{"id":24514,"date":"2021-12-16T16:51:37","date_gmt":"2021-12-16T16:51:37","guid":{"rendered":"https:\/\/websitedev.logrise.com\/influencier-marketing-the-advantages-in-content-strategy\/"},"modified":"2022-01-07T12:33:06","modified_gmt":"2022-01-07T12:33:06","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/influencer-marketing\/","title":{"rendered":"Influencier Marketing: the advantages in content strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24514\" class=\"elementor elementor-24514 elementor-24163\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Influencer marketing for your digital strategy<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tDecember 16, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/marketing-de-influencia.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"people holding social meda posts\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/marketing-de-influencia.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/marketing-de-influencia-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/marketing-de-influencia-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/12\/marketing-de-influencia-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>How many times have you scrolled through your Instagram or Facebook today?<\/p><p>How many texts have you sent since you woke up? What was the first thing you did when you picked up your phone in the morning? Maybe open an app?<\/p><p>The world has changed, our habits have changed and marketing has adapted.<\/p><p>The speed and agility of information available have changed the balance of power between brands and people.<\/p><p>In a world defined by consumers, we believe that <strong>influencer marketing converges on a core factor \u2013 trust.<\/strong> And let&#8217;s tell two more truths:<\/p><ul><li>We all follow at least one influencer on social media.<\/li><li>We&#8217;ve all been influenced to buy or try a product thanks to their content, haven&#8217;t we?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bb572 elementor-widget elementor-widget-text-editor\" data-id=\"e0bb572\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reading guide:<\/span><\/p><ol><li><a href=\"#what-is\"><strong>What does &#8220;influencer marketing&#8221; mean?<\/strong><\/a><\/li><li><a href=\"#advantages-influencer-mkt\"><strong>Advantages of Influencer Marketing on the Content Strategy<\/strong><\/a><\/li><li><span style=\"font-weight: 400;\"><a href=\"#influencer-mkt-statistics\"><strong>Influencer Marketing in numbers<\/strong><\/a><br \/><\/span><\/li><li><a href=\"#influencers\"><strong>Who are the &#8220;influencers&#8221;?<\/strong><\/a><\/li><li><a href=\"#influencer-mkt-digital-strategy\"><strong>How to apply Influencer Marketing in digital strategy<\/strong><\/a><\/li><li><a href=\"#3-rs\"><strong>The 3 Rs of Influence<\/strong><\/a><\/li><li><a href=\"#campanas\"><strong>Campaign types<\/strong><\/a><\/li><li><a href=\"#results\"><strong>How to Measure Influence Marketing Results<\/strong><\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"what-is\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is \"influencer marketing\"?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influencer Marketing is a digital marketing strategy that involves a partnership between a brand and independent digital content producers (a.k.a. influencers) with influence over audiences of a certain size.<\/p>\n<p><strong>The goal of this partnership is to establish a bridge between the brand and the target audience of the influencers<\/strong>, which can represent <strong>a strong positive impact on the brand&#8217;s digital marketing strategy<\/strong> if done in the right way, since influencers have the ability to cause an effect on the brand&#8217;s image.<\/p>\n<p>Influencer Marketing is a strategy that is increasingly used by companies to boost their awareness and sales.<\/p>\n<p>Now explained in small words&#8230; it is nothing less than using a person -or a program that people know and trust- to help <strong>promote the company&#8217;s products<\/strong>. The whole idea is the following: if that person I know and trust uses that product, why shouldn&#8217;t I?<\/p>\n<p>A very practical example is, all kids who play ball want Nike shoes, do you think it&#8217;s because they&#8217;re cooler and more comfortable than Adidas? Don&#8217;t condemn us now! We are not making any statement! But the point is, kids want Nike shoes because Cristiano Ronaldo wears Nike shoes, as simple as that. Cristiano Ronaldo, the best player in the world, wears those shoes, I want to wear them too!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131ab9b elementor-widget elementor-widget-heading\" data-id=\"131ab9b\" data-element_type=\"widget\" id=\"advantages-influencer-mkt\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencer Marketing on Content Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96617a elementor-widget elementor-widget-text-editor\" data-id=\"e96617a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of the main benefits is the costs. <strong>Influencer marketing involves relatively low costs<\/strong> and the results are very positive and measurable, which makes it one of the most used strategies by brands.<\/p>\n<p>Influencer Marketing <strong>impacts the image and reach of a brand,<\/strong> and can favor it in the eyes of a large number of people and thus influence their buying journey.<\/p>\n<p>It has been seen that consumers are more influenced by people they recognize, admire and trust than by what the brands transmit themselves.<\/p>\n<p>This type of strategy has given <strong>TOP results for companies<\/strong>. Influencer Marketing allows <strong>segmenting marketing and communication actions<\/strong>, choosing the most profitable target audience through the selection of influencers that best fit the company&#8217;s profile.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cc8e1b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc8e1b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df3701c\" data-id=\"df3701c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dee5e5 elementor-widget elementor-widget-heading\" data-id=\"8dee5e5\" data-element_type=\"widget\" id=\"influencer-mkt-statistics\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencer Marketing Statistics <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247946e elementor-widget elementor-widget-text-editor\" data-id=\"247946e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Still not convinced? If those benefits aren&#8217;t enough for you, check out what the numbers say:<\/p><ul><li>Influence marketing is expected to reach $13.8 billion by 2021<\/li><li>90% of marketers consider influencer marketing effective<\/li><li>67% of brands use Instagram to do influencer marketing; 45% use TikTok; 43% <a href=\"\/en\/facebook-ads-what-youre-doing-wrong\/\"><strong>Facebook<\/strong><\/a>; 36% YouTube; 16% LinkedIn; and 15% Twitter<\/li><li>For every dollar invested in influencer marketing, brands earn $5.20<\/li><li>54% of influencers are willing to work with brands that respect them<\/li><li>89% of marketers consider the ROI of influencer marketing to be equivalent to or higher than other marketing channels<\/li><li>91% of millennials trust online reviews as much as friends and family<\/li><li>3725 billion people use social media daily<\/li><\/ul><p>Source: <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\">Influencer Marketing Hub<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"influencers\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who are the \"influencers\"?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Basically, influencers are \u201cordinary\u201d people, just like the consumers themselves, constituting the perfect link between brands and a specific audience (which respects them and trusts them).<\/p>\n<p>People want information that is useful and\/or entertaining, without advertising (especially about something that doesn&#8217;t interest them!).<\/p>\n<p>You&#8217;ll notice that most of the time, influencers are dedicated to delivering value to their audience, and only at the end do they advertise or try to sell something&#8230;<\/p>\n<p>Regarding the areas of expertise, <strong>there are influencers for the most diverse subjects<\/strong>: fashion, beauty, lifestyle, nutrition, cooking, entrepreneurship, sports, humor, etc.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" id=\"influencer-mkt-digital-strategy\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to apply Influencer Marketing in digital strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influence Marketing is not an exact science. However, successful campaigns imply a whole planning that, in our opinion, goes through the following general lines:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446392e elementor-widget elementor-widget-heading\" data-id=\"446392e\" data-element_type=\"widget\" id=\"anuncios-pagos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Goal Setting <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445d947 elementor-widget elementor-widget-text-editor\" data-id=\"445d947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As with any other campaign, it establishes:<\/p>\n<ul>\n<li>What are the goals of your campaign?<\/li>\n<li>Who is the target audience?<\/li>\n<li>What are the expected results?<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57c3ee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57c3ee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f177ac2\" data-id=\"f177ac2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b19ba42 elementor-widget elementor-widget-heading\" data-id=\"b19ba42\" data-element_type=\"widget\" id=\"influenciadores\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Search and Selection <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d17a872 elementor-widget elementor-widget-text-editor\" data-id=\"d17a872\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Make a selection of influencers, using Google and search tools on social networks.<\/p>\n<p>Influencers are usually ranked by the number of followers to make this selection. Pay attention to the influencer style that best suits your target audience and budget!<\/p>\n<p>Below, we give you some tips to make a better decision.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba408a1 elementor-widget elementor-widget-heading\" data-id=\"ba408a1\" data-element_type=\"widget\" id=\"videos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Choose the right influencer<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5376d0e elementor-widget elementor-widget-text-editor\" data-id=\"5376d0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After a first survey, it is then up to the companies&#8217; marketing managers to choose the most suitable influencers according to the established objectives.<\/p>\n<p><strong>There are 4 different types of influencers<\/strong>, based on the number of followers:<\/p>\n<ul>\n<li><strong>Mega Influencers<\/strong> \u2013 with over 1 million followers, they are a great choice for bigger brands, with more financial resources, and who want to be globally recognized or associate their products with an influencer.<\/li>\n<li><strong>Macro Influencers<\/strong> \u2013 between 100,000 and 1 million followers; they usually have a wide audience, but still manage to maintain engagement. They work great for brands that want to advertise to a specific, albeit large, niche market.<\/li>\n<li><strong>Micro-Influencers<\/strong> \u2013 between 10 thousand and 100 thousand followers; they are usually experts in a particular market sector (e.g. fashion, sports, travel, etc.) Their community is characterized by loyalty and engagement, which can result in a higher <a href=\"\/en\/conversion-rate-how-to-calculate\/\"><strong>conversion rate.<\/strong><\/a> In the eyes of the public, they tend to have greater authenticity and, therefore, credibility.<\/li>\n<li><strong>Nano-Influencers<\/strong> \u2013 between 1,000 and 10,000 followers; they are the latest influencer type. Basically, they are \u201cordinary\u201d consumers who have an above-average influence within their community. They tend to have little (or no) experience in working with brands professionally.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a78768e elementor-widget elementor-widget-heading\" data-id=\"a78768e\" data-element_type=\"widget\" id=\"3-rs\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 3 Rs of Influence<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d661b00 elementor-widget elementor-widget-text-editor\" data-id=\"d661b00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To make your choice easier, you should consider the 3 Rs of Influence:<\/p>\n<ul>\n<li><strong>Relevance<\/strong>: Is the influencer someone important in your brand&#8217;s audience segment?<\/li>\n<li><strong>Reach<\/strong>: Does the quantity and quality of people the influencer reach fit into your brand&#8217;s ideals?<\/li>\n<li><strong>Resonance<\/strong>: Is the content the influencer produces relevant to your target audience? Does it really make a greater connection with people? Does it generate powerful engagement and positive results?<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6736b2 elementor-widget elementor-widget-heading\" data-id=\"d6736b2\" data-element_type=\"widget\" id=\"campanas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign types<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626bbd1 elementor-widget elementor-widget-text-editor\" data-id=\"626bbd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social media gives shelter to many types of influence marketing. Some classic formats you can bet on are:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef8a35a elementor-widget elementor-widget-heading\" data-id=\"ef8a35a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Giveaways<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2579c7 elementor-widget elementor-widget-text-editor\" data-id=\"a2579c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Giveaway campaigns are very popular for their simplicity and mutual benefits. All the influencer has to do is ask their followers to enter their email, to like a post or to comment on it, or answer a question, for example, in order to win a prize.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a100f4c elementor-widget elementor-widget-heading\" data-id=\"a100f4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social media takeover<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d620361 elementor-widget elementor-widget-text-editor\" data-id=\"d620361\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the so-called social media takeover, the influencer has access to the brand&#8217;s social media for a certain period of time, producing content for them.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0af0ea elementor-widget elementor-widget-heading\" data-id=\"d0af0ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comissions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ac563 elementor-widget elementor-widget-text-editor\" data-id=\"73ac563\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this type of agreement, the influencer is paid or otherwise rewarded whenever a sale is made through their social media.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4397645 elementor-widget elementor-widget-heading\" data-id=\"4397645\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sponsored Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e748d47 elementor-widget elementor-widget-text-editor\" data-id=\"e748d47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The influencer creates and publishes content that promotes your brand on their social media. Remember that the secret of successful influencer marketing is to give the influencer freedom to promote the product with their own style, as this is what captivates their followers, so in no way should you try to define what will be published.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29516c elementor-widget elementor-widget-heading\" data-id=\"b29516c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Offers and presents<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48aa557 elementor-widget elementor-widget-text-editor\" data-id=\"48aa557\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this type of influencer marketing, you send or offer a product to an influencer in the hope that they will gratefully advertise it.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae5f6a elementor-widget elementor-widget-heading\" data-id=\"5ae5f6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand ambassadors<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7405445 elementor-widget elementor-widget-text-editor\" data-id=\"7405445\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brand ambassadors are influencers with whom you work continuously and who, as their name suggests, stand out for your brand, promoting your products on their social media on a daily basis.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f542b9 elementor-widget elementor-widget-heading\" data-id=\"8f542b9\" data-element_type=\"widget\" id=\"results\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Measure Influence Marketing Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0030e6 elementor-widget elementor-widget-text-editor\" data-id=\"c0030e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the campaign already underway, you should measure the results regularly so that they can be optimized according to the stipulated goals.<\/p>\n<p>You can, for example, <strong>create a specific hashtag<\/strong>, like #LogrisePartner, <strong>to keep track of what your influencers are doing.<\/strong><\/p>\n<p>If your goal is <strong>to increase sales, giving codes (vouchers) or tracking links to your influencers <\/strong>to share with their followers will help you understand how many sales are being generated by them.<\/p>\n<p>At the end of the campaign, take stock of the experience!<\/p>\n<p>And you, are you totally in favor of Influencer Marketing or still not convinced about its potential?<\/p>\n<p>Let&#8217;s influence the world together? \ud83d\ude00<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bdac1 elementor-align-center elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"f5bdac1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/en\/digital-marketing\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Digital Marketing Services<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ee3b7 elementor-widget elementor-widget-text-editor\" data-id=\"21ee3b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Read on: <a href=\"\/en\/lookalike-audience-what-is-it-for\/\"><strong>Lookalike Audience<\/strong><\/a>: the best way to optimize digital campaigns<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Influencer Marketing is a strategy that is increasingly used by companies to boost their awareness and sales.<\/p>\n","protected":false},"author":19,"featured_media":24167,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,427],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Influencer marketing to boost your sales and digital strategy<\/title>\r\n<meta name=\"description\" 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