{"id":18188,"date":"2021-09-09T16:04:06","date_gmt":"2021-09-09T16:04:06","guid":{"rendered":"https:\/\/websitedev.logrise.com\/el-marketing-digital-no-debe-ser-gratuito\/"},"modified":"2021-09-14T13:26:15","modified_gmt":"2021-09-14T13:26:15","slug":"el-marketing-digital-no-debe-ser-gratuito","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/el-marketing-digital-no-debe-ser-gratuito\/","title":{"rendered":"El marketing digital no debe ser gratuito"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18188\" class=\"elementor elementor-18188 elementor-17296\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 el marketing digital no deber\u00eda ser gratuito?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptiembre 9, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/marketing-digital-gratuito.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"dise\u00f1os\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/marketing-digital-gratuito.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/marketing-digital-gratuito-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/marketing-digital-gratuito-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/marketing-digital-gratuito-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eb5025 elementor-widget elementor-widget-text-editor\" data-id=\"9eb5025\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">La evoluci\u00f3n tecnol\u00f3gica ha cambiado gradualmente la forma en que nos comunicamos y nos relacionamos con el mundo que nos rodea. El marketing digital est\u00e1 enfocado a la publicidad a trav\u00e9s de medios digitales, es decir, utiliza canales como redes sociales, SEO, correo electr\u00f3nico, aplicaciones m\u00f3viles y cualquier otra forma de promoci\u00f3n que involucre dispositivos electr\u00f3nicos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El marketing digital considera todas las herramientas a su disposici\u00f3n como posibles formas de convertir a los clientes potenciales en beneficios.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">De esta forma, las marcas pueden usar una sola plataforma, o usar m\u00faltiples plataformas simult\u00e1neamente de acuerdo con su estrategia predefinida.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Neste artigo vamos desenvolver:<\/span><\/p>\n<ol>\n<li><a href=\"#oque\">O que \u00e9 o p\u00fablico lookalike?<\/a><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#Objetivo\">Qual \u00e9 o objetivo de criar um p\u00fablico lookalike?<\/a><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li><a href=\"#5dicas\">5 dicas para criar uma audi\u00eancia qualificada<\/a><\/li>\n<li><a href=\"#5praticas\">5 quest\u00f5es que deves levar em considera\u00e7\u00e3o para criar um p\u00fablico semelhante<\/a><\/li>\n<li><a href=\"#criaraudiencia\">Preparado para criar uma audi\u00eancia lookalike?<\/a><b><br \/><\/b><\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"Objetivo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"oque\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 apostar en marketing digital?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La r\u00e1pida evoluci\u00f3n de la que somos testigos d\u00eda tras d\u00eda est\u00e1 transformando el potencial y la pr\u00e1ctica de las actividades relacionadas con el marketing. Con el tiempo, las empresas se han vuelto m\u00e1s \u00e1giles, orientadas al an\u00e1lisis de datos y con un mayor enfoque en el ROI.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si tienes inter\u00e9s en impulsar el crecimiento de tu negocio, los especialistas en marketing son las personas adecuadas para ayudarte en esta tarea que a veces parece tan dif\u00edcil. Las agencias de marketing cuentan con las herramientas necesarias para construir y ejecutar una estrategia de marketing integrada, en la que las necesidades de los consumidores est\u00e9n alineadas con tu empresa.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, presta atenci\u00f3n a estas 9 se\u00f1ales que muestran que necesitas ayuda para mejorar tu marketing digital<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9 se\u00f1ales de que necesitas una agencia de marketing digital<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li><span style=\"font-weight: 400;\">No conoces a tu p\u00fablico objetivo y no sabes a qui\u00e9n dirigir la publicidad.<\/span><b>\u00a0<\/b><\/li>\n<li><b> <\/b><span style=\"font-weight: 400;\">De momento, no tienes ning\u00fan tipo de estrategia de marketing digital implementada.<\/span><\/li>\n<li><b><\/b><span style=\"font-weight: 400;\"> La mayor parte de tu estrategia digital se lleva a cabo sin ninguna planificaci\u00f3n y se basa en la improvisaci\u00f3n.<\/span><\/li>\n<li><b><\/b><span style=\"font-weight: 400;\"> Inviertes mucho dinero en campa\u00f1as promocionadas que generan pocos o ning\u00fan resultado.<\/span><\/li>\n<li><b> <\/b><span style=\"font-weight: 400;\">Tus clientes son pocos y siempre los mismos.<\/span><\/li>\n<li><b> <\/b><span style=\"font-weight: 400;\">Tu SEO no est\u00e1 optimizado.<\/span><\/li>\n<li><b><\/b><span style=\"font-weight: 400;\"> Tu empresa est\u00e1 perdiendo participaci\u00f3n de mercado frente a la competencia.<\/span><\/li>\n<li><b> <\/b><span style=\"font-weight: 400;\">Tu empresa no tiene presencia online.<\/span><\/li>\n<li><b> <\/b><span style=\"font-weight: 400;\">Tu web no convierte.<\/span><\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-150b222 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"150b222\" data-element_type=\"section\" id=\"InstagramShopping\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52516e0\" data-id=\"52516e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" id=\"5dicas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 pagar por marketing digital?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hacer marketing digital puede parecer sencillo, sin embargo, para que las empresas obtengan resultados \u00f3ptimos, no solo es necesario publicar una foto, un anuncio en las redes sociales o en la web de la empresa:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Es mucho, much\u00edsimo m\u00e1s rentable realizar una peque\u00f1a inversi\u00f3n en alguien calificado, que brinde orientaci\u00f3n, entienda el mercado y sepa interpretar resultados, que realizar una inversi\u00f3n \u201ca ciegas\u201d sin ning\u00fan tipo de prospecci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sabemos que hay muchas herramientas gratuitas de marketing digital disponibles, sin embargo, \u00bfde qu\u00e9 sirve tener acceso a todas estas herramientas si no sabemos c\u00f3mo utilizarlas a nuestro favor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uno de los pilares del marketing es investigar y comprender lo que sucede alrededor de la empresa en cuesti\u00f3n: a qu\u00e9 mercado se dirige la empresa, cu\u00e1l es su ubicaci\u00f3n, su p\u00fablico objetivo y los objetivos de la empresa.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Al implementar una estrategia de marketing digital efectiva, tendr\u00e1s estructuras y herramientas que ayudar\u00e1n a aumentar tu crecimiento y ganancias, a trav\u00e9s de un enfoque progresivo y orientado a resultados.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, se muestran algunos de los beneficios que puedes obtener al ejecutar un plan de marketing digital:<\/span><\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2815bcd elementor-widget elementor-widget-heading\" data-id=\"2815bcd\" data-element_type=\"widget\" id=\"5praticas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son los beneficios de implementar una estrategia de marketing digital?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e68dc elementor-widget elementor-widget-text-editor\" data-id=\"98e68dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\"><b>Rentable: <\/b><span style=\"font-weight: 400;\">uno de los mayores beneficios de implementar una estrategia de marketing digital es que <\/span><b>es m\u00e1s econ\u00f3mico que el marketing tradicional<\/b><span style=\"font-weight: 400;\">. Es extremadamente dif\u00edcil para las PYMES competir con empresas m\u00e1s grandes en t\u00e9rminos de marketing tradicional. Por ejemplo, en marketing digital puedes elegir el presupuesto que m\u00e1s te convenga, puedes <\/span><b>invertir desde un euro en una campa\u00f1a promocionada<\/b><span style=\"font-weight: 400;\"> hasta m\u00e1s de mil euros, depende de ti elegir lo que te funcione.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Medible<\/b><span style=\"font-weight: 400;\">: como es natural, cada vez que hacemos inversiones -sean peque\u00f1as o grandes-, nos interesa monitorear los resultados. <\/span><b>Es importante comprender si la cantidad invertida realmente est\u00e1 generando resultados.<\/b><span style=\"font-weight: 400;\"> A diferencia del marketing tradicional, en el marketing digital es posible realizar un seguimiento preciso de todos los indicadores de rendimiento y hasta saber el origen de los clientes potenciales generados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Permite una mayor lealtad de los clientes:<\/b><span style=\"font-weight: 400;\"> la adquisici\u00f3n de nuevos clientes es un proceso mucho m\u00e1s complicado y costoso que <\/span><b>retener a los clientes existentes<\/b><span style=\"font-weight: 400;\">. Como regla general, las compras en p\u00e1ginas web son en su mayor\u00eda de clientes recurrentes. Sin embargo, para que las visitas ocasionales se conviertan en clientes recurrentes, es necesaria una comunicaci\u00f3n constante ya sea a trav\u00e9s del <\/span><b>marketing por correo electr\u00f3nico<\/b><span style=\"font-weight: 400;\">, interacciones en <\/span><b>redes sociales<\/b><span style=\"font-weight: 400;\"> o incluso promociones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Permite la segmentaci\u00f3n enfocada al p\u00fablico objetivo<\/b><span style=\"font-weight: 400;\">: en marketing digital, es posible tener acceso a herramientas que te permitan llevar a cabo una <\/span><b>segmentaci\u00f3n de mercado efectiva<\/b><span style=\"font-weight: 400;\">. Hoy en d\u00eda, es posible segmentar el p\u00fablico objetivo de una empresa y orientar productos o servicios a un p\u00fablico espec\u00edfico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Permite la construcci\u00f3n de un embudo de ventas:<\/b><span style=\"font-weight: 400;\"> crear un embudo de ventas permite crear un sistema para generar leads y ventas constantes a partir del tr\u00e1fico. Al crear un embudo de ventas, es posible separar a las visitas que nunca compran de los compradores reales.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-342b078 elementor-widget elementor-widget-text-editor\" data-id=\"342b078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El marketing digital es extremadamente din\u00e1mico y flexible y es posible dise\u00f1ar estrategias que se adapten al negocio y necesidades de cualquier empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tu objetivo es hacer crecer tu negocio, existe una amplia gama de oportunidades que pueden y deben explotarse de una manera eficiente y econ\u00f3mica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conoce a su audiencia y d\u00e9jate conocer, esto sin duda ayudar\u00e1 a construir un sentido de lealtad entre sus consumidores y sus productos.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b46019 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"8b46019\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/es\/marketing-digital\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Servi\u00e7os de marketing digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c126b62 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"c126b62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Descobre como <a href=\"https:\/\/websitedev.logrise.com\/es\/marketing-automatizado-aumenta-ventas-online\/\"><strong>segmentar as tuas leads com Automa\u00e7\u00e3o de Marketing<\/strong><\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lo barato sale caro. Conoce los beneficios de implementar una estrategia de marketing digital para mejorar el desempe\u00f1o de tu empresa.<\/p>\n","protected":false},"author":22,"featured_media":17301,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,461],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>\u00bfPor qu\u00e9 es importante invertir en marketing digital?<\/title>\r\n<meta name=\"description\" content=\"Lo barato sale caro. 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