{"id":19044,"date":"2021-09-16T16:08:31","date_gmt":"2021-09-16T16:08:31","guid":{"rendered":"https:\/\/websitedev.logrise.com\/nous-vous-revelons-4-donnees-que-vous-pouvez-collecter-avec-les-cookies-de-votre-site-web\/"},"modified":"2021-12-28T13:22:04","modified_gmt":"2021-12-28T13:22:04","slug":"cookies-de-site-web","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/","title":{"rendered":"Nous vous r\u00e9v\u00e9lons 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19044\" class=\"elementor elementor-19044 elementor-2917\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59cd845 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59cd845\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fdbb8e\" data-id=\"8fdbb8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0c8786 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"b0c8786\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2d091 elementor-widget elementor-widget-heading\" data-id=\"5e2d091\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Nous vous r\u00e9v\u00e9lons 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f43566 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"4f43566\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 16, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"512\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies-768x512.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies-768x512.png 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies-300x200.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies.png 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A quoi servent les cookies?<\/p><p>Vous voyez lorsque vous entrez sur un site web et que cette banni\u00e8re appara\u00eet en disant quelque chose comme \u00ab\u00a0Ce site utilise nos propres cookies et ceux de tiers pour fournir une exp\u00e9rience optimale. En continuant \u00e0 naviguer, vous acceptez notre politique en mati\u00e8re de cookies\u00a0\u00bb? En g\u00e9n\u00e9ral, <b>ils permettent aux entreprises de collecter des donn\u00e9es et de les utiliser pour prendre des d\u00e9cisions et apprendre \u00e0 conna\u00eetre leurs clients potentiels<\/b> (si vous ne le saviez pas d\u00e9j\u00e0&#8230; de quel rocher \u00eates-vous sorti ?).<\/p><p>Mais tu sais ce qui se passe g\u00e9n\u00e9ralement?<b> La plupart de ces donn\u00e9es finissent par s&rsquo;accumuler sur un serveur sans que personne ne s&rsquo;en aper\u00e7oive<\/b>! Et oui, votre h\u00f4tel est probablement l&rsquo;un de ces cas &#8211; <b>qui a de l&rsquo;or sur les serveurs et vous n&rsquo;en avez aucune id\u00e9e!<\/b><\/p><p>Prenons le cas d&rsquo;un h\u00f4tel. Par exemple, savez-vous combien de visiteurs de votre site Web se transforment en clients potentiels? Invit\u00e9? Et combien d&rsquo;euros vaut un visiteur qui se convertit?<\/p><p>Attends, attends, ne t&rsquo;enfuis pas tout de suite!<\/p><h2>Comment tirer parti des cookies?<\/h2><p><br \/>Savoir qui sont ces visiteurs et pouvoir les orienter vers cette campagne de P\u00e2ques alors qu&rsquo;ils ont vraiment besoin de prendre des vacances ? C&rsquo;est une information en or.<\/p><p>Eh bien&#8230; c&rsquo;est parti!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-256f931 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"256f931\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60a8c2c\" data-id=\"60a8c2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d785c1f elementor-widget elementor-widget-heading\" data-id=\"d785c1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1) Visites et r\u00e9servations effectives<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d716e7 elementor-widget elementor-widget-text-editor\" data-id=\"7d716e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Voyons voir: combien de visites faut-il avant qu&rsquo;un visiteur ne fasse une r\u00e9servation? Combien de pages visite-t-il? Visite-t-il d&rsquo;abord la page des prix? Ou est-ce qu&rsquo;il v\u00e9rifie d&rsquo;abord les photos de la chambre? Voil\u00e0, en connaissant ce genre d&rsquo;informations, vous pourrez donner au futur client ce dont il a vraiment besoin. Par exemple, pourquoi ne pas d\u00e9clencher un formulaire \u00e0 la 5\u00e8me visite (car oui, vous pourrez savoir que c&rsquo;est \u00e0 la X\u00e8me visite qu&rsquo;il se convertit) pour qu&rsquo;il demande plus d&rsquo;informations sur la r\u00e9servation d&rsquo;une chambre. Tout cela, sans avoir recours aux OTA&rsquo;s.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acf98c3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acf98c3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f89794c\" data-id=\"f89794c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65f7545 elementor-widget elementor-widget-text-editor\" data-id=\"65f7545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>2) Les bons et vieux connus &#8211; Clients<\/h3><p>Comme nous l&rsquo;avons \u00e9voqu\u00e9 dans notre article <strong>\u00ab\u00a0<a href=\"\/fr\/retention-des-clients\/\">Comment vendre plus en fid\u00e9lisant les clients<\/a>\u00ab\u00a0<\/strong>, il n&rsquo;y a<strong> qu&rsquo;une seule chose de mieux que d&rsquo;obtenir de nouveaux clients: fid\u00e9liser les anciens.<\/strong> Donc, si vous savez d\u00e9j\u00e0 que la famille Dias se rend chaque ann\u00e9e au mois de mai sur votre site web ou sur une OTA pour r\u00e9server ces deux semaines en ao\u00fbt, pourquoi ne pas leur envoyer un SMS pour les informer que vous avez une promotion sur la suite familiale avec vue sur la mer?<strong> Oui, vous pouvez aussi convertir d&rsquo;anciens clients via des cookies collect\u00e9s \u00e0 la m\u00eame p\u00e9riode de l&rsquo;ann\u00e9e chaque fois.<\/strong>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfaafd elementor-widget elementor-widget-text-editor\" data-id=\"3dfaafd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae3beba elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae3beba\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d11809\" data-id=\"5d11809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ff3b6c elementor-widget elementor-widget-heading\" data-id=\"8ff3b6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3) Les chasseurs de bonnes affaires<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58d6c0 elementor-widget elementor-widget-text-editor\" data-id=\"f58d6c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Connaissez-vous une des raisons pour lesquelles certains de vos clients potentiels se tournent vers les OTA&rsquo;s au lieu de r\u00e9server sur votre site web? En raison de leur capacit\u00e9 \u00e0 pr\u00e9senter des prix tr\u00e8s voyants. Tu sais \u00e0 quel point c&rsquo;est s\u00e9rieux? C&rsquo;est que les chasseurs de bonnes affaires sont toujours sur le qui-vive et r\u00e9servent tout de suite! (les millennials sont appel\u00e9s \u00e0 la r\u00e9ception!). Nous savons que ces types de clients ne sont pas tr\u00e8s rentables, mais il vaut la peine de pr\u00eater attention \u00e0 leur comportement: ils trouveront probablement votre h\u00f4tel sur une OTA et le r\u00e9serveront imm\u00e9diatement. Apr\u00e8s avoir r\u00e9serv\u00e9, ils se rendront sur votre site web pour voir plus de photos, les \u00e9v\u00e9nements qui se d\u00e9roulent \u00e0 l&rsquo;h\u00f4tel et comment est le petit-d\u00e9jeuner. Et si, en acc\u00e9dant \u00e0 leur dossier, vous saviez d\u00e9j\u00e0 qui ils sont? Vous pourriez <b>les attirer la prochaine fois par e-mail<\/b> en leur disant que vous avez une m\u00e9ga promotion!<\/p><p><b><a href=\"\/fr\/email-marketing-5-raisons-dinvestir\/\">Email marketing: 5 raisons d&rsquo;investir dans cette strat\u00e9gie<\/a><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-040d0ee elementor-widget elementor-widget-heading\" data-id=\"040d0ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4) Journ\u00e9es sp\u00e9ciales pour tout et n'importe quoi<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b03b67 elementor-widget elementor-widget-text-editor\" data-id=\"5b03b67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>C&rsquo;est No\u00ebl, le Nouvel An, la Saint-Valentin, P\u00e2ques, le Carnaval&#8230; la Black Friday&#8230; bref, une mer de belles dates qui nous donnent envie de nous \u00e9vader dans un endroit o\u00f9 l&rsquo;on se sent chez soi, mais sans la partie de devoir s&rsquo;occuper de la maison! Et c&rsquo;est l\u00e0 que votre h\u00f4tel brille: puisque votre \u00e9quipe fait bon usage des donn\u00e9es de navigation, pourquoi ne pas, quelque temps <b>avant que la folie ne commence, envoyer un e-mail<\/b> (ou 2 dans la folie!) \u00e0 ceux dont vous savez d\u00e9j\u00e0 qu&rsquo;ils r\u00e9serveront quelques jours \u00e0 ce moment-l\u00e0? C&rsquo;est un cas d&rsquo;esp\u00e8ce, non?<br><br>Nous en avons parl\u00e9 de 4, mais nous pouvons en parler davantage si vous le souhaitez. Pourquoi ne pas s&rsquo;asseoir et mieux parler?<br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c088173 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c088173\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Logrise<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Savez-vous ce qui se passe g\u00e9n\u00e9ralement avec les donn\u00e9es des cookies? La plupart de ces donn\u00e9es finissent par s&rsquo;accumuler sur un serveur sans que personne ne s&rsquo;en empare! Et oui, vous avez probablement de l&rsquo;or sur les serveurs et n&rsquo;en avez aucune id\u00e9e!<\/p>\n","protected":false},"author":13,"featured_media":19045,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,588],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Cookies: \u00c0 quoi ils servent et comment vous pouvez en tirer parti.<\/title>\r\n<meta name=\"description\" content=\"\u00c0 quoi sert la politique en mati\u00e8re de cookies? D\u00e9couvrez les 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web!\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Cookies: \u00c0 quoi ils servent et comment vous pouvez en tirer parti.\" \/>\r\n<meta property=\"og:description\" content=\"\u00c0 quoi sert la politique en mati\u00e8re de cookies? D\u00e9couvrez les 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web!\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Logrise\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/logrise\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-09-16T16:08:31+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-12-28T13:22:04+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"960\" \/>\r\n\t<meta property=\"og:image:height\" content=\"640\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcelo Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\",\"name\":\"Logrise\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/logrise\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"width\":128,\"height\":96,\"caption\":\"Logrise\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/websitedev.logrise.com\/#website\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"name\":\"Logrise\",\"description\":\"Amplify your sales with Logrise\",\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/websitedev.logrise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#primaryimage\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies.png\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies.png\",\"width\":960,\"height\":640},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#webpage\",\"url\":\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/\",\"name\":\"Cookies: \u00c0 quoi ils servent et comment vous pouvez en tirer parti.\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#primaryimage\"},\"datePublished\":\"2021-09-16T16:08:31+00:00\",\"dateModified\":\"2021-12-28T13:22:04+00:00\",\"description\":\"\u00c0 quoi sert la politique en mati\u00e8re de cookies? D\u00e9couvrez les 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web!\",\"breadcrumb\":{\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/websitedev.logrise.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/websitedev.logrise.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nous vous r\u00e9v\u00e9lons 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web!\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#webpage\"},\"author\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88\"},\"headline\":\"Nous vous r\u00e9v\u00e9lons 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web!\",\"datePublished\":\"2021-09-16T16:08:31+00:00\",\"dateModified\":\"2021-12-28T13:22:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#webpage\"},\"wordCount\":825,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies.png\",\"articleSection\":[\"Blog\",\"Marketing Digital et SEO\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88\",\"name\":\"Marcelo Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g\",\"caption\":\"Marcelo Martins\"},\"description\":\"Cin\u00e9filo. Gamer. Pop Culture. Giggles. Rock. Cats. \\\"Faz aquilo de que gostas e n\u00e3o ter\u00e1s que trabalhar mais na vida.\\\" - Os meus pais ou Conf\u00facio, n\u00e3o sei bem quem foi.\",\"sameAs\":[\"http:\/\/www.logrise.com\/sobre-nos\/\",\"marcelo.zh@hotmail.com\"]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cookies: \u00c0 quoi ils servent et comment vous pouvez en tirer parti.","description":"\u00c0 quoi sert la politique en mati\u00e8re de cookies? D\u00e9couvrez les 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web!","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Cookies: \u00c0 quoi ils servent et comment vous pouvez en tirer parti.","og_description":"\u00c0 quoi sert la politique en mati\u00e8re de cookies? D\u00e9couvrez les 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web!","og_url":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/","og_site_name":"Logrise","article_publisher":"https:\/\/www.facebook.com\/logrise","article_published_time":"2021-09-16T16:08:31+00:00","article_modified_time":"2021-12-28T13:22:04+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Marcelo Martins","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/websitedev.logrise.com\/#organization","name":"Logrise","url":"https:\/\/websitedev.logrise.com\/","sameAs":["https:\/\/www.facebook.com\/logrise"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","width":128,"height":96,"caption":"Logrise"},"image":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/websitedev.logrise.com\/#website","url":"https:\/\/websitedev.logrise.com\/","name":"Logrise","description":"Amplify your sales with Logrise","publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/websitedev.logrise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#primaryimage","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies.png","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies.png","width":960,"height":640},{"@type":"WebPage","@id":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#webpage","url":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/","name":"Cookies: \u00c0 quoi ils servent et comment vous pouvez en tirer parti.","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#primaryimage"},"datePublished":"2021-09-16T16:08:31+00:00","dateModified":"2021-12-28T13:22:04+00:00","description":"\u00c0 quoi sert la politique en mati\u00e8re de cookies? D\u00e9couvrez les 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web!","breadcrumb":{"@id":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/websitedev.logrise.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/websitedev.logrise.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Nous vous r\u00e9v\u00e9lons 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web!"}]},{"@type":"Article","@id":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#article","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#webpage"},"author":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88"},"headline":"Nous vous r\u00e9v\u00e9lons 4 donn\u00e9es que vous pouvez collecter avec les cookies de votre site web!","datePublished":"2021-09-16T16:08:31+00:00","dateModified":"2021-12-28T13:22:04+00:00","mainEntityOfPage":{"@id":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#webpage"},"wordCount":825,"commentCount":0,"publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"image":{"@id":"https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#primaryimage"},"thumbnailUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/p_cookies.png","articleSection":["Blog","Marketing Digital et SEO"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/websitedev.logrise.com\/fr\/cookies-de-site-web\/#respond"]}]},{"@type":"Person","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/e4ec632d8effd0d66b84e9b31ec93b88","name":"Marcelo Martins","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/609f4e54543db94e60c08aa5476a3908?s=96&d=mm&r=g","caption":"Marcelo Martins"},"description":"Cin\u00e9filo. Gamer. Pop Culture. Giggles. Rock. Cats. \"Faz aquilo de que gostas e n\u00e3o ter\u00e1s que trabalhar mais na vida.\" - Os meus pais ou Conf\u00facio, n\u00e3o sei bem quem foi.","sameAs":["http:\/\/www.logrise.com\/sobre-nos\/","marcelo.zh@hotmail.com"]}]}},"_links":{"self":[{"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/posts\/19044"}],"collection":[{"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/comments?post=19044"}],"version-history":[{"count":0,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/posts\/19044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/media\/19045"}],"wp:attachment":[{"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/media?parent=19044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/categories?post=19044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/tags?post=19044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}