{"id":9588,"date":"2020-01-08T16:28:26","date_gmt":"2020-01-08T16:28:26","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=9588"},"modified":"2022-01-13T16:23:57","modified_gmt":"2022-01-13T16:23:57","slug":"customer-retention","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/","title":{"rendered":"Customer retention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9588\" class=\"elementor elementor-9588 elementor-1860\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9e79ad elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9e79ad\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0260903\" data-id=\"0260903\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6529a71 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"6529a71\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/en\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-931e16b elementor-widget elementor-widget-heading\" data-id=\"931e16b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">How to sell more through Customer Retention<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b05a1e elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"5b05a1e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJanuary 8, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d2acb8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d2acb8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59b018f\" data-id=\"59b018f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70f7eee elementor-widget elementor-widget-image\" data-id=\"70f7eee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"960\" height=\"640\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade-1.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade-1.jpg 960w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade-1-300x200.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade-1-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f05f9a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f05f9a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6281574\" data-id=\"6281574\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d43759 elementor-widget elementor-widget-text-editor\" data-id=\"0d43759\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Amid the hustle and bustle of wanting to reach new heights or markets, make our product reach new people and earn the first big M (MILLION) we forget about those who started our business, those who bet on us from the beginning , those who invested resources in our modest company, we are of course talking about our first customers, the usual, the loyal, the friends!<\/p><p><span style=\"font-size: 15px; font-weight: 400;\">Studies after studies state that it is <strong>60% to 70% more expensive to look for new customers<\/strong>, however, many companies continue to ignore this (more than established) FACT.<\/span><\/p><p><span style=\"font-size: 15px; font-weight: 400;\">What we want with this article is not to chew on an already chewed bubble gum, but to present statistical data for consideration. Be critical in your actions. There are tools that can help you with these strategies, naturally exponentiating your business to other levels.<\/span><\/p><p><strong><span style=\"font-size: 15px;\">Knowing then that it can cost 5 times more to acquire a new customer than to keep another, what can we learn from this?<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e70a6 elementor-widget elementor-widget-heading\" data-id=\"25e70a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating a customer portfolio is a MUST<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9406e8f elementor-widget elementor-widget-text-editor\" data-id=\"9406e8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 15px; font-weight: 400;\">Building a loyal and regular customer base is a must, thus avoiding some acquisition costs for new customers that can replace them (the word replace here was used on purpose, should never be replaced but added).<\/span><\/p><p><span style=\"font-size: 15px;\"><b>FACT:<\/b><\/span><span style=\"font-size: 15px; font-weight: 400;\"> 44% of companies focus more on acquiring customers versus 18% on retention. Also, 40% of companies and 30% of agencies share the focus between acquisition and retention.<\/span><\/p><p><span style=\"font-size: 15px; font-weight: 400;\">We are talking here about acquiring new customers as if it were a bad omen, but we cannot forget the joy in the achievement of closing a new business and bring a customer who can add (this time, the correct use) to our Loyals list. There are tactics, adventures, and moves that can somehow minimize this burden spoken so far, so we move to:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-999085d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"999085d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2843348\" data-id=\"2843348\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ade6f9 elementor-widget elementor-widget-heading\" data-id=\"7ade6f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 ways to reduce the cost of acquiring customers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f821a7 elementor-widget elementor-widget-text-editor\" data-id=\"6f821a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>Improve conversions on your website: <\/strong>optimization! Focus! Attention to detail! Rest assured that your website is free of both computer and typing errors, there are no links that will stop anywhere, that your landing pages are better than your competitors, appealing call-to-action, and of course a responsive website for all platforms and devices.<\/li><li><strong>Change and improve your customer acquisition strategy: <\/strong>analyze case by case and see which one is costing more and which one is costing less, certain channels over time are spending more money, don&#8217;t be afraid to close that channel and start over because if it worked once you know the right method to <strong style=\"font-size: 16px;\">reach the right target audience!<\/strong><\/li><li><strong>Use your regular customers: <\/strong>hype is real! If your customers are making a fuss about a new product of yours, that noise will always reach the ears of new customers.<\/li><\/ol><p>You can also always use real cases\/testimonials from customers who are happy with your services!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fde4ba2 elementor-widget elementor-widget-text-editor\" data-id=\"fde4ba2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Abandoned carts? Learn <a href=\"\/en\/abandoned-carts-know-how-recover\/\"><strong>how to lower the abandonment rate in shopping carts<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fab4e57 elementor-widget elementor-widget-heading\" data-id=\"fab4e57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">But is it really worth selling more to my customers?!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6753a elementor-widget elementor-widget-text-editor\" data-id=\"7f6753a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>YES! YES! YES! No business can survive without new customers, but (and that&#8217;s a big BUT), its biggest source of revenue always goes on with its regular customers.<br \/>So let&#8217;s see why this focus is important:<\/p><ul><li><strong>Reduced costs.<\/strong> As stated above, it costs 7 times more to sell to new customers.<\/li><\/ul><ul><li><strong>Room for improvement.<\/strong> Feedback from your customers is of utmost importance, especially when you can improve your offer and\/or product.<\/li><\/ul><ul><li><strong>Best conversion rate.<\/strong> Loyal customers buy 1, 2, 3 times, increasing the relationship between product\/company and consumer market<\/li><\/ul><ul><li><strong>More profit.<\/strong> No resources spent looking for new customers, more profit! The possibility of the upselling present here also presents a better probability.<\/li><\/ul><ul><li><strong>Less marketing.<\/strong> With more regular customers your marketing strategies do not have to be so aggressive, reducing the cost of marketing campaigns.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba7f9f elementor-widget elementor-widget-heading\" data-id=\"7ba7f9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to improve customer retention?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f4916 elementor-widget elementor-widget-text-editor\" data-id=\"b1f4916\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are tools that can help your business, one of which is Logrise whose specialty is to <strong>increase the retention rate<\/strong>. How? Through automatisms, and communicating automatically and directly with your customers thus ensuring greater revenue.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c0a8d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c4c0a8d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/contacts\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Customer Retention Tool<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e275a9e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e275a9e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f8a24d\" data-id=\"4f8a24d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6cf555 elementor-widget elementor-widget-heading\" data-id=\"f6cf555\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tools to keep in mind<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d16ddcf elementor-widget elementor-widget-text-editor\" data-id=\"d16ddcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 15px; font-style: normal;\">Just like changing a tire, you need tools that can help you. The same thing applies to digital marketing. There are several tools that can leverage your sales or even reach new markets.<\/p><section class=\"elementor-section elementor-top-section elementor-element elementor-element-532344f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"532344f\" data-element_type=\"section\" data-settings=\"{\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-row\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1287c71\" data-id=\"1287c71\" data-element_type=\"column\"><div class=\"elementor-column-wrap elementor-element-populated\"><div class=\"elementor-widget-wrap\"><div class=\"elementor-element elementor-element-ff72999 elementor-widget elementor-widget-text-editor\" data-id=\"ff72999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>We could detail here a (almost infinite) list of tools, but we decided to apply these 3 in your business:<\/p><ol><li><strong>Email marketing (newsletter)\u00a0<\/strong>\u2013 as its name implies, sending an email to your customers to remind them that you are still alive, that you have promotions, and that you remember them. There is <strong>no better way to increase a customer&#8217;s retention<\/strong> than to remind them that they have already done business. (You should also read: <a href=\"\/en\/email-marketing-to-reduce-abandon-rate\/\"><strong>Email Campaigns- the strategy to recover abandoned carts<\/strong><\/a>)<\/li><li><a href=\"https:\/\/websitedev.logrise.com\/en\/product-catalog-bundle-multiple-links\/\"><strong>Bundle Link tool<\/strong><\/a>\u2013 Since we talk about email marketing, why not talk about a bundle link tool to share multiple products on a single link? For those who don&#8217;t know, it&#8217;s a powerful tool that sends your customers a list of best sellers (with all the essential information) on one page. Imagine that you have a database and realize that Mr. Smith bought nails, screws and a hammer. You can send him a link where, when he clicks, he will see the latest promotions from your store with a Phillips key, a drill and nuts &#8211; who knows, that was exactly what Mr. Smith was looking for now!!<\/li><li><a href=\"\/en\/\"><strong>A specialized agency <\/strong><\/a>\u2013 OK, OK\u2026 it is not a tool, but they are people who are specialized in the field of digital marketing and who can apply everything that was detailed here while you were sleeping. And since you are reading this article, remember that Logrise is an expert in digital marketing and have a tool has a bundle link tool. You can always contact us, we are willing to help you sell more!<\/li><\/ol><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2d957c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2d957c\" data-element_type=\"section\" data-settings=\"{\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-row\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eeca87e\" data-id=\"eeca87e\" data-element_type=\"column\"><div class=\"elementor-column-wrap elementor-element-populated\"><div class=\"elementor-widget-wrap\"><div class=\"elementor-element elementor-element-fdd6816 elementor-widget elementor-widget-text-editor\" data-id=\"fdd6816\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>Summing up, do not let yourself sleep on your laurels -in this case, at top of what you have already achieved-. Your customers had a great experience when they used your store. Establish a contact bridge and remind them that you are alive and that you love doing business with them.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Studies after studies claim that it is 60% to 70% more expensive to look for new customers. Therefore, increasing the customer retention rate can be a great opportunity to improve your sales at a lower cost.<\/p>\n","protected":false},"author":17,"featured_media":9591,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[399,426],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Customer Retention: the key to increasing sales and at a low cost<\/title>\r\n<meta name=\"description\" content=\"Increasing the customer retention rate can be a great opportunity to improve your sales and it&#039;s cheaper than acquiring a new one. Learn how!\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Customer Retention: the key to increasing sales and at a low cost\" \/>\r\n<meta property=\"og:description\" content=\"Increasing the customer retention rate can be a great opportunity to improve your sales and it&#039;s cheaper than acquiring a new one. Learn how!\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Logrise\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/logrise\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-01-08T16:28:26+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-01-13T16:23:57+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"960\" \/>\r\n\t<meta property=\"og:image:height\" content=\"640\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jo\u00e3o Matias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\",\"name\":\"Logrise\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/logrise\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"width\":128,\"height\":96,\"caption\":\"Logrise\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/websitedev.logrise.com\/#website\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"name\":\"Logrise\",\"description\":\"Amplify your sales with Logrise\",\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/websitedev.logrise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#primaryimage\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade.jpg\",\"width\":960,\"height\":640},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#webpage\",\"url\":\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/\",\"name\":\"Customer Retention: the key to increasing sales and at a low cost\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#primaryimage\"},\"datePublished\":\"2020-01-08T16:28:26+00:00\",\"dateModified\":\"2022-01-13T16:23:57+00:00\",\"description\":\"Increasing the customer retention rate can be a great opportunity to improve your sales and it's cheaper than acquiring a new one. Learn how!\",\"breadcrumb\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/websitedev.logrise.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/websitedev.logrise.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer retention\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#webpage\"},\"author\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/588fd24545f7df01adae43229b25e4cf\"},\"headline\":\"Customer retention\",\"datePublished\":\"2020-01-08T16:28:26+00:00\",\"dateModified\":\"2022-01-13T16:23:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#webpage\"},\"wordCount\":1016,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade.jpg\",\"articleSection\":[\"Blog\",\"E-Commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/588fd24545f7df01adae43229b25e4cf\",\"name\":\"Jo\u00e3o Matias\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b461e838ded3e999afe2d84826e14728?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b461e838ded3e999afe2d84826e14728?s=96&d=mm&r=g\",\"caption\":\"Jo\u00e3o Matias\"}}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Retention: the key to increasing sales and at a low cost","description":"Increasing the customer retention rate can be a great opportunity to improve your sales and it's cheaper than acquiring a new one. Learn how!","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Customer Retention: the key to increasing sales and at a low cost","og_description":"Increasing the customer retention rate can be a great opportunity to improve your sales and it's cheaper than acquiring a new one. Learn how!","og_url":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/","og_site_name":"Logrise","article_publisher":"https:\/\/www.facebook.com\/logrise","article_published_time":"2020-01-08T16:28:26+00:00","article_modified_time":"2022-01-13T16:23:57+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jo\u00e3o Matias","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/websitedev.logrise.com\/#organization","name":"Logrise","url":"https:\/\/websitedev.logrise.com\/","sameAs":["https:\/\/www.facebook.com\/logrise"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","width":128,"height":96,"caption":"Logrise"},"image":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/websitedev.logrise.com\/#website","url":"https:\/\/websitedev.logrise.com\/","name":"Logrise","description":"Amplify your sales with Logrise","publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/websitedev.logrise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#primaryimage","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade.jpg","width":960,"height":640},{"@type":"WebPage","@id":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#webpage","url":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/","name":"Customer Retention: the key to increasing sales and at a low cost","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#primaryimage"},"datePublished":"2020-01-08T16:28:26+00:00","dateModified":"2022-01-13T16:23:57+00:00","description":"Increasing the customer retention rate can be a great opportunity to improve your sales and it's cheaper than acquiring a new one. Learn how!","breadcrumb":{"@id":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/websitedev.logrise.com\/en\/customer-retention\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/websitedev.logrise.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/websitedev.logrise.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Customer retention"}]},{"@type":"Article","@id":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#article","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#webpage"},"author":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/588fd24545f7df01adae43229b25e4cf"},"headline":"Customer retention","datePublished":"2020-01-08T16:28:26+00:00","dateModified":"2022-01-13T16:23:57+00:00","mainEntityOfPage":{"@id":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#webpage"},"wordCount":1016,"commentCount":0,"publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"image":{"@id":"https:\/\/websitedev.logrise.com\/en\/customer-retention\/#primaryimage"},"thumbnailUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade.jpg","articleSection":["Blog","E-Commerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/websitedev.logrise.com\/en\/customer-retention\/#respond"]}]},{"@type":"Person","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/588fd24545f7df01adae43229b25e4cf","name":"Jo\u00e3o Matias","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b461e838ded3e999afe2d84826e14728?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b461e838ded3e999afe2d84826e14728?s=96&d=mm&r=g","caption":"Jo\u00e3o Matias"}}]}},"_links":{"self":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/9588"}],"collection":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/comments?post=9588"}],"version-history":[{"count":3,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/9588\/revisions"}],"predecessor-version":[{"id":26557,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/posts\/9588\/revisions\/26557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/media\/9591"}],"wp:attachment":[{"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/media?parent=9588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/categories?post=9588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/en\/wp-json\/wp\/v2\/tags?post=9588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}