{"id":23263,"date":"2021-11-15T08:12:19","date_gmt":"2021-11-15T08:12:19","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=23263"},"modified":"2022-01-04T16:11:08","modified_gmt":"2022-01-04T16:11:08","slug":"segmentacion-de-audiencia","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/segmentacion-de-audiencia\/","title":{"rendered":"Segmentaci\u00f3n de audiencia para vender m\u00e1s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23263\" class=\"elementor elementor-23263 elementor-22726\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Segmentaci\u00f3n de la audiencia: una de las claves para vender m\u00e1s<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tnoviembre 15, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1213\" height=\"727\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"Segmentaci\u00f3n del p\u00fablico\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG.jpg 1213w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG-300x180.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG-1024x614.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/SEGMENTACAO_BLOG_IMG-768x460.jpg 768w\" sizes=\"(max-width: 1213px) 100vw, 1213px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>En este art\u00edculo leer\u00e1s:<\/strong><\/span><\/p>\n<ol>\n<li><a href=\"#que-es\">\u00bfQu\u00e9 es la segmentaci\u00f3n de mercado?<\/a><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#como\">\u00bfPor qu\u00e9 es importante la segmentaci\u00f3n de audiencias?<\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><a href=\"#tipos\">\u00bfCu\u00e1les son los tipos de segmentaci\u00f3n?<\/a><\/li>\n<li><a href=\"#importancia\">\u00bfC\u00f3mo puedes vender m\u00e1s a trav\u00e9s de la segmentaci\u00f3n?<\/a><\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"Objetivo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"oque\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es la segmentaci\u00f3n del mercado?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La segmentaci\u00f3n del mercado es un concepto que consiste en <strong>categorizar a los consumidores en grupos<\/strong> o segmentos seg\u00fan sus <strong>caracter\u00edsticas<\/strong>.<\/p>\n<p>Los consumidores se dividen en funci\u00f3n de ciertos criterios o caracter\u00edsticas que les llevan a tener <strong>las mismas necesidades en cuanto a productos se refiere<\/strong>. Dicho esto, los segmentos se construyen en base a consumidores que responder\u00e1n de manera similar a ciertas estrategias de marketing.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"por-que\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 es importante la segmentaci\u00f3n de la audiencia?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>La segmentaci\u00f3n del mercado permite <strong>planificar campa\u00f1as de una manera m\u00e1s sencilla y eficiente<\/strong>, ya que ayuda a la empresa a centrarse en determinados grupos de consumidores en lugar de intentar centrarse en el mercado en su conjunto.<\/li>\n<li>Ayuda a los <strong>especialistas en marketing<\/strong> a ser <strong>m\u00e1s eficientes cuando se trata de tiempo, dinero y otros recursos.<\/strong><\/li>\n<li>La segmentaci\u00f3n tambi\u00e9n permite a las empresas <strong>tener un mayor conocimiento de las necesidades y deseos de los consumidores<\/strong> con el fin de adaptar las campa\u00f1as a los segmentos que tienen m\u00e1s probabilidades de comprar sus productos.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-150b222 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"150b222\" data-element_type=\"section\" id=\"InstagramShopping\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52516e0\" data-id=\"52516e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" id=\"tipos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son los tipos de segmentaci\u00f3n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hay varios tipos de segmentaci\u00f3n, entre ellos:<\/p>\n<ul>\n<li><strong>Segmentaci\u00f3n demogr\u00e1fica<\/strong>: es el tipo de segmentaci\u00f3n m\u00e1s com\u00fan. La audiencia se divide en edad, sexo, ocupaci\u00f3n, educaci\u00f3n, ingresos y nacionalidad.<\/li>\n<li><strong>Segmentaci\u00f3n por comportamiento<\/strong>: es un tipo de segmentaci\u00f3n que se basa en el comportamiento del consumidor. Al dividir a los consumidores en funci\u00f3n de su comportamiento, es posible crear una comunicaci\u00f3n que se adapte a su conducta. Para ello, debes prestar atenci\u00f3n a ciertos comportamientos:<br \/>\n&#8211; \u00bfQu\u00e9 acciones se han llevado a cabo en la web?<br \/>\n&#8211; \u00bfCu\u00e1les son sus h\u00e1bitos de comportamiento en la p\u00e1gina web?<br \/>\n&#8211; \u00bfQu\u00e9 tan fieles son a tu producto\/marca?<br \/>\n&#8211; \u00bfQu\u00e9 grado de utilidad tiene tu producto?<br \/>\n&#8211; \u00bfQu\u00e9 necesidades intentan satisfacer los consumidores?<\/li>\n<li><strong>Segmentaci\u00f3n geogr\u00e1fica<\/strong>: esta segmentaci\u00f3n consiste en dividir el mercado en funci\u00f3n de la ubicaci\u00f3n. Al saber d\u00f3nde se encuentran sus consumidores, es posible crear anuncios espec\u00edficos para su ubicaci\u00f3n.<\/li>\n<li><strong>Segmentaci\u00f3n psicogr\u00e1fica<\/strong>: la segmentaci\u00f3n psicogr\u00e1fica est\u00e1 relacionada con los atributos emocionales y mentales. Esta segmentaci\u00f3n divide a los consumidores a trav\u00e9s de sus rasgos de personalidad, valores, actitudes y estilo de vida. Al comprender la psicograf\u00eda de sus consumidores es posible desarrollar contenidos con los que los segmentos de consumidores se identifican.<\/li>\n<\/ul>\n<p>Aprende c\u00f3mo funciona <a href=\"\/es\/instagram-shopping-guia-rapida\/\"><strong>Instagram Shopping<\/strong><\/a> en 5 minutos.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2815bcd elementor-widget elementor-widget-heading\" data-id=\"2815bcd\" data-element_type=\"widget\" id=\"vender-mais\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vender m\u00e1s a trav\u00e9s de la segmentaci\u00f3n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e68dc elementor-widget elementor-widget-text-editor\" data-id=\"98e68dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A continuaci\u00f3n, se detallan los beneficios que obtendr\u00e1s de una buena segmentaci\u00f3n de tu audiencia:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a16520 elementor-widget elementor-widget-heading\" data-id=\"0a16520\" data-element_type=\"widget\" id=\"divulgar\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>1. Mejora del rendimiento de sus campa\u00f1as<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342b078 elementor-widget elementor-widget-text-editor\" data-id=\"342b078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La segmentaci\u00f3n del mercado puede ayudarte a mejorar el rendimiento de tus campa\u00f1as, ya que ayuda a <strong>identificar a las personas y los mensajes adecuados.<\/strong> Dirigirse a un segmento que pueda tener m\u00e1s inter\u00e9s en tu producto es mucho m\u00e1s eficaz que intentar centrarse en un p\u00fablico general. Si la publicidad se dirige a un p\u00fablico general, la inversi\u00f3n financiera ser\u00e1 mucho mayor y la conversi\u00f3n ser\u00e1 mucho menor. Por el contrario, <strong>si inviertes en un segmento de mercado espec\u00edfico, la conversi\u00f3n aumentar\u00e1 considerablemente<\/strong>.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12e05b elementor-widget elementor-widget-heading\" data-id=\"e12e05b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>2. Ayuda a descubrir nuevas \u00e1reas de expansi\u00f3n<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c126b62 elementor-widget elementor-widget-text-editor\" data-id=\"c126b62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A trav\u00e9s de la segmentaci\u00f3n, tambi\u00e9n podr\u00e1s<strong> identificar nuevos segmentos que no est\u00e1n actualmente en tu \u00e1rea de operaciones<\/strong>, lo que te permite expandirte m\u00e1s f\u00e1cilmente. Al analizar tus datos, puedes descubrir intereses que a\u00fan no hab\u00edas identificado en tus consumidores.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61afb6c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61afb6c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eec3186\" data-id=\"eec3186\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fb03fe elementor-widget elementor-widget-heading\" data-id=\"7fb03fe\" data-element_type=\"widget\" id=\"promover\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>3. Permite desarrollar productos que sean din\u00e1micos:<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b2166 elementor-widget elementor-widget-text-editor\" data-id=\"a4b2166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La segmentaci\u00f3n te ayudar\u00e1 a desarrollar productos que satisfagan las necesidades de tus consumidores. De este modo, puedes crear productos seg\u00fan las necesidades de tu principal segmento de mercado y desarrollar otros productos dise\u00f1ados seg\u00fan otras partes de tu base de consumidores.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23434e7 elementor-widget elementor-widget-heading\" data-id=\"23434e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>4. Te ayuda a mantenter el foco<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c31b15 elementor-widget elementor-widget-text-editor\" data-id=\"7c31b15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Una marca que intenta ser el inter\u00e9s y el placer de todo el mundo suele acabar convirti\u00e9ndose en algo com\u00fan y olvidable, y tambi\u00e9n puede llevar a los consumidores a confundirse un poco sobre lo que la marca representa. Por ello, la segmentaci\u00f3n puede ayudarte a mantenerte centrado y enfocado y a <strong>construir una identidad de marca que realmente tenga sentido para ti y tu empresa.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e193e elementor-widget elementor-widget-heading\" data-id=\"e5e193e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>5. Competitividad en el mercado<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d1ebb elementor-widget elementor-widget-text-editor\" data-id=\"64d1ebb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cuando tu empresa <strong>se centra en un segmento de mercado espec\u00edfico, la competitividad aumenta<\/strong>, lo que conduce a un <strong>mayor ROI<\/strong>. Al centrarse en un segmento, tu empresa tiene un mayor aprendizaje, aprendiendo todo lo que tiene que ver con el segmento en cuesti\u00f3n y construyendo productos que encajen.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4024f81 elementor-widget elementor-widget-text-editor\" data-id=\"4024f81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Conoce otros tipos de segmentaci\u00f3n: <a href=\"\/es\/publico-similar-que-es\/\"><strong>Audiencias similares<\/strong><\/a>: la mejor manera de optimizar las campa\u00f1as digitales<\/p>\n<p>Como podemos ver, <strong>la segmentaci\u00f3n a\u00f1ade un valor real no solo para tu empresa sino tambi\u00e9n para tus consumidores.<\/strong> A trav\u00e9s de ella existe la posibilidad de dise\u00f1ar campa\u00f1as de marketing m\u00e1s dirigidas a tu p\u00fablico objetivo. A medida que se construye la segmentaci\u00f3n, aprender\u00e1s m\u00e1s sobre tus consumidores y las formas adecuadas de comunicarte con ellos, y mejorar\u00e1s el mensaje, tu misi\u00f3n y tu reconocimiento.<\/p>\n<p>En resumen, la segmentaci\u00f3n te ayuda a ti y a la empresa a atender las necesidades de los consumidores, en los que las varias secciones tienen diferentes necesidades, intereses y percepciones de los distintos productos y servicios. La segmentaci\u00f3n del mercado es vital para todas las empresas.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b46019 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"8b46019\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/es\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Amplifier<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La segmentaci\u00f3n del mercado te permite planificar campa\u00f1as de una forma m\u00e1s sencilla y eficiente. Aprende cu\u00e1les son los tipos de segmentaci\u00f3n y c\u00f3mo puede ayudarte a vender m\u00e1s.<\/p>\n","protected":false},"author":22,"featured_media":22705,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,464],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Segmentaci\u00f3n de audiencia: una de las claves para vender m\u00e1s<\/title>\r\n<meta name=\"description\" content=\"Mira los tipos de segmentaci\u00f3n y c\u00f3mo aprovecharlos para vender m\u00e1s. 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