{"id":14997,"date":"2021-07-09T16:51:00","date_gmt":"2021-07-09T16:51:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=14997"},"modified":"2022-01-13T15:09:03","modified_gmt":"2022-01-13T15:09:03","slug":"leads-importantes-para-aumentar-las-ventas-online","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/leads-importantes-para-aumentar-las-ventas-online\/","title":{"rendered":"\u00bfQu\u00e9 son las leads y por qu\u00e9 son importantes para aumentar las ventas online?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14997\" class=\"elementor elementor-14997 elementor-14857\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">La importancia de las leads para aumentar las ventas online<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tjulio 9, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/leads-importantes-para-aumentar-las-ventas-online.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"pantalla con un embudo con signos de dolar saliendo de \u00e9l\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/leads-importantes-para-aumentar-las-ventas-online.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/leads-importantes-para-aumentar-las-ventas-online-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/leads-importantes-para-aumentar-las-ventas-online-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/leads-importantes-para-aumentar-las-ventas-online-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En un mundo cada vez m\u00e1s digital, las ventas tambi\u00e9n han evolucionado y los procesos de ventas digitales son fundamentales para el crecimiento y la sostenibilidad de cualquier empresa.<\/p><p>Naturalmente, existen varios tipos de ventas y procesos para que se lleven a cabo. En este art\u00edculo, exploraremos la parte de las <strong>ventas digitales<\/strong> (Digital Sales) y qu\u00e9 <strong>estrategias<\/strong> puedes aplicar en tu empresa <strong>para incrementar las ventas<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a17352 elementor-widget elementor-widget-text-editor\" data-id=\"5a17352\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En un proceso de ventas digital, es importante que el<strong> embudo de ventas<\/strong> tenga la capacidad de<strong> generar clientes potenciales.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 son las leads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las leads son literalmente \u00abclientes potenciales\u00bb. Se define como una solicitud de contacto enviada por el cliente que desea saber m\u00e1s sobre tu servicio. Estos clientes potenciales se pueden definir adem\u00e1s como<em> cold leads<\/em> -o fr\u00edas- o <em>hot leads<\/em> -es decir, leads calientes-. Por ejemplo:<\/p><ul><li>Cold Lead: suscripci\u00f3n a un bolet\u00edn o <em>newsletter<\/em><\/li><li>Hot Lead: una solicitud de cotizaci\u00f3n o presupuesto para un servicio<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a57f1d elementor-widget elementor-widget-heading\" data-id=\"9a57f1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>\u00bfComo generar m\u00e1s leads?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"52a5cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Entonces, es importante tener una <strong>estrategia para generar leads<\/strong> de forma continua y el desaf\u00edo al que se enfrentan muchas empresas es, \u00bfc\u00f3mo generar leads? En este caso, hay <strong>dos estrategias principales<\/strong>:<\/p><ul><li><span style=\"font-weight: 400;\">Estrategia 1 \u2013\u00a0<\/span>Crea un plan de marketing basado en la conversi\u00f3n del cliente. Colocando as\u00ed varios puntos de conversi\u00f3n (tambi\u00e9n conocidos como CTA) y maximizando su visibilidad a trav\u00e9s del marketing digital, por ejemplo en Google Ads.<\/li><li><span style=\"font-weight: 400;\">Estrategia 2 \u2013 Conf\u00eda en una empresa o software que trabaje contigo para aumentar los resultados.<\/span><\/li><\/ul><p>Entonces imaginemos que ahora mismo somos la empresa que ha implementado la mejor estrategia de leads y estamos empezando a generar contactos, incluso podemos identificar cu\u00e1les son las hot leads y las cold leads. Ahora viene la parte que m\u00e1s importa: \u00bfc\u00f3mo convertirlas?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>\u00bfC\u00f3mo convertir leads en ventas?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hay mucho para decir en relaci\u00f3n a la conversi\u00f3n de leads\u00a0 porque cada empresa tiene su propio m\u00e9todo de venta y el m\u00e9todo en s\u00ed se basa en la necesidad de generar flujo de caja. As\u00ed que centr\u00e9monos en algunos m\u00e9todos de venta que funcionan para diferentes empresas.<\/p><ol><li>Adapta el discurso: <strong>conocer las necesidades de los clientes incluso antes de que contacten contigo<\/strong> y adaptar el discurso seg\u00fan las necesidades del cliente. Esto puede resultar especialmente complicado para las empresas con una amplia cartera de servicios. Por lo tanto, es necesario trabajar correctamente en la generaci\u00f3n de leads.<\/li><li>Muestra los beneficios: explique las principales ventajas y prep\u00e1rese para las <strong>comparaciones con la competencia<\/strong>. Estudiar a la competencia y a los clientes potenciales siempre es una excelente manera de aprovechar el argumento de venta.<\/li><li>Haz un seguimiento: despu\u00e9s de todo esto, siempre <strong>pide un feedback<\/strong>, es decir, una devoluci\u00f3n o comentario por parte de tus clientes para ver si la propuesta es acertada. Esto har\u00e1 que el cliente se sienta m\u00e1s especial y que tenga la sensaci\u00f3n de que tiene toda tu atenci\u00f3n.<\/li><\/ol><p>Cuando tienes un proceso optimizado, lo importante es maximizar tu tiempo y el de tu equipo. Por lo tanto, pensar en la <strong>automatizaci\u00f3n del marketing<\/strong> o <em>marketing automation<\/em> es una gran soluci\u00f3n para acortar tiempos en tareas repetitivas.<\/p><p>Descubre c\u00f3mo la <strong><a href=\"\/es\/ia-ayuda-en-estrategia-de-marketing\/\">inteligencia artificial ayuda en la estrategia de marketing digital<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automatizaci\u00f3n para mejorar la estrategia de marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A automa\u00e7\u00e3o de marketing consiste em criar um conjunto de a\u00e7\u00f5es (triggers) que ir\u00e3o despoletar o envio ou conversa\u00e7\u00f5es com o cliente \u2013 normalmente associado ao <strong>email marketing<\/strong>. Todavia agora j\u00e1 \u00e9 usado a diversas ferramentas, que permitem criar automa\u00e7\u00f5es para o envio de SMS de acordo com o comportamento do utilizador.<\/span><\/p><p>El <strong>marketing automatizado<\/strong> consiste en crear un conjunto de acciones (triggers) que desencadenar\u00e1n el env\u00edo de mensajes o conversaciones con el cliente, generalmente asociadas con el<strong> email marketing<\/strong> o marketing por correo electr\u00f3nico. Sin embargo, ahora ya se utilizan varias herramientas que permiten crear automatizaciones para el env\u00edo de SMS seg\u00fan el comportamiento del usuario.<\/p><p>Una de las principales funciones de la automatizaci\u00f3n del marketing es <strong>nutrir a las leads de una manera que las \u201ccalienta\u201d<\/strong>, lo que significa que los clientes potenciales pasan de ser \u00abcold leads\u00bb a \u00abhot leads\u00bb a trav\u00e9s del contenido personalizado. Para ello, se debe crear una automatizaci\u00f3n que permita, por ejemplo, que los clientes que han recibido newsletters comiencen a recibir m\u00e1s contenido que tenga sentido para ellos &#8211; la automatizaci\u00f3n generalmente se crea en un software de email marketing (por ejemplo, sendinblue.com)<\/p><p>Esta automatizaci\u00f3n te permitir\u00e1 optimizar tu tiempo, el tiempo de tu equipo y mejorar la calidad de tus contactos (entiende <a href=\"\/es\/lista-de-contactos-email-aumenta-ventas\/\"><strong>por qu\u00e9 crear una base de datos de clientes puede aumentar tus ventas<\/strong><\/a>)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/es\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Automatiza tus campa\u00f1as<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a26c65 elementor-widget elementor-widget-heading\" data-id=\"3a26c65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Las ventas son la le\u00f1a de las empresas<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9638d2 elementor-widget elementor-widget-text-editor\" data-id=\"b9638d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En definitiva, en un proceso de venta digital es importante que tu <strong>embudo<\/strong> est\u00e9 <strong>optimizado<\/strong>. Para ello debes tener en cuenta las distintas fases del mismo, desde la generaci\u00f3n de contactos hasta el cierre de ventas &#8211; en paralelo, debes optimizar tu tiempo y el de tu equipo, ya sea en el propio proceso de venta, o en la automatizaci\u00f3n del marketing.<\/p><p>Porque al final de cuentas, las ventas son la le\u00f1a de las empresas. No creemos que haya empresas sanas sin ventas. Todos vivimos de ello.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8548999 elementor-widget elementor-widget-text-editor\" data-id=\"8548999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tambi\u00e9n te puede interesar esta gu\u00eda sobre <a href=\"\/es\/email-marketing-para-disminuir-tasa-de-abandono\/\"><strong>c\u00f3mo recuperar clientes a trav\u00e9s de campa\u00f1as de email<\/strong>.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Generar leads es clave para mejorar las ventas. Aprende qu\u00e9 son las cold leads, las hot leads y dos estrategias para aumentar la cantidad de clientes potenciales.<\/p>\n","protected":false},"author":23,"featured_media":14999,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,444],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Leads: \u00bfpor qu\u00e9 son importantes para aumentar las ventas online?<\/title>\r\n<meta name=\"description\" content=\"Las leads son una solicitud de contacto enviada por un cliente potencial. 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