{"id":11870,"date":"2021-06-14T13:44:00","date_gmt":"2021-06-14T13:44:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/marketing-digital-para-empresas-porque-e-importante\/"},"modified":"2021-12-10T14:31:38","modified_gmt":"2021-12-10T14:31:38","slug":"marketing-digital-para-pyme-es-importante","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/","title":{"rendered":"Marketing Digital para PyME: \u00bfpor qu\u00e9 es importante?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11870\" class=\"elementor elementor-11870 elementor-9583\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 el marketing digital es importante para las Pyme?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tjunio 14, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0558629 elementor-widget elementor-widget-heading\" data-id=\"0558629\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El marketing digital es para cualquier tipo de negocio<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>El marketing digital se ha convertido en una necesidad en el mundo actual, impulsado por Internet. Con m\u00e1s de 3 mil millones de usuarios en todo el mundo, pensar\u00edamos que crear una p\u00e1gina web es una tarea obvia para cualquier empresa que quiera tener \u00e9xito, crecer de forma constante y aumentar las ventas. Sin embargo, muchas peque\u00f1as y medianas empresas piensan que el mundo online est\u00e1 fuera de su alcance, porque tienen la idea de que es demasiado caro o piensan que no llegar\u00e1n a su publico-objetivo.\u00a0<\/p><p><span style=\"font-weight: 400;\">Internet es una parte esencial en la vida de la mayor\u00eda de las personas, y los consumidores est\u00e1n cada vez m\u00e1s acostumbrados a ver productos o marcas online y tambi\u00e9n en las redes sociales antes de decidir qu\u00e9 comprar.\u00a0<\/span><\/p><p><strong>Si bien puede ser un desaf\u00edo para las PyME implementar estrategias de marketing digital, vale la pena el esfuerzo.<\/strong> Cuando se realiza correctamente, estos m\u00e9todos tienen el potencial de <strong>generar excelentes resultados a corto y largo plazo<\/strong>. Una campa\u00f1a de marketing digital utiliza Internet para llegar a su target. Los motores de b\u00fasqueda y las redes sociales se han convertido en herramientas poderosas para los especialistas en marketing de todo el mundo. Cualquier tipo de negocio puede beneficiarse. <strong>Todo lo que necesitas hacer es adaptar tu campa\u00f1a de marketing para maximizar el alcance y lograr que m\u00e1s clientes se interesen en tu negocio.<\/strong><\/p><p>Descubre <a href=\"\/es\/crear-una-web-aumenta-las-ventas-en-pyme\/\"><strong>por qu\u00e9 crear una p\u00e1gina web puede aumentar las ventas de tu PyME<\/strong><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b495c1 elementor-widget elementor-widget-heading\" data-id=\"9b495c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 ventajas de invertir en marketing digital para las PyME<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sabemos que una r\u00e1pida b\u00fasqueda en Internet nos dar\u00e1 las 10 razones principales para invertir en marketing digital. Sin embargo, como estamos hablando de PyMEs, hemos resumido en 3 puntos cruciales HOY:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f237771 elementor-widget elementor-widget-heading\" data-id=\"f237771\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>1. Alto ROI<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a95ef9 elementor-widget elementor-widget-text-editor\" data-id=\"7a95ef9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <\/span><b style=\"font-style: inherit;\">Marketing Digital tiene un ROI m\u00e1s alto en comparaci\u00f3n con el marketing tradicional<\/b><span style=\"font-weight: 400;\">, ya que incurre en costos elevados variables seg\u00fan las plataformas. <\/span><span style=\"font-weight: 400;\">Hay <strong>tres costos principales<\/strong> en todas las estrategias de marketing tradicionales: <\/span><b style=\"font-style: inherit;\">costos de desarollo, producci\u00f3n y publicaci\u00f3n<\/b><span style=\"font-weight: 400;\">; esto es v\u00e1lido para anuncios de televisi\u00f3n, revistas, peri\u00f3dicos o radio nacionales y regionales.<\/span><\/p><p><b>El marketing digital<\/b>\u00a0<b>es mucho m\u00e1s accesible<\/b><span style=\"font-weight: 400;\">. Las campa\u00f1as de marketing digital se pueden adaptar a casi cualquier presupuesto<strong> y su coste de publicaci\u00f3n se reduce pr\u00e1cticamente a cero<\/strong>, ya que todo se hace principalmente a trav\u00e9s de la misma p\u00e1gina web y redes sociales. Adem\u00e1s, no es necesario un compromiso a largo plazo, ya que los canales de tr\u00e1fico del website, como el pago por clic (PPC) y el email marketing, se pueden modificar o actualizar peri\u00f3dicamente. <\/span><span style=\"font-weight: 400;\">El <strong>email marketing es una excelente herramienta<\/strong> que te permite llegar tanto a clientes potenciales como actuales de manera casi instant\u00e1nea, facilitando la promoci\u00f3n de tu marca y generando tr\u00e1fico relevante a tu web. (Recomendamos leer m\u00e1s sobre <a href=\"\/es\/email-marketing-motivos-para-usarlo\/\"><strong>Email marketing: 5 motivos para apostar en esta estrategia<\/strong><\/a>)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74adc4 elementor-widget elementor-widget-heading\" data-id=\"d74adc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>2. Proximidad a las Audiencias&nbsp;<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ab93d elementor-widget elementor-widget-text-editor\" data-id=\"a6ab93d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El marketing digital tiene como meta atraer la atenci\u00f3n del p\u00fablico-objetivo.<\/span><\/p><p>El <strong>marketing de contenido<\/strong>, la optimizaci\u00f3n de b\u00fasqueda (SEO) y el marketing en redes sociales- tres pilares del marketing digital- implican desarrollar una estrategia para crear contenido que sea relevante para la audiencia, facilitar el proceso de b\u00fasqueda y llegar a ese mismo p\u00fablico.<\/p><p><b>\u00bfSab\u00edas que el <\/b><a href=\"https:\/\/econsultancy.com\/ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them\/\"><b>61% de las encuestas online tratan sobre la cr\u00edtica de productos y\/o servicios?<\/b><\/a><b>\u00a0<\/b><\/p><p>Piensa en las ventajas que puede tener para tu empresa tener una p\u00e1gina web optimizada, con contenido atractivo y de alta calidad, con publicaciones relevantes en las redes sociales y cr\u00edticos.<span style=\"font-weight: 400;\">\u00a0Curiosamente,\u00a0<\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400;\"> el marketing de contenidos puede generar hasta 3 veces m\u00e1s leads <\/span><\/a><span style=\"font-weight: 400;\">\u00a0que las estrategias de marketing tradicionales, a un tercio del costo. Las campa\u00f1as de marketing digital te permiten crear conciencia de marca y adem\u00e1s te permiten estar en <strong>contacto constante con tus clientes y clientes potenciales<\/strong>, ganando tu fidelidad y dejando cr\u00edticas positivas sobre tu tienda.<\/span><\/p><p>Aprende m\u00e1s sobre los motivos para <a href=\"\/es\/abc-del-marketing-de-contenido\/\"><strong>apostar en Marketing de Contenido<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f906416 elementor-widget elementor-widget-heading\" data-id=\"f906416\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>3. Resultados (o a falta de ellos)&nbsp;<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09010a elementor-widget elementor-widget-text-editor\" data-id=\"d09010a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a1Estos se pueden ver casi de inmediato! Aqu\u00ed hablamos de otro pilar del marketing digital, <strong>m\u00e9tricas y an\u00e1lisis<\/strong>. Los resultados de una campa\u00f1a de marketing digital se pueden medir en horas y, a veces, incluso minutos despu\u00e9s de su lanzamiento. Una medida de tu \u00e9xito o fracaso se puede obtener gracias a herramientas como Google Analytics, que te permiten monitorear c\u00f3mo est\u00e1 reaccionando el p\u00fablico a tus estrategias pr\u00e1cticamente desde el principio.<\/p><p>Al usar esta herramienta que monitorea e informa el tr\u00e1fico de tu website,<strong> puedes obtener informaci\u00f3n valiosa que te ayudar\u00e1 a saber si est\u00e1s en el camino correcto<\/strong>. Por ejemplo, puedes obtener m\u00e1s informaci\u00f3n sobre el grupo demogr\u00e1fico que visita tu web, lo que buscan las personas, qu\u00e9 campa\u00f1a es la m\u00e1s exitosa y cu\u00e1l tiene la <strong>tasa de conversi\u00f3n m\u00e1s alta<\/strong>\u00a0(aprende m\u00e1s sobre c\u00f3mo aumentar la tasa de conversi\u00f3n con esta <a href=\"\/es\/guia-rapida-google-ads\/\"><strong>gu\u00eda r\u00e1pida Google ADS o SEM<\/strong><\/a>)<\/p><p>Con esta informaci\u00f3n a solo unos clics de distancia, es m\u00e1s f\u00e1cil implementar cambios y adaptar tu estrategia de marketing digital a la respuesta de tu mercado.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a554bc4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a554bc4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da62724\" data-id=\"da62724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee78eb6 elementor-widget elementor-widget-heading\" data-id=\"ee78eb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1nto dinero invertir para tener una campa\u00f1a de \u00e9xito?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3709c elementor-widget elementor-widget-text-editor\" data-id=\"9e3709c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La estrategia de marketing digital ya no es solo para grandes empresas, \u00a1en esta era digital est\u00e1 disponible para cualquier negocio! No creas que competir\u00e1s con los grandes tiburones del mercado, porque con campa\u00f1as bien hechas y dirigidas seguramente encontrar\u00e1s al comprador adecuado para tu negocio.<\/p><p>Tomando Coca Cola como ejemplo, gastan alrededor de 3.3 millones de euros al a\u00f1o en publicidad&#8230; \u00a1eso es mucha coca cola! Pero tu negocio no es Coca Cola, no est\u00e1s publicitando al mundo entero, ni a toda la poblaci\u00f3n mundial. Lo que queremos decir con esto, a lo largo de nuestros a\u00f1os de experiencia, <strong>ya hemos visto campa\u00f1as exitosas con<\/strong> <strong>1, 2, 5, 10 y 15 euros diarios,\u00a0<\/strong>para tener \u00e9xito- todo depender\u00e1 del negocio, del tama\u00f1o, del producto que vendas, a quienes los que vendes- variable tras variable tras variable. Lo que importa al final del d\u00eda es que tengas un profesional o<a href=\"\/es\/\"> una agencia de marketing digital<\/a> que entienda lo que haces. No todas las campa\u00f1as necesitan mucho dinero, cuando se tiene objetivos claros, obtienes los mejores resultados al menor costo.<\/p><p><span style=\"font-weight: 400;\">Hay muchas agencias y consultores y especialistas en marketing digital. Haz un estudio de mercado, investiga qui\u00e9n puede ayudarte al precio m\u00e1s razonable de acuerdo a sus necesidades.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37c8a1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a37c8a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/es\/marketing-digital\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Consultor\u00eda en Marketing Digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si bien puede ser un desaf\u00edo para las peque\u00f1as y medianas empresas implementar estrategias de marketing digital, vale la pena el esfuerzo. Cuando se realiza correctamente, estos m\u00e9todos tienen el potencial de generar excelentes resultados a corto y largo plazo.<\/p>\n","protected":false},"author":13,"featured_media":9742,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,461],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Marketing Digital para empresas: \u00bfpor qu\u00e9 es importante?<\/title>\r\n<meta name=\"description\" content=\"Estas son las 3 ventajas esenciales de invertir en Marketing Digital. Si bien puede ser un desaf\u00edo para las PyME, vale la pena el esfuerzo.\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Marketing Digital para empresas: \u00bfpor qu\u00e9 es importante?\" \/>\r\n<meta property=\"og:description\" content=\"Estas son las 3 ventajas esenciales de invertir en Marketing Digital. Si bien puede ser un desaf\u00edo para las PyME, vale la pena el esfuerzo.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Logrise\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/logrise\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-06-14T13:44:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-12-10T14:31:38+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"628\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcelo Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\",\"name\":\"Logrise\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/logrise\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"width\":128,\"height\":96,\"caption\":\"Logrise\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/websitedev.logrise.com\/#website\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"name\":\"Logrise\",\"description\":\"Amplify your sales with Logrise\",\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/websitedev.logrise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#primaryimage\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#webpage\",\"url\":\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/\",\"name\":\"Marketing Digital para empresas: \u00bfpor qu\u00e9 es importante?\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#primaryimage\"},\"datePublished\":\"2021-06-14T13:44:00+00:00\",\"dateModified\":\"2021-12-10T14:31:38+00:00\",\"description\":\"Estas son las 3 ventajas esenciales de invertir en Marketing Digital. Si bien puede ser un desaf\u00edo para las PyME, vale la pena el esfuerzo.\",\"breadcrumb\":{\"@id\":\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/websitedev.logrise.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/websitedev.logrise.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Digital para PyME: \u00bfpor qu\u00e9 es importante?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#webpage\"},\"author\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88\"},\"headline\":\"Marketing Digital para PyME: \u00bfpor qu\u00e9 es importante?\",\"datePublished\":\"2021-06-14T13:44:00+00:00\",\"dateModified\":\"2021-12-10T14:31:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#webpage\"},\"wordCount\":1169,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG.jpg\",\"articleSection\":[\"Blog\",\"Marketing Digital y SEO\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88\",\"name\":\"Marcelo Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g\",\"caption\":\"Marcelo Martins\"},\"description\":\"Cin\u00e9filo. Gamer. Pop Culture. Giggles. Rock. Cats. \\\"Faz aquilo de que gostas e n\u00e3o ter\u00e1s que trabalhar mais na vida.\\\" - Os meus pais ou Conf\u00facio, n\u00e3o sei bem quem foi.\",\"sameAs\":[\"http:\/\/www.logrise.com\/sobre-nos\/\",\"marcelo.zh@hotmail.com\"]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Digital para empresas: \u00bfpor qu\u00e9 es importante?","description":"Estas son las 3 ventajas esenciales de invertir en Marketing Digital. Si bien puede ser un desaf\u00edo para las PyME, vale la pena el esfuerzo.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Marketing Digital para empresas: \u00bfpor qu\u00e9 es importante?","og_description":"Estas son las 3 ventajas esenciales de invertir en Marketing Digital. Si bien puede ser un desaf\u00edo para las PyME, vale la pena el esfuerzo.","og_url":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/","og_site_name":"Logrise","article_publisher":"https:\/\/www.facebook.com\/logrise","article_published_time":"2021-06-14T13:44:00+00:00","article_modified_time":"2021-12-10T14:31:38+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Marcelo Martins","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/websitedev.logrise.com\/#organization","name":"Logrise","url":"https:\/\/websitedev.logrise.com\/","sameAs":["https:\/\/www.facebook.com\/logrise"],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","width":128,"height":96,"caption":"Logrise"},"image":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/websitedev.logrise.com\/#website","url":"https:\/\/websitedev.logrise.com\/","name":"Logrise","description":"Amplify your sales with Logrise","publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/websitedev.logrise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#primaryimage","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG.jpg","width":1200,"height":628},{"@type":"WebPage","@id":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#webpage","url":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/","name":"Marketing Digital para empresas: \u00bfpor qu\u00e9 es importante?","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#primaryimage"},"datePublished":"2021-06-14T13:44:00+00:00","dateModified":"2021-12-10T14:31:38+00:00","description":"Estas son las 3 ventajas esenciales de invertir en Marketing Digital. Si bien puede ser un desaf\u00edo para las PyME, vale la pena el esfuerzo.","breadcrumb":{"@id":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/websitedev.logrise.com\/es\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/websitedev.logrise.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Marketing Digital para PyME: \u00bfpor qu\u00e9 es importante?"}]},{"@type":"Article","@id":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#article","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#webpage"},"author":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88"},"headline":"Marketing Digital para PyME: \u00bfpor qu\u00e9 es importante?","datePublished":"2021-06-14T13:44:00+00:00","dateModified":"2021-12-10T14:31:38+00:00","mainEntityOfPage":{"@id":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#webpage"},"wordCount":1169,"commentCount":0,"publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"image":{"@id":"https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#primaryimage"},"thumbnailUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/04\/PORQUE_MARKETING_BLOG.jpg","articleSection":["Blog","Marketing Digital y SEO"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/websitedev.logrise.com\/es\/marketing-digital-para-pyme-es-importante\/#respond"]}]},{"@type":"Person","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88","name":"Marcelo Martins","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g","caption":"Marcelo Martins"},"description":"Cin\u00e9filo. Gamer. Pop Culture. Giggles. Rock. Cats. \"Faz aquilo de que gostas e n\u00e3o ter\u00e1s que trabalhar mais na vida.\" - Os meus pais ou Conf\u00facio, n\u00e3o sei bem quem foi.","sameAs":["http:\/\/www.logrise.com\/sobre-nos\/","marcelo.zh@hotmail.com"]}]}},"_links":{"self":[{"href":"https:\/\/websitedev.logrise.com\/es\/wp-json\/wp\/v2\/posts\/11870"}],"collection":[{"href":"https:\/\/websitedev.logrise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websitedev.logrise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/es\/wp-json\/wp\/v2\/comments?post=11870"}],"version-history":[{"count":0,"href":"https:\/\/websitedev.logrise.com\/es\/wp-json\/wp\/v2\/posts\/11870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/es\/wp-json\/wp\/v2\/media\/9742"}],"wp:attachment":[{"href":"https:\/\/websitedev.logrise.com\/es\/wp-json\/wp\/v2\/media?parent=11870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/es\/wp-json\/wp\/v2\/categories?post=11870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/es\/wp-json\/wp\/v2\/tags?post=11870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}