{"id":15408,"date":"2021-07-20T11:43:00","date_gmt":"2021-07-20T11:43:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=15408"},"modified":"2021-07-14T08:31:00","modified_gmt":"2021-07-14T08:31:00","slug":"email-marketing-motivos-para-usarlo","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/email-marketing-motivos-para-usarlo\/","title":{"rendered":"Email marketing: 5 motivos para apostar en esta estrategia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15408\" class=\"elementor elementor-15408 elementor-15356\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">\u00bfEl Email Marketing ya no se usa? 5 razones para apostar en esta estrategia y fidelizar clientes<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tjulio 20, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/email-marketing-motivos-para-usarlo.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"sobre que contiene un se\u00f1or con un altavoz\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/email-marketing-motivos-para-usarlo.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/email-marketing-motivos-para-usarlo-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/email-marketing-motivos-para-usarlo-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/email-marketing-motivos-para-usarlo-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As\u00ed es, le\u00edste muy bien: 5 razones para apostar por el email marketing para fidelizar al cliente, porque si pensabas que el email marketing estaba muerto, te equivocas, porque est\u00e1 vivito y coleando, y entender\u00e1s el porqu\u00e9. Pero antes&#8230;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el email marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>El email marketing es una estrategia de Marketing Digital imprescindible para cualquier empresa profesional que quiera<strong> entablar una relaci\u00f3n cercana con sus clientes<\/strong>, y por supuesto, <strong>incrementar las ventas<\/strong>.<\/p><p>Como su nombre lo indica, se basa en la <strong>comunicaci\u00f3n por email<\/strong>, donde se suelen utilizar plataformas de marketing por correo electr\u00f3nico para poder enviar masivamente la informaci\u00f3n que queremos comunicar de una forma mucho m\u00e1s optimizada y que nos den<strong> resultados en tiempo real.<\/strong><\/p><p>Estas plataformas tambi\u00e9n cuentan con algunas plantillas de correo electr\u00f3nico que podemos utilizar para darle un aspecto m\u00e1s atractivo \/ original a nuestra nuestras campa\u00f1as, y para que sea m\u00e1s f\u00e1cil de leer e interpretar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Motivos para apostar en el e-mail marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>El servicio va m\u00e1s all\u00e1 de la compra \/ consulta<\/strong>: con el e-mail marketing, podemos enviar mensajes autom\u00e1ticos de pautas pre y post consumo y as\u00ed podemos asegurarnos de estar siempre en contacto con el cliente.<\/li><li aria-level=\"1\">\u00d3ptima relaci\u00f3n costo-beneficio: a diferencia de muchas otras estrategias de marketing, <strong>el correo electr\u00f3nico tiene un costo menor.<\/strong> El \u00fanico costo es la plataforma (depende de la cantidad de contactos) y si tienes una asociaci\u00f3n con una empresa de marketing. Adem\u00e1s, <strong>retener clientes es mucho m\u00e1s econ\u00f3mico que atraer nuevos clientes<\/strong>, por lo que invertir en <strong>fidelizaci\u00f3n<\/strong> puede resultar mucho m\u00e1s beneficioso que concentrar todas tus energ\u00edas en anuncios, por ejemplo.<\/li><li aria-level=\"1\"><strong>Comunicaci\u00f3n personalizada con los clientes<\/strong>: la gran ventaja del marketing por correo electr\u00f3nico es que podemos personalizar el email y el contenido y<strong> comunicarnos con el cliente adecuado en el momento adecuado.<\/strong> Por ejemplo, si tenemos un producto dirigido a una audiencia femenina, podemos crear una campa\u00f1a de email marketing con este producto y enviarlo solo a una audiencia femenina.<\/li><li aria-level=\"1\"><strong>Tu contenido se convierte en un referente para tus clientes<\/strong>: estamos en la era de la informaci\u00f3n pero la verdad es que no podemos creer en todo lo que hay en internet. Para ayudar a los clientes a creer en nosotros, podemos compartir informaci\u00f3n veraz y \u00fatil, es decir, enviamos a nuestros clientes informaci\u00f3n sobre el \u00e1rea que dominamos y que puede ayudarlos en su vida o negocio. Esto les ayudar\u00e1 a confiar m\u00e1s en ti y en tus servicios.<\/li><li aria-level=\"1\"><strong>La relaci\u00f3n con el cliente se hace m\u00e1s fuerte y duradera<\/strong>: no es f\u00e1cil para nosotros encontrar tiempo para hablar con todos nuestros clientes, pero al igual que el <strong>email marketing, la comunicaci\u00f3n se vuelve autom\u00e1tica, pero no pierde humanizaci\u00f3n y mucho menos calidad.<\/strong><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Paso a paso para comenzar tu estrategia de marketing por correo electr\u00f3nico<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si quieres disfrutar de todos estos beneficios, sigue estos pasos:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Piensa en el <strong>tipo de correos electr\u00f3nicos<\/strong> que deseas enviar, por ejemplo: contenido, encuestas de satisfacci\u00f3n, \u201cfeliz cumplea\u00f1os\u201d, reemarketing, etc\u2026;<\/li><li aria-level=\"1\"><strong>Crea un plan<\/strong>, elige las fechas. Por ejemplo, aprovecha las fechas conmemorativas para enviar correos electr\u00f3nicos;<\/li><li aria-level=\"1\"><strong>Elige una herramienta de email marketing<\/strong>, para que puedas tener procesos optimizados, r\u00e1pidos y simples. Por ejemplo, <a href=\"\/es\/simplifier\/\"><strong>Simplifier<\/strong><\/a>; te permite agrupar varios productos en un solo enlace y enviar correos electr\u00f3nicos a sus clientes. Esta herramienta te permitir\u00e1 saber cu\u00e1ndo un destinatario ha abierto el mensaje y en qu\u00e9 enlaces hizo clic. Entonces, mejora la experiencia de tu potencial cliente y al mismo tiempo que monitoreas lo que esta persona est\u00e1 buscando. Esta herramienta es gratuita.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Env\u00eda contenido relevante y \u00fatil a tu cliente<\/strong>. Escribe de forma humanizada, breve y objetiva.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Ten consistencia<\/strong>. Independientemente de la estrategia, intenta ser coherente y no dejes de lado el marketing por correo electr\u00f3nico;<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mira estas <a href=\"\/es\/email-marketing-para-disminuir-tasa-de-abandono\/\"><strong>6 ideas de correos electr\u00f3nicos para recuperar carritos abandonados<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Haz un seguimiento de los resultados<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si<\/span>gue todos estos pasos y ver\u00e1s c\u00f3mo en el corto plazo <strong>mejoran los resultados<\/strong>, fidelizando a tus clientes. No olvides que debes realizar un seguimiento de las m\u00e9tricas de tus correos electr\u00f3nicos para saber <strong>qu\u00e9 es lo que m\u00e1s atrae a tu cliente y mejorar a\u00fan m\u00e1s tus ventas.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si pensabas que el marketing por correo electr\u00f3nico ya no se usa, est\u00e1s equivocado. Apostar por el email marketing es la soluci\u00f3n m\u00e1s econ\u00f3mica para fidelizar clientes, mejorar la comunicaci\u00f3n y aumentar las ventas.<\/p>\n","protected":false},"author":19,"featured_media":15637,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,461],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>5 motivos para apostar en e-mail marketing para fidelizar clientes<\/title>\r\n<meta name=\"description\" content=\"Si pensabas que el correo electr\u00f3nico ya no se usa, est\u00e1s equivocado. 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