{"id":11414,"date":"2021-06-30T18:19:00","date_gmt":"2021-06-30T18:19:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/uma-lavandaria-que-duplicou-o-seu-valor\/"},"modified":"2022-01-06T13:08:32","modified_gmt":"2022-01-06T13:08:32","slug":"marketing-de-lavanderia-caso-de-exito","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/marketing-de-lavanderia-caso-de-exito\/","title":{"rendered":"Marketing de lavander\u00eda: \u00a1un caso de \u00e9xito que duplic\u00f3 su valor!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11414\" class=\"elementor elementor-11414 elementor-2654\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa0196 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa0196\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-810ee05\" data-id=\"810ee05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c617af2 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"c617af2\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3169f27 elementor-widget elementor-widget-heading\" data-id=\"3169f27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Caso de \u00c9xito - Una Lavander\u00eda que duplic\u00f3 sus cifras<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83b9e1 elementor-widget elementor-widget-text-editor\" data-id=\"b83b9e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>19 de Febrero de 2020<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/MAIN_IMG_F-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"logotipo de Blue Laundry\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/MAIN_IMG_F-1024x683.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/MAIN_IMG_F-300x200.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/MAIN_IMG_F-768x512.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/MAIN_IMG_F-1536x1024.jpg 1536w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/MAIN_IMG_F-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cacdc7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cacdc7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59915cc\" data-id=\"59915cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6cc250 elementor-widget elementor-widget-text-editor\" data-id=\"a6cc250\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para respetar la confidencialidad y deseo de nuestro cliente, no se revelar\u00e1n los valores finales, nombres de personas, nombres de empresas, <em>websites<\/em> y cualquier otro elemento que pueda especificar con certeza alg\u00fan participante en este<em> business case.<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-256f931 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"256f931\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60a8c2c\" data-id=\"60a8c2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d785c1f elementor-widget elementor-widget-heading\" data-id=\"d785c1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cliente<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d716e7 elementor-widget elementor-widget-text-editor\" data-id=\"7d716e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Una lavander\u00eda en el Algarve occidental que ofrece servicios de planchado, lavado y secado, con m\u00e1quinas cuya marca es una referencia de m\u00e1xima calidad, reconocida por los consumidores como eficaz, siendo para el proprietario fuentes de rentabilidad en t\u00e9rminos de costo\/utilizaci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40319c0 elementor-widget elementor-widget-image\" data-id=\"40319c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"768\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/logo_icon-768x768.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/logo_icon-768x768.png 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/logo_icon-300x300.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/logo_icon-150x150.png 150w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/logo_icon.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f828664\" data-id=\"f828664\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef60c67 elementor-widget elementor-widget-heading\" data-id=\"ef60c67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El Desaf\u00edo<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179aa40 elementor-widget elementor-widget-text-editor\" data-id=\"179aa40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Servicio ya existente en la zona en cuesti\u00f3n, una tienda que existe desde hace varios a\u00f1os y ya es una marca establecida localmente con una base de clientes fija. Hablamos de una ciudad en la que la poblaci\u00f3n ronda los 5000 habitantes pero que es muy estacional y con le turismo jugando a su favor.<\/p><p>Adem\u00e1s, tenemos que tener en cuenta que la inversi\u00f3n inicial de nuestro cliente en adquirir la tienda y equiparla lo llev\u00f3 a buscar soluciones baratas y m\u00e1s efectivas en el acto de publicitar y captar clientes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3c047 elementor-widget elementor-widget-image\" data-id=\"dc3c047\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/img_destaque-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/img_destaque-1024x683.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/img_destaque-300x200.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/img_destaque-768x512.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/img_destaque-1536x1024.jpg 1536w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/img_destaque.jpg 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00a3aaf elementor-reverse-tablet elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00a3aaf\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46927c5\" data-id=\"46927c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bf1189 elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"6bf1189\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/520-Large-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/520-Large-1024x683.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/520-Large-300x200.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/520-Large-768x512.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/520-Large-1536x1024.jpg 1536w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/520-Large.jpg 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47b2af0\" data-id=\"47b2af0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d70a832 elementor-widget elementor-widget-heading\" data-id=\"d70a832\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La Soluci\u00f3n <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6dab5 elementor-widget elementor-widget-text-editor\" data-id=\"3c6dab5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creaci\u00f3n de <em>website<\/em> de bajo costo (<em>landing page<\/em>) en ingl\u00e9s y portugu\u00e9s con toda la informaci\u00f3n necesaria, asociaci\u00f3n con la marca que equipa la tienda e inversi\u00f3n en marketing digital, siendo Google Ads y Facebook Ads las piezas principales en la captaci\u00f3n de clientes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d213c0 elementor-widget elementor-widget-text-editor\" data-id=\"7d213c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Sin embargo, las redes sociales del cliente tambi\u00e9n se trabajaron con una presencia m\u00e1s activa, con una comunicaci\u00f3n r\u00e1pida y con el objectivo de crear una comunidad.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a22a359 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a22a359\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd4a94f\" data-id=\"dd4a94f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-372feab elementor-widget elementor-widget-text-editor\" data-id=\"372feab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La estrategia delineada luego pas\u00f3 por estas fases:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e8c8b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e8c8b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b287aef\" data-id=\"b287aef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de85e34 elementor-widget elementor-widget-text-editor\" data-id=\"de85e34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\"><strong>Facebook Ads (12 Meses)<\/strong><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Etapa 1 &#8211;<\/em> An\u00fancios para la poblaci\u00f3n local.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Etapa 2 &#8211;<\/em> An\u00fancios en temporada alta tur\u00edstica para el segmento de caravanas<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Repetici\u00f3n de la Etapa<em>\u00a01<\/em><\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c08baf0\" data-id=\"c08baf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-465f8ea elementor-widget elementor-widget-text-editor\" data-id=\"465f8ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\"><strong>Google Ads (9 Meses)<\/strong><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Etapa 1 &#8211;<\/em> Campa\u00f1a de branding<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em>Etapa\u00a0 2 &#8211;<\/em> Campa\u00f1a de Servicios<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc128cd elementor-widget elementor-widget-text-editor\" data-id=\"cc128cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esta estrategia fue dibujada para el per\u00edodo de 12 meses en Facebook Ads y 9 meses para Google Ads, con peque\u00f1os ajustes semanales en funci\u00f3n de su desempe\u00f1o, as\u00ed como la implementaci\u00f3n de pruebas A\/B para an\u00e1lisis de desempe\u00f1o.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201b2a6 elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"201b2a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"417\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/GRAF_1__ES-1024x417.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/GRAF_1__ES-1024x417.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/GRAF_1__ES-300x122.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/GRAF_1__ES-768x313.png 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/GRAF_1__ES.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae3beba elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ae3beba\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d11809\" data-id=\"5d11809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a46c1d3 elementor-widget elementor-widget-heading\" data-id=\"a46c1d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201c...solo 10\u20ac mensuales para Google Ads y FB Ads...\u201d<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2565065 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2565065\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-604900c\" data-id=\"604900c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9549d3a elementor-widget elementor-widget-heading\" data-id=\"9549d3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inversi\u00f3n en Marketing Digital <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164b35c elementor-widget elementor-widget-text-editor\" data-id=\"164b35c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tuvimos en cuenta la inversi\u00f3n de nuestro cliente en construir una lavander\u00eda desde cero, as\u00ed como equiparla.<\/p><p>Por supuesto, nos gustar\u00eda tener m\u00e1s margem de maniobra, pero en el acuerdo final, nuestro cliente solo dispon\u00eda de 10\u20ac mensuales para Google Ads y FB Ads, eso s\u00ed 5 \u20ac para cada uno.<\/p><p>En materia de Social Media nos comprometemos a realizar 1 publicaci\u00f3n por semana para alimentar el feed de la p\u00e1gina para no mostrar un aspecto de abandono, y el propietario har\u00eda m\u00e1s si as\u00ed lo quer\u00eda.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ffcc75\" data-id=\"6ffcc75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e6f264 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"2e6f264\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"707\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/42947-Large-1024x707.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/42947-Large-1024x707.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/42947-Large-300x207.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/42947-Large-768x530.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/42947-Large-1536x1061.jpg 1536w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/42947-Large.jpg 1564w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1fae5f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1fae5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fef0e4e\" data-id=\"fef0e4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6466380 elementor-widget elementor-widget-image\" data-id=\"6466380\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"681\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/19606-Large-1024x681.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/19606-Large-1024x681.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/19606-Large-300x200.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/19606-Large-768x511.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/19606-Large-1536x1022.jpg 1536w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/19606-Large.jpg 1623w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22cc3bb\" data-id=\"22cc3bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8b54ce elementor-widget elementor-widget-heading\" data-id=\"a8b54ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La Competencia <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e789e elementor-widget elementor-widget-text-editor\" data-id=\"79e789e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>El destino ha querido que los competidores de nuestro cliente no tuvieran ning\u00fan tipo de presencia digital, lo que nos facilitaba ir a internet para publicitar la tienda y atraer curiosos y clientes.<\/p><p>Que quede reflejado aqu\u00ed para cualquier lector, que esta variable fue de hecho afortunada y algo que nos ayud\u00f3 (en mucho) a hacer lo que quisi\u00e9ramos en la b\u00fasqueda de nuevos clientes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-557cf9e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"557cf9e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb8c384\" data-id=\"fb8c384\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-827b3b2 elementor-widget elementor-widget-heading\" data-id=\"827b3b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Puntos  Fuertes <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ca1576 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ca1576\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bac1b2a\" data-id=\"bac1b2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-807a0e5 elementor-widget elementor-widget-text-editor\" data-id=\"807a0e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Como se ha dicho, se realiz\u00f3 una campa\u00f1a sobre el tipo de servicios que contemplaban en la lavander\u00eda de nuestro cliente. Sabiendo entonces que su lavander\u00eda practicaba los precios m\u00e1s baratos y contaba con una promoci\u00f3n para quienes se adhieran a la tarjeta de cliente, hubo un enfoque extra especial en estas condiciones.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72d22f elementor-widget elementor-widget-image\" data-id=\"b72d22f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"378\" height=\"380\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/icons_final_ES.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/icons_final_ES.png 378w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/icons_final_ES-298x300.png 298w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/icons_final_ES-150x150.png 150w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5dd1c9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5dd1c9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdb5bae\" data-id=\"bdb5bae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7791583 elementor-widget elementor-widget-heading\" data-id=\"7791583\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La Estrategia <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abb200c elementor-widget elementor-widget-text-editor\" data-id=\"abb200c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e70e4f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e70e4f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-894ff40\" data-id=\"894ff40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-851d88c elementor-widget elementor-widget-text-editor\" data-id=\"851d88c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sabiendo que en t\u00e9rminos de presupuesto no hab\u00eda mucho que hacer, buscamos lo que jugaba a nuestro favor: el tama\u00f1o de lo publico objetivo.<\/p><p>Siendo el tama\u00f1o de 5000 habitantes, luego nos enfocamos en lo que estaba justo afuera de la lavander\u00eda de nuestro cliente, la poblaci\u00f3n local.<\/p><p>En t\u00e9rminos de Google Ads nos cerramos geograficamente con palabras clave fuertes, controlando siempre las negativas, atrayendo gente al website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-86f609d\" data-id=\"86f609d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d350d9 elementor-widget elementor-widget-text-editor\" data-id=\"4d350d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">conociendo los servicios y maquinaria (associaci\u00f3n con la marca), Manual de CPC para control de costos, utilizando una rotaci\u00f3n n fucnci\u00f3nd esu desempe\u00f1o.<\/span><\/p><p>Hablando de Google Ads, la estrategia fue hacer circular la poblac\u00ed\u00f3n albo para que se diera cuenta de que exist\u00edan alternativas a la lavander\u00eda existente, presionando a trav\u00e9s del remarketing. En los meses de verano hice una pausa en esta estrategia y comenzaron las campa\u00f1as para caravanistas\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9f1fb elementor-widget elementor-widget-image\" data-id=\"2c9f1fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"721\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_3__ES-768x721.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_3__ES-768x721.png 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_3__ES-300x282.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_3__ES.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f7fbdf elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f7fbdf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b033cb9\" data-id=\"b033cb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0c224b elementor-widget elementor-widget-heading\" data-id=\"e0c224b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Los N\u00fameros<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3996ee5 elementor-widget elementor-widget-text-editor\" data-id=\"3996ee5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Al largo de 9 meses campa\u00f1as en anuncios de Google, revelamos el promedio y los clics en un resumen. Sabiendo que un buen CTR es de 2%, presenteamos valores por encima de la media.<\/p><p>Con respecto a las palabras clave, las 3 palabras clave principales muestran la relevancia de nuestros anuncios para atraer clientes potenciales al website de nuestro cliente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca168b elementor-widget elementor-widget-image\" data-id=\"3ca168b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"305\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_2_ES.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_2_ES.png 800w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_2_ES-300x114.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_2_ES-768x293.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdebb4e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdebb4e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb70dfe\" data-id=\"bb70dfe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cb9f4 elementor-widget elementor-widget-heading\" data-id=\"e5cb9f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Y hoy en d\u00eda ... \u00a1\u00bfqu\u00e9 pas\u00f3 ?!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-98b5c40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98b5c40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-175ff0b\" data-id=\"175ff0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c785052 elementor-widget elementor-widget-text-editor\" data-id=\"c785052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un d\u00eda en la oficina recibimos una llamada de este mismo cliente diciendo que ya no necesitaba nuestro negocio. Nos explic\u00f3 que recibi\u00f3 una propuesta de aproximadamente 75% m\u00e1s que toda su inversi\u00f3n y que la aceptar\u00eda.<\/p><p>Esta venta abarcar\u00eda su espacio f\u00edsico y maquinaria, logotipo y marca, website y dominio. Agradecemos a nuestro cliente la confianza y la promesa de nuestra participaci\u00f3n en futuras apuestas comerciales de su parte. Dejamos, a continuaci\u00f3n, para concluir, un resumen de la estrategia y tiempos de su aplicaci\u00f3n:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0449891\" data-id=\"0449891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83692a6 elementor-widget elementor-widget-image\" data-id=\"83692a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1000\" height=\"723\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_4_ES-1.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_4_ES-1.png 1000w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_4_ES-1-300x217.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/graf_4_ES-1-768x555.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-38e1ca5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38e1ca5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2959c97\" data-id=\"2959c97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-145ce37 elementor-widget elementor-widget-text-editor\" data-id=\"145ce37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Venta del Neg\u00f3cio por otro <strong>75%<\/strong> de la inversi\u00f3n inicial<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21a375e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21a375e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00168b5\" data-id=\"00168b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1300f62 elementor-widget elementor-widget-text-editor\" data-id=\"1300f62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><strong>\u00abLogrise siempre se ha mostrado capaz de adaptarse a mis inquietudes, sintiendo entonces que la estrategia se adaptaba a mi realidad, obteniendo un final sorprendente y \u00a1muy positivo!\u00bb<\/strong><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e54f7e8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e54f7e8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/es\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Mejora tus campa\u00f1as!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Una lavander\u00eda en el Algarve occidental que ofrece servicios de planchado, lavado y secado, logr\u00f3 resultados positivos invirtiendo solo 10\u20ac por mes en Marketing Digital.<\/p>\n","protected":false},"author":13,"featured_media":11416,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,445],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Marketing de lavander\u00eda: \u00a1un caso de \u00e9xito que duplic\u00f3 su valor!<\/title>\r\n<meta name=\"description\" content=\"Una lavander\u00eda en el Algarve occidental que, mediante una correcta aplicaci\u00f3n de estrategias de marketing y publicidad, \u00a1logr\u00f3 algo incre\u00edble!\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Marketing de lavander\u00eda: \u00a1un caso de \u00e9xito que duplic\u00f3 su valor!\" \/>\r\n<meta property=\"og:description\" content=\"Una lavander\u00eda en el Algarve occidental que, mediante una correcta aplicaci\u00f3n de estrategias de marketing y publicidad, \u00a1logr\u00f3 algo incre\u00edble!\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/websitedev.logrise.com\/es\/marketing-de-lavanderia-caso-de-exito\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Logrise\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/logrise\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-06-30T18:19:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-01-06T13:08:32+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/MAIN_IMG_F-scaled-2.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\r\n\t<meta property=\"og:image:height\" content=\"683\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcelo Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\r\n<script type=\"application\/ld+json\" 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