{"id":19819,"date":"2021-09-21T15:28:34","date_gmt":"2021-09-21T15:28:34","guid":{"rendered":"https:\/\/websitedev.logrise.com\/vendre-davantage-avec-le-marketing-par-courriel-4-conseils-qui-ne-ratent-pas-leur-cible\/"},"modified":"2021-12-10T12:58:11","modified_gmt":"2021-12-10T12:58:11","slug":"marketing-par-courriel-4-conseils","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/marketing-par-courriel-4-conseils\/","title":{"rendered":"Vendre davantage avec le marketing par courriel: 4 conseils qui ne ratent pas leur cible"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19819\" class=\"elementor elementor-19819 elementor-16457\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">4 conseils pour vendre plus \u00e0 travers du marketing par e-mail<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 21, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"\u00e9cran avec une enveloppe rouge au centre\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/08\/converter-clientes-e-mail-marketing-dicas-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Peu importe les canaux que vous utilisez pour communiquer avec vos clients. Vous ne pouvez pas laisser de c\u00f4t\u00e9 le marketing par courriel!<\/p>\n<p>Pour pr\u00e9parer des <strong>campagnes de marketing par courrier \u00e9lectronique<\/strong>, nous pouvons envisager une infinit\u00e9 de possibilit\u00e9s afin de les rendre efficaces. Chaque marque a sa propre formule, mais l&rsquo;objectif final est le m\u00eame: augmenter les conversions. Vous devez juste trouver votre formule!<\/p>\n<p>Il faut d&rsquo;abord r\u00e9fl\u00e9chir \u00e0 la structure globale, au contenu qui sera envoy\u00e9 et \u00e0 l&rsquo;appel \u00e0 l&rsquo;action, c&rsquo;est-\u00e0-dire \u00e0 l&rsquo;action que nous voulons que notre lecteur entreprenne en cliquant sur le bouton.<\/p>\n<p>Dans cet article, nous pr\u00e9senterons <strong>quatre principes de base qui permettent d&rsquo;augmenter les conversions et des tactiques pour optimiser vos e-mails.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Cr\u00e9er un besoin chez le consommateur<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Avant d&rsquo;amener quelqu&rsquo;un \u00e0 entreprendre une certaine action, <strong>nous devons cr\u00e9er un d\u00e9sir pour le produit ou le service que nous proposons.<\/strong><\/p><p>Selon Adam Ferrier, auteur de <em>The Advertising Effect Change Behaviour<\/em>, <strong>le d\u00e9sir de quelque chose provient de deux \u00e9l\u00e9ments: l&rsquo;incitation individuelle et les normes sociales.<\/strong> En termes de marketing, ce sentiment provient de la <strong>solution<\/strong> que notre produit ou service peut offrir pour r\u00e9soudre le probl\u00e8me auquel le consommateur est confront\u00e9.<\/p><p><strong>Concentrer le contenu sur les avantages de notre produit<\/strong> ou service est beaucoup plus efficace que de parler des caract\u00e9ristiques ou des options, car cela aide le consommateur \u00e0 comprendre comment il peut am\u00e9liorer sa vie gr\u00e2ce \u00e0 ce que nous avons \u00e0 offrir.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cc8e1b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc8e1b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df3701c\" data-id=\"df3701c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dee5e5 elementor-widget elementor-widget-heading\" data-id=\"8dee5e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) Motiver le consommateur \u00e0 agir<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247946e elementor-widget elementor-widget-text-editor\" data-id=\"247946e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L&rsquo;utilisation <strong>d&rsquo;images<\/strong> est un moyen d&rsquo;inciter le client \u00e0 agir. Dans des domaines comme la gastronomie ou m\u00eame la mode, les images sont tout. Une bonne photo peut <strong>accro\u00eetre la motivation<\/strong> d&rsquo;une personne, la transformer en une conversion et m\u00eame l&rsquo;inciter \u00e0 vouloir votre produit. Cela devient encore plus important si votre activit\u00e9 implique quelque chose de tr\u00e8s visuel.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) R\u00e9duire les doutes du client potentiel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Afin de stimuler le d\u00e9sir d&rsquo;achat de nos consommateurs, nous devons r\u00e9duire l&rsquo;anxi\u00e9t\u00e9 et les doutes qu&rsquo;ils peuvent avoir au moment de la conversion. En termes de marketing, cela inclut tout sentiment d&rsquo;inconfort ou de malaise.<\/p><p>Parmi les principales causes, citons l&rsquo;inqui\u00e9tude <strong>quant \u00e0 la valeur de notre offre, l&rsquo;investissement<\/strong> du consommateur (temps et argent), la crainte de <strong>faire le bon choix,<\/strong> le <strong>doute<\/strong> et <strong>l&rsquo;ins\u00e9curit\u00e9<\/strong>.<\/p><p>Avant de pouvoir r\u00e9duire ce sentiment d&rsquo;anxi\u00e9t\u00e9, nous devons anticiper pour comprendre quelles sont les raisons qui peuvent y conduire et ensuite travailler \u00e0 les r\u00e9duire.<\/p><p>Les moyens de r\u00e9duire les doutes des clients :<\/p><p>Pr\u00e9sentez des <strong>t\u00e9moignages de clients satisfaits<\/strong> dans les campagnes de marketing par courriel, mais ne vous limitez pas \u00e0 la d\u00e9claration. Incluez des noms et des photos pour donner de la v\u00e9racit\u00e9 \u00e0 ce qui est dit ;<br \/>Cr\u00e9ez des <strong>courriels cr\u00e9atifs<\/strong> et <strong>personnalis\u00e9s<\/strong>, avec une <strong>option d&rsquo;exclusion.<\/strong> L&rsquo;opt-out peut sembler dangereux, mais il peut s&rsquo;agir d&rsquo;une d\u00e9marche tr\u00e8s positive (<a href=\"\/fr\/campagnes-de-mailing\/\"><strong>dans cet article<\/strong><\/a>, vous trouverez des <strong>id\u00e9es de sujets pour vos campagnes de courrier \u00e9lectronique<\/strong>).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4) Faciliter la conversion des campagnes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Une autre astuce pour augmenter les chances de conversion consiste \u00e0 montrer le chemin qui m\u00e8ne \u00e0 l&rsquo;acte d&rsquo;achat. Le lecteur doit comprendre ce qu&rsquo;il doit faire aussi simplement que possible, sans avoir \u00e0 s&rsquo;arr\u00eater pour le d\u00e9couvrir. <strong>En facilitant l&rsquo;acc\u00e8s, on augmente les conversions.<\/strong><\/p><ul><li>Utilise des <strong>boutons d&rsquo;appel \u00e0 l&rsquo;action<\/strong> (CTA) qui se d\u00e9marquent du reste du contenu de la campagne de marketing par email, tant par leur taille (plus grande en proportion) que par leurs couleurs (en contraste avec les autres \u00e9l\u00e9ments).<\/li><li>\u00c9vite les \u00e9l\u00e9ments susceptibles de causer une distraction. Privil\u00e9giez un <strong>design plus \u00e9pur\u00e9<\/strong> et sans images excessives afin que l&rsquo;attention du lecteur ne soit pas d\u00e9tourn\u00e9e de ce qui compte vraiment. La simplicit\u00e9 peut faire ressortir le CTA.<\/li><\/ul><p>Pour am\u00e9liorer vos campagnes, d\u00e9couvrez comment vous pouvez <strong><a href=\"\/fr\/comment-vendre-plus-avec-un-agregateur-de-liens\/\">vendre davantage en utilisant un agr\u00e9gateur de liens.<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446392e elementor-widget elementor-widget-heading\" data-id=\"446392e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions importantes pour une campagne d'emailing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445d947 elementor-widget elementor-widget-text-editor\" data-id=\"445d947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>N&rsquo;oubliez pas de r\u00e9pondre \u00e0 3 questions avant de conclure le message qui sera envoy\u00e9:<\/strong><\/p>\n<ul>\n<li>Motivez-vous votre lecteur \u00e0 entreprendre une action?<\/li>\n<li>R\u00e9duisez-vous les doutes et les ins\u00e9curit\u00e9s?<\/li>\n<li>La campagne est-elle facile \u00e0 comprendre?<\/li>\n<\/ul>\n<p>Si la r\u00e9ponse est positive \u00e0 toutes les questions, vous \u00eates pr\u00eat \u00e0 commencer l&rsquo;envoi. En cas de r\u00e9ponse n\u00e9gative, repensez la strat\u00e9gie pour faire en sorte que les campagnes de marketing par courriel g\u00e9n\u00e8rent des conversions.<\/p>\n<p>En montrant le chemin que doit suivre notre lecteur, nous augmentons les chances de conversion et nous r\u00e9duisons \u00e9galement les doutes ou l&rsquo;anxi\u00e9t\u00e9 qu&rsquo;il peut avoir \u00e0 propos du produit. De cette fa\u00e7on, nous obtiendrons \u00e9galement de meilleurs r\u00e9sultats avec nos campagnes de marketing par e-mail.<\/p>\n<p>Les campagnes d&#8217;email marketing sont comme l&rsquo;envoi d&rsquo;une lettre d&rsquo;amour, il faut gagner pour recevoir un OUI!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bdac1 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"f5bdac1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/fr\/marketing-digital\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Services de marketing digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&#8217;email marketing, c&rsquo;est comme envoyer une lettre d&rsquo;amour, il faut gagner pour obtenir un OUI! D\u00e9couvrez 4 principes de base qui permettent d&rsquo;augmenter les conversions avec les campagnes de courrier \u00e9lectronique.<\/p>\n","protected":false},"author":19,"featured_media":19820,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,588],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>4 conseils 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