{"id":23146,"date":"2021-11-04T10:12:42","date_gmt":"2021-11-04T10:12:42","guid":{"rendered":"https:\/\/websitedev.logrise.com\/8-estrageias-poderosas-para-reducir-el-cac\/"},"modified":"2022-01-12T12:21:19","modified_gmt":"2022-01-12T12:21:19","slug":"estrategias-para-reducir-el-cac","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/estrategias-para-reducir-el-cac\/","title":{"rendered":"8 estrategias poderosas para reducir el CAC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23146\" class=\"elementor elementor-23146 elementor-22717\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo reducir el CAC en 8 pasos<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tnoviembre 4, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/ESTRATEGIA_BLOG_IMG.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"reduir el CAC\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/ESTRATEGIA_BLOG_IMG.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/ESTRATEGIA_BLOG_IMG-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/ESTRATEGIA_BLOG_IMG-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/ESTRATEGIA_BLOG_IMG-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Resumen<\/p>\n<ol>\n<li><a href=\"#que-es\">\u00bfQu\u00e9 es el CAC?<\/a><br \/>\na. <a href=\"#formula\">C\u00f3mo calcular el Costo de Adquisici\u00f3n de Clientes<\/a><\/li>\n<li><a href=\"#cac-ideal\">\u00bfCu\u00e1l es un buen CAC?<\/a><\/li>\n<li><a href=\"#reducir-cac\">\u00bfC\u00f3mo puedo reducir\u00a0 el CAC?<\/a><\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"o-que-e\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el CAC?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El Costo de Adquisici\u00f3n de Clientes (del ingl\u00e9s <em>Customer Acquisition Cost<\/em>) es el valor relacionado con la adquisici\u00f3n de un nuevo cliente, es decir, el CAC se refiere a los recursos y costes incurridos para adquirir un cliente adicional. El CAC es una m\u00e9trica imprescindible y muy utilizada en marketing como forma de medir el \u00e9xito o el fracaso de sus campa\u00f1as.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ebba36 elementor-widget elementor-widget-heading\" data-id=\"8ebba36\" data-element_type=\"widget\" id=\"formula\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo se calcula el costo de adquisici\u00f3n?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91fb6a elementor-widget elementor-widget-text-editor\" data-id=\"f91fb6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><\/h3>\n<p><img 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\" alt=\"\" \/><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74d3a0 elementor-widget elementor-widget-text-editor\" data-id=\"e74d3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Inversi\u00f3n en marketing: gasto en publicidad y marketing<\/li>\n<li>N\u00famero de nuevos clientes: cantidad total de clientes adquiridos durante el ciclo de vida de la publicidad.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c348b1 elementor-widget elementor-widget-heading\" data-id=\"2c348b1\" data-element_type=\"widget\" id=\"cac-ideal\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo saber si el CAC es bueno?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Es dif\u00edcil saber si tienes un buen coste de adquisici\u00f3n de clientes, ya que solo a trav\u00e9s del benchmarketing puedes tener una referencia comparativa. Hemos encontrado algunos CAC y los dejamos aqu\u00ed para que los compares (fuente: <a href=\"https:\/\/startuptalky.com\/cac-by-industry\/\">Startuptalky<\/a>):<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-622c993 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"622c993\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a823888\" data-id=\"a823888\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ede6722 elementor-widget elementor-widget-text-editor\" data-id=\"ede6722\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><strong>Ind\u00fastria<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Viagens<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Retalho<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Bens de consumo<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Fabril<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Transportes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Financeiro<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Tecnologia (hardware)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Imobili\u00e1ria<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Banca\/seguros<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Tecnologia (software<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-535d973\" data-id=\"535d973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e7819e elementor-widget elementor-widget-text-editor\" data-id=\"4e7819e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><strong>CAC\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">$7<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">$10<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">$22<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">$83<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">$98<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">$175<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">$182<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">$213<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">$303<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">$395<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4d913 elementor-widget elementor-widget-text-editor\" data-id=\"2b4d913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>El coste de adquisici\u00f3n de clientes var\u00eda seg\u00fan los nichos o industrias debido a una serie de factores diferentes, entre los que se incluyen:<\/p>\n<ul>\n<li>duraci\u00f3n del ciclo de ventas,<\/li>\n<li>monto de la compra,<\/li>\n<li>frecuencia de compra,<\/li>\n<li>vida del cliente y<\/li>\n<li>madurez de la empresa.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" id=\"reduzir-cac\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo reducir el costo de adquisici\u00f3n de clientes?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si notas que tienes un CAC muy por encima de lo proyectado, siempre puedes sacar provecho de las siguientes estrategias para mantener bajos los costos de adquisici\u00f3n de clientes:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068919a elementor-widget elementor-widget-heading\" data-id=\"068919a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>1. Tener la audiencia adecuada<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2061c6a elementor-widget elementor-widget-text-editor\" data-id=\"2061c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Es importante utilizar estrategias y recursos de marketing para las audiencias adecuadas. Describe el p\u00fablico objetivo que crees que se beneficiar\u00e1 de tu producto o servicio.<\/p>\n<p>Despu\u00e9s, ser\u00e1 m\u00e1s f\u00e1cil interactuar con ellos. Un usuario que ya se ha registrado en tu web es un buen objetivo para el <strong>email marketing<\/strong> o para <strong>campa\u00f1as espec\u00edficas<\/strong> para usuarios registrados (te recomendamos estos <a href=\"\/es\/campanas-email-consejos-vender-mas\/\"><strong>4 consejos para vender m\u00e1s a trav\u00e9s del email marketing<\/strong><\/a>). Y hablando de eso&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db9ac57 elementor-widget elementor-widget-heading\" data-id=\"db9ac57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>2. Retarget<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>El retargeting es una t\u00e1ctica \u00fatil para las empresas que desean mantener una presencia frente a los clientes potenciales.<\/p>\n<p>Los usuarios suelen dejar acciones incompletas en p\u00e1ginas web y aplicaciones. Los clientes optan por no comprarle a una empresa por diversas razones. A veces, un peque\u00f1o empuj\u00f3n en la direcci\u00f3n correcta puede alentar a un cliente a completar una compra que dej\u00f3 atr\u00e1s.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02db3 elementor-widget elementor-widget-heading\" data-id=\"da02db3\" data-element_type=\"widget\" id=\"vantagens-de-palavras-chave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>3. Mejora la retenci\u00f3n de clientes <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6bff2 elementor-widget elementor-widget-text-editor\" data-id=\"eb6bff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Los clientes que invierten felizmente en tus productos tienden a gastar m\u00e1s que los nuevos clientes. En promedio, los clientes recurrentes <a href=\"https:\/\/www.invespcro.com\/blog\/customer-loyalty-programs\/#:~:text=On%20average%2C%20loyal%20customers%20are,than%20in%20months%200%2D6.&amp;text=83%25%20said%20loyalty%20programs%20make,doing%20business%20with%20certain%20companies.\">gastan un 67% m\u00e1s<\/a>. Es m\u00e1s f\u00e1cil convencer del valor que ofrece una empresa a los clientes existentes que a los nuevos clientes que a\u00fan no han interactuado con la empresa.<\/p>\n<p>Sigue leyendo: C\u00f3mo vender m\u00e1s a trav\u00e9s de la <a href=\"\/es\/retencion-de-clientes\/\"><strong>retenci\u00f3n de clientes<\/strong><\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7025a3a elementor-widget elementor-widget-heading\" data-id=\"7025a3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>4. Crea contenidos y eval\u00faa su eficacia<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3048de8 elementor-widget elementor-widget-text-editor\" data-id=\"3048de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Al proporcionar contenido de valor, puedes educar a los clientes y generar confianza en tu marca. Sin embargo, el contenido no siempre funcionan como se espera. Eval\u00faa el rendimiento del contenido con respecto a su estrategia. Verifica el tono de tu contenido, c\u00e9ntrate en las caracter\u00edsticas y beneficios y adiciona CTA con frases claras. Pruebe diferentes posibilidades que hagan que tu contenido tenga un buen rendimiento y disminuya el CAC.<\/p>\n<p>Razones para apostar por el <a href=\"\/es\/abc-del-marketing-de-contenido\/\"><strong>marketing de contenidos<\/strong><\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009161a elementor-widget elementor-widget-heading\" data-id=\"009161a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>5. Pruebas A\/B y optimizaci\u00f3n de p\u00e1ginas<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Las pruebas A\/B ayudan a una empresa a descubrir lo que sus clientes buscan. La optimizaci\u00f3n de las p\u00e1ginas de aterrizaje de un sitio web puede incluir la prueba A\/B de los t\u00edtulos de los productos, los formularios, los botones, el dise\u00f1o y mucho m\u00e1s. Las pruebas A\/B permiten a las empresas ver c\u00f3mo los peque\u00f1os cambios pueden afectar a las tasas de clics en tu web.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99efb35 elementor-widget elementor-widget-heading\" data-id=\"99efb35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>6. Mejora el embudo de ventas<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e05d8 elementor-widget elementor-widget-text-editor\" data-id=\"61e05d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un <a href=\"\/es\/funnel-de-ventas-exitoso-para-ecommerce\/\"><strong>embudo de ventas<\/strong><\/a> eficaz ayuda a las empresas a gestionar de forma eficaz el proceso de compra de un cliente. El funnel es como una empresa, gu\u00eda a los usuarios para que se conviertan en clientes potenciales para luego\u00a0 convertirse en clientes que compren. Un gran embudo de ventas proporciona mucha informaci\u00f3n y le da a la empresa una idea de lo que piensan sus clientes potenciales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6148e elementor-widget elementor-widget-heading\" data-id=\"8a6148e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>7. Automatizaci\u00f3n de Marketing<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a89a0 elementor-widget elementor-widget-text-editor\" data-id=\"c9a89a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Reduce los costos de adquisici\u00f3n de clientes mediante el uso de la automatizaci\u00f3n de marketing junto con las herramientas de CRM. La <a href=\"\/es\/ahorrar-con-automatizacion-de-marketing\/\"><strong>automatizaci\u00f3n del marketing ya reduce los costos<\/strong><\/a> porque menos miembros del equipo necesitan concentrarse en tareas mundanas.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692e0f4 elementor-widget elementor-widget-heading\" data-id=\"692e0f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>8. Crea campa\u00f1as m\u00e1s fuertes en Google Ads<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be3f99f elementor-widget elementor-widget-text-editor\" data-id=\"be3f99f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un buen ejemplo es usar palabras clave espec\u00edficas, un buen texto del anuncio y p\u00e1ginas de destino espec\u00edficas. Por ejemplo: si est\u00e1 promocionando una versi\u00f3n de prueba gratuita de un CRM, una buena palabra clave ser\u00eda \u00abprueba gratuita de crm\u00bb en lugar de simplemente \u00abcrm\u00bb. El texto de su anuncio debe mencionar las palabras \u00abprueba gratuita\u00bb en el t\u00edtulo y el texto de descripci\u00f3n, y su p\u00e1gina de destino tambi\u00e9n debe tener \u00abprueba gratuita\u00bb. Puede que le interese nuestro art\u00edculo sobre c\u00f3mo utilizar palabras clave negativas para mejorar las campa\u00f1as.<\/p>\n<p>&nbsp;<\/p>\n<p>Un buen ejemplo es utilizar palabras clave, textos de anuncios y p\u00e1ginas de aterrizaje espec\u00edficos. Por ejemplo: si est\u00e1s promocionando una versi\u00f3n de prueba gratuita de un CRM, una buena palabra clave a utilizar ser\u00eda \u00abcrm free trial\u00bb en lugar de s\u00f3lo \u00abcrm\u00bb. El texto del anuncio debe mencionar las palabras \u00abprueba gratuita\u00bb en el t\u00edtulo y en el texto de la descripci\u00f3n, y su p\u00e1gina de destino tambi\u00e9n debe tener \u00abprueba gratuita\u00bb.<\/p>\n<p>Quiz\u00e1 te interese nuestro art\u00edculo sobre c\u00f3mo utilizar las <a href=\"\/es\/palabras-clave-negativas-mejora-las-campanas\/\"><strong>palabras clave negativas<\/strong><\/a> para mejorar las campa\u00f1as<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9b1de elementor-widget elementor-widget-text-editor\" data-id=\"af9b1de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Consejo de yapa<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd9b0cf elementor-widget elementor-widget-heading\" data-id=\"dd9b0cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Reducir el CAC con informaci\u00f3n sobre el comportamiento del consumidor<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e2e78 elementor-widget elementor-widget-text-editor\" data-id=\"c2e2e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mejorar la eficiencia del marketing consiste en <strong>identificar los momentos m\u00e1s importantes para llegar a los consumidores<\/strong> y <strong>eliminar los gastos de marketing no esenciales<\/strong>. Si puedes comprender el comportamiento online de tu p\u00fablico objetivo y retenrlo hasta el final de su ruta de compra, entonces, naturalmente, reducir\u00e1s el costo de adquisici\u00f3n.<\/p>\n<p>Para obtener informaci\u00f3n para comprender a tu p\u00fablico objetivo en los momentos m\u00e1s importantes, solicita una <strong>demostraci\u00f3n gratuita de Amplifier<\/strong> ahora. El contacto es gratuito: solo tienes que completar tu informaci\u00f3n en cualquier formulario de nuestra web y podr\u00e1s comenzar a vender m\u00e1s y reducr el CAC; \u00a1somos expertos en el tema!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a88a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a0a88a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/es\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Marketing Automatizado<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El CAC es el coste relacionado con la adquisici\u00f3n de un nuevo cliente. \u00bfSabes cu\u00e1l es el valor ideal del CAC? Aprovecha estas estrategias para mantener bajos los costes de adquisici\u00f3n de clientes.<\/p>\n","protected":false},"author":13,"featured_media":22694,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,461],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>8 estrategias poderosas para reducir el CAC<\/title>\r\n<meta name=\"description\" content=\"\u00bfSabes cu\u00e1l es el valor ideal del CAC? Aprovecha las siguientes estrategias para mantener bajos los costes de adquisici\u00f3n de clientes.\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"8 estrategias poderosas para reducir el CAC\" \/>\r\n<meta property=\"og:description\" content=\"\u00bfSabes cu\u00e1l es el valor ideal del CAC? 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