{"id":16742,"date":"2021-08-19T11:48:58","date_gmt":"2021-08-19T11:48:58","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=16742"},"modified":"2021-09-22T09:50:28","modified_gmt":"2021-09-22T09:50:28","slug":"publico-similar-que-es","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/publico-similar-que-es\/","title":{"rendered":"Audiencias similares: la mejor forma de optimizar campa\u00f1as digitales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16742\" class=\"elementor elementor-16742 elementor-16634\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">P\u00fablico lookalike: \u00bfqu\u00e9 es y para qu\u00e9 sirve?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tagosto 19, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/lookalike_facebook.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"hand pressing a heart button\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/lookalike_facebook.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/lookalike_facebook-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/lookalike_facebook-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/lookalike_facebook-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eb5025 elementor-widget elementor-widget-text-editor\" data-id=\"9eb5025\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Los p\u00fablicos similares son una excelente manera de <strong>llegar a nuevas personas que probablemente est\u00e9n interesadas en tu negocio<\/strong>, ya que tienen caracter\u00edsticas similares a las de tus mejores clientes. Veamos en profundidad de qu\u00e9 se trata y cu\u00e1ndo conviene utilizarlo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En este art\u00edculo desarrollaremos:<\/p><ol><li><a href=\"#oque\">\u00bfQu\u00e9 son los audiencias similares?<\/a><\/li><li><span style=\"font-weight: 400;\"><a href=\"#proposito\">\u00bfCu\u00e1l es el prop\u00f3sito de crear un p\u00fablico lookalike?<\/a><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li><a href=\"#5dicas\">5 consejos para crear una audiencia calificada<\/a><\/li><li><a href=\"#5praticas\">5 cuestiones a considerar al crear una audiencia similar<\/a><\/li><li><a href=\"#criaraudiencia\">\u00bfTodo listo para crear una audiencia similar?<\/a><b><br \/><\/b><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"Objetivo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"oque\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 son los audiencias similares?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Los p\u00fablicos similares (o <em>lookalike<\/em>) es una audiencia con intereses similares a la audiencia existente. Esta es una gran herramienta para llegar a nuevos clientes que sin duda estar\u00e1n interesados \u200b\u200ben tu negocio, ya que <strong>son similares a tus clientes habituales.<\/strong><\/p><p>De esta forma es posible encontrar usuarios que tengan caracter\u00edsticas e intereses similares a los de los consumidores existentes, lo que naturalmente conduce a una <strong>segmentaci\u00f3n m\u00e1s efectiva.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"proposito\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1l es el prop\u00f3sito de crear un p\u00fablico lookalike?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De forma objetiva, los lookalike pretenden<strong> incrementar el alcance a una audiencia<\/strong>, recurriendo al uso de personas similares a la base original sobre la que se construy\u00f3.<\/p><p>Al crear un audiencia similar es posible <strong>construir campa\u00f1as m\u00e1s efectivas<\/strong>, ya que estar\u00e1n dirigidas a una audiencia muy similar a las que ya consumen sus productos.<\/p><p><strong>En la pr\u00e1ctica, el prop\u00f3sito de esta herramienta es bastante espec\u00edfico:<\/strong><\/p><ul><li>orientar mejor de las campa\u00f1as de marketing<\/li><li>realizar una segmentaci\u00f3n m\u00e1s eficaz<\/li><\/ul><p>Cuando se crea un p\u00fablico lookalike, se elige una <strong>audiencia fuente<\/strong> (es decir, es la audiencia en la que se basa ese p\u00fablico lookalike) creada con informaci\u00f3n recopilada a trav\u00e9s del p\u00edxel, tu aplicaci\u00f3n m\u00f3vil o los fans de su p\u00e1gina.<\/p><p>De esta forma, <strong>optimiza el presupuesto y reduce el costo de adquisici\u00f3n de nuevos clientes.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-150b222 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"150b222\" data-element_type=\"section\" id=\"InstagramShopping\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52516e0\" data-id=\"52516e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" id=\"5dicas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 consejos que debes seguir para crear una audiencia calificada<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Construir una audiencia calificada que tenga un verdadero inter\u00e9s en tus productos o servicios es sin\u00f3nimo de tener lista una parte del proceso necesario para una campa\u00f1a exitosa.<\/p><p><span style=\"font-weight: 400;\">A continuaci\u00f3n, te mostramos <strong>5 consejos sobre c\u00f3mo crear una audiencia calificada:<\/strong><\/span><\/p><ol><li>Puedes elegir el tama\u00f1o de tu audiencia durante el proceso de creaci\u00f3n. <strong>Las audiencias m\u00e1s peque\u00f1as representan mejor a la audiencia de origen.<\/strong> Cuanto mayor sea el dise\u00f1o del p\u00fablico similar, mayor ser\u00e1 el potencial de alcance. Sin embargo, habr\u00e1 una reducci\u00f3n en las similitudes entre la audiencia similar y la audiencia de origen. Como regla general,<strong> se recomienda una audiencia de origen o fuente de entre 1000 y 50 000 personas.<\/strong><\/li><li>Es crucial tener en cuenta la importancia de <strong>prestar atenci\u00f3n a la calidad de la fuente<\/strong>, es decir, si el p\u00fablico de la audiencia fuente est\u00e1 formado por tus mejores clientes en lugar de todos sus clientes, seguramente obtendr\u00e1 mejores resultados.<\/li><li><strong>Usa tus contactos de correo electr\u00f3nico<\/strong>. \u00bfPor qu\u00e9 no aprovechar los contactos que ya tienes y utilizarlos como audiencia de origen para crear una p\u00fablico similar? Esta es una forma muy interesante de segmentar porque puedes elegir qu\u00e9 correos electr\u00f3nicos desea usar o usar una lista con todos los contactos de correo electr\u00f3nico si desea una audiencia m\u00e1s gen\u00e9rica. Te recomendamos leer nuestro art\u00edculo: <a href=\"\/es\/lista-de-contactos-email-aumenta-ventas\/\"><strong>Lista de contactos: crearla y actualizarla solo trae beneficios<\/strong><\/a><\/li><li>Los \u00ab<strong>me gusta<\/strong>\u00bb en las p\u00e1ginas tambi\u00e9n son un factor a tener en cuenta. Los usuarios que dan click en Me gusta en tu p\u00e1gina o incluso en la de un competidor son personas que tienen alg\u00fan tipo de inter\u00e9s en los productos o servicios que ofreces. Esto puede ser una gran oportunidad para ti, ya que se trata de <strong>interacciones org\u00e1nicas que pueden convertirse en clientes potenciales.<\/strong><\/li><li>Por \u00faltimo, no pod\u00edamos dejar de mencionar <strong>Facebook Pixel<\/strong>, ya que esta herramienta permite <strong>monitorear el comportamiento de los usuarios<\/strong>, especialmente en tu p\u00e1gina web. Esta es una excelente manera de recopilar datos sobre oportunidades potenciales.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2815bcd elementor-widget elementor-widget-heading\" data-id=\"2815bcd\" data-element_type=\"widget\" id=\"5praticas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 cuestiones a considerar al crear una audiencia similar<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e68dc elementor-widget elementor-widget-text-editor\" data-id=\"98e68dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Crear un p\u00fablico similar permite lograr una \u00abaudiencia fr\u00eda\u00bb. A diferencia de las \u00abaudiencias calientes\u00bb, permite que los anuncios tengan un alcance mucho mayor en t\u00e9rminos de n\u00famero de personas. Puedes ver a continuaci\u00f3n algunos consejos que deben adoptarse al crear audiencias similares:<\/p><ol><li aria-level=\"1\">La audiencia similar solo incluir\u00e1 <strong>personas del pa\u00eds o pa\u00edses que selecciones durante la creaci\u00f3n.<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>La audiencia de origen o fuente debe contener al menos 100 personas de un solo pa\u00eds<\/strong> para que podamos usarla como base para una audiencia similar.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Puedes <strong>crear hasta 500 audiencias similares<\/strong> a partir de una audiencia de fuente \u00fanica.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las personas de tu audiencia de origen ser\u00e1n <strong>excluidas de tu p\u00fablico lookalike<\/strong>, a menos que utilices un p\u00edxel como audiencia de origen.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Puedes utilizar <strong>varias audiencias similares al mismo tiempo para un solo conjunto de anuncios<\/strong>. El conjunto de anuncios dirigir\u00e1 tus anuncios a personas de cualquiera de las audiencias similares seleccionadas.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a16520 elementor-widget elementor-widget-heading\" data-id=\"0a16520\" data-element_type=\"widget\" id=\"criaraudiencia\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfTodo listo para crear una audiencia similar?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342b078 elementor-widget elementor-widget-text-editor\" data-id=\"342b078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>El p\u00fablico lookalike es una herramienta que se puede utilizar en diferentes plataformas y contextos, de la forma que te resulte m\u00e1s beneficiosa. Entre las plataformas en las que se puede utilizar se encuentran Facebook, LinkedIn, Google e Instagram.<\/p><p><span style=\"font-weight: 400;\">Si crees que el proceso es demasiado complicado, \u00a1conversemos!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b46019 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8b46019\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/es\/marketing-digital\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Consultor\u00eda en marketing digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c126b62 elementor-widget elementor-widget-text-editor\" data-id=\"c126b62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Descubre c\u00f3mo mejorar la <a href=\"\/es\/marketing-automatizado-aumenta-ventas-online\/\"><strong>segmentaci\u00f3n de leads con Automatizaci\u00f3n de Marketing.<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La creaci\u00f3n de un p\u00fablico lookalike mejora la orientaci\u00f3n de las campa\u00f1as de marketing y permite segmentar de manera m\u00e1s efectiva con un menor costo de adquisici\u00f3n de nuevos clientes. Descubre 5 consejos para crear la mejor audiencia.<\/p>\n","protected":false},"author":22,"featured_media":16640,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,464],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Audiencias similares: la mejor forma de optimizar campa\u00f1as digitales<\/title>\r\n<meta name=\"description\" content=\"Crear un p\u00fablico lookalike puede mejorar las campa\u00f1as digitales a un costo menor. 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