{"id":22156,"date":"2021-10-18T09:44:00","date_gmt":"2021-10-18T09:44:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/9-razones-para-automatizar-los-kpi\/"},"modified":"2022-02-23T12:54:21","modified_gmt":"2022-02-23T12:54:21","slug":"automatizacion-de-kpis","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/automatizacion-de-kpis\/","title":{"rendered":"9 razones para automatizar los KPI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22156\" class=\"elementor elementor-22156 elementor-22036\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Automatizaci\u00f3n de KPI - 9 razones para su implementaci\u00f3n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\toctubre 18, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"Automacion de KPIs\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tLa <strong>automatizaci\u00f3n del marketing<\/strong> se basa en el uso de la tecnolog\u00eda y la inteligencia artificial para automatizar y unificar los procesos de marketing, garantizando una <strong>comunicaci\u00f3n basada en el comportamiento del consumidor.<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b40187e elementor-widget elementor-widget-text-editor\" data-id=\"b40187e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">\u00cdndice:<\/span>\r\n<ol>\r\n \t<li><a href=\"#que-son\">\u00bfQu\u00e9 son los KPI?<\/a><\/li>\r\n \t<li><a href=\"#reducir-tiempo-en-kpi\">Automatizaci\u00f3n para reducir tiempo y errores en los KPI<\/a><\/li>\r\n \t<li><a href=\"#automacion-falla\">La automatizaci\u00f3n puede fallar<\/a><\/li>\r\n \t<li><a href=\"#kpi-para-automatizar\">Los 4 KPIs que se pueden automatizar\u00a0<\/a><\/li>\r\n \t<li><a href=\"#motivos-para-automatizar-kpi\">9 motivos para automatizar KPIs<\/a><\/li>\r\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"numeros\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2085f73 elementor-widget elementor-widget-heading\" data-id=\"2085f73\" data-element_type=\"widget\" id=\"o-que-e\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Y al final, \u00bfqu\u00e9 son los KPIs?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLos indicadores clave de rendimiento (de sus siglas en ingl\u00e9s <i><span style=\"font-weight: 400;\">Key Performance Indicators) <\/span><\/i>son, como su nombre lo dice, <strong>indicadores clave de \u00e9xito<\/strong> o medidores de desempe\u00f1o. Estos indicadores te permiten obtener m\u00e1s informaci\u00f3n sobre el \u00e9xito y el rendimiento de tu empresa.\r\n\r\nAprende m\u00e1s sobre la automatizaci\u00f3n en nuestro art\u00edculo <a href=\"\/es\/marketing-automatizado-aumenta-ventas-online\/\"><strong>Automatizaci\u00f3n del marketing: la clave para aumentar las ventas online<\/strong><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" id=\"reduzier-tempo-nos-kpi\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reducir tiempo y el margen de error automatizando los KPIs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tEl uso de software para automatizar los indicadores clave de rendimiento <strong>agilizar\u00e1 las operaciones de tu empresa<\/strong> y har\u00e1 <strong>m\u00e1s visible las oportunidades de rentabilidad<\/strong> que de otro modo no ser\u00edan f\u00e1ciles de detectar.\r\n\r\nLa automatizaci\u00f3n de los KPI permite <strong>aumentar la eficiencia<\/strong>, <strong>ahorrar dinero<\/strong> y <strong>generar m\u00e1s informaci\u00f3n<\/strong>.\r\n\r\nAdem\u00e1s de agilizar muchas tareas, esta automatizaci\u00f3n tambi\u00e9n te da <strong>acceso a los datos que necesitas<\/strong>, en un formato procesable y en tiempo real.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" id=\"automacao-falha\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1ndo puede fallar la automatizaci\u00f3n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHay dos factores que debes tener en cuenta y que pueden dificultar o retrasar la implementaci\u00f3n de esta automatizaci\u00f3n:\r\n<ul>\r\n \t<li>El cambio cultural que requiere, ya que estos software suelen ser transparentes y abiertos.<\/li>\r\n \t<li>Las empresas que han sido gestionadas por m\u00e9tricas ahora deben pasar a ser gestionadas por objetivos.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff31b7 elementor-widget elementor-widget-heading\" data-id=\"eff31b7\" data-element_type=\"widget\" id=\"kpi-para-automatizar\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son los KPI que se pueden automatizar?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d38c77 elementor-widget elementor-widget-text-editor\" data-id=\"7d38c77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDebes incluir 4 grupos generales de KPI en la automatizaci\u00f3n:\r\n<ol>\r\n \t<li>Indicadores de adquisici\u00f3n<\/li>\r\n \t<li>Indicadores de interacci\u00f3n<\/li>\r\n \t<li>Indicadores de conversi\u00f3n<\/li>\r\n \t<li>Indicadores de retenci\u00f3n<\/li>\r\n<\/ol>\r\nLa automatizaci\u00f3n de los KPI m\u00e1s adecuados te permite tener acceso a mucha informaci\u00f3n valiosa. Sin embargo, debes tener en cuenta que no todo es definitivo y seguro y que tus automatizaciones deben evolucionar, involucrando an\u00e1lisis y cambios de estrategia a lo largo del tiempo.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67be3cb elementor-widget elementor-widget-heading\" data-id=\"67be3cb\" data-element_type=\"widget\" id=\"motivos-para-automatizar-kpi\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9 razones para utilizar la automatizaci\u00f3n de los KPI <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71e11c elementor-widget elementor-widget-text-editor\" data-id=\"a71e11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\r\n \t<li><strong>Reducci\u00f3n de costes y gastos generales<\/strong>: podr\u00e1s identificar problemas que de otro modo habr\u00edan pasado desapercibidos. De esta forma, podr\u00e1s tomar decisiones m\u00e1s r\u00e1pidas e informadas, haciendo que los procesos sean m\u00e1s rentables. El resultado, en la pr\u00e1ctica, es una serie de ahorros que se producen a lo largo del tiempo.<\/li>\r\n \t<li><strong>Identificaci\u00f3n de oportunidades<\/strong>: puedes identificar qu\u00e9 \u00e1reas de tu negocio son m\u00e1s rentables y cu\u00e1les son las que m\u00e1s pierden dinero. Adem\u00e1s, los datos te ayudan a <strong>identificar con antelaci\u00f3n las \u00e1reas de oportunidad o riesgo<\/strong>, lo que te permitir\u00e1 actuar antes de que las tendencias del mercado se afiancen. As\u00ed, estar\u00e1s siempre un paso al frente.<\/li>\r\n \t<li><strong>Mejor control interno<\/strong>: puedes supervisar el rendimiento de tu equipo, identificar las razones por las cuales las funciones no se est\u00e1n realizando de manera \u00f3ptima y guiar a tus empleados en cuanto a posibles mejoras.<\/li>\r\n \t<li><strong>Mayores ingresos y m\u00e1rgenes<\/strong>: accede a datos reales. Estos datos te permiten mejorar la toma de decisiones. Podr\u00e1s ver d\u00f3nde es que tu empresa est\u00e1 gastando m\u00e1s dinero y d\u00f3nde es m\u00e1s rentable, lo que te permitir\u00e1 ahorrar dinero.<\/li>\r\n \t<li><strong>Datos e informaci\u00f3n reales<\/strong>: la automatizaci\u00f3n de los KPI te permite realizar cambios r\u00e1pidamente y generar gr\u00e1ficos y tablas que demuestren el progreso. Como estas herramientas se basan en datos, no se pueden negar ni devaluar.<\/li>\r\n \t<li>Las mejores pr\u00e1cticas de la industria: cada negocio es diferente, pero hay ciertos aspectos, como el uso de informes de gesti\u00f3n, que deber\u00edan ser comunes a todos. (Descubra <a href=\"\/es\/informes-de-marketing-interpretar-resultados\/\"><strong>qu\u00e9 m\u00e9tricas leer en los reportes de marketing<\/strong><\/a>)<\/li>\r\n \t<li><strong>Responsabilidad y rendimiento de cuentas<\/strong>: el uso de estos sistemas <strong>obliga a un cambio cultural en las empresas<\/strong>. La tendencia es que deje de existir la cultura de la culpa y que surja un ambiente de ayuda mutua en todos los equipos.<\/li>\r\n \t<li><strong>Alineaci\u00f3n con la estrategia<\/strong>: un buen sistema de automatizaci\u00f3n tiende a obligar a sus usuarios a pensar en los objetivos empresariales. Estos objetivos se basan en la estrategia de la empresa y conducen a su alineaci\u00f3n.<\/li>\r\n \t<li><strong>Estandarizaci\u00f3n<\/strong>: si dispones de informaci\u00f3n en un formato est\u00e1ndar y si utilizas una terminolog\u00eda est\u00e1ndar del sector, aumentar\u00e1 el acceso a los medios de <em>benchmarking<\/em> o evaluaci\u00f3n comparativa interna y externa.<\/li>\r\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27780d7 elementor-widget elementor-widget-text-editor\" data-id=\"27780d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLa automatizaci\u00f3n de los KPI te ayudar\u00e1 a impulsar el \u00e9xito interno, lo que conducir\u00e1 a una <a href=\"\/es\/cultura-de-automatizacion\/\"><strong>cultura de automatizaci\u00f3n<\/strong><\/a> y a <strong>descubrir nuevas oportunidades<\/strong> para consolidar su negocio.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/es\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automatizado<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b60d2 elementor-widget elementor-widget-text-editor\" data-id=\"52b60d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tContin\u00faa leyendo: <a href=\"\/es\/nuevos-kpis-amplifier\/\"><strong>Logra los objetivos de 2022 con Amplifier<\/strong><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La automatizaci\u00f3n de los indicadores clave de rendimiento (KPI) ayuda a agilizar las operaciones empresariales, a ahorrar dinero y a obtener m\u00e1s datos. Descubre cu\u00e1les son los KPIs puedes automatizar y los beneficios de la automatizaci\u00f3n.<\/p>\n","protected":false},"author":23,"featured_media":22043,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,445],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Automatizaci\u00f3n de KPI: 9 razones para mejorar a tu empresa<\/title>\r\n<meta name=\"description\" content=\"La automatizaci\u00f3n de los KPI mejora la gesti\u00f3n empresarial. 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