{"id":21863,"date":"2021-10-07T12:49:06","date_gmt":"2021-10-07T12:49:06","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=21863"},"modified":"2021-10-08T08:41:19","modified_gmt":"2021-10-08T08:41:19","slug":"palabras-clave-negativas-mejora-las-campanas","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/palabras-clave-negativas-mejora-las-campanas\/","title":{"rendered":"C\u00f3mo utilizar palabras clave negativas para mejorar las campa\u00f1as"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21863\" class=\"elementor elementor-21863 elementor-21047\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Mejora las campa\u00f1as de Google Ads usando palabras clave negativas<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\toctubre 7, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/AI_BLOG_IMG_BAD_KEYWORDS.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"hombre con logo de anuncios de google\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/AI_BLOG_IMG_BAD_KEYWORDS.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/AI_BLOG_IMG_BAD_KEYWORDS-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/AI_BLOG_IMG_BAD_KEYWORDS-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/09\/AI_BLOG_IMG_BAD_KEYWORDS-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-238b9b8 elementor-widget elementor-widget-text-editor\" data-id=\"238b9b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Te mostramos las mejores pr\u00e1cticas para crear listas de palabras clave negativas en Google Ads.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Resumen:<\/p><ol><li><a href=\"#que-son-palabras-clave-negativas\" data-wplink-edit=\"true\">\u00bfQu\u00e9 son las palabras clave negativas?<\/a><\/li><li><a href=\"#concordancia-de-palabras-clave-negativas\" data-wplink-edit=\"true\">Tipos de concordancia de palabras clave negativas<\/a><\/li><li><a href=\"#como-identificar-palabras-clave-negativas\" data-wplink-edit=\"true\">Como identificar palabras clave negativas<\/a><\/li><li><a href=\"#ventajas-de-palavras-clave-negativas\" data-wplink-edit=\"true\">Ventajas de agregar palabras clave negativas<\/a><\/li><li><a href=\"#google-keyword-planner\">Google Keyword Planner<\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"que-son-palabras-clave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 son las palabras clave negativas?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las palabras clave negativas son palabras o frases espec\u00edficas que evitan que tus anuncios se muestren a cualquier persona que busque esa palabra clave o frase.<\/p>\n<p>Los <a href=\"\/es\/marketing-digital\/\"><strong>especialistas en marketing PPC<\/strong><\/a> identifican estas frases despu\u00e9s de realizar un an\u00e1lisis cuidadoso de la campa\u00f1a de las palabras clave que generan clics y, en consecuencia, leads o ingresos. Estas palabras clave o frases se pueden agregar a nivel del grupo de anuncios o a nivel de la campa\u00f1a.<\/p>\n<p>Piensa en la siguiente b\u00fasqueda: \u00abservicio gratuito de bodas\u00bb. Si sus servicios no son gratuitos y su empresa aparece como un anuncio, tal vez esa frase deber\u00eda incluirse en la lista de palabras clave negativas. Probablemente no est\u00e9s interesado en contactos que quieran servicios gratuitos de bodas, \u00bfverdad?<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c348b1 elementor-widget elementor-widget-heading\" data-id=\"2c348b1\" data-element_type=\"widget\" id=\"concordancia-de-palabras-clave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipos de concordancia de palabras clave negativas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74d3a0 elementor-widget elementor-widget-text-editor\" data-id=\"e74d3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hay tres opciones: <strong>concordancia amplia<\/strong> (BROAD MATCH), <strong>concordancia de frase<\/strong> (PHRASE MATCH) y <strong>concordancia exacta<\/strong> (EXACT MATCH).<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Concordancia Amplia<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Una concordancia amplia negativa permite excluir el anuncio para b\u00fasquedas en las que cada palabra, en cualquier orden, en una frase de palabras clave aparece en la b\u00fasqueda. Esto significa que tu anuncio no se mostrar\u00e1 cada vez que se use el t\u00e9rmino completo en una b\u00fasqueda, pero podr\u00eda mostrarse si la b\u00fasqueda solo contiene uno o algunos de sus t\u00e9rminos de palabras clave. Este tipo de concordancia es el <strong>predeterminado de Google para las campa\u00f1as de b\u00fasqueda de PPC,<\/strong> a menos que se especifique lo contrario.<\/p>\n<p>Ejemplo de b\u00fasqueda de \u00abalfombra amarilla\u00bb (en google yellow carpet) como palabra clave negativa de concordancia amplia:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4d913 elementor-widget elementor-widget-text-editor\" data-id=\"2b4d913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><b>B\u00fasqueda<\/b><\/td>\n<td><b>\u00bfAparecer\u00e1 el anuncio?<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">google yellow carpet<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">dark yellow carpet<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">yellow carpet<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">carpet yellow<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Concordancia de frase<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Una palabra clave negativa de concordancia de frase te permite excluir tu anuncio para b\u00fasquedas que incluyen la frase de palabras clave exacta, con las palabras en el mismo orden. <span style=\"font-size: 16px;\"><strong>La b\u00fasqueda puede incluir palabras adicionales y el anuncio no se mostrar\u00e1<\/strong> siempre que todas las palabras clave se incluyan en la b\u00fasqueda en el mismo orden. Sin embargo, si alguien busca solo uno o algunos de los t\u00e9rminos de la frase de palabras clave negativas, es posible que tu anuncio a\u00fan se muestre.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054e97d elementor-widget elementor-widget-text-editor\" data-id=\"054e97d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><b>B\u00fasqueda<\/b><\/td>\n<td><b>\u00bfAparecer\u00e1 el anuncio?<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">google yellow carpet<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">dark yellow carpet<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">yellow carpet<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">carpet yellow<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068919a elementor-widget elementor-widget-heading\" data-id=\"068919a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Concordancia Exacta<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2061c6a elementor-widget elementor-widget-text-editor\" data-id=\"2061c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Una palabra clave negativa de concordancia exacta casi que se explica sola: permite <strong>excluir tu anuncio para b\u00fasquedas de frases de palabras clave exactas, en el mismo orden, sin palabras adicionales<\/strong>. Si la b\u00fasqueda tiene palabras adicionales o todas las palabras clave est\u00e1n en un orden diferente, es posible que tu anuncio a\u00fan se muestre. <strong>Este tipo de correspondencia eliminar\u00e1 el tr\u00e1fico m\u00ednimo porque es muy espec\u00edfico.<\/strong><\/p>\n<p>Ejemplo de b\u00fasqueda de \u00abalfombra amarilla\u00bb (en google [alfombra amarilla]) como una concordancia exacta negativa:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d42626 elementor-widget elementor-widget-text-editor\" data-id=\"0d42626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><b>B\u00fasqueda<\/b><\/td>\n<td><b>\u00bfAparecer\u00e1 el anuncio?<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">google yellow carpet<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">dark yellow carpet<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">yellow carpet<\/span><\/td>\n<td><b>X<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">carpet yellow<\/span><\/td>\n<td><b>\u2713<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" id=\"como-identificar-palabras-clave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Identifica las palabras clave negativas!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a1F\u00e1cil! Presta atenci\u00f3n a los <strong>KPI<\/strong> como clics, clientes potenciales, ROI, etc. y ten en cuenta los siguientes puntos:<\/p>\n<ol>\n<li>Siempre habr\u00e1 clics de baja calidad, menos leads y dinero desperdiciado. Lo importante es <strong>rectificar a lo largo de la vida de tus campa\u00f1as<\/strong>. Por lo tanto&#8230;<\/li>\n<li>Debes <strong>reducir el gasto innecesario en determinadas palabras clave, evitar las concordancias de palabras clave entre campa\u00f1as<\/strong> y <strong>comenzar a utilizar palabras clave negativas<\/strong>. El proceso es bastante f\u00e1cil, simplemente ve a Palabras clave&gt; Palabras clave negativas y haz clic en el bot\u00f3n azul con el signo m\u00e1s.<\/li>\n<li>Todo <strong>lo que no indique inter\u00e9s del usuario es irrelevante e in\u00fatil.<\/strong><\/li>\n<li>Si las palabras clave son irrelevantes e in\u00fatiles, deben calificarse como palabras clave negativas.<\/li>\n<\/ol>\n<p>Si no adicionas tus palabras clave como negativas, Google mostrar\u00e1 tus anuncios para esas b\u00fasquedas, y todos sabemos que a Google le encantar\u00e1 gastar tu dinero.<\/p>\n<p>\u00bfSabes cu\u00e1les son las principales m\u00e9tricas que debes medir? Recomendamos leer nuestro art\u00edculo <a href=\"\/es\/informes-de-marketing-interpretar-resultados\/\"><strong>Reportes de marketing: no saber interpretar los resultados puede impactar negativamente<\/strong><\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02db3 elementor-widget elementor-widget-heading\" data-id=\"da02db3\" data-element_type=\"widget\" id=\"ventajas-de-palavras-clave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ventajas de agregar palabras clave negativas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7025a3a elementor-widget elementor-widget-heading\" data-id=\"7025a3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Mejora la tasa de clics (CTR))<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6bff2 elementor-widget elementor-widget-text-editor\" data-id=\"eb6bff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aseg\u00farate de que tus anuncios no se muestren en consultas irrelevantes: esto significa<strong> exponer tu cuenta a menos impresiones desinteresadas<\/strong>, lo que resulta en un mayor porcentaje de personas que hacen clic en tu anuncio.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009161a elementor-widget elementor-widget-heading\" data-id=\"009161a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Crea grupos de anuncios m\u00e1s relevantes<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3048de8 elementor-widget elementor-widget-text-editor\" data-id=\"3048de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Al eliminar las palabras clave que no est\u00e1n relacionadas con tu negocio, <strong>aumentas la relevancia de tus grupos de anuncios<\/strong>. Los grupos de anuncios peque\u00f1os y estrechamente relacionados te permiten crear un \u00fanico mensaje que se dirige a todo el grupo de palabras clave.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99efb35 elementor-widget elementor-widget-heading\" data-id=\"99efb35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Ayuda a ahorrar dinero<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cuando evitas pagar por clics in\u00fatiles, \u00a1est\u00e1s ahorrando dinero! <strong>Elimina b\u00fasquedas que no son adecuadas para tu empresa<\/strong>. Tambi\u00e9n puedes evitar pujas en tu contra al canibalizar las impresiones y diluir los datos a nivel de palabra clave.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6148e elementor-widget elementor-widget-heading\" data-id=\"8a6148e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Incrementa tu tasa de conversi\u00f3no<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e05d8 elementor-widget elementor-widget-text-editor\" data-id=\"61e05d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las palabras clave negativas asegurar\u00e1n <strong>que tus anuncios no se muestren para t\u00e9rminos espec\u00edficos que sabes que no convertir\u00e1n<\/strong>, como nombres de competidores o aquellos que transmiten una falta total de intenci\u00f3n comercial.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2d3b3 elementor-widget elementor-widget-heading\" data-id=\"9b2d3b3\" data-element_type=\"widget\" id=\"google-keyword-planner\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Planificador de palabras clave <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e2e78 elementor-widget elementor-widget-text-editor\" data-id=\"c2e2e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Google Keyword Planner o Planificador de palabras clave es 100% gratuito.<\/strong> No necesitas gastar dinero en anuncios de AdWords para acceder. Todo lo que necesitas es una cuenta de Google.<\/p>\n<p>Esta herramienta ofrece dos opciones para comenzar:<\/p>\n<ul>\n<li>Descubre nuevas palabras clave: obt\u00e9n ideas de palabras clave que puedan ayudarte a llegar a las personas interesadas en tu producto o servicio;<\/li>\n<li>Obt\u00e9n el volumen de b\u00fasqueda: consulta el volumen de b\u00fasqueda y otras m\u00e9tricas hist\u00f3ricas de tus palabras clave, as\u00ed como las predicciones de c\u00f3mo podr\u00edan funcionar en el futuro.<\/li>\n<\/ul>\n<p>Ambas opciones son del Planificador de palabras clave, pero lo que ves puede variar ligeramente seg\u00fan las opciones. No son dos herramientas independientes.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69ceae elementor-widget elementor-widget-heading\" data-id=\"f69ceae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aprovecha al m\u00e1ximo tu inversi\u00f3n en anuncios<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4fb485 elementor-widget elementor-widget-text-editor\" data-id=\"b4fb485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Con los anuncios PPC, las palabras clave espec\u00edficas son solo una parte de la ecuaci\u00f3n: <strong>las palabras clave negativas tambi\u00e9n tienen un impacto significativo en tus campa\u00f1as publicitarias<\/strong>. Si bien las plataformas de anuncios como <strong>Google<\/strong> y <strong>Bing<\/strong> hacen un gran trabajo al filtrar tu audiencia, identificar b\u00fasquedas espec\u00edficas puede ayudarte a\u00fan m\u00e1s.<\/p>\n<p>Crea una lista de palabras clave negativas hoy para mejorar la relevancia de tus anuncios. \u00bfDemasiado complicado? \u00a1Siempre puedes hablar con nosotros y haremos todo lo posible para ayudarte!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a88a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a0a88a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/es\/marketing-digital\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Consultor\u00eda en marketing digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade90e4 elementor-widget elementor-widget-text-editor\" data-id=\"ade90e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Invertir en <a href=\"\/es\/el-marketing-digital-no-debe-ser-gratuito\/\"><strong>marketing digital: \u00bfpor qu\u00e9 no deber\u00eda ser gratis?<\/strong><\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las palabras clave negativas tambi\u00e9n tienen un impacto significativo en las campa\u00f1as de anuncios. Te mostramos las mejores pr\u00e1cticas para crear listas de palabras clave negativas en Google Ads.<\/p>\n","protected":false},"author":13,"featured_media":21016,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,461],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Palabras clave negativas para mejorar las campa\u00f1as de Google Ads<\/title>\r\n<meta name=\"description\" content=\"Las palabras clave negativas tambi\u00e9n impactan en los anuncios. Mira estas recomendaciones para crear listas de palabras clave negativas.\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Palabras clave negativas para mejorar las campa\u00f1as de Google Ads\" \/>\r\n<meta property=\"og:description\" content=\"Las palabras clave negativas tambi\u00e9n impactan en los anuncios. 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