{"id":19416,"date":"2021-09-20T10:37:49","date_gmt":"2021-09-20T10:37:49","guid":{"rendered":"https:\/\/websitedev.logrise.com\/comment-le-marketing-digital-peut-il-aider-a-combattre-la-crise-du-tourisme\/"},"modified":"2022-01-12T12:12:09","modified_gmt":"2022-01-12T12:12:09","slug":"marketing-digital-peut-combattre-la-crise","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/marketing-digital-peut-combattre-la-crise\/","title":{"rendered":"Comment le marketing digital peut-il aider \u00e0 combattre la crise du tourisme?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19416\" class=\"elementor elementor-19416 elementor-4929\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c16e8b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c16e8b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a2557d\" data-id=\"3a2557d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-722e56e elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"722e56e\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a640ab elementor-widget elementor-widget-heading\" data-id=\"7a640ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Comment le marketing digital peut-il aider \u00e0 combattre la crise du tourisme?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0055014 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"0055014\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 20, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"644\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/05\/Tourism-is-now-canceled-768x644.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/05\/Tourism-is-now-canceled-768x644.jpg 768w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/05\/Tourism-is-now-canceled-300x251.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/05\/Tourism-is-now-canceled.jpg 940w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Tout se passait bien, jusqu&rsquo;\u00e0 ce que soudain&#8230; COVID-19! Personne n&rsquo;\u00e9tait pr\u00e9par\u00e9 \u00e0 cette nouvelle r\u00e9alit\u00e9, et maintenant, surtout maintenant, vous devez montrer votre valeur pour pouvoir sauvegarder votre entreprise.<\/p><p>Cet article concerne le tourisme, mais si nous changeons quelques mots, il peut \u00eatre adapt\u00e9 \u00e0 une autre industrie. Comme il s&rsquo;agit d&rsquo;un sujet tr\u00e8s sensible, nous utiliserons des termes plus techniques. En cas de doute, vous pouvez toujours envoyer un courriel \u00e0 <a href=\"mailto:info@logrise.com\">info@logrise.com<\/a> auquel nous serons heureux de r\u00e9pondre. Ceci dit, allons droit au but!<\/p><p>D\u00e9couvrez comment <strong>certaines mises en \u0153uvre marketing peuvent aider \u00e0 combattre la crise<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-256f931 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"256f931\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60a8c2c\" data-id=\"60a8c2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d785c1f elementor-widget elementor-widget-heading\" data-id=\"d785c1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicit\u00e9 PPC (Pay-Per-Click) - Ne donnez pas votre r\u00e9cup\u00e9ration aux OTAs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d716e7 elementor-widget elementor-widget-text-editor\" data-id=\"7d716e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La r\u00e9action naturelle lors d&rsquo;une crise comme celle-ci est de r\u00e9duire tous les investissements marketing en attendant de voir comment les choses vont \u00e9voluer. Si cela peut permettre de r\u00e9aliser une petite \u00e9conomie \u00e0 court terme, <strong>cela aura des effets n\u00e9gatifs \u00e0 long terme<\/strong> et pourrait retarder le retour au succ\u00e8s lorsque les affaires reprendront. N&rsquo;oubliez pas que les <strong>annonces PPC ne s&rsquo;affichent que lorsqu&rsquo;il y a des recherches pertinentes<\/strong>, il est donc parfaitement logique de prot\u00e9ger au moins votre marque.<\/p><p>Les gens s&rsquo;attendent toujours \u00e0 voyager dans quelques mois, la r\u00e9servation directe doit donc rester le principal moyen de les attirer. Les OTA font toujours des \u00ab\u00a0offres\u00a0\u00bb (ou ench\u00e8res) sur les marques d&rsquo;h\u00f4tel. <strong>Si vous \u00eates le directeur marketing d&rsquo;un h\u00f4tel et que vous arr\u00eatez votre publicit\u00e9 de marque, vous perdrez vos r\u00e9servations directes<\/strong> qui, par cons\u00e9quent, ont un co\u00fbt inf\u00e9rieur \u00e0 celui d&rsquo;une OTA. Ne laissez pas cela se produire!<\/p><p>Un autre avantage des annonces PPC continues est que le texte de l&rsquo;annonce peut \u00eatre mis \u00e0 jour instantan\u00e9ment, ce qui vous permet de modifier fr\u00e9quemment votre message aux clients lorsqu&rsquo;ils recherchent votre marque. Vous pouvez mettre en \u00e9vidence votre plan d&rsquo;action interne contre Covid-19, une offre d&rsquo;achat anticip\u00e9, les politiques d&rsquo;annulation, etc&#8230;, en soulignant aux clients qu&rsquo;ils peuvent r\u00e9server en toute confiance pour l&rsquo;avenir.<\/p><p>Notre conseil \u00e0 cet \u00e9gard est le suivant:<\/p><ul><li>R\u00e9duire les d\u00e9penses li\u00e9es aux campagnes de prospection.<\/li><li>Poursuivez les campagnes de branding et de Remarketing.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5000695 elementor-widget elementor-widget-text-editor\" data-id=\"5000695\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Apprenez-en plus sur la fa\u00e7on d&rsquo;augmenter le taux de conversion dans ce <a href=\"\/fr\/guide-rapide-de-google-ads\/\"><strong>guide rapide SEM ou Google ADS<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-139a1c8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"139a1c8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c679a95\" data-id=\"c679a95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf1e88d elementor-widget elementor-widget-heading\" data-id=\"bf1e88d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c898f76 elementor-widget elementor-widget-text-editor\" data-id=\"c898f76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Avec des campagnes PPC ou non,<strong> investir du temps dans la strat\u00e9gie de r\u00e9f\u00e9rencement aura des avantages \u00e0 court et \u00e0 long terme<\/strong>, prenez-nous comme exemple, nous avons profit\u00e9 de l&rsquo;occasion pour am\u00e9liorer le site Web et \u00ab\u00a0l\u00e9cher\u00a0\u00bb toutes les nouvelles pages en s&rsquo;assurant qu&rsquo;elles \u00e9taient pr\u00eates pour le r\u00e9f\u00e9rencement alors!<\/p><p>Des choses simples comme la mise \u00e0 jour des m\u00e9tabalises et des titres des pages d&rsquo;accueil vous permettent de cr\u00e9er un message sp\u00e9cifique pour les utilisateurs qui recherchent votre marque ou vos services.<\/p><p>Bien que ces changements ne soient pas instantan\u00e9ment visibles comme dans le cas des annonces PPC, ils se produiront assez rapidement et vous permettront de tenir vos clients au courant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21a2f98 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21a2f98\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16580e4\" data-id=\"16580e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a41ac elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"52a41ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9couvrez <a href=\"\/fr\/cookies-de-site-web\/\"><strong>4 donn\u00e9es que vous pouvez collecter avec des cookies sur votre site web<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acf98c3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acf98c3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f89794c\" data-id=\"f89794c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b220f5c elementor-widget elementor-widget-heading\" data-id=\"b220f5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing de donn\u00e9es<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f7545 elementor-widget elementor-widget-text-editor\" data-id=\"65f7545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le marketing des donn\u00e9es est une strat\u00e9gie qui consiste \u00e0 utiliser les informations sur les clients pour cr\u00e9er des audiences parfaites et segment\u00e9es, tout en ciblant de mani\u00e8re cr\u00e9ative et directe vos messages \u00e0 la bonne personne. C&rsquo;est<strong> LE CHANGEMENT<\/strong> du moment en mati\u00e8re de marketing digital!<\/p><p>L&rsquo;augmentation de la quantit\u00e9 et de la qualit\u00e9 des donn\u00e9es collect\u00e9es par le marketing a \u00e9t\u00e9 suivie d&rsquo;une croissance explosive des technologies de production et d&rsquo;automatisation.<\/p><p>La d\u00e9cision finale est bas\u00e9e sur les donn\u00e9es et prend les r\u00e9ponses aux questions telles que qui, quand, o\u00f9, quel est le message et rend ces r\u00e9ponses exploitables.<\/p><p>L&rsquo;utilisation et l&rsquo;activation des donn\u00e9es, g\u00e9n\u00e9ralement de mani\u00e8re automatis\u00e9e ou semi-automatis\u00e9e, permettent une strat\u00e9gie plus optimis\u00e9e. Cette strat\u00e9gie de marketing est plus personnalis\u00e9e et est \u00e9galement responsable d&rsquo;un impact positif sur le retour sur investissement.<\/p><p>C&rsquo;est l\u00e0 qu&rsquo;intervient <strong>Amplifier<\/strong>, sur la base de ce qui a \u00e9t\u00e9 dit ici, c&rsquo;est un outil puissant qui utilise et abuse du Data Marketing, en vous aidant dans vos d\u00e9cisions strat\u00e9giques quotidiennes et dans la r\u00e9tention de vos clients en mon\u00e9tisant vos donn\u00e9es digitales!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0476fa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0476fa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbe62ea\" data-id=\"dbe62ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b4c3ea elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4b4c3ea\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Amplifier<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae3beba elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae3beba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d11809\" data-id=\"5d11809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e6f66a elementor-widget elementor-widget-text-editor\" data-id=\"9e6f66a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9couvrez comment le <a href=\"\/fr\/marketing-et-les-entreprises-de-tourisme\/\"><strong>marketing par les donn\u00e9es peut aider les entreprises du tourisme<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58d6c0 elementor-widget elementor-widget-text-editor\" data-id=\"f58d6c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>CRM<\/h2><p>Cr\u00e9ez une <strong>liste d&rsquo;adresses \u00e9lectroniques<\/strong> pour les voyageurs de loisirs, les voyageurs d&rsquo;affaires et les voyageurs de groupe qui ont annul\u00e9 leurs r\u00e9servations. Lorsque la situation du COVID-19 commence \u00e0 s&rsquo;am\u00e9liorer, envoyez un courriel demandant \u00e0 ces clients de faire une nouvelle r\u00e9servation, puis demandez des avantages ou un cadeau de bienvenue.<\/p><p>Il est \u00e9galement important de rester en contact avec vos habitu\u00e9s pendant cette p\u00e9riode. Envisagez de vous associer \u00e0 une cause ou \u00e0 une \u0153uvre de bienfaisance pertinente et envoyez un e-mail \u00e0 ces clients pour leur demander de faire un don en \u00e9change d&rsquo;avantages et de r\u00e9compenses dans votre h\u00f4tel, \u00e0 valoir sur un prochain s\u00e9jour. Aujourd&rsquo;hui plus que jamais, le soutien aux organisations caritatives est essentiel dans le monde entier.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2379ec7 elementor-widget elementor-widget-text-editor\" data-id=\"2379ec7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f679524 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f679524\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1e67c3\" data-id=\"f1e67c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c2b965 elementor-widget elementor-widget-text-editor\" data-id=\"2c2b965\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>R\u00e9seaux sociaux<br \/><br \/><\/h2><p>Restez en contact avec vos abonn\u00e9s \u00e0 travers \u00e0 un contenu vari\u00e9 en rapport avec votre activit\u00e9.<\/p><p>Le temps pass\u00e9 sur les m\u00e9dias sociaux a consid\u00e9rablement augment\u00e9 depuis que les gens du monde entier ont \u00e9t\u00e9 invit\u00e9s \u00e0 rester \u00e0 la maison, et ces m\u00eames personnes sont avides de contenu qui offre un peu d&rsquo;\u00e9vasion du statu quo.<\/p><p>Voici quelques id\u00e9es de contenu pour les m\u00e9dias sociaux:<\/p><ol><li>Partagez une photo de votre h\u00f4tel et demandez \u00e0 vos followers de partager des photos d&rsquo;eux lorsqu&rsquo;ils y s\u00e9journaient.<\/li><li>Partagez les recettes du chef du restaurant et mettez les gens au d\u00e9fi de recr\u00e9er le plat chez eux.<\/li><li>Partagez des soins de spa \u00e0 domicile pour aider les gens \u00e0 s&rsquo;\u00e9vader et \u00e0 se d\u00e9tendre.<\/li><li>Partagez des cours d&rsquo;exercices ou des activit\u00e9s \u00e0 domicile avec votre \u00e9quipe d&rsquo;animation \u00e1 travers de courtes vid\u00e9os.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75b6654 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75b6654\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ff1dcf\" data-id=\"7ff1dcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e6ee72 elementor-widget elementor-widget-text-editor\" data-id=\"9e6ee72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Nous concluons ensuite par cette derni\u00e8re r\u00e9flexion:<\/strong><\/p><p>Plut\u00f4t que de chercher de nouveaux clients, il faut se concentrer sur la fa\u00e7on dont nous pouvons reproduire l&rsquo;exp\u00e9rience du client.<\/p><p>L&rsquo;accent sur les nouveaux clients doit \u00eatre mis sur la ma\u00eetrise des co\u00fbts de mani\u00e8re \u00e0 augmenter le nombre de conversions &#8211; et aujourd&rsquo;hui, il est important de se concentrer sur la confiance et la s\u00e9curit\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Personne n&rsquo;\u00e9tait pr\u00e9par\u00e9 \u00e0 cette nouvelle r\u00e9alit\u00e9, et maintenant, surtout maintenant, vous devez montrer votre valeur pour pouvoir sauvegarder votre entreprise. Voyez comment vous pouvez sortir de la crise.<\/p>\n","protected":false},"author":13,"featured_media":19417,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,588],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Le marketing digital: la solution pour combattre la crise du tourisme<\/title>\r\n<meta name=\"description\" content=\"Tout se passait bien, jusqu&#039;\u00e0 ce que soudain... 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