{"id":19777,"date":"2021-09-21T10:08:41","date_gmt":"2021-09-21T10:08:41","guid":{"rendered":"https:\/\/websitedev.logrise.com\/rapports-de-marketing-les-indicateurs-a-demander-a-votre-agence\/"},"modified":"2022-01-12T12:14:47","modified_gmt":"2022-01-12T12:14:47","slug":"rapports-de-marketing","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/rapports-de-marketing\/","title":{"rendered":"Rapports de marketing: les indicateurs \u00e0 demander \u00e0 votre agence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19777\" class=\"elementor elementor-19777 elementor-17092\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Rapports de marketing: ne pas savoir comment interpr\u00e9ter les r\u00e9sultats peut avoir un impact n\u00e9gatif<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 21, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/relatorios-de-marketing-interpretar-resultados.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"papiers et ordinateurs sur le bureau\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/relatorios-de-marketing-interpretar-resultados.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/relatorios-de-marketing-interpretar-resultados-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/relatorios-de-marketing-interpretar-resultados-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/relatorios-de-marketing-interpretar-resultados-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Bien que nous \u00e9tablissions nous-m\u00eames divers rapports, nous avons tendance \u00e0 oublier que nos clients n&rsquo;ont pas le m\u00eame savoir-faire que nous, et que certains indicateurs cl\u00e9s de performance et certaines performances peuvent passer inaper\u00e7us. Nous avons donc cr\u00e9\u00e9 cet article sp\u00e9cialement pour vous!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qu'un rapport de marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un rapport de marketing est le processus qui consiste \u00e0 mesurer les progr\u00e8s, \u00e0 montrer la valeur et \u00e0 identifier les mesures \u00e0 prendre pour am\u00e9liorer les performances du marketing et atteindre vos objectifs.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c348b1 elementor-widget elementor-widget-heading\" data-id=\"2c348b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que faut-il demander \u00e0 l'agence de marketing digital?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Sp\u00e9cifier ce qui est important<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En l&rsquo;absence d&rsquo;indications, nous ou une autre agence de marketing digital rendrons compte de dizaines de mesures diff\u00e9rentes dont vous n&rsquo;avez probablement jamais entendu parler ou qui ne vous disent rien.<\/p>\n<p>Dans cette \u00e9tape, il est important d&rsquo;avoir une communication permanente et dynamique sur vos <strong>priorit\u00e9s digitales.<\/strong> En g\u00e9n\u00e9ral, la <strong>capture de contacts, les d\u00e9penses et les strat\u00e9gies<\/strong> adopt\u00e9es sont les <strong>indicateurs les plus importants d&rsquo;une campagne digitale.<\/strong><\/p>\n<p>Il est extr\u00eamement facile pour une personne qui fait du marketing sa vie de montrer ce qui a \u00e9t\u00e9 le mieux dans une campagne, en enterrant ce qui est vraiment important, puis en transformant une mauvaise campagne en mesures bizarres et en illusions de succ\u00e8s.<\/p>\n<p>Non seulement les rapports deviendront plus faciles \u00e0 lire, mais vous aurez <strong>un meilleur alignement avec votre agence digitale,<\/strong> que vous obligerez \u00e0 se concentrer sur les mesures qui comptent le plus pour vous.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Appel \u00e0 la comparaison!<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Une seule m\u00e9trique, seule et isol\u00e9e, ne vous dira jamais rien. Vous pouvez toujours demander \u00e0 votre agence de faire des comparaisons avec des p\u00e9riodes. Il faut toujours un contexte dans les chiffres pour qu&rsquo;ils aient un sens d\u00e9termin\u00e9 ensuite si c&rsquo;est bon, mauvais ou indiff\u00e9rent.<\/p>\n<p>N&rsquo;oubliez pas qu&rsquo;il n&rsquo;y a pas deux campagnes identiques, ni deux entreprises identiques &#8211; <strong>ce qui peut \u00eatre \u00ab\u00a0bon\u00a0\u00bb pour un client peut ne pas l&rsquo;\u00eatre pour vous.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principaux indicateurs des rapports de marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il est \u00e9vident qu&rsquo;une agence de marketing mettra presque tout dans un rapport, car les indicateurs sont tous li\u00e9s les uns aux autres. Mais en tant que client, vous ne serez int\u00e9ress\u00e9 que par quelques param\u00e8tres comme les conversions, leur co\u00fbt ou m\u00eame le co\u00fbt par clic.<\/p>\n<p>Normalement, vous utilisez plusieurs m\u00e9triques car elles aident le sp\u00e9cialiste du marketing \u00e0 avoir une id\u00e9e des prochaines strat\u00e9gies qu&rsquo;il peut \u00e9laborer. C&rsquo;est maintenant au sp\u00e9cialiste de trouver comment \u00e9toffer ce qui a \u00e9t\u00e9 convenu entre le client et l&rsquo;agence en termes de buts et d&rsquo;objectifs, et quelles sont les mesures qui d\u00e9montrent le mieux le retour sur investissement (ROI). En g\u00e9n\u00e9ral, ces statistiques comprennent les \u00e9l\u00e9ments suivants:<\/p>\n<ul>\n<li><strong>Sources des canaux<\/strong> &#8211; quels sont les canaux les plus performants et ceux qui g\u00e9n\u00e8rent le plus de clics et de pistes.<\/li>\n<li><strong>Conversions \/ leads<\/strong> &#8211; une liste du volume de personnes qui pr\u00e9sentent un potentiel pour devenir des clients \u00e0 travers des actions sur un site web ou lors d&rsquo;un \u00e9v\u00e9nement.<\/li>\n<li><strong>Revenu<\/strong><\/li>\n<li><strong>Co\u00fbt par acquisition \/ lead<\/strong><\/li>\n<li><strong>Clics<\/strong><\/li>\n<li><strong>Achat<\/strong><\/li>\n<li><strong>Mots cl\u00e9s<\/strong><\/li>\n<li><strong>Annonces de recherche<\/strong><\/li>\n<li><strong>Taux de rejet<\/strong><\/li>\n<\/ul>\n<p>Ce sont g\u00e9n\u00e9ralement les <strong>KPIs les plus courants<\/strong> qui pourraient r\u00e9pondre \u00e0 vos questions sur les performances de la campagne.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02db3 elementor-widget elementor-widget-heading\" data-id=\"da02db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les conversions: la mesure la plus importante<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6bff2 elementor-widget elementor-widget-text-editor\" data-id=\"eb6bff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Comme nous l&rsquo;avons d\u00e9j\u00e0 mentionn\u00e9 dans un autre article (<a href=\"\/fr\/comment-calculer-le-taux-de-conversion\/\"><strong>Conversions, taux et ventes dans le commerce \u00e9lectronique<\/strong><\/a>), les conversions sont utilis\u00e9es pour v\u00e9rifier l&rsquo;efficacit\u00e9 des publicit\u00e9s aupr\u00e8s des consommateurs.<\/p><p>En <strong>suivant les conversions<\/strong>, vous pouvez:<\/p><ul><li>D\u00e9couvrez les mots-cl\u00e9s, les annonces, les groupes d&rsquo;annonces et les campagnes les<strong> plus performants<\/strong> pour g\u00e9n\u00e9rer des conversions.<\/li><li>Comprendre le <strong>retour sur investissement (ROI)<\/strong>, permettant aux d\u00e9cideurs d&rsquo;\u00eatre mieux inform\u00e9s sur les d\u00e9penses publicitaires pour les prochaines campagnes.<\/li><li>Utilisez diff\u00e9rents types de strat\u00e9gies <strong>d&rsquo;ench\u00e8res intelligentes<\/strong> qui permettent d&rsquo;optimiser automatiquement les campagnes en fonction des objectifs de conversion.<\/li><li>Obtenez une image claire du parcours de vos clients avant qu&rsquo;ils ne proc\u00e8dent \u00e0 une conversion. (<a href=\"\/fr\/maitriser-les-5-etapes-du-parcours-client\/\"><strong>D\u00e9couvrez comment interpr\u00e9ter le parcours client dans cet article)<\/strong><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009161a elementor-widget elementor-widget-heading\" data-id=\"009161a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des conversions \u00e0 0? Il y a un probl\u00e8me!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3048de8 elementor-widget elementor-widget-text-editor\" data-id=\"3048de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si la campagne ne donne aucun r\u00e9sultat ou les deux:<\/p>\n<ul>\n<li>La campagne est un v\u00e9ritable FLOP<\/li>\n<li>La personne qui a cr\u00e9\u00e9 la campagne n&rsquo;a pas mis en place de mesure de conversion.<\/li>\n<\/ul>\n<p>Il est vrai que toutes les campagnes cr\u00e9\u00e9es n&rsquo;ont pas la conversion comme objectif, mais c&rsquo;est la m\u00e9trique la plus utilis\u00e9e pour vendre ou enregistrer de nouveaux formulaires (leads).<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99efb35 elementor-widget elementor-widget-heading\" data-id=\"99efb35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Si vous ne pouvez pas mesurer, vous ne pouvez pas g\u00e9rer<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>C&rsquo;est ici que nous essaierons de vendre nos \u00ab\u00a0poissons\u00a0\u00bb. Amplifier rassemble toutes les plateformes en un seul endroit, collecte les donn\u00e9es et effectue les optimisations de mani\u00e8re automatique et autonome, en pr\u00e9sentant les donn\u00e9es en temps r\u00e9el. Et quand nous disons donn\u00e9es, nous parlons des indicateurs cl\u00e9s de performance qui comptent le plus &#8211; nous ne cachons rien derri\u00e8re mille et une m\u00e9triques pour remplir des saucisses.<\/p>\n<p>Non seulement vous pouvez b\u00e9n\u00e9ficier d&rsquo;un logiciel d&rsquo;intelligence artificielle, mais vous avez \u00e9galement une \u00e9quipe humaine qui travaille avec vous pour faire cro\u00eetre votre entreprise de mani\u00e8re durable et naturelle.<\/p>\n<p>Des tableaux de bord intuitifs, une navigation facile et un design moderne font d&rsquo;Amplifier un outil essentiel pour toute entreprise qui se lance dans l&rsquo;aventure du marketing digital. Le co\u00fbt est tr\u00e8s abordable et la formation est incluse dans le prix! Vous \u00eates curieux? Contactez nous aujourd&rsquo;hui et commencez \u00e0 vendre plus demain!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a88a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a0a88a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Automatisation du marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e2e78 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"c2e2e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Parfois, en ne faisant pas un petit investissement, on finit par payer trop cher. Pr\u00eatez attention aux raisons pour lesquelles vous n&rsquo;obtenez pas de r\u00e9sultats. Identifiez ces 9 signes indiquant que vous avez besoin d&rsquo;aide en mati\u00e8re de marketing digital.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Savoir lire et interpr\u00e9ter les rapports marketing aura un impact important sur votre activit\u00e9. Apprenez \u00e0 reconna\u00eetre les indicateurs les plus importants pour mieux communiquer avec votre agence de marketing.<\/p>\n","protected":false},"author":13,"featured_media":19778,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,588],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Rapports marketing: Les principaux indicateurs et comment les interpr\u00e9ter<\/title>\r\n<meta name=\"description\" content=\"Ne pas savoir interpr\u00e9ter les rapports peut avoir des cons\u00e9quences n\u00e9gatives. 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