{"id":14825,"date":"2021-06-30T09:34:42","date_gmt":"2021-06-30T09:34:42","guid":{"rendered":"https:\/\/websitedev.logrise.com\/email-marketing-to-reduce-abandon-rate\/"},"modified":"2022-01-11T12:29:31","modified_gmt":"2022-01-11T12:29:31","slug":"email-marketing-para-disminuir-tasa-de-abandono","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/email-marketing-para-disminuir-tasa-de-abandono\/","title":{"rendered":"Campa\u00f1as de email: la estrategia para disminuir la tasa de abandono"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14825\" class=\"elementor elementor-14825 elementor-14747\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Campa\u00f1as de Email: la estrategia para recuperar carritos abandonados<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tjunio 30, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"Carro peque\u00f1o con cajas dentro y port\u00e1til detr\u00e1s\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Una estrategia com\u00fan para usar cuando se tiene una tienda online, es seguir al usuario durante todo el proceso del <a href=\"\/es\/funnel-de-ventas-exitoso-para-ecommerce\/\"><strong>embudo de ventas<\/strong><\/a>. En esta estrategia, contamos con email marketing para asegurarnos de que a los m\u00e1s olvidadizos o los que han perdido el inter\u00e9s se les recuerde que a\u00fan estamos aqu\u00ed y que seguimos esperando a que completen la compra<\/p><p style=\"text-align: left;\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aad1d86 elementor-widget elementor-widget-text-editor\" data-id=\"aad1d86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Contenido<\/strong>:<\/p>\n<ol>\n<li><a href=\"#recuperar\"><strong>Email Marketing para recuperar el 10% de los carritos<\/strong><\/a><\/li>\n<li><a href=\"#motivos\"><strong>Motivos de abandono<\/strong><\/a><br \/>\na. <a href=\"#inativos\"><strong>\u00a1Campa\u00f1as de correo electr\u00f3nico para clientes inactivos!!<\/strong><\/a><\/li>\n<li><a href=\"#ideias\"><strong>6 ejemplos de asuntos que puedes utilizar para tu e-mail marketing<\/strong><\/a><\/li>\n<li><a href=\"#tecnicas\"><strong>5 t\u00e9cnicas para hacer que las campa\u00f1as de email sean m\u00e1s efectivas<\/strong><\/a><\/li>\n<li><a href=\"#automatizacao\"><strong>6 automatizaciones para campa\u00f1as de correo electr\u00f3nico\u200b<\/strong><\/a><\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"recuperar\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email Marketing para recuperar el 10% de los carritos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a1Un correo electr\u00f3nico enviado a un cliente que agreg\u00f3 algo a su cesta pero no complet\u00f3 la compra puede ahorrar y\u00a0<strong>reducir su tasa de abandono<\/strong>! Este correo electr\u00f3nico es un mensaje de seguimiento enviado a alguien que abandona su sitio sin comprar los productos que agreg\u00f3 a su cesta de compras. Estos correos electr\u00f3nicos de \u00abcarritos abandonados\u00bb pueden\u00a0<strong>recuperar aproximadamente el 10% de los ingresos perdidos<\/strong>.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"52a5cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"52a5cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Quiz\u00e1s est\u00e1s pensando: \u201c\u00a1Qu\u00e9 fastidio enviar un correo electr\u00f3nico a todos los usuarios que se fueron sin finalizar la compra! \u00a1Tengo m\u00e1s que hacer!\u00bb<\/p>\n<p>Querido lector o lectora \u2013\u00a0<strong>\u00a1ESTOS PROCESOS YA EST\u00c1N AUTOMATIZADOS!<\/strong>\u00a0Solo necesitas configurar\u00a0<strong>que el correo electr\u00f3nico salga autom\u00e1ticamente<\/strong>\u00a0y\u00a0<strong>recupera un cliente<\/strong>\u00a0que de otro modo habr\u00eda desaparecido.<\/p>\n<p>Si a\u00fan no est\u00e1s convencido, echa un vistazo a los n\u00fameros (que no mienten)<\/p>\n<ul>\n<li>Un 45% de todos los correos electr\u00f3nicos de carritos de compra abandonados se abren<\/li>\n<li>Un 21% de todos los correos electr\u00f3nicos de carritos abandonas se clican.<\/li>\n<li>El 50% de esos clics conducen a una compra recuperada en la p\u00e1gina web.<\/li>\n<\/ul>\n<p>En otras palabras, de cada 100 personas que reciben un correo electr\u00f3nico tuyo: 45 abren, 21 hacen clic y \u00a111 completan la compra! No somos expertos en matem\u00e1ticas, sin embargo, \u00a111 parece ser m\u00e1s alto que cero! (Fuente: <a href=\"https:\/\/moosend.com\/blog\/cart-abandonment-rate-infographic\/\">Moosend<\/a>)<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\"><\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" id=\"motivos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 abandonan mi cesto de compras?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ya hemos hablado con m\u00e1s detalles sobre este fen\u00f3meno en este art\u00edculo sobre las\u00a0<strong>6 razones y soluciones para\u00a0<a href=\"\/es\/cestas-abandonadas-soluciones-para-recuperar\/\">recuperar carritos abandonados<\/a><\/strong>, pero aun as\u00ed dejamos un peque\u00f1o resumen aqu\u00ed:<\/p>\n<ul>\n<li aria-level=\"1\">Distracciones<\/li>\n<li aria-level=\"1\">Se olvid\u00f3<\/li>\n<li aria-level=\"1\">Precio o gastos de env\u00edo<\/li>\n<li aria-level=\"1\">Problemas con la p\u00e1gina web y la navegaci\u00f3n<\/li>\n<li aria-level=\"1\">Proceso de pago complejo<\/li>\n<li aria-level=\"1\">Pol\u00edticas de devoluci\u00f3n o cambio<\/li>\n<li aria-level=\"1\">\u00abSolo estoy viendo\u00bb<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" id=\"inativos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>\u00bfC\u00f3mo los recuperar\u00e9? \u00a1Campa\u00f1as de Email para el no abandono!<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>\u00a1La distracci\u00f3n y las compras online van de la mano! Hay tantos est\u00edmulos online, tantos enlaces, tantas im\u00e1genes, tantos banners, tanta publicidad, tanta competencia que f\u00e1cilmente quienes navegan por tu sitio pueden abandonar la compra a la mitad.<\/p>\n<p>Aqu\u00ed es donde entran los correos electr\u00f3nicos de carritos abandonados, que le recordar\u00e1n a los usuarios los productos que dejaron y les comunicar\u00e1 posibles incentivos para regresar y\u00a0 completar la compra.<\/p>\n<p>Cuando vuelvas a ponerte en contacto con estos clientes, recuerda mantener el mensaje bien simple:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Nombre de la empresa<\/strong>: avisa qui\u00e9n se est\u00e1 comunicando con ellos<\/li>\n<li aria-level=\"1\"><strong>Nombre del cliente<\/strong>: la personalizaci\u00f3n del correo electr\u00f3nico puede ayudarte a obtener m\u00e1s aperturas<\/li>\n<li aria-level=\"1\"><strong>Tono amistoso<\/strong>: imagina que le est\u00e1s vendiendo a tu mejor amigo<\/li>\n<li aria-level=\"1\"><strong>Nombre o detalles del producto<\/strong>: \u00bfqu\u00e9 dejaron exactamente en el carrito?<\/li>\n<li aria-level=\"1\"><strong>Urgencia<\/strong>: promoci\u00f3n de \u00faltima hora por ejemplo<\/li>\n<li aria-level=\"1\"><strong>Sencillez<\/strong>: porque la decisi\u00f3n de abrir tu correo electr\u00f3nico se toma en segundos<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8548999 elementor-widget elementor-widget-text-editor\" data-id=\"8548999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Aprende a\u00a0<a href=\"\/es\/conversiones-e-commerce-como-calcular\/\">calcular la tasa de conversi\u00f3n<\/a><\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a26c65 elementor-widget elementor-widget-heading\" data-id=\"3a26c65\" data-element_type=\"widget\" id=\"ideias\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 ejemplos de asuntos que puedes utilizar en tu campa\u00f1a de email marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9638d2 elementor-widget elementor-widget-text-editor\" data-id=\"b9638d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><ul><li aria-level=\"1\">* Nombre del cliente *, guardamos tu carrito \ud83e\udd19<\/li><li aria-level=\"1\">* Nombre del cliente \u201d, \u00bfolvidaste hacer el chek out? \ud83d\ude31<\/li><li aria-level=\"1\">Estamos listos, si t\u00fa est\u00e1s listo.<\/li><li aria-level=\"1\">D\u00e9jame teletransportarte de regreso al carrito. Gratis \ud83d\ude42<\/li><li aria-level=\"1\">Tu nuevo cepillo de dientes el\u00e9ctrico te est\u00e1 esperando (con recarga gratuita).<\/li><li aria-level=\"1\">* Nombre del cliente *, te extra\u00f1amos, no abandones tu carrito \u2764\ufe0f<\/li><\/ul><\/li><\/ul><p>\u00bfQu\u00e9 tienen en com\u00fan estos asuntos? No est\u00e1n exigiendo nada al cliente. Solo est\u00e1n llamando la atenci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67be3cb elementor-widget elementor-widget-heading\" data-id=\"67be3cb\" data-element_type=\"widget\" id=\"tecnicas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utiliza estas t\u00e9cnicas para hacer tus campa\u00f1as de email m\u00e1s eficaces<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71e11c elementor-widget elementor-widget-text-editor\" data-id=\"a71e11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li>Preg\u00fantales algo que despierte su curiosidad, como \u00ab\u00bfOlvid\u00f3 algo?\u00bb o \u00ab\u00bfSigues pensando en ello?\u00bb<\/li>\n<li>Ofrece a tus clientes un incentivo (por ejemplo, porcentaje de descuento o env\u00edo gratuito)<\/li>\n<li>Proporciona los enlaces al carrito que dejaron.<\/li>\n<li>Hazles saber que hay tiempo limitado y que el producto est\u00e1 agotando<\/li>\n<li>Coloca un bot\u00f3n de llamada a la acci\u00f3n (CTA) resaltado para motivar a los clientes a completar el proceso de pago<\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85e856 elementor-widget elementor-widget-heading\" data-id=\"e85e856\" data-element_type=\"widget\" id=\"automatizacao\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las otras 6 automatizaciones de Campa\u00f1as de Email Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27780d7 elementor-widget elementor-widget-text-editor\" data-id=\"27780d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Todos los emprendedores de Ecommerce trabajan con el objetivo de\u00a0<strong>incrementar las ventas online.<\/strong>\u00a0Uno de los principales factores que contribuyen a este objetivo final es la\u00a0<strong>comunicaci\u00f3n efectiva<\/strong>. No hay duda de que la\u00a0<strong>navegaci\u00f3n<\/strong>\u00a0y la\u00a0<strong>experiencia del usuario<\/strong>\u00a0en la p\u00e1gina web deben funcionar al m\u00e1ximo. Sin embargo, mantenerse en contacto regularmente con tus clientes, incluso cuando no est\u00e1n comprando, genera valores intangibles para el crecimiento de la empresa.<\/p><p><strong>Ten en cuenta, entonces, las siguientes automatizaciones:<\/strong><\/p><ol><li aria-level=\"1\">Correos electr\u00f3nicos de bienvenida<\/li><li aria-level=\"1\">Seguimiento posterior a la compra<\/li><li aria-level=\"1\">Correos electr\u00f3nicos para interactuar<\/li><li aria-level=\"1\">Ofertas de upsell<\/li><li aria-level=\"1\">Correos electr\u00f3nicos de hitos importantes<\/li><li aria-level=\"1\">Actualizaciones relevantes<\/li><\/ol><p>Si posees una tienda online, el marketing por correo electr\u00f3nico es algo que ya deber\u00eda estar integrado en tu sistema. Los emails son tan cruciales que influyen dr\u00e1sticamente en tus ventas online. Adem\u00e1s, son f\u00e1ciles de configurar y vitales a la hora de vender al consumidor final, dada la alta tasa de abandono del carrito de la compra.<\/p><p>Si crees que todav\u00eda es demasiado complejo, no olvides que existen herramientas para\u00a0<strong>automatizar las campa\u00f1as de correo electr\u00f3nico<\/strong>:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/es\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Automatiza tus campa\u00f1as<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si eres propietario de una tienda online, el marketing por correo electr\u00f3nico es algo que ya deber\u00eda estar integrado en tu sistema. El email es tan crucial que puede influir dr\u00e1sticamente en tus ventas online. Es f\u00e1cil de configurar y vital a la hora de vender al consumidor final.<\/p>\n","protected":false},"author":13,"featured_media":14790,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,444],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Campa\u00f1as de email: la estrategia para reducir la tasa de 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