{"id":20074,"date":"2021-09-22T11:58:04","date_gmt":"2021-09-22T11:58:04","guid":{"rendered":"https:\/\/websitedev.logrise.com\/email-marketing-5-raisons-dinvestir-dans-cette-strategie\/"},"modified":"2022-01-05T13:03:52","modified_gmt":"2022-01-05T13:03:52","slug":"email-marketing-5-raisons-dinvestir","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/email-marketing-5-raisons-dinvestir\/","title":{"rendered":"Email marketing: 5 raisons d&rsquo;investir dans cette strat\u00e9gie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20074\" class=\"elementor elementor-20074 elementor-15356\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">5 raisons de miser sur le marketing par courriel pour fid\u00e9liser les clients<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 22, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/motivos-para-apostar-email-marketing.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"enveloppe contenant un homme avec un haut-parleur\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/motivos-para-apostar-email-marketing.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/motivos-para-apostar-email-marketing-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/motivos-para-apostar-email-marketing-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/motivos-para-apostar-email-marketing-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>C&rsquo;est exact, vous avez tr\u00e8s bien lu: 5 raisons de miser sur l&#8217;email marketing pour fid\u00e9liser vos clients, car si vous pensiez que l&#8217;email marketing \u00e9tait mort, vous avez tort, car il est bien vivant, et vous allez comprendre pourquoi. Mais d&rsquo;abord&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le marketing par courriel?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le marketing par courriel est une strat\u00e9gie de marketing digital essentielle pour toute entreprise professionnelle qui souhaite entretenir <strong>une relation \u00e9troite avec ses clients et<\/strong>, bien s\u00fbr, <strong>augmenter ses ventes.<\/strong><\/p>\n<p>Comme son nom l&rsquo;indique, elle est bas\u00e9e sur une <strong>communication par courrier \u00e9lectronique<\/strong>, o\u00f9 les plateformes de marketing par courrier \u00e9lectronique sont g\u00e9n\u00e9ralement utilis\u00e9es pour pouvoir envoyer en masse les informations que nous voulons communiquer de mani\u00e8re beaucoup plus optimis\u00e9e et qui nous donnent <strong>les r\u00e9sultats en temps r\u00e9el.<\/strong><\/p>\n<p>Ces plates-formes proposent \u00e9galement des mod\u00e8les d&rsquo;e-mails que nous pouvons utiliser pour donner un aspect plus attrayant\/original \u00e0 nos e-mails, et aussi pour les rendre plus faciles \u00e0 lire et \u00e0 interpr\u00e9ter.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 raisons d'investir dans le marketing par e-mail<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li><strong>Le service va au-del\u00e0 de l&rsquo;achat\/de la consultation:<\/strong> \u00e0 travers du marketing par courrier \u00e9lectronique, nous pouvons envoyer des messages automatiques de conseils avant et apr\u00e8s la consommation et ainsi nous assurer que nous sommes toujours en contact avec le client.<\/li>\n<li><strong>Un excellent rapport co\u00fbt-b\u00e9n\u00e9fice:<\/strong> contrairement \u00e0 de nombreuses autres strat\u00e9gies de marketing, le marketing par courrier \u00e9lectronique <strong>est moins co\u00fbteux<\/strong>. Le seul co\u00fbt est celui de la plateforme (qui d\u00e9pend du nombre de contacts) et si vous avez un partenariat avec une soci\u00e9t\u00e9 de marketing. En outre, <strong>la fid\u00e9lisation des clients est beaucoup moins co\u00fbteuse que l&rsquo;attraction de nouveaux clients<\/strong>, de sorte qu&rsquo;investir dans la fid\u00e9lisation peut \u00eatre beaucoup plus b\u00e9n\u00e9fique que de concentrer toute votre \u00e9nergie sur les publicit\u00e9s, par exemple.<\/li>\n<li><strong>Communication personnalis\u00e9e avec les clients:<\/strong> le grand avantage de l&#8217;email marketing est que nous pouvons personnaliser l&#8217;email ainsi que le contenu et communiquer avec <strong>le bon client au bon moment.<\/strong> Par exemple, si nous avons un produit destin\u00e9 au public f\u00e9minin, nous pouvons cr\u00e9er un marketing par e-mail avec ce produit et l&rsquo;envoyer uniquement au public f\u00e9minin.<\/li>\n<li><strong>Votre contenu devient une r\u00e9f\u00e9rence pour vos clients:<\/strong> nous sommes \u00e0 l&rsquo;\u00e8re de l&rsquo;information mais la v\u00e9rit\u00e9 est que nous ne pouvons pas croire tout ce qui se trouve sur internet. Pour aider les clients, nous pouvons partager des informations v\u00e9ridiques et utiles, c&rsquo;est-\u00e0-dire que nous pouvons <strong>envoyer \u00e0 nos clients des informations sur le domaine que nous ma\u00eetrisons et qui peuvent les aider dans leur vie ou leurs affaires.<\/strong> Cela les aidera \u00e0 vous faire davantage confiance, \u00e0 vous et \u00e0 vos services.<\/li>\n<li><strong>La relation avec le client devient plus forte et plus durable<\/strong>: il n&rsquo;est pas facile pour nous de trouver le temps de parler \u00e0 tous nos clients. Avec le <strong>marketing par e-mail, la communication devient automatique, mais ne perd pas en humanisation et beaucoup moins en qualit\u00e9.<\/strong><\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>\u00c9tape par \u00e9tape pour lancer votre strat\u00e9gie de marketing par courriel<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si vous voulez profiter de tous ces avantages, suivez les \u00e9tapes suivantes:<\/p><ol><li><strong>Pensez au type d&rsquo;e-mails que vous souhaitez envoyer,<\/strong> par exemple: contenu, enqu\u00eates de satisfaction, \u00ab\u00a0bon anniversaire\u00a0\u00bb, re-marketing, etc&#8230;;<\/li><li><strong>Cr\u00e9ez un plan<\/strong>, choisissez les dates. Par exemple, profitez des dates comm\u00e9moratives pour envoyer des courriels;<\/li><li><strong>Choisissez un outil de marketing par courriel,<\/strong> afin de disposer de processus optimis\u00e9s, rapides et simples. Par exemple, le <a href=\"\/fr\/simplifier\/\"><strong>Simplifier<\/strong><\/a>; vous permet de regrouper plusieurs produits en un seul lien et d&rsquo;envoyer des courriels \u00e0 vos clients. Cet outil vous permettra de savoir quand un destinataire a ouvert le message et sur quels liens il a cliqu\u00e9. De cette fa\u00e7on, vous am\u00e9liorez l&rsquo;exp\u00e9rience du client potentiel et suivez ce qu&rsquo;il recherche. Cet outil est gratuit.<\/li><li><strong>Envoyez du contenu pertinent et utile \u00e0 votre client.<\/strong> \u00c9crivez de mani\u00e8re humanis\u00e9e, courte et objective.<\/li><li><strong>Soyez coh\u00e9rent.<\/strong> Quelle que soit la strat\u00e9gie, essayez d&rsquo;\u00eatre coh\u00e9rent, et ne laissez pas le marketing par courriel de c\u00f4t\u00e9;<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393263d elementor-widget elementor-widget-text-editor\" data-id=\"393263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9couvrez ces<a href=\"\/fr\/campagnes-de-mailing\/\"><strong> 6 id\u00e9es d&rsquo;e-mails pour r\u00e9cup\u00e9rer les paniers abandonn\u00e9s<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9632e2c elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"9632e2c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/simplifier\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Simplifier gratuit<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Surveiller les r\u00e9sultats<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Suivez toutes ces \u00e9tapes et, au fil du temps, vous verrez <strong>vos r\u00e9sultats augmenter<\/strong>, ce qui rendra vos clients plus fid\u00e8les. N&rsquo;oubliez pas de suivre les mesures de vos e-mails afin de savoir ce qui <strong>attire le plus vos clients et d&rsquo;am\u00e9liorer vos r\u00e9sultats.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si vous pensiez que le marketing par courriel \u00e9tait en d\u00e9su\u00e9tude, vous avez tort. Miser sur l&#8217;email marketing est la solution la plus \u00e9conomique pour fid\u00e9liser les clients, am\u00e9liorer la communication et augmenter les ventes.<\/p>\n","protected":false},"author":19,"featured_media":20077,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,588],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - 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