{"id":16030,"date":"2021-07-28T09:10:27","date_gmt":"2021-07-28T09:10:27","guid":{"rendered":"https:\/\/websitedev.logrise.com\/funil-de-vendas-de-sucesso-ecommerce\/"},"modified":"2021-11-08T15:40:20","modified_gmt":"2021-11-08T15:40:20","slug":"funnel-de-ventas-exitoso-para-ecommerce","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/funnel-de-ventas-exitoso-para-ecommerce\/","title":{"rendered":"Funnel de ventas exitoso para tu tienda online"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16030\" class=\"elementor elementor-16030 elementor-15861\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Funnel de ventas: \u00bfpor qu\u00e9 es importante para tu ecommerce?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tjulio 28, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funnel-de-ventas-exitoso-para-ecommerce.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"embudo violeta con hombres alrededor\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funnel-de-ventas-exitoso-para-ecommerce.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funnel-de-ventas-exitoso-para-ecommerce-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funnel-de-ventas-exitoso-para-ecommerce-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funnel-de-ventas-exitoso-para-ecommerce-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Cuando los usuarios visitan una tienda online, el deseo de cualquier propietario es solo uno: que llenen sus carritos y gasten mucho dinero, pero&#8230; \u00bfy si no lo hacen?<\/p><p>Nosotros, seres humanos y consumidores, tenemos una vida activa. Muchas veces buscamos algo solo por buscarlo y nuestra acci\u00f3n de compra no ser\u00e1 ese d\u00eda.<\/p><p>Lo que queremos decir aqu\u00ed es que esta venta no siempre se realizar\u00e1 en la primera visita. Sin embargo, <strong>este usuario ya ha entrado en tu funnel de ventas<\/strong>, y aqu\u00ed es donde buscaremos la forma de convertirlo en un cliente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es un funnel de ventas?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un funnel de ventas (o <strong>embudo de ventas<\/strong> o <strong>embudo de conversi\u00f3n<\/strong>) es un t\u00e9rmino de marketing usado para denominar el recorrido (conocido tambi\u00e9n como \u00abviaje del cliente\u00bb o \u00ab<em>customer journey<\/em>\u00ab) que hacen los clientes potenciales para realizar una compra. Este embudo de ventas est\u00e1 compuesto por tres etapas b\u00e1sicas, m\u00e1s conocidas como:<\/p><ul><li><span style=\"font-weight: 400;\">la parte superior o <i>top of the funnel<\/i> (TOFU)<\/span><\/li><li><span style=\"font-weight: 400;\">la parte del medio o <i>middle of the funnel<\/i> (MOFU)<\/span><\/li><li><span style=\"font-weight: 400;\">el fondo del embudo o <i>bottom of the funnel<\/i> (BOFU). <\/span><\/li><\/ul><p>\u00c9sta es la terminolog\u00eda m\u00e1s utilizada; sin embargo, estos pasos pueden variar seg\u00fan el modelo de ventas de cada empresa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1d7d4 elementor-widget elementor-widget-image\" data-id=\"7a1d7d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"457\" height=\"549\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funil-de-vendas.png\" class=\"attachment-large size-large\" alt=\"funil de vendas com tr\u00eas etapas\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funil-de-vendas.png 457w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funil-de-vendas-250x300.png 250w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las 4 etapas del embudo de ventas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un funnel de ventas t\u00edpico consta de cuatro etapas. En cada una, el consumidor toma decisiones basadas en la percepci\u00f3n que tiene de tu marca, el producto y la competencia.<\/p><p><b>Etapa 1: Consciencia\u00a0<\/b><\/p><p>La primera etapa tiene que ver con el \u201cdar a conocer\u201d, porque aqu\u00ed es donde las personas se encuentran con el producto o servicio por primera vez. Hay varias formas para lograr esto, por ejemplo la publicidad, las redes sociales e incluso el famoso \u00abde boca en boca\u00bb.<\/p><p>El c\u00f3mo y el por qu\u00e9 estas personas entran al embudo de ventas depender\u00e1 de las habilidades de ventas y marketing.<\/p><p><b>Etapa 2: Inter\u00e9s<\/b><\/p><p>Despu\u00e9s de conocer la marca, llega el momento de realizar una evaluaci\u00f3n basada en el inter\u00e9s.<\/p><p>El potencial cliente realizar\u00e1 una investigaci\u00f3n para asegurarse de que la oferta que encontr\u00f3 es la mejor del mercado y la que mejor se adapta a su situaci\u00f3n.<\/p><p><b>Etapa 3: Deseo<\/b><\/p><p>Creaci\u00f3n de llamadas a la acci\u00f3n estrat\u00e9gicas (CTA): c\u00e9ntrate en los beneficios de comprar TU producto y a TI.<\/p><p>Ejemplo: Apple se enfoca el \u00abestilo de vida de Apple\u00bb y en cu\u00e1n elegantes y f\u00e1ciles de usar son sus productos, en lugar de centrarse en las caracter\u00edsticas y especificaciones aburridas.<\/p><p><b>Etapa 4: Acci\u00f3n<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p>Todo el trabajo se reduce a este paso: si el cliente realiza la compra o no.<\/p><p>Aseg\u00farate de que el <strong>proceso de pago<\/strong> o <em>check out<\/em> se ejecute a la perfecci\u00f3n para que no cause problemas y haga que el cliente potencial se d\u00e9 por vencido.<\/p><p>Incluso si se rinde, la transacci\u00f3n no estar\u00e1 del todo perdida.<\/p><p>Siempre existe la posibilidad de <strong>crear campa\u00f1as de remarketing<\/strong> e <strong>intentar ganar ese carrito de ventas<\/strong> (Aprende c\u00f3mo<strong> recuperar cestas abandonadas <a href=\"\/es\/cestas-abandonadas-soluciones-para-recuperar\/\">aqu\u00ed<\/a><\/strong>)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo crear un embudo de conversi\u00f3n para ecommerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Existen solo <strong>3 pasos para crear un embudo de ventas para una tienda online,<\/strong> que luego te ayudar\u00e1n a identificar lo que tus clientes quieren y necesitan. Ve\u00e1moslos uno a uno.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1 -Identifica el viaje del cliente<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google Analytics puede ayudartr a trazar el viaje del cliente mediante informes como el flujo del usuario. Descubre lo que hacen las personas cuando acceden a cada p\u00e1gina de tu sitio.<\/p><p>Los usuarios se comportan de manera diferente cuando llegan a tu p\u00e1gina de inicio por primera vez. \u00bfC\u00f3mo encuentran la p\u00e1gina de un determinado producto? \u00bfPor qu\u00e9 hacen clic en el banner inicial y no en el men\u00fa? \u00bfCu\u00e1les son las fuentes de tr\u00e1fico? \u00bfQu\u00e9 fuente convierte m\u00e1s?<\/p><p>Google Analytics te ayuda a comprender este viaje e identificar posibles ventas y cambios de enfoque.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02db3 elementor-widget elementor-widget-heading\" data-id=\"da02db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2 - Traza el embudo con objetivos de conversi\u00f3n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6bff2 elementor-widget elementor-widget-text-editor\" data-id=\"eb6bff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Con los cuatro pasos descritos anteriormente (conciencia, inter\u00e9s, deseo y acci\u00f3n), crea un plan para<strong> impulsar a los usuarios a trav\u00e9s del embudo de ventas<\/strong>. \u00a1Pon metas en tu sitio web y ve a d\u00f3nde les gusta m\u00e1s a los usuarios ir!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99efb35 elementor-widget elementor-widget-heading\" data-id=\"99efb35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3 - Encuentra el punto en el que un usuario se convierte en lead<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3048de8 elementor-widget elementor-widget-text-editor\" data-id=\"3048de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para la mayor\u00eda de las empresas de comercio electr\u00f3nico, un usuario se convierte en <em>lead<\/em> o cliente potencial cuando proporciona su informaci\u00f3n de contacto.<\/p><p>Decide c\u00f3mo puedes alentar al usuario a pasar de la conciencia al inter\u00e9s y luego al deseo de actuar. Aqu\u00ed es donde una <a href=\"\/es\/email-marketing-para-disminuir-tasa-de-abandono\/\"><strong>buena campa\u00f1a de correo electr\u00f3nico<\/strong><\/a> es importante.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00bfA\u00fan no sabes qu\u00e9 son las <em>leads<\/em>? Aprende en este art\u00edculo <a href=\"\/es\/leads-importantes-para-aumentar-las-ventas-online\/\"><strong>qu\u00e9 son las leads <\/strong><\/a><strong>y por qu\u00e9 son importantes para aumentar las ventas online.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93cfcaf elementor-widget elementor-widget-heading\" data-id=\"93cfcaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analiza y optimiza: p\u00e1gina principal \/ formulario \/ check out<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f954408 elementor-widget elementor-widget-heading\" data-id=\"f954408\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">P\u00e1gina Principal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298f256 elementor-widget elementor-widget-text-editor\" data-id=\"298f256\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para una tienda online, la p\u00e1gina de inicio debe tener un enfoque especial en los productos, promociones, informaci\u00f3n de entrega, confianza y reputaci\u00f3n. Es complicado hacer estos malabarismos; por lo tanto, haz pruebas A \/ B para poder averiguar (a trav\u00e9s de Google Analytics) qu\u00e9 funciona mejor.<\/p><p>Primero haz una optimizaci\u00f3n. Ten en cuenta el <strong>SEO<\/strong> y la <strong>experiencia del cliente<\/strong> para que Google pueda encontrarte relevante y, por lo tanto, colocar tu p\u00e1gina web (de forma org\u00e1nica) en las primeros resultados de b\u00fasqueda.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dff299 elementor-widget elementor-widget-heading\" data-id=\"1dff299\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Formulario<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0497bbc elementor-widget elementor-widget-text-editor\" data-id=\"0497bbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a1Los <strong>formularios de leads<\/strong> son el pan de tu empresa! Trata de saber si son exhaustivos y si se comunican directamente con tu correo electr\u00f3nico; recuerda que <strong>las hot leads siempre tienen m\u00e1s posibilidades de generar conversiones.<\/strong><\/p><p>Reduce tus formularios a la informaci\u00f3n esencial. Si solo deseas una direcci\u00f3n de correo electr\u00f3nico, solicita solo esa informaci\u00f3n. \u00a1No pidas informaciones innecesarias como edad, fecha de nacimiento o direcci\u00f3n!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d811e43 elementor-widget elementor-widget-heading\" data-id=\"d811e43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Check out\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37eedb9 elementor-widget elementor-widget-text-editor\" data-id=\"37eedb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ofrece m\u00e1s opciones de pago, utiliza check outs de dos p\u00e1ginas y agrega barras de progreso para ayudar al usuario a sentirse m\u00e1s seguro. Agrega sellos de confianza para demostrar que est\u00e1s preocupado por la privacidad y la seguridad, y no agregues ning\u00fan cargo extra de sorpresa durante la etapa de pago.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7e0f elementor-widget elementor-widget-text-editor\" data-id=\"90d7e0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>El funnel de ventas de e-commerce puede ser complicado, pero si est\u00e1s preparado y con los datos correctos, puedes <strong>mejorar la experiencia del usuario y aumentar las ventas.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El embudo de ventas de una tienda online puede ser complicado, pero si est\u00e1 preparado y con los datos correctos, podr\u00e1s mejorar la experiencia del usuario y aumentar tus ventas.<\/p>\n","protected":false},"author":13,"featured_media":16032,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,444],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Funnel de ventas: 3 pasos para crear un embudo exitoso para eCommerce<\/title>\r\n<meta name=\"description\" content=\"Solo hay 3 pasos para crear un embudo de ventas. 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