{"id":13525,"date":"2021-06-11T15:22:00","date_gmt":"2021-06-11T15:22:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/inteligencia-artificial-pode-ajudar-na-estrategia-marketing-digital\/"},"modified":"2022-01-13T15:55:28","modified_gmt":"2022-01-13T15:55:28","slug":"ia-ayuda-en-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/ia-ayuda-en-estrategia-de-marketing\/","title":{"rendered":"Inteligencia Artificial: una aliada en la Estrategia de Marketing Digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13525\" class=\"elementor elementor-13525 elementor-13081\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Descubra c\u00f3mo la inteligencia artificial puede ayudar a tu estrategia de marketing digital\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tjunio 11, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/inteligencia-artificial-pode-ajudar-na-estrategia-marketing-digital.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"duas m\u00e3os a a fazer contacto com os dedos\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/inteligencia-artificial-pode-ajudar-na-estrategia-marketing-digital.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/inteligencia-artificial-pode-ajudar-na-estrategia-marketing-digital-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/inteligencia-artificial-pode-ajudar-na-estrategia-marketing-digital-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/inteligencia-artificial-pode-ajudar-na-estrategia-marketing-digital-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Al final, \u00bfqu\u00e9 es esta Inteligencia Artificial o IA? \u00bfSolo una palabra de moda de la industria, o es algo m\u00e1s? Eso es lo que intentaremos explicar en este art\u00edculo, para que puedas usarlo a tu favor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cad78d elementor-widget elementor-widget-text-editor\" data-id=\"6cad78d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Se define como<\/p><blockquote><p><span style=\"font-weight: 400;\">\u00abun sistema que percibe su entorno y lleva a cabo acciones que maximicen sus posibilidades de \u00e9xito en alg\u00fan objetivo o tarea.\u00bb[1].<\/span><\/p><\/blockquote><p>Visto as\u00ed, se considera que un sistema con Inteligencia Artificial es algo que ayuda a maximizar las oportunidades de la empresa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd8c674 elementor-widget elementor-widget-text-editor\" data-id=\"dd8c674\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Podemos decir que todos los sistemas funcionan para ti, ya que est\u00e1n compuestos por algoritmos que te ayudar\u00e1n a tomar decisiones. <strong>\u00bfQu\u00e9 es un algoritmo?<\/strong><\/p><blockquote><p><span style=\"font-weight: 400;\">\u00abes un conjunto de instrucciones o reglas definidas y no-ambiguas, ordenadas y finitas que permite, t\u00edpicamente, solucionar un problema, realizar un c\u00f3mputo, procesar datos y llevar a cabo otras tareas o actividades.<\/span><span style=\"font-weight: 400;\">\u201d[2]<\/span><\/p><\/blockquote><p>Una vez definidos los conceptos b\u00e1sicos, pasamos a la acci\u00f3n.<strong> \u00bfC\u00f3mo puede la inteligencia artificial ayudar a tu negocio?<\/strong><\/p><p>Para responder a esta pregunta, estructuramos las ideas en dos \u00e1reas: ventas y marketing. Y luego, entenderemos la aplicabilidad de la IA en estos contextos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4ca1f3 elementor-widget elementor-widget-heading\" data-id=\"d4ca1f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1l es la aplicabilidad de la IA en el contexto de las ventas y el marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4940cd3 elementor-widget elementor-widget-heading\" data-id=\"4940cd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ventas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hay varias formas de aplicar la IA en las ventas, pero las m\u00e1s relevantes son:<\/p><ul><li>La posibilidad <strong>de crear oportunidades de ventas<\/strong> sin ser necesariamente el Gerente de Cuenta \/ Vendedor para hacerlo: comportamientos de compra cruzada y comprender cu\u00e1l es la probabilidad.<\/li><li>Lograr obtener un perfil \/ <strong>segmentar clientes<\/strong> a trav\u00e9s de su comportamiento en la p\u00e1gina web, siendo posible posteriormente crear una relaci\u00f3n m\u00e1s personalizada con los clientes.<strong> Se trata de detectar primero las necesidades del cliente<\/strong>. Veamos un ejemplo pr\u00e1ctico: a trav\u00e9s de la Inteligencia Artificial entendemos el comportamiento de compra de los clientes en una tienda online, adaptando despu\u00e9s las campa\u00f1as a su propio comportamiento. As\u00ed, adaptamos la estrategia digital al cliente, utilizando \u00fanicamente los datos que el cliente ya tiene.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d8585 elementor-widget elementor-widget-text-editor\" data-id=\"54d8585\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lee: <a href=\"\/es\/guia-rapida-google-ads\/\"><strong>gu\u00eda r\u00e1pida de Google Ads<\/strong><\/a> y aumenta la tasa de conversi\u00f3n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a554bc4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a554bc4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da62724\" data-id=\"da62724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee78eb6 elementor-widget elementor-widget-heading\" data-id=\"ee78eb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3709c elementor-widget elementor-widget-text-editor\" data-id=\"9e3709c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>El marketing existe para<strong> mejorar las oportunidades de la empresa<\/strong>, por lo que la conexi\u00f3n con la inteligencia artificial es m\u00e1s que natural, concretamente en el marketing digital.<\/p><p>Un ejemplo de inteligencia artificial aplicada al marketing es la posibilidad de recopilar datos de diversas fuentes como<strong> Facebook, Google, Twitter, LinkedIn,<\/strong> etc.<\/p><p>Los datos se procesan autom\u00e1ticamente para proporcionar alg\u00fan tipo de informaci\u00f3n, consejo de mejora o incluso una acci\u00f3n inmediata: <strong>si una campa\u00f1a es demasiado cara, un sistema de inteligencia artificial puede solicitar que se detenga.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-617e4ff elementor-widget elementor-widget-text-editor\" data-id=\"617e4ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Adem\u00e1s, incluso puedes desencadenar revisiones <strong>seg\u00fan el comportamiento<\/strong>, por ejemplo hacer una prueba A \/ B para ver si una imagen en particular en una campa\u00f1a est\u00e1 funcionando peor o mejor.<\/p><p>En definitiva, lo fundamental es darse cuenta de que la Inteligencia Artificial en Marketing no es solo un espejismo al que tienen acceso las empresas m\u00e1s grandes y las PyMES no. La principal misi\u00f3n de Logrise es democratizar este acceso y poner las mejores pr\u00e1cticas al alcance de todas las empresas del mercado utilizando <strong><a href=\"\/es\/\">Amplifier<\/a><\/strong>, para hacer esto.<\/p><p>Teniendo esto en cuenta, m\u00e1s que un gasto, es una inversi\u00f3n que tienes que hacer en tu negocio: la transformaci\u00f3n digital no tiene sentido si no ponemos algo a trabajar con nosotros para dar a conocer nuestra empresa a m\u00e1s clientes potenciales. Por lo tanto, la inteligencia artificial es la mano derecha que puede ayudarte a aprovechar tu negocio, ya sea a trav\u00e9s de m\u00e1s ventas o mediante un mejor marketing.<\/p><p>Concluimos que la inteligencia artificial no es solo una tendencia, sino algo que lleg\u00f3 para quedarse y que podr\u00eda marcar la diferencia en relaci\u00f3n a tus competidores.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0bb2a elementor-widget elementor-widget-text-editor\" data-id=\"bf0bb2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Fontes:<br \/><span style=\"font-weight: 400;\">[1]<\/span><span style=\"font-weight: 400;\"> https:\/\/es.wikipedia.org\/wiki\/Inteligencia_artificial<br \/><\/span><span style=\"font-weight: 400;\">[2] https:\/\/es.wikipedia.org\/wiki\/Algoritmo<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a376bab elementor-widget elementor-widget-text-editor\" data-id=\"a376bab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Tambi\u00e9n te puede interesar este art\u00edcul<\/strong><strong>o:<\/strong><strong><a href=\"\/es\/marketing-digital-para-pyme-es-importante\/\"> \u00bfPor qu\u00e9 el marketing digital es importante para las Pymes?<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La inteligencia artificial no es solo una tendencia, sino algo que lleg\u00f3 para quedarse y que podr\u00eda marcar la diferencia en relaci\u00f3n a tus competidores.<\/p>\n","protected":false},"author":10,"featured_media":13127,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,461],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Inteligencia Artificial: c\u00f3mo usarla en la Estrategia de Marketing<\/title>\r\n<meta name=\"description\" content=\"La 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