{"id":23661,"date":"2021-12-09T14:18:48","date_gmt":"2021-12-09T14:18:48","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=23661"},"modified":"2022-04-14T16:03:45","modified_gmt":"2022-04-14T16:03:45","slug":"7-mistakes-you-should-avoid-in-google-ads","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/7-mistakes-you-should-avoid-in-google-ads\/","title":{"rendered":"7 mistakes you should avoid in Google Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23661\" class=\"elementor elementor-23661 elementor-23618\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">The 7 most common errors in Google ads<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tDecember 9, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/erros-que-deves-evitar-no-google-ads.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"worried woman\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/erros-que-deves-evitar-no-google-ads.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/erros-que-deves-evitar-no-google-ads-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/erros-que-deves-evitar-no-google-ads-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/erros-que-deves-evitar-no-google-ads-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Are you getting the best possible results with your Google Ads campaigns, or are you missing out on conversion opportunities?<\/p><p>Whether you are new to Google Ads or have been setting up PPC campaigns for several years, there are small mistakes that accumulate over time. As a result, your campaigns can underperform, costing your business and advertising dollars.<\/p><p>In this article, we will cover:<\/p><ol><li><a href=\"#search\"><strong>The differences between Search Network and Display Network<\/strong><\/a><\/li><li><a href=\"#keyword-matches\"><strong>Consequences of using the wrong keyword matches<\/strong><\/a><\/li><li><a href=\"#negative-kw\"><strong>Negative keywords<\/strong><\/a><\/li><li><a href=\"#extensions\"><strong>Ad extensions<\/strong><\/a><\/li><li><a href=\"#retargeting\"><strong>Retargeting<\/strong><\/a><\/li><li>Wrong bidding<\/li><li>Outdated, incorrect, or non-existent conversions<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"search\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Search Network vs Display Network<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you create a campaign in Google Ads, you can choose whether you want to create a Search Network or Display Network campaign &#8211; at least in theory. In reality, when you&#8217;re setting up a Search Network campaign, <strong>Google Ads also places your ads on the Display Network by default.<\/strong><\/p>\n<p>It doesn&#8217;t even sound bad at all, right? That is until you realize that<strong> the Display Network conversion rate is significantly lower than Search Network ads<\/strong>. If you follow the default search campaign settings, you could <strong>waste money on Display Network ads and show absolutely nothing!<\/strong><\/p>\n<p>To avoid this, choose your Google Ads network carefully. It is best to combine campaign types and networks, keeping search and display ad campaigns separated!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c348b1 elementor-widget elementor-widget-heading\" data-id=\"2c348b1\" data-element_type=\"widget\" id=\"keyword-matches\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. The impact of incorrect use of keyword matches<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91fb6a elementor-widget elementor-widget-text-editor\" data-id=\"f91fb6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s easy to assume that as long as your keywords are correctly targeted and bid high enough, your ads will be displayed on relevant searches. However, this isn&#8217;t always the case, especially if you use the wrong type of keyword match.<\/p>\n<p>If you combine keywords with very vague search terms, <strong>your ad may be displayed in unrelated searches.<\/strong><\/p>\n<p>To optimize your search network ads, you need to do thorough keyword research and have a thorough <strong>understanding of your target audience&#8217;s search intent.<\/strong> Knowing the difference between these types of keyword matches also helps:<\/p>\n<ul>\n<li><strong>Broad Match<\/strong>: it segments searches related to your keyword.<\/li>\n<li><strong>Phrase Match<\/strong>: it shows ads in searches that express the meaning of your keyword.<\/li>\n<li><strong>Exact Match<\/strong>: This match shows ads in searches that mean the same as your keyword.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74d3a0 elementor-widget elementor-widget-text-editor\" data-id=\"e74d3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ccbb08 elementor-widget elementor-widget-heading\" data-id=\"0ccbb08\" data-element_type=\"widget\" id=\"negative-kw\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Ignoring the negative keywords<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We have mentioned this in more detail in another article, which you can read <a href=\"\/en\/negative-keywords-improve-google-ads-campaigns\/\"><strong>here<\/strong><\/a>!<\/p>\n<p>Even if you are thorough in the type of keyword matching, your Google ads may still be displayed on irrelevant searches. If these searches generate a lot of clicks, you could end up wasting a lot on advertising for nothing.<\/p>\n<p>Fortunately, <strong>you can exclude search terms by adding negative keywords.<\/strong> Remember that Google offers three types of negative keywords &#8211; <strong>broad match<\/strong>, <strong>phrase match<\/strong>, and <strong>exact match<\/strong> &#8211; so it&#8217;s important to understand what they mean and choose wisely. <span style=\"font-size: 16px;\">After all, adding the wrong negative keyword match type can prevent your ads from<\/span><span style=\"font-size: 16px;\"> being displayed in the searches you want to target.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" id=\"extensions\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Skipping ad extensions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ad extensions are clickable elements that you can add to any Google ad. These can display information such as your business phone number, the price of a product or service from your business.<\/p>\n<p>Technically, ad extensions are optional. Google states that they provide up to 15% higher click-through rates (CTR), so <strong>it&#8217;s in your best interest to use ad extensions wherever possible<\/strong>. Google recommends adding at least four types of extension:<\/p>\n<ul>\n<li>Sitelink<\/li>\n<li>Highlights<\/li>\n<li>Structured snippets<\/li>\n<li>Image<\/li>\n<li>Callout<\/li>\n<li>Lead forms extension<\/li>\n<li>Location<\/li>\n<li>Affiliate Location<\/li>\n<li>Price<\/li>\n<li>App<\/li>\n<li>Promotion<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd7c85 elementor-widget elementor-widget-heading\" data-id=\"bbd7c85\" data-element_type=\"widget\" id=\"retargeting\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Forgetting about re-targeting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cbeaa elementor-widget elementor-widget-text-editor\" data-id=\"47cbeaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Reaching new audiences is important, but you shouldn&#8217;t forget about the people who have already interacted with your company or visited your website.<\/p>\n<p>There are people who are already familiar with your brand, and they are more likely to trust your business and pay more attention to your ads.<\/p>\n<p><strong>Re-targeting always helps to<\/strong>:<\/p>\n<ul>\n<li>Encourage potential customers who have already interacted with your website.<\/li>\n<li>Encourage repeat purchases (<a href=\"\/en\/customer-retention\/\"><strong>customer retention<\/strong><\/a>).<\/li>\n<li>Maimize your CPC by narrowing the targeting to the most interested visitors who have not yet converted.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11dd7f5 elementor-widget elementor-widget-heading\" data-id=\"11dd7f5\" data-element_type=\"widget\" id=\"lance-errado\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Using a wrong bidding strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2061c6a elementor-widget elementor-widget-text-editor\" data-id=\"2061c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google Ads automatically recommends a smart bidding strategy based on the goal of your campaign. For example, it might suggest Maximise Clicks if you choose to target traffic to your website. Sometimes, and not being able to substantiate your choices due to lack of data, default options are automatically accepted. Be aware that <strong>not testing different options<\/strong>, or worse, <strong>not taking advantage of the data and optimizing a bid strategy, can be a costly mistake.<\/strong><\/p>\n<p>Once you&#8217;ve gathered enough PPC data to know how much you should pay for clicks and purchases, you can start <strong>optimizing results with a manual cost-per-click (CPC) or desired cost-per-action (CPA) bidding strategy.<\/strong><\/p>\n<p>Alternatively, you can also use a <strong>return on ad spend<\/strong> (ROAS) <strong>bidding strategy<\/strong> to ensure your campaigns are delivering the expected value.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e82aa elementor-widget elementor-widget-heading\" data-id=\"68e82aa\" data-element_type=\"widget\" id=\"conversoes-incorretas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Outdated, incorrect or non-existent conversions <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The crassest of all mistakes, the one that makes our soul ache, the one that differentiates good practice from lazy and meaningless work.<\/p>\n<p>If you want to <strong>leverage your business with SEM<\/strong> and effectively, you need to <strong>track conversions<\/strong>.<\/p>\n<p>Google Ads makes it easy to track conversions from your website, app, phone number, or property in Google Analytics. <strong>It&#8217;s important to remember that conversions are not static. After initial setup, these require regular updates and reconsideration.<\/strong><\/p>\n<p>When reviewing a Google Ads conversion, first make sure it&#8217;s active and tracking correctly. Second, confirm that the assigned value and conversion window are still accurate. Third, it&#8217;s also useful to <strong>review the attribution model<\/strong> so that Google Ads credits each conversion action properly.<\/p>\n<p>Over time, your business will evolve naturally, which will also mean a conversion for you. If a conversion is no longer relevant, you can simply remove it from your account. This way, you can always effectively track conversions and accurately assess the impact of your Google Ads campaigns.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02db3 elementor-widget elementor-widget-heading\" data-id=\"da02db3\" data-element_type=\"widget\" id=\"vantagens-de-palavras-chave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Summing up<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6bff2 elementor-widget elementor-widget-text-editor\" data-id=\"eb6bff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>PPC allows you to connect your business to people at the exact moment they are actively searching for what your company offers.<\/p>\n<p>It&#8217;s a great opportunity for businesses, but also one that can be missed if PPC campaigns are not set up for success.<\/p>\n<p>The good news is that this type of marketing can be very successful and offer a high return on investment when executed correctly. By avoiding the mistakes above, you&#8217;ll be setting up your PPC campaigns with the right foundations for success!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a88a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a0a88a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/en\/google-ads\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Optimize your PPC Campaigns<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you getting the best possible results from your Google Ads campaigns, or are you missing out on conversion opportunities?<\/p>\n","protected":false},"author":13,"featured_media":23668,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,443],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>7 mistakes you should avoid in Google Ads<\/title>\r\n<meta name=\"description\" content=\"Are you getting the best possible 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