{"id":21856,"date":"2021-10-07T10:48:32","date_gmt":"2021-10-07T10:48:32","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=21856"},"modified":"2021-10-08T08:40:50","modified_gmt":"2021-10-08T08:40:50","slug":"negative-keywords-improve-google-ads-campaigns","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/negative-keywords-improve-google-ads-campaigns\/","title":{"rendered":"How to use negative keywords to improve google ads campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21856\" class=\"elementor elementor-21856 elementor-21047\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Improve Google Ads Campaigns using Negative Keywords<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOctober 7, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/AI_BLOG_IMG_BAD_KEYWORDS.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"man with google ads logo\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/AI_BLOG_IMG_BAD_KEYWORDS.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/AI_BLOG_IMG_BAD_KEYWORDS-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/AI_BLOG_IMG_BAD_KEYWORDS-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/AI_BLOG_IMG_BAD_KEYWORDS-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-238b9b8 elementor-widget elementor-widget-text-editor\" data-id=\"238b9b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>We show you best practices for creating negative keyword lists on Google Ads<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this article, you will read:<\/p><ol><li><a href=\"#what-are-negative-keywords\">What are negative keywords?<\/a><\/li><li><a href=\"#negative-keyword-match-types\">Negative Keyword Match Types<\/a><\/li><li><a href=\"#identifying-negative-keywords\">How to identify negative keywords<\/a><\/li><li><a href=\"#advantages-of-adding-negative-keywords\">Advantages of adding negative keywords\u200b<\/a><\/li><li><a href=\"#google-keyword-planner\">Google Keyword Planner<\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"what-are-negative-keywords\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are negative keywords?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Negative keywords are specific words or phrases that prevent your ads from being shown to anyone searching for that keyword or phrase.<\/p>\n<p><a href=\"\/en\/digital-marketing\/\"><strong>PPC marketers<\/strong><\/a> identify these phrases after carefully analyzing those campaigns which keywords are generating clicks and, thus, leads or revenue.<\/p>\n<p>Consider the following search: &#8220;free wedding service&#8221;. If your services are not free, and your business is appearing as an ad, maybe that phrase should be included in the negative keyword list. You&#8217;re probably not interested in contacts who want free wedding services, are you?<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c348b1 elementor-widget elementor-widget-heading\" data-id=\"2c348b1\" data-element_type=\"widget\" id=\"negative-keyword-match-types\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Negative Keyword Match Types<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74d3a0 elementor-widget elementor-widget-text-editor\" data-id=\"e74d3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are three options: <strong>broad match, phrase match<\/strong>, and <strong>exact match<\/strong>.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>BROAD MATCH<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A negative broad match lets you exclude your ad for searches where every word, in any order, in a keyword phrase appears in the search. This means that <strong>your ad won&#8217;t show when the entire term is used in a search<\/strong>, but <strong>it might show if the search only contains one or a few of your keyword terms<\/strong>. This match type is <strong>Google&#8217;s default for PPC search campaigns<\/strong> unless otherwise specified.<\/p>\n<p>Example of searching \u201cyellow carpet\u201d (in google yellow carpet) as a broad-matched negative keyword:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4d913 elementor-widget elementor-widget-text-editor\" data-id=\"2b4d913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><b>Search<\/b><\/td>\n<td><strong>Will the ad appear?<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">google yellow carpet<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">dark yellow carpet<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">yellow carpet<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">carpet yellow<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>PHRASE MATCH<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A negative phrase match keyword allows you to exclude your ad for searches that include the exact keyword phrase, with the words in the same order. <strong>The search may include additional words and the ad will not show<\/strong> as long as all keywords are included in the search in the same order. However, if someone searches for just one or a few of the terms in the negative keyword phrase, your ad may still show.<\/p>\n<p>Example of searching \u201cyellow carpet\u201d (in google \u201cyellow carpet\u201d) as a negative phrase match:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054e97d elementor-widget elementor-widget-text-editor\" data-id=\"054e97d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><b>Search<\/b><\/td>\n<td><b><strong>Will the ad appear?<\/strong><\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">google yellow carpet<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">dark yellow carpet<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">yellow carpet<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">carpet yellow<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068919a elementor-widget elementor-widget-heading\" data-id=\"068919a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>EXACT MATCH<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2061c6a elementor-widget elementor-widget-text-editor\" data-id=\"2061c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An exact match negative keyword is almost self-explanatory: <strong>it allows you to exclude your ad for exact keyword phrase searches, in the same order, with no additional words<\/strong>. If the search has extra words or all keywords are in a different order, your ad may still show.<strong> This type of correspondence will eliminate minimum traffic because it is very specific.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Example of searching &#8220;yellow carpet&#8221; (in google [yellow carpet]) as an exact negative match:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d42626 elementor-widget elementor-widget-text-editor\" data-id=\"0d42626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><b>Search<\/b><\/td>\n<td><strong>Will the ad appear?<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">google yellow carpet<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">dark yellow carpet<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">yellow carpet<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">carpet yellow<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" id=\"identifying-negative-keywords\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identifying negative keywords<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s easy! You should <strong>check the KPIs<\/strong> such as clicks, leads, ROI, etc &#8230; and take the following points into consideration:<\/p>\n<ol>\n<li>There will always be low-quality clicks, fewer leads, and wasted money. The important thing is to <strong>rectify throughout the life of your campaigns<\/strong>. Therefore&#8230;<\/li>\n<li>You should <strong>reduce unnecessary spending on certain keywords, avoid cross-campaign keyword matches<\/strong> and <strong>start using negative keywords<\/strong>. The process is quite simple, just go to Keywords &gt; Negative keywords and click the blue plus button!<\/li>\n<li>Anything that does not indicate user interest is <strong>irrelevant and useless.<\/strong><\/li>\n<li>If keywords are irrelevant and useless, they should qualify as negative keywords.<\/li>\n<\/ol>\n<p>But if you don&#8217;t declare your keywords as negative, Google will show your ads for those searches, and we all know <strong>Google loves to spend your money.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Do you know what are the main metrics you should measure? We recommend reading our article <a href=\"\/en\/marketing-reports-main-metrics\/\"><strong>Marketing Reporting: what metrics you should ask your agency<\/strong><\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02db3 elementor-widget elementor-widget-heading\" data-id=\"da02db3\" data-element_type=\"widget\" id=\"advantages-of-adding-negative-keywords\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advantages of adding negative keywords<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7025a3a elementor-widget elementor-widget-heading\" data-id=\"7025a3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Improve click-through rate (CTR)<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6bff2 elementor-widget elementor-widget-text-editor\" data-id=\"eb6bff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ensure your ads don&#8217;t show up on irrelevant queries: This means <strong>exposing your account to fewer disinterested impressions<\/strong>, resulting in a higher percentage of people clicking on your ad.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009161a elementor-widget elementor-widget-heading\" data-id=\"009161a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Create more relevant ad groups<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3048de8 elementor-widget elementor-widget-text-editor\" data-id=\"3048de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By eliminating keywords that are not related to your business, you <strong>increase the relevance of your ad groups<\/strong>. Small, closely related ad groups allow you to create a single message that speaks to the entire keyword group.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99efb35 elementor-widget elementor-widget-heading\" data-id=\"99efb35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Save money<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you avoid paying for useless clicks, you&#8217;re saving money! <strong>Eliminate searches that are not suitable for your company<\/strong>. You can also avoid bidding against yourself by cannibalizing impressions and diluting data at the keyword level.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6148e elementor-widget elementor-widget-heading\" data-id=\"8a6148e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Increase your conversion rate<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e05d8 elementor-widget elementor-widget-text-editor\" data-id=\"61e05d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Negative keywords will ensure that <strong>your ads don&#8217;t show for specific terms that you know won&#8217;t convert<\/strong>, such as names of competitors or those that convey a complete lack of commercial intent.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2d3b3 elementor-widget elementor-widget-heading\" data-id=\"9b2d3b3\" data-element_type=\"widget\" id=\"google-keyword-planner\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Keyword Planner<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e2e78 elementor-widget elementor-widget-text-editor\" data-id=\"c2e2e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Google Keyword Planner is 100% free.<\/strong> You don&#8217;t need to spend any money on AdWords ads to gain access. All you need is a Google account.<\/p>\n<p>This tool offers two options to get started, which are:<\/p>\n<ul>\n<li><strong>Discover new keywords<\/strong>: get keyword ideas that can help you reach people interested in your product or service;<\/li>\n<li><strong>Get search volume and predictions<\/strong>: check search volume and other historical metrics for your keywords, as well as predictions of how they might perform in the future.<\/li>\n<\/ul>\n<p>Both options are from the <strong>Keyword Plan<\/strong>, but what you see may vary slightly depending on your choices. They are not two separate stand-alone tools.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69ceae elementor-widget elementor-widget-heading\" data-id=\"f69ceae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make the most of your advertising budget<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4fb485 elementor-widget elementor-widget-text-editor\" data-id=\"b4fb485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With PPC ads, targeted keywords are only part of the equation &#8211; <strong>negative keywords also have a significant impact on your ad campaigns.<\/strong> While ad platforms like <strong>Google<\/strong> and <strong>Bing<\/strong> do a great job at filtering your audience, identifying specific searches can help you even more.<\/p>\n<p>Create a negative keyword list today to improve the relevance of your ads. Is it too complicated? You can always talk to us, and we&#8217;ll do our best to help you sell more!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a88a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a0a88a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/en\/digital-marketing\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Digital Marketing Services<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade90e4 elementor-widget elementor-widget-text-editor\" data-id=\"ade90e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Invest in <a href=\"\/en\/digital-marketing-should-not-be-free\/\"><strong>Digital Marketing: why it should not be free.<\/strong><\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Negative keywords also have a significant impact on your campaigns. Check the best practices for creating negative keyword lists on Google Ads.<\/p>\n","protected":false},"author":13,"featured_media":21014,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,443],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Using negative keywords to improve Google Ads campaigns<\/title>\r\n<meta name=\"description\" content=\"Negative keywords also have an impact on your ads. 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