webpage"},"wordCount":733,"commentCount":0,"publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"image":{"@id":"https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#primaryimage"},"thumbnailUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png","articleSection":["Blog","Digital Marketing and SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/websitedev.logrise.com\/en\/email-campaigns-tips-to-sell-more\/#respond"]}]},{"@type":"Person","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/3e24c3e958923e1593cee8ebdf92e396","name":"Ana Guia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/13fbf7fb8632c70500ddc353dec73f2f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13fbf7fb8632c70500ddc353dec73f2f?s=96&d=mm&r=g","caption":"Ana Guia"},"description":"Social. A menina das ideias. Azarada em Tecnologia. A melhor amiga dos nossos clientes.","sameAs":["https:\/\/websitedev.logrise.com\/sobre-nos\/"]}]}},"_links":{"self":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/16579"}],"collection":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/comments?post=16579"}],"version-history":[{"count":0,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/16579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/media\/16460"}],"wp:attachment":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/media?parent=16579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/categories?post=16579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/tags?post=16579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}