{"id":19383,"date":"2021-09-20T09:09:26","date_gmt":"2021-09-20T09:09:26","guid":{"rendered":"https:\/\/websitedev.logrise.com\/du-offline-au-online-ecommerce\/"},"modified":"2022-02-04T15:42:19","modified_gmt":"2022-02-04T15:42:19","slug":"du-offline-au-online-ecommerce","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/du-offline-au-online-ecommerce\/","title":{"rendered":"Du Offline au Online: Ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19383\" class=\"elementor elementor-19383 elementor-4633\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c7cfe elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c7cfe\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6244469\" data-id=\"6244469\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4332dbd elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"4332dbd\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5354804 elementor-widget elementor-widget-heading\" data-id=\"5354804\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Ecommerce: migrer du offline au Online<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3080e77 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"3080e77\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 20, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"402\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/04\/do-offline-para-o-online-ecommerce-768x402.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"dessin de chariot de supermarch\u00e9\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/04\/do-offline-para-o-online-ecommerce-768x402.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/04\/do-offline-para-o-online-ecommerce-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/04\/do-offline-para-o-online-ecommerce-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/04\/do-offline-para-o-online-ecommerce.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Avant l&rsquo;explosion de la technologie digitale, le meilleur moyen d&rsquo;\u00e9tendre la port\u00e9e de votre marque \u00e9tait d&rsquo;ouvrir plusieurs magasins physiques. Heureusement, il existe aujourd&rsquo;hui de nouvelles options pour faire \u00e9voluer votre entreprise.<\/p><p>Si vos revenus ont atteint de nouvelles limites ou si vous souhaitez simplement chercher un moyen d&rsquo;atteindre de nouveaux clients au-del\u00e0 de la sph\u00e8re physique, il est temps d&rsquo;envisager de <strong>faire la transition vers le march\u00e9 du commerce \u00e9lectronique<\/strong> (ou ecommerce). Vous trouverez ici ce que vous devez savoir pour faire <strong>passer votre entreprise du offline au online.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-256f931 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"256f931\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60a8c2c\" data-id=\"60a8c2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d785c1f elementor-widget elementor-widget-heading\" data-id=\"d785c1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trois raisons pour lesquelles vous devriez aller sur Internet<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d716e7 elementor-widget elementor-widget-text-editor\" data-id=\"7d716e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Obtenir<strong> un avantage concurrentiel<\/strong>: le fait d&rsquo;avoir une pr\u00e9sence \u00e0 la fois physique et en ligne donne \u00e0 votre marque un avantage distinct sur vos concurrents. La plupart des gens pr\u00e9f\u00e8rent faire leurs achats en ligne, mais il y a aussi ceux qui pr\u00e9f\u00e8rent acheter en magasin. En proposant des exp\u00e9riences d&rsquo;achat en magasin et online, vous pouvez <b>\u00e9tendre votre audience<\/b> et offrir une <b>exp\u00e9rience multicanal<\/b> qui positionnera votre entreprise pour un succ\u00e8s \u00e0 long terme face \u00e0 la concurrence..<\/li><li><strong>Stimulez les achats en magasin \u00e0 travers de la navigation online<\/strong>: ce n&rsquo;est probablement pas une grande surprise que vos clients utilisent des smartphones pour acheter des produits en ligne. Ce qui peut surprendre,<b> c&rsquo;est qu&rsquo;environ la moiti\u00e9 d&rsquo;entre eux se rendront dans votre boutique physique dans la journ\u00e9e qui suit une recherche<\/b> locale de votre marque ou de vos produits en ligne. L&rsquo;entonnoir de vente est devenu plus complexe, les consommateurs ayant d\u00e9sormais la possibilit\u00e9 de consulter et de rechercher des produits en ligne avant d&rsquo;effectuer un achat en magasin. S&rsquo;il est vrai qu&rsquo;un pourcentage des ventes a lieu dans un espace physique, les consommateurs peuvent \u00e9galement \u00eatre persuad\u00e9s de faire un achat en ligne \u00e0 travers de une <a href=\"\/fr\/campagnes-de-mailing\/\"><strong>campagne de courrier \u00e9lectronique<\/strong><\/a><strong> intelligente<\/strong> <strong>ou \u00e0 un engagement sur les m\u00e9dias sociaux.<\/strong> En lan\u00e7ant un espace de commerce \u00e9lectronique, vous pouvez ainsi augmenter les revenus de votre boutique physique et couvrir toutes les bases.<\/li><li><strong>\u00c9tendre la port\u00e9e de votre marque:<\/strong> les entreprises prosp\u00e8res sont toujours \u00e0 la recherche de nouvelles fa\u00e7ons de stimuler les ventes et d&rsquo;accro\u00eetre l&rsquo;identit\u00e9 de leur marque. Votre boutique physique ne peut atteindre votre public cible que dans un lieu g\u00e9ographique sp\u00e9cifique. Comparez cela aux millions &#8211; voire aux milliards &#8211; de consommateurs qui peuvent acc\u00e9der \u00e0 votre boutique en ligne.<\/li><\/ol><p>D\u00e9couvrez 10 <a href=\"\/fr\/10-raisons-dintegrer-le-ecommerce\/\"><strong>raisons suppl\u00e9mentaires d&rsquo;int\u00e9grer le commerce \u00e9lectronique \u00e0 votre site web.<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae3beba elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae3beba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d11809\" data-id=\"5d11809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f58d6c0 elementor-widget elementor-widget-text-editor\" data-id=\"f58d6c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Comment lancer une boutique online?<br \/>\u00cates-vous pr\u00eat \u00e0 tirer parti de l&rsquo;essor du commerce \u00e9lectronique? Voici 5 fa\u00e7ons de vous mettre sur la voie du succ\u00e8s:<\/p><ol><li><strong>Cr\u00e9ez une liste de diffusion<\/strong>: si vous n&rsquo;avez pas de liste de diffusion, commencez \u00e0 en cr\u00e9er une avant de lancer votre boutique en ligne. Tirez parti de la base de clients de votre boutique existante en leur offrant des incitations en \u00e9change de leur adresse \u00e9lectronique. Une fois que vous avez une liste de taille d\u00e9cente, vous pouvez commencer \u00e0 cr\u00e9er un \u00ab\u00a0buzz\u00a0\u00bb avec le lancement de votre boutique en ligne.<\/li><li><strong>Faites la promotion de votre boutique sur les m\u00e9dias sociaux:<\/strong> n&rsquo;oubliez pas de promouvoir le lancement de votre boutique en ligne sur diff\u00e9rents r\u00e9seaux sociaux. Proposez des promotions sp\u00e9ciales pour votre grande ouverture et exploitez la puissance de la vid\u00e9o en direct pour cr\u00e9er le buzz. Il n&rsquo;y a pas de honte \u00e0 demander \u00e0 vos clients de partager vos articles! Il est bon de saisir toutes les occasions de faire conna\u00eetre votre nouvelle boutique online.<\/li><li><strong>Choisir la bonne plateforme de commerce \u00e9lectronique<\/strong>: l&rsquo;une des d\u00e9cisions les plus difficiles qu&rsquo;un entrepreneur doit prendre est de d\u00e9terminer quelle plateforme de commerce \u00e9lectronique peut le mieux r\u00e9pondre \u00e0 vos besoins et \u00e0 votre boutique.<\/li><li><strong>R\u00e9\u00e9valuez votre public cible:<\/strong> en tant qu&rsquo;entrepreneur exp\u00e9riment\u00e9, vous avez probablement d\u00e9j\u00e0 fait des recherches sur votre public cible avant d&rsquo;ouvrir votre boutique physique. Vous devriez refaire cet exercice avant de lancer votre boutique en ligne. Prenez le temps d&rsquo;en savoir plus sur vos donn\u00e9es d\u00e9mographiques, votre type de public et le paysage concurrentiel avant de faire le saut dans le monde du commerce \u00e9lectronique. Une fois que vous avez d\u00e9couvert de nouveaux march\u00e9s, vous pouvez cr\u00e9er des personas de clients suppl\u00e9mentaires qui vous aideront \u00e0 fa\u00e7onner vos futures campagnes de marketing.<\/li><li><strong>Mettre en place une strat\u00e9gie marketing:<\/strong> le succ\u00e8s de votre ecommerce d\u00e9pendra beaucoup de votre strat\u00e9gie marketing, si ce n&rsquo;est pas votre sp\u00e9cialit\u00e9 ou si vous avez des doutes, contactez des agences de marketing digital et demandez des devis, <strong>vous devez mettre en place une strat\u00e9gie de marketing digital solide<\/strong>. Sans une orientation claire, vous pouvez mettre votre boutique en ligne en danger. La cr\u00e9ation d&rsquo;une strat\u00e9gie de marketing digital ne se fait pas du jour au lendemain, alors commencez \u00e0 y travailler quelque temps avant le lancement. Une fois que votre boutique en ligne sera op\u00e9rationnelle, vos strat\u00e9gies de marketing seront toujours essentielles pour trouver et <a href=\"\/fr\/retention-des-clients\/\"><strong>fid\u00e9liser les clients.<\/strong><\/a><\/li><\/ol><p>Commencez par cr\u00e9er une strat\u00e9gie de commerce \u00e9lectronique qui peut \u00eatre utilis\u00e9e pour informer le d\u00e9veloppement d&rsquo;un site web qui refl\u00e8te les valeurs de votre marque et qui est optimis\u00e9 pour la conversion. N&rsquo;oubliez pas d&rsquo;\u00e9tablir un plan pour maintenir votre \u00e9lan et continuer \u00e0 faire progresser les ventes de commerce \u00e9lectronique.<\/p><p>Vous pourriez \u00e9galement \u00eatre int\u00e9ress\u00e9 par ce <a href=\"\/fr\/guide-pratique-comment-vendre-sur-instagram\/\"><strong>guide pratique: comment vendre sur Instagram<\/strong>.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acf98c3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acf98c3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f89794c\" data-id=\"f89794c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b220f5c elementor-widget elementor-widget-heading\" data-id=\"b220f5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Investir dans le E-commerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f7545 elementor-widget elementor-widget-text-editor\" data-id=\"65f7545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Passez au E-commerce<br \/>La transition du offline au online peut sembler d\u00e9courageante, mais n&rsquo;oubliez pas que vous avez d\u00e9j\u00e0 fait le plus dur: cr\u00e9er une marque et des produits que les gens aiment.<\/p><p>La transition vers le commerce \u00e9lectronique consiste \u00e0 r\u00e9pondre \u00e0 ce que vos clients aiment offline pour <strong>attirer un nouveau public<\/strong> online.<\/p><p>Si vous pensez avoir besoin d&rsquo;aide pour cette phase de transition, demandez un devis gratuit aux <strong>agences de marketing digital.<\/strong><\/p><p>D\u00e9couvrez notre solution en cliquant sur le lien ci-dessous.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c088173 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c088173\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/e-commerce\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Cr\u00e9e E-Commerce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avant l&rsquo;explosion de la technologie digitale, le meilleur moyen d&rsquo;\u00e9tendre la port\u00e9e de votre marque \u00e9tait d&rsquo;ouvrir plusieurs magasins physiques.  Aujourd&rsquo;hui,<br \/>\nvous pouvez atteindre de nouveaux clients au-del\u00e0 de l&rsquo;aspect physique. Vous trouverez ici ce que vous devez savoir avant de vous lancer dans la vente en ligne.<\/p>\n","protected":false},"author":13,"featured_media":19386,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,589],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Commerce digital ou Ecommerce : migrer du offline au online<\/title>\r\n<meta name=\"description\" content=\"Votre activit\u00e9 au digital est un moyen d&#039;atteindre de nouveaux clients. 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