{"id":11657,"date":"2020-04-30T10:36:03","date_gmt":"2020-04-30T10:36:03","guid":{"rendered":"https:\/\/websitedev.logrise.com\/do-offline-para-o-online-ecommerce\/"},"modified":"2022-02-04T15:42:33","modified_gmt":"2022-02-04T15:42:33","slug":"de-offline-para-online-ecommerce","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/de-offline-para-online-ecommerce\/","title":{"rendered":"De lo Offline para lo Online: Ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11657\" class=\"elementor elementor-11657 elementor-4633\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c7cfe elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c7cfe\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6244469\" data-id=\"6244469\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4332dbd elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"4332dbd\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5354804 elementor-widget elementor-widget-heading\" data-id=\"5354804\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Comercio electr\u00f3nico: migrar de lo f\u00edsico a lo virtual<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3080e77 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"3080e77\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tabril 30, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"402\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/04\/do-offline-para-o-online-ecommerce-768x402.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"desenho de carrinho de compras\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/04\/do-offline-para-o-online-ecommerce-768x402.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/04\/do-offline-para-o-online-ecommerce-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/04\/do-offline-para-o-online-ecommerce-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/04\/do-offline-para-o-online-ecommerce.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Antes de la explosi\u00f3n de la tecnolog\u00eda digital, la mejor manera de expandir los horizontes de una marca era abrir varias tiendas f\u00edsicas. Afortunadamente, hoy existen nuevas opciones para hacer crecer un negocio.<\/p><p>Si tus ingresos han alcanzado nuevos l\u00edmites o simplemente deseas buscar una forma de llegar a nuevos clientes m\u00e1s all\u00e1 de lo f\u00edsico, es hora de considerar<strong> hacer la transici\u00f3n al mercado de comercio electr\u00f3nico<\/strong> (o e-commerce). Te contamos c\u00f3mo <strong>migrar tu tienda offline para el mundo online.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-256f931 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"256f931\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60a8c2c\" data-id=\"60a8c2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d785c1f elementor-widget elementor-widget-heading\" data-id=\"d785c1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tres razones para entrar en el comercio electr\u00f3nico<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d716e7 elementor-widget elementor-widget-text-editor\" data-id=\"7d716e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>Obt\u00e9n una ventaja competitiva:<\/strong> tener presencia f\u00edsica y en l\u00ednea le da a tu marca una clara ventaja sobre tus competidores. La mayor\u00eda de la gente prefiere comprar en l\u00ednea, pero tambi\u00e9n hay quienes prefieren comprar en una tienda f\u00edsica. Al ofrecer experiencias de compra en la tienda y online, <strong>puede ampliar tu alcance y ofrecer una experiencia multicanal<\/strong> que posicionar\u00e1 a tu empresa para el \u00e9xito a largo plazo frente a la competencia.<\/li><li><strong>Aumenta las compras en tu tienda con la navegaci\u00f3n online:<\/strong> probablemente no sea una gran sorpresa que tus clientes usen el m\u00f3vil para comprar productos en l\u00ednea. Lo que puede sorprenderte es que<br \/><strong>aproximadamente la mitad de ellos visitar\u00e1 tu tienda f\u00edsica dentro de un d\u00eda despu\u00e9s de hacer una b\u00fasqueda <\/strong>local por tu marca o productos online. El <strong>embudo de ventas<\/strong> se ha vuelto m\u00e1s complejo ya que los consumidores ahora tienen la opci\u00f3n de ver y buscar productos en l\u00ednea antes de realizar una compra en la tienda f\u00edsica. Si bien es cierto que un porcentaje de las ventas se realiza en un espacio f\u00edsico, tambi\u00e9n se puede persuadir a los consumidores para que realicen una compra en l\u00ednea con un <strong><a href=\"\/es\/email-marketing-para-disminuir-tasa-de-abandono\/\">campa\u00f1a de correo electr\u00f3nico inteligente<\/a> o participaci\u00f3n en las redes sociales. <\/strong>Al lanzar un e-commerce, puedes aumentar los ingresos de tu tienda f\u00edsica y cubrir todas las bases.<\/li><li><strong>Expande el alcance de tu marca:<\/strong> las empresas de \u00e9xito siempre buscan nuevas formas de impulsar las ventas y aumentar su identidad de marca. Tu tienda f\u00edsica solo puede llegar al p\u00fablico objetivo en una ubicaci\u00f3n geogr\u00e1fica espec\u00edfica. Compara eso con los millones, si no miles de millones, de consumidores que pueden acceder a tu tienda online.<\/li><\/ol><p>Conozce 10 <a href=\"\/es\/10-razones-para-tener-ecommerce-en-su-website\/\"><strong>razones m\u00e1s para tener comercio electr\u00f3nico en tu sitio web.<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae3beba elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae3beba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d11809\" data-id=\"5d11809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f58d6c0 elementor-widget elementor-widget-text-editor\" data-id=\"f58d6c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d785c1f elementor-widget elementor-widget-heading\" data-id=\"d785c1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo abrir una tienda en internet?<\/h2><\/div><\/div><div class=\"elementor-element elementor-element-7d716e7 elementor-widget elementor-widget-text-editor\" data-id=\"7d716e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>\u00bfEst\u00e1s listo sacar provecho del auge del comercio electr\u00f3nico? Aqu\u00ed hay 5 formas de comenzar el camino hacia el \u00e9xito:<\/p><ol><li><strong>Crea una lista de correo electr\u00f3nico: <\/strong>si no tienes una lista de correo electr\u00f3nico, comienza a crear una antes de abrir tu tienda en l\u00ednea. Aprovecha la base de clientes de tu tienda f\u00edsica ofreci\u00e9ndoles incentivos a cambio de su direcci\u00f3n de correo electr\u00f3nico. Una vez que tengas una lista de tama\u00f1o decente, puedes comenzar a crear \u00abrumores\u00bb con el lanzamiento de su tienda en l\u00ednea.<\/li><li><strong>Promociona tu tienda en las redes sociales:<\/strong><p>no olvides promocionar el lanzamiento de tu tienda online en diferentes redes sociales. Ofrece promociones especiales para tu gran inauguraci\u00f3n y aprovecha el poder del video en vivo para crear expectativas. \u00a1No sientas verg\u00fcenza en pedirles a tus clientes que compartan tus publicaciones! Es bueno aprovechar todas las oportunidades necesarias para promocionar tu e-commerce.<\/p><\/li><li><strong>Elige la plataforma de comercio electr\u00f3nico adecuada: <\/strong>una de las decisiones m\u00e1s dif\u00edciles que debe tomar el propietario de un negocio es determinar qu\u00e9 plataforma de comercio electr\u00f3nico satisfar\u00e1 mejor sus necesidades y las de su tienda.<\/li><li><strong>Reeval\u00faa a tu p\u00fablico objetivo:<\/strong> como propietario experimentado, probablemente ya hayas investigado a tu p\u00fablico objetivo antes de abrir tu tienda f\u00edsica. Debes volver a hacer este ejercicio antes de iniciar tu tienda online. T\u00f3mate tu tiempo para aprender m\u00e1s sobre su demograf\u00eda, tipo de audiencia y panorama competitivo antes de dar el salto al mundo del comercio electr\u00f3nico. Una vez que descubras nuevos mercados, puedes crear personas de clientes adicionales que ayudar\u00e1n a dar forma a tus futuras campa\u00f1as de marketing.<\/li><li><strong>Implementar una estrategia de marketing: <\/strong>el \u00e9xito de tu ecommerce depender\u00e1 mucho de tu estrategia de marketing. Si no es tu especialidad o si tienes dudas contacta agencias de marketing digital y pide cotizaciones. <strong>Es necesario implementar una s\u00f3lida estrategia de marketing digital. <\/strong>Sin un objetivo claro, puedes poner en riesgo tu tienda online. La creaci\u00f3n de una estrategia de marketing digital no sucede de la noche a la ma\u00f1ana, as\u00ed que comienza a trabajar en ella antes del lanzamiento. Una vez que tu tienda en l\u00ednea est\u00e9 en funcionamiento, tus estrategias de marketing seguir\u00e1n siendo fundamentales para encontrar y <a href=\"\/es\/retencion-de-clientes\/\"><strong>retener clientes<\/strong><\/a>.<\/li><\/ol><\/div><\/div><\/div><div class=\"elementor-element elementor-element-5c00271 elementor-widget elementor-widget-text-editor\" data-id=\"5c00271\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>Empieza por crear una estrategia de comercio electr\u00f3nico que pueda utilizarse para informar el desarrollo de una p\u00e1gina web que refleje los valores de tu marca y est\u00e9 optimizado para la conversi\u00f3n. No olvides establecer un plan para mantener tu impulso y mantener tus ventas de comercio electr\u00f3nico.<\/p><p>Tambi\u00e9n te puede interesar:<span style=\"font-size: 16px; font-weight: 400;\">\u00a0<\/span><a href=\"\/es\/guia-practica-de-como-vender-en-instagram\/\"><span style=\"font-size: 16px;\"><strong>Gu\u00eda pr\u00e1ctica: c\u00f3mo vender en Instagram<\/strong><\/span><\/a><\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acf98c3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acf98c3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f89794c\" data-id=\"f89794c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65f7545 elementor-widget elementor-widget-text-editor\" data-id=\"65f7545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Apostar por el comercio electr\u00f3nico<\/h2><p>La transici\u00f3n de la tecnolog\u00eda offline a la online puede parecer abrumadora, pero recuerda que ya has hecho la parte m\u00e1s dif\u00edcil: crear una marca y productos que le encanten a la gente.<\/p><p>La transici\u00f3n al comercio electr\u00f3nico cumple con lo que a tus clientes les gusta fuera de l\u00ednea para <strong>atraer una nueva audiencia<\/strong> en l\u00ednea.<\/p><p>Si crees que necesitas ayuda en esta fase de transici\u00f3n, solicita un <strong>presupuesto gratuito<\/strong> a las <strong>agencias de marketing digital.<\/strong><\/p><p>Descubre nuestra soluci\u00f3n haciendo clic en el enlace de abajo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c088173 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c088173\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/es\/e-commerce\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Crear E-Commerce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En esta era digital, puedes llegar a nuevos clientes m\u00e1s all\u00e1 de lo f\u00edsico. Aqu\u00ed podr\u00e1s encontrar lo que necesita saber antes de realizar la transici\u00f3n a la venta en l\u00ednea.<\/p>\n","protected":false},"author":13,"featured_media":11505,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,445],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Tienda digital o Ecommerce: \u00bfc\u00f3mo es migrar de lo offline a lo online?<\/title>\r\n<meta name=\"description\" content=\"Ampliar tu negocio a lo digital es una forma de llegar a nuevos clientes. 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