{"id":17122,"date":"2021-09-02T09:02:00","date_gmt":"2021-09-02T09:02:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=17122"},"modified":"2022-02-18T11:55:26","modified_gmt":"2022-02-18T11:55:26","slug":"informes-de-marketing-interpretar-resultados","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/informes-de-marketing-interpretar-resultados\/","title":{"rendered":"Informes de marketing: qu\u00e9 m\u00e9tricas pedirle a tu agencia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17122\" class=\"elementor elementor-17122 elementor-17092\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Reportes de marketing: no saber interpretar los resultados puede impactar negativamente<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptiembre 2, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/relatorios-de-marketing-interpretar-resultados.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"papeles y ordenadores sobre el escritorio\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/relatorios-de-marketing-interpretar-resultados.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/relatorios-de-marketing-interpretar-resultados-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/relatorios-de-marketing-interpretar-resultados-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/relatorios-de-marketing-interpretar-resultados-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Aunque nosotros, marketers, hacemos muchos informes, tendemos a olvidar que nuestros clientes no tienen los mismos conocimientos t\u00e9cnicos que nosotros. Entonces, ciertos KPI y el rendimiento pueden pasar desapercibidos, \u00a1por eso hemos creado este art\u00edculo solo para ti!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es un marketing report?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing report, traducido literalmente es un \u00abinforme de marketing\u00bb. Es el proceso de medir el progreso, mostrar valores e identificar potenciales acciones a seguir para mejorar tu desempe\u00f1o de marketing y alcanzar tus objetivos.<\/p>\n<p>\u00bfQu\u00e9 le debes pedir a tu agencia de Marketing Digital cuando contrates sus servicios?<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c348b1 elementor-widget elementor-widget-heading\" data-id=\"2c348b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 preguntarle a la agencia de marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Especifica lo que es importante<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ante la falta de orientaci\u00f3n, nosotros u otra agencia de marketing digital haremos un informe con docenas de m\u00e9tricas diferentes de las que probablemente nunca hayas o\u00eddo hablar o que para ti no signifiquen nada.<\/p>\n<p>En este paso es importante tener una comunicaci\u00f3n continua y din\u00e1mica de tus <strong>prioridades digitales<\/strong>. Por lo general, la <strong>obtenci\u00f3n de contactos<\/strong>, <strong>gastos<\/strong>, <strong>estrategias <\/strong>creadas son <strong>las m\u00e9tricas m\u00e1s importantes de una campa\u00f1a digital.<\/strong><\/p>\n<p>Es extremadamente f\u00e1cil para una persona que hace del marketing su vida mostrar qu\u00e9 sali\u00f3 mejor en una campa\u00f1a, enterrando lo que realmente importa y luego convirtiendo una mala campa\u00f1a en m\u00e9tricas extra\u00f1as e ilusiones de \u00e9xito.<\/p>\n<p>Los informes no solo ser\u00e1n m\u00e1s f\u00e1ciles de leer, sino que tambi\u00e9n tendr\u00e1s <strong>una mejor alineaci\u00f3n con tu agencia digital,<\/strong> donde los obligar\u00e1s a enfocarse en las m\u00e9tricas que m\u00e1s te importan.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>\u00a1Pide comparaciones!<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Una sola m\u00e9trica nunca dir\u00e1 nada. Siempre puede pedirle a tu agencia que haga comparaciones con per\u00edodos. Ademas, es necesario contextualizar los n\u00fameros para que tengan sentido y para entender si los resultados son buenos, malos o si realmente no importan.<\/p>\n<p>Recuerda que no hay dos campa\u00f1as iguales, no hay dos negocios iguales: <strong>lo que puede ser \u00abbueno\u00bb para un cliente puede no serlo para ti.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las m\u00e9tricas de marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Obviamente, una agencia de marketing incluir\u00e1 casi cualquier cosa en un informe, ya que las m\u00e9tricas est\u00e1n entrelazadas entre s\u00ed. Sin embargo, como cliente, solo te interesar\u00e1n algunos indicadores como las conversiones, su costo o incluso el costo por clic.<\/p>\n<p>Por lo general, se utilizan varias m\u00e9tricas porque ayudan al especialista de marketing a tener una idea de las pr\u00f3ximas estrategias que puedes establecer. Ahora le toca al especialista encontrar la forma de dar m\u00e1s brillo a lo acordado entre cliente y agencia en cuanto a sus metas y objetivos, y qu\u00e9 m\u00e9tricas demuestran mejor el retorno de la inversi\u00f3n (ROI). Normalmente, estas estad\u00edsticas incluyen lo siguiente:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Origen de canal<\/strong>: qu\u00e9 canales tienen un mejor rendimiento y generan la mayor cantidad de clics \/ clientes potenciales.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Conversiones<\/strong> \/<strong>Leads<\/strong>: una lista del volumen de personas que podr\u00edan convertirse en clientes potenciales a trav\u00e9s de acciones o un evento en la web.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Ingresos<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Costo por adquisici\u00f3n<\/strong> \/ <strong>Lead<\/strong> (cliente potencial)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Clics<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Compra<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Palabras clave<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Anuncios de b\u00fasqueda<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Porcentaje de rebote<\/strong><\/li>\n<\/ul>\n<p>Por lo general, estos son <strong>los KPI m\u00e1s comunes<\/strong> que pueden responder a tus preguntas sobre el rendimiento de la campa\u00f1a.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02db3 elementor-widget elementor-widget-heading\" data-id=\"da02db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversiones: la m\u00e9trica m\u00e1s importante<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6bff2 elementor-widget elementor-widget-text-editor\" data-id=\"eb6bff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Como mencionamos en otro art\u00edculo (<a href=\"\/es\/conversiones-e-commerce-como-calcular\/\"><strong>Conversiones, tasa de conversi\u00f3n y ventas en e-commerce<\/strong><\/a>), las conversiones se utilizan para verificar la efectividad de los anuncios con los consumidores.<\/p><p>Al realizar un <strong>seguimiento de las conversiones<\/strong>, es posible:<\/p><ul><li>Ver qu\u00e9 palabras clave, anuncios, grupos de anuncios y campa\u00f1as <strong>funcionan mejor para generar conversiones<\/strong>.<\/li><li>Comprender el <strong>retorno de la inversi\u00f3n<\/strong> (ROI), lo que permite alinear mejor la toma de decisiones con los presupuestos publicitarios de las pr\u00f3ximas campa\u00f1as.<\/li><li>Utilizar diferentes tipos de estrategias de <strong>Pujas Inteligentes<\/strong> (Smart Bidding) que ayudaron a optimizar autom\u00e1ticamente las campa\u00f1as de acuerdo con los objetivos de conversi\u00f3n.<\/li><li>Obtener una imagen clara de hacia d\u00f3nde se dirigen tus clientes antes de realizar una conversi\u00f3n. (Aprende a interpretar <a href=\"\/es\/etapas-del-customer-journey\/\"><strong>el recorrido del cliente en este art\u00edculo<\/strong><\/a>)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009161a elementor-widget elementor-widget-heading\" data-id=\"009161a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfNo tienes conversiones? \u00a1Algo est\u00e1 pasando!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3048de8 elementor-widget elementor-widget-text-editor\" data-id=\"3048de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si la campa\u00f1a muestra cero resultados, est\u00e1s atravesando uno de estos problemas -o ambos-:<\/p>\n<ul>\n<li>La campa\u00f1a est\u00e1 siendo un verdadero FLOP<\/li>\n<li>Quien hizo la campa\u00f1a no ingres\u00f3 una m\u00e9trica de conversi\u00f3n<\/li>\n<\/ul>\n<p>Es cierto que no todas las campa\u00f1as que se crean est\u00e1n orientadas a la conversi\u00f3n, pero esta es la m\u00e9trica que m\u00e1s se utiliza para vender o registrar nuevos formularios (leads).<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99efb35 elementor-widget elementor-widget-heading\" data-id=\"99efb35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Lo que no se mide, no se puede mejorar<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aqu\u00ed es donde haremos autobombo. <strong>Amplifier<\/strong> re\u00fane <strong>todas las plataformas en un solo lugar<\/strong>, recopila datos y realiza optimizaciones de forma autom\u00e1tica y aut\u00f3noma, presentando los datos en tiempo real. Y cuando decimos datos, estamos hablando de los KPI que m\u00e1s importan, no escondemos nada detr\u00e1s de mil y una m\u00e9tricas de poder y grandeza.<\/p>\n<p>Adem\u00e1s de poder disfrutar de un software con Inteligencia Artificial, tambi\u00e9n cuentas con un equipo humano trabajando contigo para hacer crecer tu negocio de forma sostenible y natural.<\/p>\n<p>Los paneles de control intuitivos y f\u00e1ciles de navegar y un dise\u00f1o moderno hacen de Amplifier una herramienta esencial para cualquier empresa que se embarque en una aventura de marketing digital. \u00a1El costo es muy asequible y la capacitaci\u00f3n est\u00e1 incluida en el precio! \u00bfEst\u00e1s curioso? \u00a1Cont\u00e1ctanos hoy y comienza a vender m\u00e1s ma\u00f1ana!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a88a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a0a88a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/es\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automatizado<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e2e78 elementor-widget elementor-widget-text-editor\" data-id=\"c2e2e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aprende m\u00e1s: <a href=\"\/es\/nuevos-kpis-amplifier\/\"><strong>Logra los objetivos 2022 con Amplifier<\/strong><\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Saber leer e interpretar los relatorios de marketing tendr\u00e1 un gran impacto en tu negocio. Reconoce las m\u00e9tricas m\u00e1s importantes para una mejor comunicaci\u00f3n con tu agencia de marketing.<\/p>\n","protected":false},"author":13,"featured_media":17309,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,461],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Informes de marketing: cu\u00e1les son las principales m\u00e9tricas y c\u00f3mo interpretarlas<\/title>\r\n<meta name=\"description\" content=\"Estas son las m\u00e9tricas de marketng m\u00e1s importantes. 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