{"id":30130,"date":"2022-06-27T16:22:28","date_gmt":"2022-06-27T16:22:28","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=30130"},"modified":"2022-09-06T09:50:36","modified_gmt":"2022-09-06T09:50:36","slug":"tiktok-vs-facebook-ads","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/tiktok-vs-facebook-ads\/","title":{"rendered":"TikTok Ads vs Facebook ads &#8211; Which is Best for Your Business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30130\" class=\"elementor elementor-30130 elementor-29954\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\"> TikTok Ads vs Meta \/ Facebook Ads: which is better for your brand?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJune 27, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228099b elementor-widget elementor-widget-image\" data-id=\"228099b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"536\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"tik tok vs facebook purple background\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-768x402.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>We all know that <a href=\"\/en\/facebook\/\"><strong>Facebook Ads<\/strong><\/a> is a powerful tool that helps leverage businesses, but like everything in life, digital marketing is constantly evolving, and we now have a new player &#8211; <strong>TikTok Ads<\/strong>.<\/p><p>One of <a href=\"https:\/\/www.adweek.com\/performance-marketing\/app-annie-tiktok-was-the-most-downloaded-app-in-q1-2020\/\">the most downloaded Apps in 2020<\/a>, with <a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\">over 1 billion monthly users<\/a>, we think it&#8217;s time to turn the spotlight on TikTok Ads.<\/p><p>In this article, we&#8217;ll explain the differences between each of these platforms, their advantages, and which one is best for your business.<\/p><p>As we&#8217;ve been talking a lot about Facebook Ads over time, it&#8217;s always worth taking a look at this article on <a href=\"\/en\/facebook-ads-what-youre-doing-wrong\/\"><strong>common mistakes in Facebook Ads<\/strong><\/a> and how to fix them, so you&#8217;re up to speed!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12627c9 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"12627c9\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.7.0 - 08-05-2022 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#a4afb7);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);-webkit-transition:min-height .4s;-o-transition:min-height .4s;transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContent\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"tiktok\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is TikTok Ads? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFrom targeting, ad creation, reporting, and ad management tools, <strong>TikTok Ads offers a powerful and easy-to-use platform<\/strong> to help businesses and brands advertise to millions of users around the world.\r\n\r\nAlthough TikTok Ads are not (YET!) as famous as Facebook\/Instagram\/Meta ads, they are an incredible opportunity for various businesses to extend their reach.\r\n\r\n<strong>Now is the perfect time to start using TikTok Ads.<\/strong> Even if you&#8217;re a small business with a limited budget, TikTok Ads offers you several unique tools that can help you stand out from the competition.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c348b1 elementor-widget elementor-widget-heading\" data-id=\"2c348b1\" data-element_type=\"widget\" id=\"engagement\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Engagement rates, impressions, clicks, and more<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91fb6a elementor-widget elementor-widget-text-editor\" data-id=\"f91fb6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tStudies done by <a href=\"https:\/\/www.socialmediaexaminer.com\/\">Social Media Examiner<\/a> show us the reality of TikTok Ads and compare them to Facebook\/Instagram. The objective of the campaigns was <strong>traffic<\/strong>.\r\n\r\nAll results disclosed were from ads shown only in the United States\r\n\r\nTikTok&#8217;s ad platform and targeting options are very similar to Facebook.\r\n\r\nBoth offer similar interest targeting and audiences (if you have TikTok&#8217;s pixel set up). Testing was done for both, as well as broad audiences defined by age and\/or gender only.\r\n\r\nAll ads used the same creative, a smartphone-optimised video about 15 seconds long and with sound.\r\n\r\n<strong>TikTok offers three different options for similar audiences<\/strong> &#8211; narrow, balanced and broad. We tested all three against Facebook&#8217;s 1%, 1%-3%, and 1%-10% respectively.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74d3a0 elementor-widget elementor-widget-text-editor\" data-id=\"e74d3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\r\n<tbody>\r\n<tr>\r\n<td><strong>TikTok Ads vs FB Ads<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>Impressions<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>Clicks<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>CTR<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>CPC<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>CPM<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>Expense<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>TikTok<\/strong><\/td>\r\n<td><span style=\"font-weight: 400;\">11 046 339<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">106 737<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">0.97%<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">$0.19<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">$1.82<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">$20 128.11<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Facebook &amp; Instagram<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">4 700 597<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">68 709<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">1.46%<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">$0.46<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">$6.73<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">$31 615.51<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3193523 elementor-widget elementor-widget-text-editor\" data-id=\"3193523\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tExcept for CTR, <strong>TikTok ads performed better than Facebook and Instagram ads<\/strong> across all campaigns for all KPIs &#8211; CPC and CPM.\r\n\r\nWhen comparing impressions, TikTok is the winner. With over 11 million impressions,<strong> TikTok ads generated 235% more impressions<\/strong> and spent $11,000 less than Facebook and Instagram ads.\r\n\r\nClicks followed a similar pattern. <strong>TikTok ads generated 155% more clicks<\/strong> and spent 36% less money.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ccbb08 elementor-widget elementor-widget-heading\" data-id=\"0ccbb08\" data-element_type=\"widget\" id=\"palavras-chave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to optimize your TikTok campaigns<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAlthough it is still a new tool, there are already some clear patterns for getting good optimizations. These are our suggestions:\r\n<ul>\r\n \t<li>Use Automated Creative Optimization to find the best performing combination of titles and images, thus maximizing the potential of your ads.<\/li>\r\n \t<li>Create <a href=\"\/en\/marketing-reports-main-metrics\/\"><strong>reports<\/strong><\/a> to see which interests and categories your ads perform best in. Then A\/B test ads for those different interests;<\/li>\r\n \t<li>Create a specific creative for TikTok. TikTok is a unique platform, and <strong>Instagram creatives don&#8217;t always work well on TikTok<\/strong>. Spend some time familiarizing yourself with the platform and what kind of creative works well;<\/li>\r\n \t<li>Put the bid price higher than what you want to pay a click, and then gradually decrease it as the ad runs;<\/li>\r\n \t<li>Change the creative every 2-3 weeks;<\/li>\r\n \t<li>Take advantage of <a href=\"\/en\/lookalike-audience-what-is-it-for\/\"><strong>lookalike audiences<\/strong><\/a>.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" id=\"extensoes\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TikTok Pixel also exists!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAs if it were a copy-paste of the Facebook Pixel &#8211; <strong>the TikTok Pixel can also be implemented on your website, <\/strong>and you can use it mostly for:\r\n<ol>\r\n \t<li><strong>Measuring the performance of your campaigns<\/strong>: based on the events you set during the setup of the pixel, it measures the performance of your ads, conversions, and return on advertising investment (ROAS).<\/li>\r\n \t<li><strong>Optimize ad delivery<\/strong>: use Value-Based Optimization goals to target the audience that will most likely perform a certain action on your website, such as adding products to the cart or buying.<\/li>\r\n \t<li><strong>Create retargeting audiences<\/strong>: based on the event information in your pixel, you can customize audiences or create a new audience based on users that are similar to your consumers (lookalikes) to find new customers.<\/li>\r\n<\/ol>\r\nWe recommend you to follow TikTok&#8217;s help to install the Pixel or talk to <a href=\"https:\/\/websitedev.logrise.com\/en\/contacts\/\">specialized people (like us)<\/a> to help you!\r\n\r\nHere you can see <strong>an example of the TikTok pixel code<\/strong>:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fcdf5 elementor-widget elementor-widget-image\" data-id=\"a2fcdf5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"491\" height=\"474\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/tiktok-pixels.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/tiktok-pixels.png 491w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/tiktok-pixels-300x290.png 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd7c85 elementor-widget elementor-widget-heading\" data-id=\"bbd7c85\" data-element_type=\"widget\" id=\"retargeting\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Types of TikTok Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cbeaa elementor-widget elementor-widget-text-editor\" data-id=\"47cbeaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFor those who already know Facebook Ads, the following information will look like as if it was taken from there:\r\n<ul>\r\n \t<li><strong>Reach<\/strong>:\r\nVideo views\r\nHashtags\r\nNumber of song plays<\/li>\r\n \t<li><strong>Engagement<\/strong>:\r\nNumber of likes\r\nNumber of comments\r\nNumber of shares<\/li>\r\n \t<li><strong>Virality<\/strong>:\r\nNumber of videos in which a campaign hashtag is used\r\nNumber of videos in which the brand&#8217;s music is used<\/li>\r\n \t<li><strong>Conversions<\/strong>:\r\nIncrease in sales through the campaign\r\nIncrease in traffic to the website or social media channels.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11dd7f5 elementor-widget elementor-widget-heading\" data-id=\"11dd7f5\" data-element_type=\"widget\" id=\"lance-errado\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do not forget: recording is vital at TikTok<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2061c6a elementor-widget elementor-widget-text-editor\" data-id=\"2061c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTo have an ad within the TikTok standards, you have to respect the following:\r\n\r\n<strong>Aspect ratio<\/strong>: 9:16, 1:1 or 16:9\r\n\r\n<strong>Resolution<\/strong>: \u2265540 x 960px, \u2265640 x 640px or \u2265960 x 540px.\r\n\r\n<strong>File type and size<\/strong>: .mp4, .mov, .mpeg, .3gp or .avi and less than 500 MB\r\n\r\n<strong>Video length<\/strong>: 5 to 60 seconds (9 to 15 seconds recommended) Bitrate: \u2265516 kbps\r\n\r\n&nbsp;\r\n\r\nNews feed app series video ad placements\r\n\r\n<strong>Aspect ratio<\/strong>: 16:9 or 1:1\r\n\r\n<strong>Resolution<\/strong>: no restrictions, but TikTok suggests \u2265720 x 1280px, \u2265640 x 640px or \u22651280 x 720px\r\n\r\n<strong>File type and size<\/strong>: .mp4, .mov, .mpeg, .3gp or .gif under 500 MB\r\n\r\n<strong>Video length<\/strong>: no limit, but TikTok suggests short videos between 5 and 60 seconds\r\n\r\n<strong>Bitrate<\/strong>: \u2265516 kbps\r\n\r\n&nbsp;\r\n\r\n<strong>Note<\/strong>: like TikTok&#8217;s graphic ads, TikTok Video provides an optimization tool for video aspect ratio. This allows you to upload any video and be able to adjust it to meet TikTok&#8217;s ad requirements.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fc767 elementor-widget elementor-widget-heading\" data-id=\"13fc767\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Final thoughts<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24cb972 elementor-widget elementor-widget-text-editor\" data-id=\"24cb972\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAt the end of the day it&#8217;s up to you what to invest in &#8211; both Facebook and TikTok are good platforms with proven track records but, as you could read here, <strong>TikTok has a slight advantage over Facebook at the moment. <\/strong>It&#8217;s a new platform with new audiences, new people and a more engaging format.\r\n\r\nMaybe your business doesn&#8217;t need more investment, maybe it needs a new outreach platform &#8211; talk to us &#8211; <strong>we specialize in TikTok ads<\/strong>!\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a88a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a0a88a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/contacts\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Advertise on TikTok NOW<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf091fe elementor-widget elementor-widget-text-editor\" data-id=\"bf091fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tYou may also be interested in this 3-minute guide on <a href=\"\/en\/tiktok-for-business\/\"><strong>how to advertise on TikTok.<\/strong><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6408de4 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"6408de4\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/www.logrise.com\/sobre-nos\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img src=\"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=300&amp;d=mm&amp;r=g\" alt=\"Marcelo Martins\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.logrise.com\/sobre-nos\/\" target=\"_blank\">\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMarcelo Martins\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tCin\u00e9filo. Gamer. Pop Culture. Giggles. Rock. Cats.\r\n\"Faz aquilo de que gostas e n\u00e3o ter\u00e1s que trabalhar mais na vida.\" - Os meus pais ou Conf\u00facio, n\u00e3o sei bem quem foi.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Facebook Ads is a powerful tool that helps leverage businesses, but digital marketing is constantly evolving, and we now have a new player &#8211; TikTok Ads.<\/p>\n","protected":false},"author":13,"featured_media":30205,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,427],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Tiktok Ads vs Facebook Ads - Which is better?<\/title>\r\n<meta name=\"description\" content=\"TikTok Ads offers an easy-to-use platform. 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