{"id":30148,"date":"2022-06-27T16:17:53","date_gmt":"2022-06-27T16:17:53","guid":{"rendered":"https:\/\/websitedev.logrise.com\/?p=30148"},"modified":"2022-09-06T09:59:03","modified_gmt":"2022-09-06T09:59:03","slug":"tiktok-vs-facebook-ads","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/es\/tiktok-vs-facebook-ads\/","title":{"rendered":"Tiktok Ads vs Facebook Ads &#8211; \u00bfCu\u00e1l es mejor para tu negocio?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30148\" class=\"elementor elementor-30148 elementor-29954\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/es\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Anunciar en TikTok vs Facebook Ads: \u00bfcu\u00e1l es mejor para tu marca?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tjunio 27, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228099b elementor-widget elementor-widget-image\" data-id=\"228099b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"536\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"tik tok vs facebook purple background\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE-768x402.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/AI_BLOG_TIKTOK_FACE.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Todos sabemos que <a href=\"\/es\/facebook\/\"><strong>Facebook Ads<\/strong><\/a> es una poderosa herramienta que ayuda a potenciar los negocios, pero como todo en la vida, el marketing digital est\u00e1 en constante evoluci\u00f3n y ahora tenemos un nuevo jugador: TikTok Ads.<\/p><p>Una de <a href=\"https:\/\/www.adweek.com\/performance-marketing\/app-annie-tiktok-was-the-most-downloaded-app-in-q1-2020\/\">las Apps m\u00e1s descargadas en 2020<\/a>, con m\u00e1s de <a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\">1.000 millones de usuarios mensuales<\/a>, creemos que es el momento de poner el foco en TikTok Ads.<\/p><p>En este art\u00edculo explicaremos las diferencias de cada una, las ventajas y cu\u00e1l es la mejor para tu negocio.<\/p><p>Como hemos hablado mucho de Facebook Ads a lo largo del tiempo, siempre vale la pena echar un vistazo a este art\u00edculo sobre los <a href=\"\/es\/facebook-ads-cosas-que-haces-mal\/\"><strong>errores m\u00e1s comunes en Facebook Ads<\/strong><\/a> y c\u00f3mo solucionarlos para que est\u00e9s al d\u00eda.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12627c9 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"12627c9\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.7.0 - 08-05-2022 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#a4afb7);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);-webkit-transition:min-height .4s;-o-transition:min-height .4s;transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;-o-text-overflow:ellipsis;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"tiktok\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfDe qu\u00e9 se trata TikTok Ads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDesde la segmentaci\u00f3n, la creaci\u00f3n de anuncios, los informes y las herramientas de gesti\u00f3n de anuncios, <strong>TikTok Ads ofrece una plataforma potente y f\u00e1cil de usar<\/strong> para ayudar a las empresas y marcas a anunciarse a millones de usuarios de todo el mundo.\r\n\r\nAunque los anuncios de TikTok no son (\u00a1TODAV\u00cdA!) tan famosos como los de Facebook\/Instagram\/Meta, son una oportunidad incre\u00edble para que varios negocios ampl\u00eden su alcance.\r\n\r\nAhora es el momento perfecto para <strong>empezar a utilizar los anuncios de TikTok.<\/strong> Incluso si eres una peque\u00f1a empresa con un presupuesto limitado, <strong>TikTok Ads te ofrece varias herramientas \u00fanicas<\/strong> que pueden ayudarte a destacar entre la competencia.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c348b1 elementor-widget elementor-widget-heading\" data-id=\"2c348b1\" data-element_type=\"widget\" id=\"engagement\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas de interacci\u00f3n, impresiones, clics y m\u00e1s<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91fb6a elementor-widget elementor-widget-text-editor\" data-id=\"f91fb6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tEstudios realizados por <a href=\"https:\/\/www.socialmediaexaminer.com\/\">Social Media Examiner<\/a> nos muestran la realidad de los TikTok Ads y los compara con Facebook\/Instagram. El objetivo de las campa\u00f1as era el tr\u00e1fico.\r\n\r\nTodos los resultados revelados eran de anuncios mostrados solo en Estados Unidos\r\n\r\n<strong>La plataforma de publicidad de TikTok y las opciones de segmentaci\u00f3n son muy similares a las de Facebook.<\/strong>\r\n\r\nAmbos ofrecen una segmentaci\u00f3n de intereses y audiencias similares (si tienes configurado el p\u00edxel de TikTok). Las pruebas se hicieron para ambos, as\u00ed como para audiencias amplias definidas solo por edad y\/o g\u00e9nero.\r\n\r\nTodos los anuncios utilizaron la misma creatividad, un v\u00eddeo optimizado para smartphones de unos 15 segundos de duraci\u00f3n y con sonido.\r\n\r\n<strong>TikTok ofrece tres opciones diferentes para audiencias similares o <em>lookalike<\/em><\/strong>: espec\u00edfico, equilibrado o amplio. Probamos los tres contra el 1%, el 1%-3% y el 1%-10% de Facebook, respectivamente.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e74d3a0 elementor-widget elementor-widget-text-editor\" data-id=\"e74d3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table>\r\n<tbody>\r\n<tr>\r\n<td><strong>TikTok Ads vs FB Ads<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>Impresiones<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>Clicks<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>CTR<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>CPC<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>CPM<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<strong>Gastos<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>TikTok<\/strong><\/td>\r\n<td><span style=\"font-weight: 400;\">11 046 339<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">106 737<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">0.97%<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">$0.19<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">$1.82<\/span><\/td>\r\n<td><span style=\"font-weight: 400;\">$20 128.11<\/span><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Facebook &amp; Instagram<\/strong><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">4 700 597<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">68 709<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">1.46%<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">$0.46<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">$6.73<\/span><\/td>\r\n<td>&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">$31 615.51<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3193523 elementor-widget elementor-widget-text-editor\" data-id=\"3193523\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA excepci\u00f3n del CTR, <strong>los anuncios de TikTok obtuvieron mejores resultados que los de Facebook e Instagram<\/strong> en todas las campa\u00f1as para todos los KPI: CPC y CPM.\r\n\r\nAl comparar las impresiones, TikTok es el claro ganador. Con m\u00e1s de 11 millones de impresiones, <strong>los anuncios de TikTok generaron un 235% m\u00e1s de impresiones<\/strong> y gastaron 11.000 d\u00f3lares menos que los anuncios de Facebook e Instagram.\r\n\r\nLos clics siguieron un patr\u00f3n similar. <strong>Los anuncios de TikTok generaron un 155% m\u00e1s de clics<\/strong> y gastaron un 36% menos de dinero.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ccbb08 elementor-widget elementor-widget-heading\" data-id=\"0ccbb08\" data-element_type=\"widget\" id=\"palavras-chave-negativas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo optimizar las campa\u00f1as en TikTok Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAunque todav\u00eda es una herramienta muy joven, ya se empiezan a notar patrones para conseguir buenas optimizaciones. Estas son nuestras sugerencias:\r\n<ul>\r\n \t<li>Utiliza la <strong>optimizaci\u00f3n creativa automatizada<\/strong> para encontrar la combinaci\u00f3n de t\u00edtulos e im\u00e1genes con el mejor rendimiento, maximizando as\u00ed el potencial de tus anuncios.<\/li>\r\n \t<li>Crea <a href=\"\/es\/informes-de-marketing-interpretar-resultados\/\"><strong>informes<\/strong><\/a> para ver en qu\u00e9 intereses y categor\u00edas funcionan mejor tus anuncios y, a continuaci\u00f3n, realiza pruebas A\/B de los anuncios para esos diferentes intereses;<\/li>\r\n \t<li>Crea un <strong>copy espec\u00edfico para TikTok<\/strong>. TikTok es una plataforma muy singular y los copy de Instagram no siempre funcionan bien en TikTok. Dedica alg\u00fan tiempo a familiarizarte con la plataforma y con el tipo de copy que funciona bien;<\/li>\r\n \t<li>Pon el <strong>precio de la puja<\/strong> m\u00e1s alto de lo que quieres pagar por un clic y luego dismin\u00fayelo gradualmente a medida que el anuncio se ejecuta;<\/li>\r\n \t<li>Cambia el copy cada 2-3 semanas;<\/li>\r\n \t<li>Aprovecha las ventajas de las <a href=\"\/es\/publico-similar-que-es\/\"><strong>audiencias similares<\/strong><\/a>.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" id=\"extensoes\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El pixel de TikTok tambi\u00e9n existe<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCasi un copy paste del p\u00edxel de Facebook &#8211; <strong>el p\u00edxel de TikTok tambi\u00e9n se puede implementar en tu web<\/strong> y sirve sobre todo para:\r\n<ol>\r\n \t<li><strong>Medir el rendimiento de las campa\u00f1as<\/strong>: seg\u00fan los eventos que se establezcan durante la instalaci\u00f3n del p\u00edxel, podr\u00e1s medir el rendimiento de tus anuncios y las conversiones y el retorno de la inversi\u00f3n (ROAS)<\/li>\r\n \t<li><strong>Optimizar la entrega de anuncios<\/strong>: establece objetivos de optimizaci\u00f3n para una campa\u00f1a basada en eventos para segmentar al p\u00fablico con m\u00e1s probabilidades de realizar una determinada acci\u00f3n en tu web, como a\u00f1adir productos al carrito o comprar.<\/li>\r\n \t<li><strong>Crear audiencias de retargeting<\/strong>: a partir de la informaci\u00f3n del evento en el p\u00edxel, podr\u00e1s personalizar audiencias o crear una nueva audiencia basada en los usuarios que son similares a tus consumidores (lookalikes) para encontrar nuevos clientes.<\/li>\r\n<\/ol>\r\n\u00a1Te recomendamos que sigas la ayuda de TikTok para instalar el Pixel o que hables con <a href=\"\/es\/contactos\/\">gente especializada (como nosotros)<\/a> para que te ayuden!\r\n\r\nAqu\u00ed puedes ver un <strong>ejemplo del c\u00f3digo de p\u00edxel de TikTok<\/strong>:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fcdf5 elementor-widget elementor-widget-image\" data-id=\"a2fcdf5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"491\" height=\"474\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/tiktok-pixels.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/tiktok-pixels.png 491w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2022\/06\/tiktok-pixels-300x290.png 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd7c85 elementor-widget elementor-widget-heading\" data-id=\"bbd7c85\" data-element_type=\"widget\" id=\"retargeting\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 tipos de anuncios de TikTok<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cbeaa elementor-widget elementor-widget-text-editor\" data-id=\"47cbeaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tPara los que ya conocen bien Facebook Ads, lo que sigue parecer\u00e1 sacado de all\u00ed:\r\n<ul>\r\n \t<li><strong>Alcance<\/strong>:\r\nVistas del v\u00eddeo\r\nAlcance de un hashtag espec\u00edfico\r\nN\u00famero de reproducciones de la canci\u00f3n<\/li>\r\n \t<li><strong>Interacci\u00f3n<\/strong>:\r\nN\u00famero de likes\r\nN\u00famero de comentarios\r\nN\u00famero de acciones<\/li>\r\n \t<li><strong>Viralidad<\/strong>:\r\nN\u00famero de v\u00eddeos en los que se utiliza un hashtag de la campa\u00f1a\r\nN\u00famero de v\u00eddeos en los que se utiliza la m\u00fasica de la marca<\/li>\r\n \t<li><strong>Conversiones<\/strong>:\r\nAumento de las ventas gracias a la campa\u00f1a\r\nAumento del tr\u00e1fico en la p\u00e1gina web o en los canales de las redes sociales.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11dd7f5 elementor-widget elementor-widget-heading\" data-id=\"11dd7f5\" data-element_type=\"widget\" id=\"lance-errado\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No lo olvides: grabar un v\u00eddeo es vital en TikTok<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2061c6a elementor-widget elementor-widget-text-editor\" data-id=\"2061c6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tPara tener un anuncio dentro de las normas de TikTok, tienes que respetar lo siguiente:\r\n\r\n<strong>Relaci\u00f3n de aspecto<\/strong>: 9:16, 1:1 o 16:9\r\n\r\n<strong>Resoluci\u00f3n<\/strong>: \u2265540 x 960px, \u2265640 x 640px o \u2265960 x 540px.\r\n\r\n<strong>Tipo y tama\u00f1o de archivo<\/strong>: .mp4, .mov, .mpeg, .3gp o .avi y menos de 500 MB\r\n\r\n<strong>Duraci\u00f3n del v\u00eddeo<\/strong>: De 5 a 60 segundos (se recomiendan de 9 a 15 segundos) Bitrate: \u2265516 kbps\r\n\r\n&nbsp;\r\n\r\nColocaci\u00f3n de anuncios en v\u00eddeo en la serie de aplicaciones de noticias\r\n\r\n<strong>Relaci\u00f3n de aspecto<\/strong>: 16:9 o 1:1\r\n\r\n<strong>Resoluci\u00f3n<\/strong>: no hay restricciones, pero TikTok sugiere \u2265720 x 1280px, \u2265640 x 640px o \u22651280 x 720px\r\n\r\n<strong>Tipo y tama\u00f1o de archivo<\/strong>: .mp4, .mov, .mpeg, .3gp o .gif de menos de 500 MB\r\n\r\n<strong>Duraci\u00f3n del v\u00eddeo<\/strong>: no hay l\u00edmite, pero TikTok sugiere v\u00eddeos cortos de entre 5 y 60 segundos\r\n\r\n<strong>Velocidad de transmisi\u00f3n<\/strong>: \u2265516 kbps\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong>Nota:<\/strong> al igual que los anuncios gr\u00e1ficos de TikTok, TikTok Video proporciona una herramienta de optimizaci\u00f3n para la relaci\u00f3n de aspecto del v\u00eddeo. Esto te permite subir cualquier v\u00eddeo y poder ajustarlo para que cumpla con los requisitos de los anuncios de TikTok.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fc767 elementor-widget elementor-widget-heading\" data-id=\"13fc767\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Reflexiones finales<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24cb972 elementor-widget elementor-widget-text-editor\" data-id=\"24cb972\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAl final, depende de ti en qu\u00e9 invertir: tanto Facebook como TikTok son buenas plataformas con un historial probado, pero como pudiste leer aqu\u00ed, <strong>TikTok tiene una ligera ventaja sobre Facebook<\/strong> en este momento. Es una nueva plataforma con nuevas audiencias, nuevas personas y un formato m\u00e1s atractivo.\r\n\r\nTal vez tu negocio no necesita de una inversi\u00f3n extra. Puede que solo necesite una nueva plataforma de difusi\u00f3n. Habla con nosotros, \u00a1somos <strong>especialistas en anuncios de TikTok<\/strong>!\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a88a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a0a88a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/es\/contactos\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Publicita en TikTok HOY<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf091fe elementor-widget elementor-widget-text-editor\" data-id=\"bf091fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTambi\u00e9n te puede interesar esta gu\u00eda de 3 minutos sobre <a href=\"\/es\/tiktok-ads\/\"><strong>c\u00f3mo hacer publicidad en TikTok.<\/strong><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6408de4 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"6408de4\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/www.logrise.com\/sobre-nos\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img src=\"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=300&amp;d=mm&amp;r=g\" alt=\"Marcelo Martins\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.logrise.com\/sobre-nos\/\" target=\"_blank\">\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMarcelo Martins\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tCin\u00e9filo. Gamer. Pop Culture. Giggles. Rock. Cats.\r\n\"Faz aquilo de que gostas e n\u00e3o ter\u00e1s que trabalhar mais na vida.\" - Os meus pais ou Conf\u00facio, n\u00e3o sei bem quem foi.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Facebook Ads es una poderosa herramienta que ayuda a potenciar los negocios, pero como todo en la vida, el marketing digital est\u00e1 en constante evoluci\u00f3n y ahora tenemos un nuevo jugador: TikTok Ads.<\/p>\n","protected":false},"author":13,"featured_media":30207,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[467,464],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Publicidad en TikTok vs Anunciar en Facebook - \u00bfQu\u00e9 es mejor?<\/title>\r\n<meta name=\"description\" content=\"TikTok Ads es una plataforma f\u00e1cil de usar. Conoce las diferencias con Facebook Ads y cu\u00e1l es el mejor para tu negocio.\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Publicidad en TikTok vs Anunciar en Facebook - \u00bfQu\u00e9 es mejor?\" \/>\r\n<meta property=\"og:description\" content=\"TikTok Ads es una plataforma f\u00e1cil de usar. 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