{"id":19803,"date":"2021-09-21T13:50:08","date_gmt":"2021-09-21T13:50:08","guid":{"rendered":"https:\/\/websitedev.logrise.com\/pourquoi-la-creation-dune-base-de-donnees-clients-peut-augmenter-vos-ventes\/"},"modified":"2022-02-04T14:51:51","modified_gmt":"2022-02-04T14:51:51","slug":"creation-dune-base-de-donnees","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/creation-dune-base-de-donnees\/","title":{"rendered":"Pourquoi la cr\u00e9ation d&rsquo;une base de donn\u00e9es clients peut augmenter vos ventes?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19803\" class=\"elementor elementor-19803 elementor-16448\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Recueillir et g\u00e9rer une liste de contacts peut augmenter vos ventes<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 21, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/email-marketing-angariar-e-gerir-contactos.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"ecr\u00e3 que mostra. uma plataforma de email\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/email-marketing-angariar-e-gerir-contactos.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/email-marketing-angariar-e-gerir-contactos-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/email-marketing-angariar-e-gerir-contactos-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/email-marketing-angariar-e-gerir-contactos-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Une liste de contacts marketing est essentielle pour toute organisation B2B et constitue l&rsquo;une des premi\u00e8res choses que toute entreprise devrait faire.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les bases d'une liste de diffusion marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Id\u00e9alement, une liste de contacts contient toutes les personnes \u00e0 qui votre produit (ou service fourni) a \u00e9t\u00e9 vendu ou qui ont manifest\u00e9 de l&rsquo;int\u00e9r\u00eat, mais la vente (pour une raison quelconque) ne s&rsquo;est pas concr\u00e9tis\u00e9e.<\/p><p>Une fois que vous avez un nombre raisonnable de personnes dans votre liste de contacts de donn\u00e9es, vous pouvez commencer \u00e0 communiquer votre message, dans le but de cr\u00e9er d&rsquo;abord la notori\u00e9t\u00e9 de la marque, puis de <b>g\u00e9n\u00e9rer des clients potentiels<\/b> ou <b>des opportunit\u00e9s de vente incitative pour les clients existants.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Constitution d'une liste de contacts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous avons d\u00e9j\u00e0 mentionn\u00e9 que ceux qui ont achet\u00e9 votre produit ou service doivent figurer dans votre liste de contacts! En plus de ces personnes, vous devriez \u00e9galement ajouter les personnes d&rsquo;int\u00e9r\u00eat qui ont fourni un courriel num\u00e9riquement ou physiquement (r\u00e9seautage).<\/p>\n<p>La chose la plus importante que vous ne devez jamais oublier est que vous devez avoir l&rsquo;autorisation du contact pour envoyer un e-mail et stocker ses donn\u00e9es personnelles. Il existe de nombreuses fa\u00e7ons de recueillir ces informations de contact, mais dans tous les cas, vous devez veiller \u00e0 ce que votre produit ou service soit pertinent.<\/p>\n<p>S&rsquo;il s&rsquo;agit d&rsquo;un premier contact, pr\u00e9sentez votre produit et montrez les diff\u00e9rentes raisons pour lesquelles ce contact pourrait y gagner.<\/p>\n<p><strong>REMARQUE<\/strong> : N&rsquo;oubliez pas de donner au contact la possibilit\u00e9 de se d\u00e9sabonner et de quitter votre liste de marketing par courriel!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Contacts existants<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>N&rsquo;oubliez pas de mettre \u00e0 jour vos contacts avec d&rsquo;autres contacts que vous aviez d\u00e9j\u00e0, comme les contacts personnels si votre produit leur convient, les clients anciens et actuels.<\/p>\n<p>Une bonne pratique consisterait \u00e0 appeler tous vos anciens clients pour confirmer qu&rsquo;ils sont heureux et d\u00e9sireux de recevoir et d&rsquo;apprendre votre nouveau produit\/service.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Website<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sur votre site Web, il est tr\u00e8s important de pr\u00e9voir un champ o\u00f9 vous pouvez recueillir des informations aupr\u00e8s des visiteurs, par exemple au moyen d&rsquo;un formulaire ou d&rsquo;un champ d&rsquo;inscription \u00e0 la newsletter. Offrez quelque chose en \u00e9change de l&rsquo;e-mail.<\/p><p>Saviez-vous que vous pouvez utiliser <b><a href=\"\/fr\/telegram-pour-vendre\/\">Telegram comme cha\u00eene de vente?<\/a><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02db3 elementor-widget elementor-widget-heading\" data-id=\"da02db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication \u00e0 partir de la liste de contacts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6bff2 elementor-widget elementor-widget-text-editor\" data-id=\"eb6bff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Une fois que vous avez enfin constitu\u00e9 une <strong>bonne base de donn\u00e9es de marketing par courriel<\/strong>, vous pouvez commencer \u00e0 envoyer des courriels. <strong>L&#8217;email marketing est tr\u00e8s bon march\u00e9<\/strong>, il existe plusieurs types de services sur internet qui fournissent ce type de produit pour quelques euros par mois.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009161a elementor-widget elementor-widget-heading\" data-id=\"009161a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Email Marketing<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3048de8 elementor-widget elementor-widget-text-editor\" data-id=\"3048de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lorsqu&rsquo;il s&rsquo;agit d&rsquo;envoyer r\u00e9guli\u00e8rement un message \u00e0 tous les contacts qui ont choisi de recevoir cette communication, rien ne vaut le bon vieux courriel.<\/p><p>Vous pouvez <strong>envoyer des e-mails diff\u00e9rents \u00e0 des groupes de personnes diff\u00e9rents<\/strong> si vous avez segment\u00e9 votre liste de contacts.<\/p><p>Nous n&rsquo;allons pas expliquer ici comment r\u00e9diger l&rsquo;e-mail parfait \u00e0 votre client ou prospect, mais vous <strong>devez tenir votre liste de contacts \u00e0 jour<\/strong>. Supprimez les courriers \u00e9lectroniques renvoy\u00e9s et d\u00e9sinscrits, sinon vous <strong>risquez d&rsquo;\u00eatre consid\u00e9r\u00e9 comme un spammeur<\/strong>. Si cela se produit, vous aurez le malheur de voir tous vos courriers \u00e9lectroniques renvoy\u00e9s ou se retrouver dans les filtres anti-spam.<\/p><p>Pour en savoir plus sur la fa\u00e7on de cr\u00e9er des campagnes r\u00e9ussies, vous pouvez lire ce <a href=\"\/fr\/email-marketing-5-raisons-dinvestir\/\"><b>guide \u00e9tape par \u00e9tape pour lancer votre strat\u00e9gie de marketing par courriel.<\/b><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99efb35 elementor-widget elementor-widget-heading\" data-id=\"99efb35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Contenu<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>roniquement, l&rsquo;envoi d&rsquo;une lettre par la poste entra\u00eene certains co\u00fbts, en fonction de la taille, du poids et du contenu. N&rsquo;h\u00e9sitez donc pas \u00e0 engager une \u00e9quipe qui g\u00e8re votre marketing par courriel et se charge de la r\u00e9daction des courriels. Ce sont des professionnels qui savent comment composer et o\u00f9 placer les bons CTA.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93cfcaf elementor-widget elementor-widget-heading\" data-id=\"93cfcaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentation de la liste de contacts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298f256 elementor-widget elementor-widget-text-editor\" data-id=\"298f256\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Plus vous collectez de contacts, plus l&rsquo;organisation devrait \u00eatre efficace. Faites diff\u00e9rentes listes de&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f954408 elementor-widget elementor-widget-heading\" data-id=\"f954408\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Clients, clients potentiels et curieux<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0497bbc elementor-widget elementor-widget-text-editor\" data-id=\"0497bbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous voudrez certainement s\u00e9parer vos clients existants des \u00ab\u00a0prospects\u00a0\u00bb et des \u00ab\u00a0clients curieux\u00a0\u00bb. Les clients potentiels sont ceux avec lesquels vous avez d\u00e9j\u00e0 eu une conversation et qui ont manifest\u00e9 leur int\u00e9r\u00eat. Un \u00ab\u00a0curieux\u00a0\u00bb est juste un nom sur la liste, une personne que vous soup\u00e7onnez d&rsquo;\u00eatre int\u00e9ress\u00e9e mais avec laquelle vous n&rsquo;avez pas eu d&rsquo;interaction.<\/p><p>Vous pouvez donc envoyer des communications plus fr\u00e9quemment aux personnes qui ont r\u00e9cemment exprim\u00e9 leur int\u00e9r\u00eat pour votre offre, en utilisant une campagne de marketing goutte \u00e0 goutte.<\/p><p>D\u00e9couvrez<a href=\"\/fr\/marketing-automatise-augmenter-les-ventes\/\"> <b>comment Marketing Automation segmente la base de contacts<\/b><\/a> de l&rsquo;entreprise en fonction de crit\u00e8res que vous d\u00e9finissez.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d811e43 elementor-widget elementor-widget-heading\" data-id=\"d811e43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Liste de contacts et le marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37eedb9 elementor-widget elementor-widget-text-editor\" data-id=\"37eedb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Comme pour la quasi-totalit\u00e9 des activit\u00e9s de marketing, la constitution d&rsquo;une liste de contacts prend du temps, et vous ne devez pas vous attendre \u00e0 un afflux massif de prospects et de ventes d\u00e8s l&rsquo;envoi de votre premi\u00e8re communication. Mais au fil des ans, \u00e0 mesure que votre liste de contacts s&rsquo;allonge et que les gens se familiarisent avec votre marque et votre produit, vous pourriez avoir une surprise!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Une liste de contacts en marketing est essentielle pour toute organisation B2B et constitue l&rsquo;une des premi\u00e8res choses que toute entreprise devrait faire. Apprenez \u00e0 constituer une liste de contacts efficace pour mener de meilleures campagnes.<\/p>\n","protected":false},"author":13,"featured_media":19804,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,588],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Email Marketing- Cr\u00e9ation et de la gestion d&#039;une liste de contacts<\/title>\r\n<meta name=\"description\" content=\"Une liste de contacts est la cl\u00e9 de toute organisation B2B. 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