{"id":20041,"date":"2021-09-22T11:39:37","date_gmt":"2021-09-22T11:39:37","guid":{"rendered":"https:\/\/websitedev.logrise.com\/un-entonnoir-de-vente-reussi-pour-le-ecommerce\/"},"modified":"2021-12-10T13:01:42","modified_gmt":"2021-12-10T13:01:42","slug":"un-entonnoir-de-vente-reussi-pour-le-ecommerce","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/un-entonnoir-de-vente-reussi-pour-le-ecommerce\/","title":{"rendered":"Un entonnoir de vente r\u00e9ussi pour le Ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20041\" class=\"elementor elementor-20041 elementor-15861\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Entonnoir de vente: pourquoi est-il important pour votre Ecommerce?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 22, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funil-de-vendas-de-sucesso-ecommerce.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"desenho de um funil roxo com pessoas\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funil-de-vendas-de-sucesso-ecommerce.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funil-de-vendas-de-sucesso-ecommerce-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funil-de-vendas-de-sucesso-ecommerce-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funil-de-vendas-de-sucesso-ecommerce-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Lorsque les utilisateurs visitent une boutique en ligne, le propri\u00e9taire n&rsquo;a qu&rsquo;un seul d\u00e9sir: qu&rsquo;ils remplissent leur panier et d\u00e9pensent beaucoup d&rsquo;argent, mais&#8230; et s&rsquo;ils ne le font pas?<\/p>\n<p>Nous, humains et consommateurs, avons une vie active. Bien souvent, nous cherchons quelque chose juste pour le plaisir de chercher et notre action finale ne se fera pas ce jour-l\u00e0.<\/p>\n<p>Ce que nous voulons dire ici, c&rsquo;est que la vente ne se fera pas toujours d\u00e8s la premi\u00e8re visite, mais que <strong>cet utilisateur est d\u00e9j\u00e0 entr\u00e9 dans votre entonnoir de vente<\/strong> &#8211; et c&rsquo;est l\u00e0 que nous allons chercher un moyen de le <strong>convertir.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qu'un entonnoir de vente?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L&rsquo;entonnoir de vente est un terme marketing qui d\u00e9signe le parcours que suivent les clients potentiels jusqu&rsquo;\u00e0 l&rsquo;acte d&rsquo;achat. L&rsquo;entonnoir de vente, mieux connu sous le nom de \u00ab\u00a0funnel\u00a0\u00bb, comporte plusieurs <strong>\u00e9tapes<\/strong>:<\/p>\n<ul>\n<li>le sommet ou le haut de l&rsquo;entonnoir (TOFU)<\/li>\n<li>le milieu de l&rsquo;entonnoir (MOFU)<\/li>\n<li>le fond de l&rsquo;entonnoir (BOFU).<\/li>\n<\/ul>\n<p>Il s&rsquo;agit des terminologies les plus couramment utilis\u00e9es, mais ces \u00e9tapes peuvent varier en fonction du mod\u00e8le de vente de l&rsquo;entreprise.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1d7d4 elementor-widget elementor-widget-image\" data-id=\"7a1d7d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"457\" height=\"549\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funil-de-vendas.png\" class=\"attachment-large size-large\" alt=\"funil de vendas com tr\u00eas etapas\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funil-de-vendas.png 457w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/funil-de-vendas-250x300.png 250w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les 4 \u00e9tapes de l'entonnoir de vente<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un entonnoir de vente normal comporte quatre \u00e9tapes. \u00c0 chaque \u00e9tape, le consommateur prend des d\u00e9cisions en fonction de la perception qu&rsquo;il a de votre marque, de votre produit et de la concurrence.<\/p>\n<p><strong>\u00c9tape 1: Prise de conscience<\/strong><\/p>\n<p>La premi\u00e8re \u00e9tape se situe au niveau de la \u00ab\u00a0sensibilisation\u00a0\u00bb, car c&rsquo;est l\u00e0 que les gens prennent conscience du produit ou du service. Il existe plusieurs moyens d&rsquo;y parvenir, comme la publicit\u00e9, les m\u00e9dias sociaux et m\u00eame le fameux bouche-\u00e0-oreille.<\/p>\n<p>Comment et pourquoi ces personnes descendent dans l&rsquo;entonnoir de vente d\u00e9pend des comp\u00e9tences en mati\u00e8re de vente et de marketing.<\/p>\n<p><strong>\u00c9tape 2: Int\u00e9r\u00eat<\/strong><\/p>\n<p>Apr\u00e8s la notori\u00e9t\u00e9 de la marque, vient le temps de l&rsquo;\u00e9valuation sur la base de l&rsquo;int\u00e9r\u00eat.<\/p>\n<p>Le prospect effectuera des recherches pour s&rsquo;assurer que l&rsquo;offre qu&rsquo;il a trouv\u00e9e est la meilleure et la plus adapt\u00e9e \u00e0 sa situation.<\/p>\n<p><strong>\u00c9tape 3: Le d\u00e9sir<\/strong><\/p>\n<p>Cr\u00e9ez des CTA (call-to-action) strat\u00e9giques &#8211; mettez l&rsquo;accent sur les avantages d&rsquo;acheter chez vous.<\/p>\n<p>Exemple: Apple met l&rsquo;accent sur l&rsquo;\u00e9l\u00e9gance, la facilit\u00e9 d&rsquo;utilisation et le style de vie Apple de ses produits, plut\u00f4t que sur des caract\u00e9ristiques et sp\u00e9cifications ennuyeuses.<\/p>\n<p><strong>\u00c9tape 4: Action<\/strong><\/p>\n<p>Tout le travail se r\u00e9sume \u00e0 cette \u00e9tape: que le client effectue ou non l&rsquo;achat.<\/p>\n<p>Veillez \u00e0 ce que votre <strong>processus de checkout <\/strong>se d\u00e9roule sans heurts afin qu&rsquo;il ne pose pas de probl\u00e8mes et n&rsquo;incite pas le client potentiel \u00e0 abandonner.<\/p>\n<p>M\u00eame s&rsquo;il abandonne, l&rsquo;accord ne sera pas perdu \u00e0 jamais.<\/p>\n<p>Vous pouvez toujours cr\u00e9er des <strong>campagnes de remarketing<\/strong> et essayer de<strong> regagner ce panier \u00e0 provisions<\/strong>! (Apprenez comment <strong>r\u00e9cup\u00e9rer les paniers abandonn\u00e9s ici<\/strong>)<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment cr\u00e9er un entonnoir de vente pour le commerce \u00e9lectronique?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il n&rsquo;y a que <strong>trois \u00e9tapes pour cr\u00e9er un entonnoir de vente pour le commerce \u00e9lectronique<\/strong> &#8211; vous aider \u00e0 identifier ce que vos clients veulent et ce dont ils ont besoin. Examinons-les individuellement.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> 1 - Identifie le parcours  du client<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google Analytics peut vous aider \u00e0 cartographier le parcours du client \u00e0 l&rsquo;aide de rapports tels que le flux d&rsquo;utilisateurs. D\u00e9couvrez ce que font les gens lorsqu&rsquo;ils acc\u00e8dent \u00e0 chacune des pages de votre site web.<\/p>\n<p>Les visiteurs se comportent diff\u00e9remment lorsqu&rsquo;ils arrivent pour la premi\u00e8re fois sur votre page d&rsquo;accueil. Comment trouvent-ils la page pour un certain produit? Pourquoi cliquent-ils sur la banni\u00e8re d&rsquo;accueil et non sur le menu? Quelles sont les origines de votre trafic? Quelle origine convertit le plus?<\/p>\n<p>Google Analytics vous aide \u00e0 comprendre ce parcours et \u00e0 identifier les leads de vente et les changements potentiels!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02db3 elementor-widget elementor-widget-heading\" data-id=\"da02db3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2 - D\u00e9finir l'entonnoir avec des objectifs de conversion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6bff2 elementor-widget elementor-widget-text-editor\" data-id=\"eb6bff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00c0 l&rsquo;aide des quatre \u00e9tapes d\u00e9crites ci-dessus (sensibilisation, int\u00e9r\u00eat, d\u00e9sir et action), cr\u00e9ez un plan pour faire <strong>progresser les utilisateurs dans l&rsquo;entonnoir de vente.<\/strong> Mettez des objectifs sur votre site web et comprenez o\u00f9 les utilisateurs aiment aller le plus!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99efb35 elementor-widget elementor-widget-heading\" data-id=\"99efb35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3 - D\u00e9finit le point \u00e0 partir duquel un utilisateur devient un leads.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3048de8 elementor-widget elementor-widget-text-editor\" data-id=\"3048de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour la plupart des entreprises de ecommerce, un utilisateur devient un leads lorsqu&rsquo;il fournit ses coordonn\u00e9es.<\/p><p>D\u00e9cidez comment vous pouvez encourager l&rsquo;utilisateur dans la transition de la prise de conscience \u00e0 l&rsquo;int\u00e9r\u00eat, puis au d\u00e9sir d&rsquo;action. C&rsquo;est l\u00e0 qu&rsquo;il est important d&rsquo;avoir une <a href=\"\/fr\/campagnes-de-mailing\/\"><b>strat\u00e9gie de marketing par courriel<\/b>.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous ne savez toujours pas ce que sont les leads? D\u00e9couvrez dans cet article ce<a href=\"\/fr\/importance-des-leads-pour-augmenter-les-ventes\/\"><strong> que sont les leads et pourquoi ils sont importants pour augmenter les ventes en ligne.<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93cfcaf elementor-widget elementor-widget-heading\" data-id=\"93cfcaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse et optimisation: Page d'accueil \/ Formulaire \/ Check out<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f954408 elementor-widget elementor-widget-heading\" data-id=\"f954408\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Page d'accueil<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298f256 elementor-widget elementor-widget-text-editor\" data-id=\"298f256\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour un site de ecommerce, votre page d&rsquo;accueil doit mettre l&rsquo;accent sur les produits, les promotions, les informations sur les livraisons, la confiance et la r\u00e9putation. Il est difficile de jongler avec tout cela, d&rsquo;o\u00f9 les tests A\/B pour d\u00e9terminer (via Google Analytics) ce qui fonctionne le mieux!<\/p>\n<p>Faites d&rsquo;abord de l&rsquo;optimisation. Tenez compte de <strong>SEO<\/strong> et de<strong> l&rsquo;exp\u00e9rience des utilisateurs<\/strong> afin que Google puisse vous trouver pertinent et, par cons\u00e9quent, placer votre site (de mani\u00e8re organique) sur les premi\u00e8res pages de recherche.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dff299 elementor-widget elementor-widget-heading\" data-id=\"1dff299\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Formulaire<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0497bbc elementor-widget elementor-widget-text-editor\" data-id=\"0497bbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les <strong>formulaires de leads<\/strong> sont le pain et le beurre de votre entreprise! Essayez de savoir s&rsquo;ils sont exhaustifs et s&rsquo;ils communiquent directement avec votre courrier \u00e9lectronique &#8211; n&rsquo;oubliez pas que <strong>les leads chauds ont toujours plus de chances de se convertir<\/strong>.<\/p>\n<p>R\u00e9duisez vos formulaires aux seules informations essentielles. Si vous ne voulez qu&rsquo;une adresse \u00e9lectronique, ne demandez que cette information. Ne demandez pas d&rsquo;informations inutiles comme l&rsquo;\u00e2ge, la date de naissance ou le lieu de r\u00e9sidence!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d811e43 elementor-widget elementor-widget-heading\" data-id=\"d811e43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Check out<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37eedb9 elementor-widget elementor-widget-text-editor\" data-id=\"37eedb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Proposez davantage d&rsquo;options de paiement, utilisez des caisses \u00e0 deux pages et ajoutez des barres de progression pour que l&rsquo;utilisateur se sente plus en s\u00e9curit\u00e9. Ajoutez des sceaux de confiance pour montrer que vous vous pr\u00e9occupez de la confidentialit\u00e9 et de la s\u00e9curit\u00e9, et n&rsquo;ajoutez pas de frais impr\u00e9vus pendant la phase de checkout.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d7e0f elementor-widget elementor-widget-text-editor\" data-id=\"90d7e0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L&rsquo;entonnoir de vente pour le commerce \u00e9lectronique peut \u00eatre compliqu\u00e9, mais si vous \u00eates pr\u00e9par\u00e9 et disposez des bonnes donn\u00e9es, vous pouvez <strong>am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur et augmenter les ventes.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;entonnoir de vente pour le ecommerce peut \u00eatre compliqu\u00e9, mais si vous \u00eates pr\u00e9par\u00e9 et disposez des bonnes donn\u00e9es, vous pouvez am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur et augmenter les ventes.<\/p>\n","protected":false},"author":13,"featured_media":20043,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,587],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Entonnoir de vente \u00e0 3 \u00e9tapes pour le Ecommerce<\/title>\r\n<meta name=\"description\" content=\"Il n&#039;y a que trois \u00e9tapes pour cr\u00e9er un entonnoir de vente. 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