{"id":23274,"date":"2021-11-15T07:58:27","date_gmt":"2021-11-15T07:58:27","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=23274"},"modified":"2022-01-11T12:25:40","modified_gmt":"2022-01-11T12:25:40","slug":"audience-segmentation-to-boost-your-sales","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/","title":{"rendered":"Audience segmentation to boost your sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23274\" class=\"elementor elementor-23274 elementor-22726\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Audience segmentation: one of the keys to boost your sales<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 15, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1213\" height=\"727\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"audience segmentation\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg 1213w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG-300x180.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG-1024x614.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG-768x460.jpg 768w\" sizes=\"(max-width: 1213px) 100vw, 1213px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>These are the main topics:<\/strong><\/span><\/p>\n<ol>\n<li><a href=\"#whatisit\">What is market segmentation?<\/a><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#importance\">Why is audience segmentation important?<\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><a href=\"#types\">What are the types of segmentation?<\/a><\/li>\n<li><a href=\"#sellingmore\">How to sell more through segmentation?<\/a><\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"Objetivo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"oque\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is market segmentation?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Market segmentation consists in categorizing consumers into groups or segments according to their characteristics.<\/p>\n<p>Consumers are divided based on certain criteria or characteristics that lead them to have the same needs when it comes to products. That said, segments are built based on consumers who will respond similarly to certain marketing strategies.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"por-que\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is audience segmentation important?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Market segmentation allows you to <strong>plan campaigns more simply and effectively<\/strong>, as it helps the company focus on certain consumer groups rather than trying to focus on the market as a whole.<\/li>\n<li>It helps marketers to be <strong>more efficient when it comes to time, money, and other resources.<\/strong><\/li>\n<li>Segmentation also allows companies to have <strong>greater knowledge of the needs and desires of consumers,<\/strong> in order to tailor campaigns to the segments that are most likely to buy their products.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-150b222 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"150b222\" data-element_type=\"section\" id=\"InstagramShopping\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52516e0\" data-id=\"52516e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" id=\"tipos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of segmentation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are several types of segmentation, including:<\/p><ul><li><strong>Demographic segmentation<\/strong>: this is the most common type of segmentation. The audience is divided into age, gender, occupation, education, income, and nationality.<\/li><li><strong>Behavioral segmentation<\/strong>: this is a type of segmentation that is based on consumer behavior. By dividing consumers based on their behavior, it is possible to create a communication that suits them. To do this you should pay attention to certain behaviors:<br \/>&#8211; What actions have been carried out on the website?<br \/>&#8211; What are their behavioral habits on the website?<br \/>&#8211; How loyal are they to your product\/brand?<br \/>&#8211; How usable is your product?<br \/>&#8211; What needs are consumers trying to satisfy?<\/li><li><strong>Geographical segmentation<\/strong>: this segmentation consists of dividing the market based on location. By knowing where your consumers are located, it is possible to create ads with specific locations.<\/li><li><strong>Psychographic segmentation<\/strong>: it is related to emotional and mental attributes. This segmentation divides consumers through their personality traits, values, attitudes, and lifestyle. By understanding the psychographics of your consumers, it is possible to develop content they identify with.<\/li><\/ul><p>Learn how <a href=\"\/en\/instagram-shopping-quick-guide\/\"><strong>Instagram Shopping<\/strong><\/a> works in 5 minutes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2815bcd elementor-widget elementor-widget-heading\" data-id=\"2815bcd\" data-element_type=\"widget\" id=\"vender-mais\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sell more through segmentation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e68dc elementor-widget elementor-widget-text-editor\" data-id=\"98e68dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These are the benefits you will get from a good segmentation of your audience:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a16520 elementor-widget elementor-widget-heading\" data-id=\"0a16520\" data-element_type=\"widget\" id=\"divulgar\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>1. Improves campaign performance<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342b078 elementor-widget elementor-widget-text-editor\" data-id=\"342b078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Market segmentation can help you improve the performance of your campaigns, as it helps <strong>identify the right people and the right messages.<\/strong><\/p>\n<p>Targeting a segment that may have more interest in your product is much more effective than trying to focus on a general audience. When advertising to a general audience, the financial investment will be much higher and conversion will be much lower. On the contrary, <strong>if you invest in a specific market segment, the conversion number will increase significantly.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12e05b elementor-widget elementor-widget-heading\" data-id=\"e12e05b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>2. Helps you reveal new areas to expand into<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c126b62 elementor-widget elementor-widget-text-editor\" data-id=\"c126b62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Through segmentation, you will also be able <strong>to identify new segments that are not currently in your area of operation<\/strong>, which allows you to expand more easily. By analyzing your data, you may discover interests that you had not yet identified as being of your consumers.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61afb6c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61afb6c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eec3186\" data-id=\"eec3186\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fb03fe elementor-widget elementor-widget-heading\" data-id=\"7fb03fe\" data-element_type=\"widget\" id=\"promover\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>3. It allows you to develop products that are dynamic:<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b2166 elementor-widget elementor-widget-text-editor\" data-id=\"a4b2166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Segmentation will help you develop products that meet the needs of your consumers. In this way, you can develop <strong>products according to your main market segment&#8217;s needs<\/strong>\u00a0and design other products according to other parts of your consumer base.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23434e7 elementor-widget elementor-widget-heading\" data-id=\"23434e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>4. Helps you to increase your focus<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c31b15 elementor-widget elementor-widget-text-editor\" data-id=\"7c31b15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A brand that tries to please everyone&#8217;s interest and pleasure usually ends up becoming commonplace and unremarkable, and can also lead to consumers becoming a little confused about what the brand represents. As such, segmentation can help you stay focused, and <strong>build a brand identity that really makes sense for you and your company.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e193e elementor-widget elementor-widget-heading\" data-id=\"e5e193e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>5. Market competitiveness<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d1ebb elementor-widget elementor-widget-text-editor\" data-id=\"64d1ebb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When your company focuses on a specific market segment, its competitiveness increases, which leads to a higher ROI. By focusing on a segment, your company has greater knowledge, learning details about the segment in question and building products that fit.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4024f81 elementor-widget elementor-widget-text-editor\" data-id=\"4024f81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Learn about other types of targeting: <a href=\"\/en\/lookalike-audience-what-is-it-for\/\"><strong>Audience lookalike<\/strong><\/a> &#8211; the best way to optimize digital campaigns.<\/p>\n<p>As we can see, <strong>segmentation adds real value not only for your company but also for your consumers.<\/strong> Through segmentation, you can design <strong>marketing campaigns that are more focused on your target audience.<\/strong> As segmentation is built, you will learn more about your consumers and the appropriate ways to communicate with them and improve your message, mission, and recognition.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b46019 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"8b46019\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Amplifier<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Market segmentation allows you to plan campaigns in a simpler and more effective way. Check the types of segmentation and how you can sell more through it.<\/p>\n","protected":false},"author":22,"featured_media":22707,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,427],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Audience segmentation: one of the keys to selling more<\/title>\r\n<meta name=\"description\" content=\"Market segmentation allows you to plan campaigns in a simpler and more effective way. What are the types and how to sell more through segmentation?\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Audience segmentation: one of the keys to selling more\" \/>\r\n<meta property=\"og:description\" content=\"Market segmentation allows you to plan campaigns in a simpler and more effective way. What are the types and how to sell more through segmentation?\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Logrise\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/logrise\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-11-15T07:58:27+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-01-11T12:25:40+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1213\" \/>\r\n\t<meta property=\"og:image:height\" content=\"727\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie Almeida\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\",\"name\":\"Logrise\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/logrise\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"width\":128,\"height\":96,\"caption\":\"Logrise\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/websitedev.logrise.com\/#website\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"name\":\"Logrise\",\"description\":\"Amplify your sales with Logrise\",\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/websitedev.logrise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#primaryimage\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg\",\"width\":1213,\"height\":727,\"caption\":\"audience segmentation\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#webpage\",\"url\":\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/\",\"name\":\"Audience segmentation: one of the keys to selling more\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#primaryimage\"},\"datePublished\":\"2021-11-15T07:58:27+00:00\",\"dateModified\":\"2022-01-11T12:25:40+00:00\",\"description\":\"Market segmentation allows you to plan campaigns in a simpler and more effective way. What are the types and how to sell more through segmentation?\",\"breadcrumb\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/websitedev.logrise.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/websitedev.logrise.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Audience segmentation to boost your sales\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#webpage\"},\"author\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/19511852da551d42b956a5f55b2fa3ee\"},\"headline\":\"Audience segmentation to boost your sales\",\"datePublished\":\"2021-11-15T07:58:27+00:00\",\"dateModified\":\"2022-01-11T12:25:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#webpage\"},\"wordCount\":752,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg\",\"articleSection\":[\"Blog\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/19511852da551d42b956a5f55b2fa3ee\",\"name\":\"Melanie Almeida\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cfb936f6911c742d5fa42128738a8ff4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cfb936f6911c742d5fa42128738a8ff4?s=96&d=mm&r=g\",\"caption\":\"Melanie Almeida\"},\"description\":\"Melanie is a food lover, sunset chaser and always down to a new adventure.\",\"sameAs\":[\"http:\/\/www.logrise.com\/sobre-nos\/\"]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audience segmentation: one of the keys to selling more","description":"Market segmentation allows you to plan campaigns in a simpler and more effective way. What are the types and how to sell more through segmentation?","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Audience segmentation: one of the keys to selling more","og_description":"Market segmentation allows you to plan campaigns in a simpler and more effective way. What are the types and how to sell more through segmentation?","og_url":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/","og_site_name":"Logrise","article_publisher":"https:\/\/www.facebook.com\/logrise","article_published_time":"2021-11-15T07:58:27+00:00","article_modified_time":"2022-01-11T12:25:40+00:00","og_image":[{"width":1213,"height":727,"url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Melanie Almeida","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/websitedev.logrise.com\/#organization","name":"Logrise","url":"https:\/\/websitedev.logrise.com\/","sameAs":["https:\/\/www.facebook.com\/logrise"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","width":128,"height":96,"caption":"Logrise"},"image":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/websitedev.logrise.com\/#website","url":"https:\/\/websitedev.logrise.com\/","name":"Logrise","description":"Amplify your sales with Logrise","publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/websitedev.logrise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#primaryimage","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg","width":1213,"height":727,"caption":"audience segmentation"},{"@type":"WebPage","@id":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#webpage","url":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/","name":"Audience segmentation: one of the keys to selling more","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#primaryimage"},"datePublished":"2021-11-15T07:58:27+00:00","dateModified":"2022-01-11T12:25:40+00:00","description":"Market segmentation allows you to plan campaigns in a simpler and more effective way. What are the types and how to sell more through segmentation?","breadcrumb":{"@id":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/websitedev.logrise.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/websitedev.logrise.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Audience segmentation to boost your sales"}]},{"@type":"Article","@id":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#article","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#webpage"},"author":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/19511852da551d42b956a5f55b2fa3ee"},"headline":"Audience segmentation to boost your sales","datePublished":"2021-11-15T07:58:27+00:00","dateModified":"2022-01-11T12:25:40+00:00","mainEntityOfPage":{"@id":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#webpage"},"wordCount":752,"commentCount":0,"publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"image":{"@id":"https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg","articleSection":["Blog","Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/websitedev.logrise.com\/en\/audience-segmentation-to-boost-your-sales\/#respond"]}]},{"@type":"Person","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/19511852da551d42b956a5f55b2fa3ee","name":"Melanie Almeida","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cfb936f6911c742d5fa42128738a8ff4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cfb936f6911c742d5fa42128738a8ff4?s=96&d=mm&r=g","caption":"Melanie Almeida"},"description":"Melanie is a food lover, sunset chaser and always down to a new adventure.","sameAs":["http:\/\/www.logrise.com\/sobre-nos\/"]}]}},"_links":{"self":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/23274"}],"collection":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/comments?post=23274"}],"version-history":[{"count":0,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/23274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/media\/22707"}],"wp:attachment":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/media?parent=23274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/categories?post=23274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/tags?post=23274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}