{"id":18882,"date":"2021-09-16T12:01:40","date_gmt":"2021-09-16T12:01:40","guid":{"rendered":"https:\/\/websitedev.logrise.com\/retention-des-clients\/"},"modified":"2022-01-12T12:14:37","modified_gmt":"2022-01-12T12:14:37","slug":"retention-des-clients","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/retention-des-clients\/","title":{"rendered":"R\u00e9tention des clients"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18882\" class=\"elementor elementor-18882 elementor-1860\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9e79ad elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9e79ad\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0260903\" data-id=\"0260903\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6529a71 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"6529a71\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-931e16b elementor-widget elementor-widget-heading\" data-id=\"931e16b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Comment vendre plus \u00e0 travers de la fid\u00e9lisation des clients<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b05a1e elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"5b05a1e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 16, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d2acb8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d2acb8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59b018f\" data-id=\"59b018f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70f7eee elementor-widget elementor-widget-image\" data-id=\"70f7eee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"960\" height=\"640\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade-1.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade-1.jpg 960w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade-1-300x200.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/01\/p_amizade-1-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Au milieu de l&rsquo;agitation de vouloir atteindre de nouveaux niveaux ou march\u00e9s, de faire en sorte que notre produit atteigne de nouvelles personnes et de gagner le premier gros M (MILLION), nous oublions ceux qui ont lanc\u00e9 notre entreprise, ceux qui ont pari\u00e9 sur nous d\u00e8s le d\u00e9but, ceux qui ont investi des ressources dans notre modeste entreprise. Nous parlons bien s\u00fbr de nos premiers clients, les habitu\u00e9s, les fid\u00e8les, les amis!<\/p><p>Les \u00e9tudes se succ\u00e8dent et indiquent qu&rsquo;il est de <strong>60 \u00e0 70 % plus co\u00fbteux de rechercher de nouveaux clients<\/strong>. Pourtant, de nombreuses entreprises continuent d&rsquo;ignorer cette FACTURE (plus qu&rsquo;\u00e9tablie).<\/p><p>Notre id\u00e9e n&rsquo;est pas de revenir sur ce sujet, mais de pr\u00e9senter des donn\u00e9es statistiques \u00e0 prendre en consid\u00e9ration. Soyez critique dans vos actions. Il existe des outils qui peuvent vous aider dans ce type de strat\u00e9gies, en dynamisant votre entreprise de mani\u00e8re naturelle \u00e0 d&rsquo;autres niveaux.<\/p><p>Sachant qu&rsquo;il peut co\u00fbter jusqu&rsquo;\u00e0 5 fois plus cher d&rsquo;acqu\u00e9rir un nouveau client que d&rsquo;en garder un autre, que pouvons-nous apprendre de ce fait?<\/p><h2>La cr\u00e9ation d&rsquo;un portefeuille de clients est indispensable<\/h2><p>Il est indispensable de constituer une base de clients fid\u00e8les et r\u00e9guliers et d&rsquo;\u00e9viter le co\u00fbt de l&rsquo;acquisition de nouveaux clients pour les remplacer (le mot \u00ab\u00a0remplacer\u00a0\u00bb a \u00e9t\u00e9 utilis\u00e9 d\u00e9lib\u00e9r\u00e9ment, il ne faut jamais remplacer <b>les clients mais les augmenter<\/b>!)<\/p><p><strong>FAIT:<\/strong> 44% des entreprises se concentrent davantage sur l&rsquo;acquisition de clients contre 18% qui misent sur la r\u00e9tention. De fait, 40 % des entreprises et 30 % des agences partagent l&rsquo;objectif entre l&rsquo;acquisition et la fid\u00e9lisation.<\/p><p>Nous parlons ici de l&rsquo;acquisition de nouveaux clients comme s&rsquo;il s&rsquo;agissait d&rsquo;un fl\u00e9au ou d&rsquo;un \u00ab\u00a0Malam\u00e9n\u00a0\u00bb, mais nous ne pouvons pas minimiser l&rsquo;importance de la conclusion d&rsquo;une nouvelle affaire et de l&rsquo;arriv\u00e9e d&rsquo;un client qui pourrait s&rsquo;ajouter (cette fois-ci, oui, le bon usage) \u00e0 notre liste de fid\u00e8les. Il existe des tactiques, des astuces et des mouvements qui, d&rsquo;une mani\u00e8re ou d&rsquo;une autre, peuvent minimiser cette charge. Nous allons <b>donc vous expliquer comment r\u00e9duire le co\u00fbt d&rsquo;acquisition<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a316c elementor-widget elementor-widget-text-editor\" data-id=\"b4a316c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Des chariots abandonn\u00e9s? Apprenez \u00e0<strong><a href=\"\/fr\/chariots-abandonnes\/\"> r\u00e9duire le taux d&rsquo;abandon des paniers d&rsquo;achat<\/a>.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-256f931 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"256f931\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60a8c2c\" data-id=\"60a8c2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dd593a elementor-widget elementor-widget-heading\" data-id=\"2dd593a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 fa\u00e7ons de r\u00e9duire le co\u00fbt d'acquisition de vos clients<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d716e7 elementor-widget elementor-widget-text-editor\" data-id=\"7d716e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><h3><strong>Am\u00e9liorer les conversions sur votre site web<\/strong><\/h3><\/li><\/ul><p>Optimisez! Concentrez-vous! Le souci du d\u00e9tail ! Assurez-vous que votre site Web est exempt de fautes de frappe et d&rsquo;erreurs, qu&rsquo;il n&rsquo;y a pas de liens qui ne m\u00e8nent nulle part, que vos pages de renvoi sont meilleures que celles de vos concurrents, que les liens d&rsquo;appel \u00e0 l&rsquo;action sont plus attrayants et, bien \u00e9videmment, que votre site Web est adapt\u00e9 \u00e0 toutes les plateformes et \u00e0 tous les appareils.<\/p><ul><li><h3><strong>Changez et am\u00e9liorez votre strat\u00e9gie d&rsquo;acquisition de clients<\/strong><\/h3><\/li><\/ul><p>Analysez cas par cas et voyez ce qui co\u00fbte le plus et ce qui co\u00fbte le moins, certains canaux, au fil du temps, d\u00e9penseront plus d&rsquo;argent, n&rsquo;ayez pas peur de fermer ce canal et de recommencer, car si cela a fonctionn\u00e9 une fois, vous connaissez la bonne m\u00e9thode pour atteindre le bon public cible!<\/p><ul><li><h3><strong>Faites appel \u00e0 vos clients habituels<\/strong><\/h3><\/li><\/ul><p><i>Hype is rea<\/i><em>l!<\/em> Si vos clients font du bruit autour d&rsquo;un de vos nouveaux produits, ce bruit atteindra toujours les oreilles de nouveaux clients.<\/p><p>Vous pouvez \u00e9galement toujours utiliser des cas r\u00e9els\/t\u00e9moignages de clients satisfaits de vos services!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5c8d84 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5c8d84\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16ee0b7\" data-id=\"16ee0b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2183ea elementor-widget elementor-widget-heading\" data-id=\"e2183ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mais cela vaut-il vraiment la peine de vendre plus \u00e0 mes clients?!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473da1c elementor-widget elementor-widget-text-editor\" data-id=\"473da1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>OUI ! OUI ! OUI ! Aucune entreprise ne peut survivre sans nouveaux clients, mais (et c&rsquo;est un gros MAIS), votre plus grande source de revenus reste toujours vos clients r\u00e9guliers. Voyons donc pourquoi cette concentration est importante:<\/p><ul><li><p><strong>R\u00e9duction des co\u00fbts. <\/strong><span style=\"font-size: 16px;\">Comme indiqu\u00e9 ci-dessus, il est sept fois plus co\u00fbteux de vendre \u00e0 de nouveaux clients.<\/span><\/p><\/li><li><strong>Des am\u00e9liorations sont possibles<\/strong>. Les commentaires de vos clients sont extr\u00eamement importants, surtout lorsque vous pouvez am\u00e9liorer votre offre et\/ou votre produit.<\/li><li><strong>Un meilleur taux de conversion<\/strong>. Les clients fid\u00e8les ach\u00e8tent 1, 2, 3 fois, ce qui accro\u00eet la relation entre le produit\/l&rsquo;entreprise et le march\u00e9 des consommateurs.<\/li><li><strong>Plus de profit.<\/strong> Vous n&rsquo;avez pas d\u00e9pens\u00e9 de ressources pour rechercher de nouveaux clients, donc plus de b\u00e9n\u00e9fices! La possibilit\u00e9 de vendre plus cher est \u00e9galement plus probable.<\/li><li><strong>Moins de marketing.<\/strong> Avec un plus grand nombre de clients r\u00e9guliers, vos strat\u00e9gies de marketing n&rsquo;ont pas besoin d&rsquo;\u00eatre aussi agressives, ce qui se traduit par une r\u00e9duction du co\u00fbt des campagnes de marketing.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a60f9 elementor-widget elementor-widget-text-editor\" data-id=\"93a60f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Comment pouvez-vous am\u00e9liorer la fid\u00e9lisation des clients?<\/h2><p>Il existe des outils qui peuvent aider votre entreprise, l&rsquo;un d&rsquo;eux \u00e9tant Logrise dont la sp\u00e9cialit\u00e9 est <strong>d&rsquo;augmenter le taux de r\u00e9tention<\/strong>. Comment ? \u00c0 traver \u00e0 l&rsquo;automatisation, \u00e0 la communication directe avec vos clients, \u00e0 la segmentation, \u00e0 la constitution d&rsquo;un public et \u00e0 des campagnes personnalis\u00e9es.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da275b7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"da275b7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Devis gratuit<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-532344f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"532344f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1287c71\" data-id=\"1287c71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26e950c elementor-widget elementor-widget-heading\" data-id=\"26e950c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Outils \u00e0 prendre en compte<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff72999 elementor-widget elementor-widget-text-editor\" data-id=\"ff72999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tout comme pour changer un pneu, vous avez besoin d&rsquo;outils qui peuvent vous aider. Il en va de m\u00eame pour le marketing num\u00e9rique. Il existe plusieurs outils qui permetent de d\u00e9multiplier vos ventes, voire d&rsquo;atteindre de nouveaux march\u00e9s.<\/p><p>Nous pourrions dresser ici une liste (presque interminable) d&rsquo;outils, mais nous avons pens\u00e9 qu&rsquo;il \u00e9tait pr\u00e9f\u00e9rable d&rsquo;appliquer ces 3 outils \u00e0 votre entreprise:<\/p><ol><li><strong>Marketing par courrier \u00e9lectronique (newsletter)<\/strong> &#8211; Comme son nom l&rsquo;indique, l&rsquo;envoi d&rsquo;un courrier \u00e9lectronique \u00e0 vos clients pour leur rappeler que vous \u00eates toujours en vie, que vous avez des promotions et que vous vous souvenez d&rsquo;eux. Il <b>n&rsquo;y a pas de meilleur moyen de fid\u00e9liser les clients<\/b> que de leur rappeler qu&rsquo;ils ont d\u00e9j\u00e0 fait des affaires (lire: <a href=\"\/fr\/campagnes-de-mailing\/\"><strong>Campagnes d&rsquo;e-mailing: la strat\u00e9gie pour r\u00e9cup\u00e9rer les paniers abandonn\u00e9s<\/strong><\/a>).<\/li><li><a href=\"\/fr\/comment-vendre-plus-avec-un-agregateur-de-liens\/\"><strong>Agr\u00e9gateur de liens<\/strong><\/a> &#8211; Puisque nous parlons de marketing par courriel, pourquoi ne pas parler d&rsquo;un agr\u00e9gateur de liens? Pour ceux qui ne le savent pas, il s&rsquo;agit d&rsquo;un outil puissant qui envoie \u00e0 vos clients une liste des meilleures ventes (avec toutes les informations essentielles) sur une seule page. Imaginez que vous ayez une base de donn\u00e9es et que vous vous rendiez compte que M. Manuel a achet\u00e9 des clous, des vis et un marteau. Vous pouvez lui envoyer un lien o\u00f9, lorsqu&rsquo;il cliquera, il verra les derni\u00e8res promotions de votre magasin, avec un tournevis cruciforme, une perceuse et des \u00e9crous &#8211; qui sait, c&rsquo;est justement ce que M. Manuel recherchait en ce moment!<\/li><li><strong>Une agence sp\u00e9cialis\u00e9e<\/strong> &#8211; OK, OK&#8230;ce n&rsquo;est pas un outil, mais ce sont des gens qui sont sp\u00e9cialis\u00e9s dans le domaine du marketing digital et ils peuvent appliquer tout ce qui a \u00e9t\u00e9 fait ici en dormant, et puisque vous \u00eates ici en train de lire cet article, n&rsquo;est-ce pas que Logrise est un sp\u00e9cialiste du marketing digital et dispose d&rsquo;un outil qui est un agr\u00e9gateur de liens? Vous pouvez toujours nous contacter, nous sommes pr\u00eats \u00e0 vous aider \u00e0 vendre davantage!<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2d957c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2d957c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eeca87e\" data-id=\"eeca87e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdd6816 elementor-widget elementor-widget-text-editor\" data-id=\"fdd6816\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En bref, ne vous laissez pas endormir par ce que vous avez d\u00e9j\u00e0 r\u00e9alis\u00e9, vos clients ont v\u00e9cu une exp\u00e9rience formidable lorsqu&rsquo;ils ont utilis\u00e9 votre boutique, \u00e9tablissez un pont de contact et rappelez-leur que vous \u00eates vivant et que vous aimez faire des affaires avec eux.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudes se succ\u00e8dent et indiquent qu&rsquo;il est de 60 \u00e0 70 % plus co\u00fbteux de rechercher de nouveaux clients. Pourtant, de nombreuses entreprises continuent d&rsquo;ignorer cette FACTURE (plus qu&rsquo;\u00e9tablie).<\/p>\n","protected":false},"author":13,"featured_media":18884,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,587],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>La fid\u00e9lisation des clients: la 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