{"id":14453,"date":"2021-06-16T16:11:01","date_gmt":"2021-06-16T16:11:01","guid":{"rendered":"https:\/\/websitedev.logrise.com\/aumentar-a-taxa-de-conversao-guia-rapido-sem-ou-google-ads\/"},"modified":"2022-08-09T15:19:10","modified_gmt":"2022-08-09T15:19:10","slug":"guia-rapida-google-ads","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/guia-rapida-google-ads\/","title":{"rendered":"Guia r\u00e1pida Google ADS o SEM: aprende a aumentar la tasa de conversi\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14453\" class=\"elementor elementor-14453 elementor-14027\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Aumentar la tasa de conversi\u00f3n en Google Ads: gu\u00eda de 6 minutos (actualizado 2022)<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tjunio 16, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/Aumentar-taxa-de-conversao-guia-ra\u0301pido-SEM-ADS.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"Laptops. Letras de Google ADS en el medio\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/Aumentar-taxa-de-conversao-guia-ra\u0301pido-SEM-ADS.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/Aumentar-taxa-de-conversao-guia-ra\u0301pido-SEM-ADS-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/Aumentar-taxa-de-conversao-guia-ra\u0301pido-SEM-ADS-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/Aumentar-taxa-de-conversao-guia-ra\u0301pido-SEM-ADS-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tEn este art\u00edculo, haremos una gu\u00eda r\u00e1pida, con detalles m\u00e1s especializados para responder las preguntas que puedas tener sobre la plataforma de Google Ads (SEM), las m\u00e9tricas, los presupuestos y c\u00f3mo tu empresa puede beneficiarse en apostar en esta estrategia segura.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d0dd5 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"70d0dd5\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.7.0 - 08-05-2022 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#a4afb7);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);-webkit-transition:min-height .4s;-o-transition:min-height .4s;transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#a4afb7)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:-webkit-inline-box;display:-ms-inline-flexbox;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#c2cbd2;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;-o-text-overflow:ellipsis;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tT\u00edtulos\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es SEM?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSEM, de las siglas Search Engine Marketing, es una estrategia de marketing digital que se utiliza para\u00a0<strong>aumentar la visibilidad de una web<\/strong>\u00a0en las p\u00e1ginas de resultados de los motores de b\u00fasqueda.\r\n\r\nSEM tambi\u00e9n puede denominarse\u00a0<strong>b\u00fasqueda pagada<\/strong>\u00a0o pago por clic (PPC)\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146cb4a elementor-widget elementor-widget-heading\" data-id=\"146cb4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 es importante invertir en Google Ads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"52a5cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCon un n\u00famero cada vez mayor de usuarios que buscan y \u00abconsumen\u00bb en Internet, Google Ads se ha convertido en una estrategia de marketing online fundamental para<strong>\u00a0aumentar el alcance de una empresa:<\/strong>\r\n<ul>\r\n \t<li>Google Ads llega a los usuarios exactamente en el momento adecuado: cuando est\u00e1n abiertos a nueva informaci\u00f3n. A diferencia de la mayor\u00eda de la publicidad digital,<strong>\u00a0la publicidad PPC no es intrusiva y no interrumpe sus tareas.<\/strong><\/li>\r\n \t<li>Aumenta tu alcance en t\u00e9rminos de impresiones o clics.<\/li>\r\n \t<li>Las b\u00fasquedas est\u00e1n dirigidas a usuarios m\u00e1s acertados<\/li>\r\n \t<li>Es una inversi\u00f3n en marketing digital para el futuro: estar\u00e1s mostrando innovaci\u00f3n tecnol\u00f3gica<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo funciona Google Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoogle Ads utiliza algoritmos complejos para\u00a0<strong>garantizar que se muestren los resultados m\u00e1s relevantes para cada b\u00fasqueda<\/strong>, incluida la ubicaci\u00f3n y otra informaci\u00f3n disponible.\r\n\r\nEn la publicidad de b\u00fasqueda pagada, los\u00a0<strong>anuncios patrocinados<\/strong>\u00a0aparecen en la parte superior y junto a las p\u00e1ginas de resultados de los motores de b\u00fasqueda (en este caso, Google) para obtener m\u00e1s visibilidad y prominencia que los resultados org\u00e1nicos.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Lo b\u00e1sico para crear una campa\u00f1a SEM<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\r\n \t<li>Realiza una investigaci\u00f3n de\u00a0<strong>palabras clave<\/strong>\u00a0y selecciona un conjunto de palabras clave relacionadas con la p\u00e1gina web o el producto de destino;<\/li>\r\n \t<li>Selecciona una\u00a0<strong>ubicaci\u00f3n geogr\u00e1fica<\/strong>\u00a0para que aparezca el anuncio;<\/li>\r\n \t<li>Crea un\u00a0<strong>anuncio de texto<\/strong>\u00a0para mostrarlo en los resultados de b\u00fasqueda;<\/li>\r\n \t<li><strong>Establece una oferta<\/strong>\u00a0de acuerdo con el precio que est\u00e1 dispuesto a pagar por cada clic en su anuncio.<\/li>\r\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08edd0a elementor-widget elementor-widget-text-editor\" data-id=\"08edd0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tRecomendamos este art\u00edculo: <a href=\"\/es\/palabras-clave-negativas-mejora-las-campanas\/\"><strong>Palabras clave negativas para mejorar las campa\u00f1as<\/strong><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a26c65 elementor-widget elementor-widget-heading\" data-id=\"3a26c65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1nto cuesta una campa\u00f1a en Google Ads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9638d2 elementor-widget elementor-widget-text-editor\" data-id=\"b9638d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tEsta es la pregunta m\u00e1s com\u00fan que escuchas. La realidad y la respuesta correcta es \u00ab\u00bfcu\u00e1nto est\u00e1s dispuesto a invertir\u00bb? Sin olvidar que dentro de la inversi\u00f3n estamos hablando de:\r\n<ul>\r\n \t<li aria-level=\"1\"><strong>Presupuesto<\/strong>\u00a0mensual \/ diario para campa\u00f1as.<\/li>\r\n \t<li aria-level=\"1\"><b>Mensualidad:\r\n<\/b>\u2013 Mantenimiento de la Cuenta\r\n\u2013 Creaci\u00f3n de Campa\u00f1a<\/li>\r\n<\/ul>\r\nB\u00e1sicamente, el\u00a0<strong>presupuesto<\/strong>\u00a0es cu\u00e1nto le pagar\u00e1s a Google por mes para colocar los anuncios en l\u00ednea. Normalmente, esta cantidad se divide para el uso diario.\r\n\r\nLa<strong>\u00a0tarifa mensual<\/strong>\u00a0tiene dos variables: cu\u00e1nto pagar\u00e1s a la agencia por sus servicios creativos y cu\u00e1nto pagar\u00e1s a la misma agencia por mantener la cuenta.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/es\/google-ads\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Crea Anuncios de Google Ahora!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67be3cb elementor-widget elementor-widget-heading\" data-id=\"67be3cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las 5 campa\u00f1as de Google Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0552498 elementor-widget elementor-widget-heading\" data-id=\"0552498\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Campa\u00f1as de B\u00fasqueda<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71e11c elementor-widget elementor-widget-text-editor\" data-id=\"a71e11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLos anuncios de b\u00fasqueda son los anuncios de texto que se muestran en las p\u00e1ginas de resultados de Google.\r\n\r\nLa ventaja de este tipo de campa\u00f1a es que muestra tu negocio donde a muchos les gustar\u00eda estar: en la parte superior de las b\u00fasquedas de Google.\r\n\r\n<strong>Anuncios de b\u00fasqueda adaptables<\/strong>\r\n\r\nLos anuncios adaptables permiten insertar varios t\u00edtulos y texto en el anuncio, lo que le da a Google la libertad de seleccionar los mejores para mostrarlos a los usuarios.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85e856 elementor-widget elementor-widget-heading\" data-id=\"e85e856\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Campa\u00f1as de Display<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27780d7 elementor-widget elementor-widget-text-editor\" data-id=\"27780d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tEstos son anuncios gr\u00e1ficos que desv\u00edan la atenci\u00f3n de los usuarios del contenido de las p\u00e1ginas que est\u00e1n navegando actualmente.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Campa\u00f1as de Video<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLos anuncios de video se muestran antes o despu\u00e9s (y a veces a la mitad) de los videos de YouTube. Esta tambi\u00e9n es una plataforma de b\u00fasqueda: con las palabras clave adecuadas, su video se mantendr\u00e1 por delante de otros interrumpiendo el comportamiento del usuario el tiempo suficiente para llamar su atenci\u00f3n.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Campa\u00f1as para aplicaciones<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLas campa\u00f1as de aplicaciones promocionan una aplicaci\u00f3n a trav\u00e9s de un anuncio que se muestra en las siguientes redes: B\u00fasqueda de Google, YouTube, Google Play, Display y m\u00e1s.\r\n\r\nA diferencia de otros tipos de anuncios, no existe la creaci\u00f3n de un anuncio, sino que proporciona a Google informaci\u00f3n sobre el p\u00fablico objetivo de su aplicaci\u00f3n y cu\u00e1nto est\u00e1 dispuesto a pagar por clic. Luego, Google hace el resto y se asegura de mostrar su aplicaci\u00f3n a los ojos correctos.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f301bc elementor-widget elementor-widget-heading\" data-id=\"7f301bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Campa\u00f1as de Shopping<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5dfc2 elementor-widget elementor-widget-text-editor\" data-id=\"af5dfc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tOtro tipo de anuncio en Google Ads son las campa\u00f1as publicitarias de Google Shopping. Las campa\u00f1as de compra, cuando se muestran, incluyen informaci\u00f3n detallada del producto, como el precio y las im\u00e1genes. Puede crear una campa\u00f1a de Shopping a trav\u00e9s de Google Merchant Center, donde puede ingresar la informaci\u00f3n espec\u00edfica del producto que Google obtiene para crear sus anuncios de Shopping.\r\n\r\nEn lugar de promocionar su marca, los anuncios de Shopping le permiten promocionar productos y l\u00edneas de productos espec\u00edficos. Es por eso que, al buscar un producto espec\u00edfico en Google, es posible que vea varios anuncios de marca diferentes que aparecen en la parte superior y \/ o lateral.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddea8b6 elementor-widget elementor-widget-heading\" data-id=\"ddea8b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Medir Conversiones<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3afee8f elementor-widget elementor-widget-text-editor\" data-id=\"3afee8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSeg\u00fan el tipo de empresa, se puede contabilizar una conversi\u00f3n cuando un cliente:\r\n<ul>\r\n \t<li>Realiza una compra en tu web<\/li>\r\n \t<li>Se registra para obtener un formulario<\/li>\r\n \t<li>Completa una encuesta<\/li>\r\n \t<li>Se suscribe al bolet\u00edn o newsletter<\/li>\r\n \t<li>Descarga una aplicaci\u00f3n o PDF<\/li>\r\n \t<li>Llama a un n\u00famero de tel\u00e9fono<\/li>\r\n \t<li>Etc\u2026<\/li>\r\n<\/ul>\r\nUna vez que hayas identificado qu\u00e9 acciones de los clientes deseas rastrear como conversiones, solo necesitas<strong>\u00a0algunas funciones de implementaci\u00f3n simples y gratuitas<\/strong>\u00a0para que el seguimiento de conversiones funcione para tu campa\u00f1a.\r\n\r\nLa configuraci\u00f3n del seguimiento de conversiones implica<strong>\u00a0un c\u00f3digo HTML en Google Ads<\/strong>\u00a0que se pega en la p\u00e1gina de tu web que los clientes visitan inmediatamente despu\u00e9s de que se completa la conversi\u00f3n (como una p\u00e1gina de \u00abConfirmaci\u00f3n de pedido\u00bb o \u00abGracias por su compra\u00bb).\r\n\r\n\u00bfQuieres aumentar tus ventas? Mira estos\u00a0<a href=\"https:\/\/websitedev.logrise.com\/es\/vender-mas-5-consejos-que-pueden-ayudar\/\"><strong>5 consejos que pueden ayudarte a vender m\u00e1s.<\/strong><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf84325 elementor-widget elementor-widget-heading\" data-id=\"bf84325\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 se considera una buena tasa de conversi\u00f3n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1cfba elementor-widget elementor-widget-text-editor\" data-id=\"6c1cfba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLa \u00absabidur\u00eda popular convencional de los especialistas en marketing\u00bb dice que una buena tasa de conversi\u00f3n es del<strong>\u00a02%<\/strong>\u00a0al<strong>\u00a05%<\/strong>. Si de momento est\u00e1 al 2%, hay margen de maniobra para subir al 4% (aunque es un salto enorme). \u00a1Ahora mismo tu objetivo es\u00a0<strong>duplicar tu tasa de conversi\u00f3n<\/strong>!\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d05fb9 elementor-widget elementor-widget-heading\" data-id=\"1d05fb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo puedo aumentar mi tasa de conversi\u00f3n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe2cdb elementor-widget elementor-widget-text-editor\" data-id=\"abe2cdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\r\n \t<li><b><b>Recopila y analiza los datos de tu sitio web:\u00a0<\/b><\/b>util\u00edzalos para crear una persona, es decir, una representaci\u00f3n de tu usuario. Aqu\u00ed utilizar\u00e1s toda la informaci\u00f3n valiosa sobre sus potenciales clientes y usuarios, incluidos sus intereses, gustos, disgustos, objetivos y debilidades.<\/li>\r\n \t<li><b>Realiza un an\u00e1lisis competitivo:\u00a0<\/b>para tener una ventaja competitiva sobre tu competencia, necesitas conocer sus fortalezas y debilidades. La gente investiga mucho sobre las posibles opciones antes de realizar una compra. Ver\u00e1n tu competencia y c\u00f3mo te comparas con ellos. Al realizar un an\u00e1lisis de la competencia, podr\u00e1s ponerte en el lugar de sus clientes.<\/li>\r\n \t<li><b>Califica tu embudo de conversi\u00f3n:\u00a0<\/b>aseg\u00farate de comprender en detalle c\u00f3mo es el recorrido t\u00edpico del usuario a trav\u00e9s del embudo de conversi\u00f3n. Esto te ayudar\u00e1 a evaluar d\u00f3nde los usuarios tiemblan o se rinden y las razones plausibles de esto (aprende a\u00a0<strong>crear un funnel de ventas exitoso para tu tienda online<\/strong>\u00a0en este\u00a0<a href=\"https:\/\/websitedev.logrise.com\/es\/funnel-de-ventas-exitoso-para-ecommerce\/\"><strong>art\u00edculo<\/strong><\/a>)<\/li>\r\n \t<li><strong>No tengas miedo de cambiar tu p\u00e1gina web<\/strong>: a veces, los cambios incluso menos significativos que podemos encontrar son suficientes para hacer que el usuario haga clic. \u00a1Cambia tu web, intenta modernizarla, ve lo que hacen otros, ejecuta pruebas para ver si su p\u00e1gina web es f\u00e1cil de usar!<\/li>\r\n \t<li><b>Genera confianza con calificaciones y recomendaciones:\u00a0<\/b>si no hay confianza, no hay conversi\u00f3n. Para generar confianza, puedes aplicar t\u00e1cticas como un descuento en la pr\u00f3xima compra si te escriben una rese\u00f1a.<\/li>\r\n \t<li><\/li>\r\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-675b361 elementor-widget elementor-widget-text-editor\" data-id=\"675b361\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>Aumentar tu tasa de conversi\u00f3n mejora el ROI.<\/strong>\r\n\r\nDicho todo esto, recuerda que hay empresas que tienen m\u00e1s conversiones que la tuya, pero la gran diferencia es que has le\u00eddo este art\u00edculo y est\u00e1s investigando c\u00f3mo mejorar tu negocio y seguro que comenzar\u00e1s a aplicar lo que te sirva. Toma lo mejor, sigue tambi\u00e9n tu instinto y empezar\u00e1s a ver resultados.\r\n\r\nLo importante es definir tus objetivos, recopilar datos y ejecutar pruebas objetivas continuamente para descubrir qu\u00e9 funciona para tu p\u00fablico objetivo.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ceab7 elementor-widget elementor-widget-text-editor\" data-id=\"86ceab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u00bfSab\u00edas que puedes\u00a0<strong>optimizar tus campa\u00f1as digitales<\/strong>\u00a0de forma autom\u00e1tica?\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf8463 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"abf8463\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/es\/google-ads\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Optimiza tus campa\u00f1as de Google<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8548999 elementor-widget elementor-widget-text-editor\" data-id=\"8548999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTambi\u00e9n te puede interesar esta gu\u00eda r\u00e1pida\u00a0<a href=\"\/es\/guia-practica-de-como-vender-en-instagram\/\"><strong>como vender en Instagram<\/strong><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Entiende qu\u00e9 es el SEM, c\u00f3mo funciona el Google Ads, la tasa de conversi\u00f3n, los presupuestos y c\u00f3mo tu empresa puede beneficiarse de esta estrategia segura.<\/p>\n","protected":false},"author":13,"featured_media":14034,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,461],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Google ADS: gu\u00eda de 6 minutos. \u00a1Mejora la tasa de conversi\u00f3n!<\/title>\r\n<meta name=\"description\" content=\"\u00bfQu\u00e9 tan caro es Google Ads? \u00bfQu\u00e9 se considera una buena tasa de conversi\u00f3n? \u00bfQu\u00e9 es SEM? 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