{"id":11740,"date":"2021-06-09T09:02:00","date_gmt":"2021-06-09T09:02:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/conversoes-taxa-e-vendas-no-e-commerce-como-calcular\/"},"modified":"2021-12-10T14:32:08","modified_gmt":"2021-12-10T14:32:08","slug":"conversiones-e-commerce-como-calcular","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/conversiones-e-commerce-como-calcular\/","title":{"rendered":"C\u00f3mo calcular las conversiones, tasa de conversi\u00f3n en e-commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11740\" class=\"elementor elementor-11740 elementor-11274\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Conversiones, tasas y ventas en e-commerce<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tjunio 9, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/conversoes-taxa-e-vendas-no-e-commerce-como-calcular.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"m\u00e3os a escrever nua folha e um telemovel por cima das folhas\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/conversoes-taxa-e-vendas-no-e-commerce-como-calcular.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/conversoes-taxa-e-vendas-no-e-commerce-como-calcular-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/conversoes-taxa-e-vendas-no-e-commerce-como-calcular-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/conversoes-taxa-e-vendas-no-e-commerce-como-calcular-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es una conversi\u00f3n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Primero que nada tenemos que entender qu\u00e9 es una conversi\u00f3n. Una conversi\u00f3n ocurre cuando <strong>un visitante en su website completa un objetivo deseado<\/strong>, como por ejemplo: completar un formulario o realizar una compra.<\/p><p>El porcentaje del\u00a0 n\u00famero total de visitantes que convierten se llama <strong>tasa de conversi\u00f3n\u00a0<\/strong>(pero hablaremos de esto m\u00e1s adelante)<\/p><p>Seg\u00fan los objetivos de su website o negocio, los <strong>tipos de conversiones<\/strong> pueden incluir:<\/p><ul><li><b>Ventas online;<\/b><\/li><li><b>Leads;<\/b><\/li><li><b>Suscripciones de e-mail;<\/b><\/li><li><b>Rellenos de formularios;<\/b><\/li><li><b>Llamados a su empresa;<\/b><\/li><li><b>Descargas de alg\u00fan material;<\/b><\/li><li><b>etc\u2026<\/b><\/li><\/ul><p>Hay otras acciones que pueden considerarse conversiones que se pueden realizar en su p\u00e1gina web, pero esta lista ya deber\u00eda darte una idea de lo que es b\u00e1sicamente una conversi\u00f3n. En resumen, una conversi\u00f3n <strong>es una acci\u00f3n medible que convierte a un potencial cliente en un cliente que paga.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es una tasa de conversi\u00f3n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De uma manera simple y pr\u00e1ctica, la tasa de conversi\u00f3n es el porcentaje de visitantes en su website que realizaron una conversi\u00f3n.<\/p><p>Aprofundemos en este concepto&#8230;.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">As\u00ed es como se calcula la tasa de conversi\u00f3n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tasa de conversi\u00f3n = (conversiones \/ n\u00famero total de visitantes )* 100%<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es una buena tasa de conversi\u00f3n?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Como puede imaginar, las tasas de conversi\u00f3n var\u00edan considerablemente seg\u00fan la calidad del tr\u00e1fico, el sector, el negocio, lo que est\u00e1 vendiendo e incluso la aci\u00f3n de conversi\u00f3n espec\u00edfica que est\u00e1 rastreando.<\/p><p>Como resultado, si bien puede encontrar amplias estad\u00edsticas de tasa de conversi\u00f3n, lo que califica como<strong> una buena tasa de conversi\u00f3n para usted ser\u00e1, en \u00faltima instancia, espec\u00edfico para su negocio y su campa\u00f1a de marketing.<\/strong><\/p><p>Adem\u00e1s, es importante recordar que <strong>una conversi\u00f3n no siempre lo mismo que una compra<\/strong>. Si bien la tasa de conversi\u00f3n es una m\u00e9trica \u00fatil, el objectivo de la mayor parte del marketing no es producir conversiones &#8211; es generar ventas.<\/p><p>La pura verdad es que <strong>una buena tasa de conversi\u00f3n est\u00e1 entre el 2% y 5%<\/strong>: siempre hay <strong>margen de mejora. <\/strong>Qu\u00e9date con nosotros y te mostraremos c\u00f3mo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ea0ea elementor-widget elementor-widget-text-editor\" data-id=\"53ea0ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Descubra las ventajas de tener una tienda online y <strong><a href=\"\/es\/de-offline-para-online-ecommerce\/\">migrar tu tienda f\u00edsica a una Online<\/a>.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f184b elementor-widget elementor-widget-heading\" data-id=\"45f184b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo puedo aumentar mi tasa de conversi\u00f3n?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5dfc2 elementor-widget elementor-widget-text-editor\" data-id=\"af5dfc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hemos recopilado una breve lista de DYI (Do It Yourself) bastante f\u00e1cil de aplicar:<\/p><ol><li><span style=\"font-weight: 400;\">A\u00f1ade um pop-up a la p\u00e1gina web<\/span><\/li><li><span style=\"font-weight: 400;\">Elimina los campos innecesarios del formulario<\/span><\/li><li><span style=\"font-weight: 400;\">A\u00f1ade rese\u00f1as de clientes o logotipos de socios\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Fortalece tu CTA<\/span><\/li><li><span style=\"font-weight: 400;\">Agrega un chatbot a tu website<\/span><\/li><li><span style=\"font-weight: 400;\">Cambia la estrategia de oferta<\/span><\/li><li><span style=\"font-weight: 400;\">Garantiza la devoluci\u00f3n de dinero en caso de disconformidad o fallas<\/span><\/li><li><span style=\"font-weight: 400;\">Facilita el proceso de compra<\/span><\/li><li>Agrega una cuenta regressiva para el fin de la oferta\u00a0<\/li><li><span style=\"font-weight: 400;\">Haz pruebas A\/B<\/span><\/li><\/ol><p>Adem\u00e1s de estos pasos r\u00e1pidos, siempre puedes <strong>contactar a una agencia especializada en marketing digital como Logrise. <\/strong>Siempre estamos enfocados en sus ventas y hacemos del marketing nuestra vida. \u00bfConoces nuestro robot Amplifier? Con inteligencia artificial que trabaja de forma aut\u00f3noma para optimizar tus campa\u00f1as 24\/7 todos los d\u00edas del a\u00f1o.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3657b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9f3657b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/es\/e-commerce\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Crear tienda online<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72ee953 elementor-widget elementor-widget-heading\" data-id=\"72ee953\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ya tengo una tienda online. \u00bfC\u00f3mo puedo aplicar todo esto?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4768993 elementor-widget elementor-widget-text-editor\" data-id=\"4768993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ser\u00eda f\u00e1cil si de la nada empezaras a tener miles de visitas todos los d\u00edas y que todos esos visitantes compraran algo.<\/p><p>Hay varios pasos que se deben seguir antes de finalizar el pedido. A modo de ejemplo, veamos este proceso que lleva a los visitantes al resultado deseado- la compra- y con suerte, tendr\u00e1s tu <strong>embudo de conversi\u00f3n<\/strong> listo al final de este art\u00edculo.<\/p><p>Este es un ejemplo de embudo de conversi\u00f3n simple:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2629df4 elementor-widget elementor-widget-image\" data-id=\"2629df4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"633\" height=\"294\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/GRAFICO_POST_ES.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/GRAFICO_POST_ES.jpg 633w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/GRAFICO_POST_ES-300x139.jpg 300w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-150b222 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"150b222\" data-element_type=\"section\" id=\"InstagramShopping\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52516e0\" data-id=\"52516e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98e68dc elementor-widget elementor-widget-text-editor\" data-id=\"98e68dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En este caso, estamos hablando de tr\u00e1fico pago, a trav\u00e9s de los anuncios de la plataforma de anuncios de <strong>Facebook Ads. <\/strong>Aqu\u00ed, estamos <strong>dirigiendo tr\u00e1fico de nuestra tienda online\u00a0 con la esperanza de realizar ventas.<\/strong><\/p><p>Usando el p\u00edxel de Facebook, pudimos<strong> monitorear nuestras conversiones y construir un embudo de ventas<\/strong>, luego nos dimos cuenta d\u00f3nde hay una deserci\u00f3n o cu\u00e1ntas ventas se realizaron.<\/p><p>\u00a1Este paso es <strong>crucial para comprender el comportamiento de sus visitantes<\/strong>! Imagine que tiene <strong>muchas adiciones a la cesta pero que no hay ventas<\/strong>; posiblemente tu p\u00e1gina web no est\u00e1 configurada y optimizada para una navegaci\u00f3n intuitiva (aprenda a <a href=\"\/es\/cestas-abandonadas-soluciones-para-recuperar\/\"><strong>recuperar cestas abandonadas<\/strong><\/a>)<\/p><p>Incluso en este escenario, existe una tasa de abandono para la compra final. Puedes intentar compilar<strong>\u00a0listas con la tasa de conversi\u00f3n de abandono<\/strong> y hacer <strong>campa\u00f1as de remarketing<\/strong> utilizando una p\u00e1gina de destino con un precio especial del art\u00edculo para poder cerrar la venta final.<\/p><p>Este es un <strong>peque\u00f1o ejemplo de embudo de ventas que puede aplicar a sus campa\u00f1as.<\/strong> Recuerda que si te resulta dif\u00edcil o si no puedes conseguirlo, pide siempre la ayuda de profesionales. \u00a1Estaremos aqu\u00ed esperando tu contacto!<\/p><p>Aprende a aumentar la tasa de conversi\u00f3n con esta <a href=\"\/es\/guia-rapida-google-ads\/\"><strong>gu\u00eda r\u00e1pida sobre Google Ads<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Una conversi\u00f3n no siempre es lo mismo que una compra. Descubra qu\u00e9 es una buena tasa de conversi\u00f3n, c\u00f3mo calcularla y c\u00f3mo aumentarla. Te mostramos un ejemplo sencillo de embudo de ventas.<\/p>\n","protected":false},"author":13,"featured_media":11385,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,444],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Conversiones y tasa de conversi\u00f3n en e-commerce: c\u00f3mo calcular<\/title>\r\n<meta name=\"description\" content=\"Una conversi\u00f3n no siempre es lo mismo que una compra. 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