{"id":19813,"date":"2021-09-21T13:58:45","date_gmt":"2021-09-21T13:58:45","guid":{"rendered":"https:\/\/websitedev.logrise.com\/audience-lookalike-la-meilleure-facon-doptimiser-les-campagnes-digitales\/"},"modified":"2021-12-27T12:47:52","modified_gmt":"2021-12-27T12:47:52","slug":"audience-lookalike","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/audience-lookalike\/","title":{"rendered":"Audience lookalike: la meilleure fa\u00e7on d&rsquo;optimiser les campagnes digitales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19813\" class=\"elementor elementor-19813 elementor-16634\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Le public lookalike: qu'est-ce que c'est et \u00e0 quoi \u00e7a sert?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 21, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/lookalike_facebook.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"main appuyant sur un bouton de c\u0153ur\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/lookalike_facebook.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/lookalike_facebook-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/lookalike_facebook-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/lookalike_facebook-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eb5025 elementor-widget elementor-widget-text-editor\" data-id=\"9eb5025\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Les publics partageant les m\u00eames id\u00e9es sont un excellent <strong>moyen d&rsquo;atteindre de nouvelles personnes susceptibles d&rsquo;\u00eatre int\u00e9ress\u00e9es par votre activit\u00e9<\/strong>, car elles pr\u00e9sentent des caract\u00e9ristiques similaires \u00e0 celles de vos meilleurs clients existants. Examinons en d\u00e9tail ce qu&rsquo;il est et quand il est pr\u00e9f\u00e9rable de l&rsquo;utiliser.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous allons d\u00e9velopper cet aspect dans cet article:<\/p><ol><li><a href=\"#O-que-e-o-publico-lookalike\">Qu&rsquo;est-ce qu&rsquo;une audience sosie?<\/a><\/li><li><a href=\"#Quel-est-lobjectif-de-la-creation-dune-audience-similaire\">Quel est l&rsquo;objectif de la cr\u00e9ation d&rsquo;un public similaire?<\/a><\/li><li><a href=\"#5-conseils-a-suivre-pour-creer-une-audience-qualifiee\">5 conseils pour cr\u00e9er une audience qualifi\u00e9e<\/a><\/li><li><a href=\"#5-points-a-prendre-en-consideration-lors\">5 questions \u00e0 prendre en compte pour cr\u00e9er une audience sosie<\/a><\/li><li><a href=\"#une-audience-lookalike\">Pr\u00eat \u00e0 cr\u00e9er une audience similaire?<\/a><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"Objetivo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"O-que-e-o-publico-lookalike\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:normal ;\"><p dir=\"ltr\" style=\"line-height:1.38;text-align : justify;margin-top:0pt;margin-bottom:0pt ;\"><span style=\"font-size : 2.4rem ; font-weight : 400 ;\">O que \u00e9 o p\u00fablico lookalike? <\/span><span style=\"font-size: 2.4rem; font-weight: 500;\"><\/span><\/p><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L&rsquo;audience \u00ab\u00a0lookalike\u00a0\u00bb est une audience dont les int\u00e9r\u00eats sont similaires \u00e0 ceux de votre audience existante. Il s&rsquo;agit d&rsquo;un excellent outil pour atteindre de nouveaux clients qui seront certainement int\u00e9ress\u00e9s par votre entreprise, <strong>puisqu&rsquo;ils sont similaires \u00e0 vos clients habituels<\/strong>.<\/p>\n<p>De cette fa\u00e7on, vous pouvez trouver des utilisateurs qui ont des caract\u00e9ristiques et des int\u00e9r\u00eats similaires \u00e0 ceux de vos consommateurs existants, ce qui conduit naturellement \u00e0 <strong>une segmentation plus efficace<\/strong>.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"Quel-est-lobjectif-de-la-creation-dune-audience-similaire\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quel est l'objectif de la cr\u00e9ation d'une audience similaire?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Objectivement, les lookalikes visent \u00e0 <strong>augmenter la port\u00e9e d&rsquo;une audience<\/strong> en utilisant des personnes similaires \u00e0 la base originale sur laquelle elle a \u00e9t\u00e9 construite.<\/p><p>\u00c0 travers l&rsquo;audience lookalike, il est possible de <strong>construire des campagnes plus efficaces<\/strong>, car elles s&rsquo;adresseront \u00e0 un public tr\u00e8s similaire \u00e0 celui qui consomme d\u00e9j\u00e0 vos produits.<\/p><p><strong>En pratique, l&rsquo;objectif de cet outil est assez sp\u00e9cifique:<\/strong><\/p><ul><li>am\u00e9liorer le ciblage des campagnes de marketing<\/li><li>r\u00e9aliser une segmentation plus efficace<\/li><\/ul><p>Lorsque l&rsquo;audience similaire est construite, une <strong>audience source<\/strong> (l&rsquo;audience sur laquelle l&rsquo;audience similaire est bas\u00e9e) cr\u00e9\u00e9e avec les informations recueillies par le pixel, son application mobile ou les fans de votre page est choisie.<\/p><p>De cette fa\u00e7on, <strong>vous optimisez les d\u00e9penses et r\u00e9duisez le co\u00fbt d&rsquo;acquisition de nouveaux clients.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-150b222 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"150b222\" data-element_type=\"section\" id=\"InstagramShopping\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52516e0\" data-id=\"52516e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" id=\"5-conseils-a-suivre-pour-creer-une-audience-qualifiee\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 conseils \u00e0 suivre pour cr\u00e9er une audience qualifi\u00e9e<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La constitution d&rsquo;une audience qualifi\u00e9e et r\u00e9ellement int\u00e9ress\u00e9e par les produits ou services \u00e0 promouvoir implique qu&rsquo;une partie du processus n\u00e9cessaire \u00e0 la r\u00e9ussite de la campagne est d\u00e9j\u00e0 couverte.<\/p><p>Vous trouverez ci-dessous <strong>5 conseils sur la mani\u00e8re de constituer une audience qualifi\u00e9e:<\/strong><\/p><ol><li>Vous pouvez choisir la taille de l&rsquo;audience pendant le processus de cr\u00e9ation de l&rsquo;audience. <strong>Les publics plus restreints repr\u00e9sentent mieux le public source<\/strong>. Plus la conception de l&rsquo;audience sosie est importante, plus la port\u00e9e potentielle est grande, mais il y aura certainement une r\u00e9duction des similitudes entre l&rsquo;audience sosie et l&rsquo;audience source. En r\u00e8gle g\u00e9n\u00e9rale, <strong>une audience source comprise entre 1000 et 50 000 personnes est recommand\u00e9e.<\/strong><\/li><li>Il est important de noter qu&rsquo;il est <strong>pr\u00e9cieux de pr\u00eater attention \u00e0 la qualit\u00e9 de la source<\/strong>, c&rsquo;est-\u00e0-dire que si l&rsquo;audience source est constitu\u00e9e de vos meilleurs clients plut\u00f4t que de tous vos clients, vous obtiendrez certainement de meilleurs r\u00e9sultats.<\/li><li><strong>Utilisez vos contacts e-mail.<\/strong> Pourquoi ne pas profiter des contacts que vous avez d\u00e9j\u00e0 et les utiliser comme audience source pour construire votre audience sosie. Il s&rsquo;agit d&rsquo;une m\u00e9thode de segmentation tr\u00e8s int\u00e9ressante, car vous pouvez choisir les e-mails que vous souhaitez utiliser ou utiliser une liste contenant tous vos contacts e-mail si vous souhaitez une audience plus g\u00e9n\u00e9rique. Nous vous recommandons de lire notre article: <a href=\"\/fr\/marketing-automatise-augmenter-les-ventes\/\"><b>marketing par courriel: les avantages de la collecte et de la gestion de la liste de contacts<\/b><\/a><\/li><li><strong>Les \u00ab\u00a0pages aim\u00e9es\u00a0\u00bb<\/strong> sont \u00e9galement un facteur \u00e0 prendre en compte. Les utilisateurs qui aiment votre page ou m\u00eame celle d&rsquo;un concurrent sont des personnes qui ont un certain int\u00e9r\u00eat pour les produits ou services en question. Il s&rsquo;agit en fait d&rsquo;une excellente opportunit\u00e9 pour vous, <strong>car ces interactions organiques peuvent se transformer en clients potentiels.<\/strong><\/li><li>Enfin, nous ne pouvions pas ne pas mentionner <strong>Facebook Pixel<\/strong>, car cet outil vous permet de<strong> surveiller le comportement des utilisateurs<\/strong>, notamment sur votre site web. C&rsquo;est un formidable moyen de collecter des donn\u00e9es sur les opportunit\u00e9s potentielle<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2815bcd elementor-widget elementor-widget-heading\" data-id=\"2815bcd\" data-element_type=\"widget\" id=\"5-points-a-prendre-en-consideration-lors\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 points \u00e0 prendre en consid\u00e9ration lors de la cr\u00e9ation d'une audience sosie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e68dc elementor-widget elementor-widget-text-editor\" data-id=\"98e68dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La cr\u00e9ation d&rsquo;un public similaire vous permet d&rsquo;atteindre un \u00ab\u00a0public froid\u00a0\u00bb. Contrairement aux \u00ab\u00a0audiences chaudes\u00a0\u00bb, elle permet aux publicit\u00e9s d&rsquo;avoir une port\u00e9e beaucoup plus grande en termes de nombre de personnes. Vous trouverez ci-dessous quelques conseils \u00e0 adopter lors de la cr\u00e9ation de lookalikes.<\/p>\n<ol>\n<li>Votre <strong>audience sosie<\/strong> ne <strong>comprendra que des personnes originaires du ou des pays que vous avez s\u00e9lectionn\u00e9s lors de la cr\u00e9ation<\/strong>.<\/li>\n<li>Votre <strong>audience source doit contenir au moins 100 personnes d&rsquo;un m\u00eame pays<\/strong> pour que nous puissions l&rsquo;utiliser comme base pour une audience sosie.<\/li>\n<li>Vous pouvez <strong>cr\u00e9er jusqu&rsquo;\u00e0 500 audiences similaires<\/strong> \u00e0 partir d&rsquo;une seule audience source.<\/li>\n<li>Les personnes de votre audience source seront<strong> exclues de votre audience sosie<\/strong>, sauf si vous utilisez un pixel comme audience source.<\/li>\n<li>Vous pouvez <strong>utiliser plusieurs audiences s\u0153urs en m\u00eame temps pour un seul ensemble d&rsquo;annonces.<\/strong> L&rsquo;ensemble d&rsquo;annonces ciblera vos annonces sur les personnes appartenant \u00e0 l&rsquo;une des audiences similaires s\u00e9lectionn\u00e9es.<\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a16520 elementor-widget elementor-widget-heading\" data-id=\"0a16520\" data-element_type=\"widget\" id=\"une-audience-lookalike\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00eat \u00e0 cr\u00e9er une audience lookalike?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342b078 elementor-widget elementor-widget-text-editor\" data-id=\"342b078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le lookalike est un outil qui peut \u00eatre utilis\u00e9 sur diff\u00e9rentes plateformes et dans diff\u00e9rents contextes, de la mani\u00e8re la plus avantageuse pour vous. Parmi les plateformes sur lesquelles il peut \u00eatre utilis\u00e9, citons Facebook, Linkedin, Google et Instagram.<\/p>\n<p>Si vous pensez que le processus est trop compliqu\u00e9, parlez-en avec nous, nous serons heureux de vous aider.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b46019 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8b46019\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/marketing-digital\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Services de marketing digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c126b62 elementor-widget elementor-widget-text-editor\" data-id=\"c126b62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9couvrez comment <a href=\"\/fr\/marketing-automatise-augmenter-les-ventes\/\"><strong>segmenter vos leads avec l&rsquo;automatisation du marketing.<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La cr\u00e9ation d&rsquo;une audience similaire peut am\u00e9liorer le ciblage des campagnes de marketing et permettre une segmentation plus efficace, tout en r\u00e9duisant le co\u00fbt d&rsquo;acquisition de nouveaux clients. D\u00e9couvrez 5 astuces qui ne manquent pas pour cr\u00e9er une audience lookalike.<\/p>\n","protected":false},"author":22,"featured_media":19814,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,594],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Audience lookalike: la meilleure fa\u00e7on d&#039;optimiser 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