{"id":20144,"date":"2021-09-22T13:11:56","date_gmt":"2021-09-22T13:11:56","guid":{"rendered":"https:\/\/websitedev.logrise.com\/que-sont-les-prospects-et-pourquoi-sont-ils-importants-pour-augmenter-les-ventes-en-ligne\/"},"modified":"2022-01-07T12:48:52","modified_gmt":"2022-01-07T12:48:52","slug":"importance-des-leads-pour-augmenter-les-ventes","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/importance-des-leads-pour-augmenter-les-ventes\/","title":{"rendered":"Que sont les lead et pourquoi sont-ils importants pour augmenter les ventes en ligne?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20144\" class=\"elementor elementor-20144 elementor-14857\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">L'importance des leads pour augmenter les ventes en ligne<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 22, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/leads-importantes-para-aumentar-as-vendas-online.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"\u00e9cran avec symbole du dollar sortant d&#039;un entonnoir\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/leads-importantes-para-aumentar-as-vendas-online.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/leads-importantes-para-aumentar-as-vendas-online-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/leads-importantes-para-aumentar-as-vendas-online-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/07\/leads-importantes-para-aumentar-as-vendas-online-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Dans un monde de plus en plus digital, les ventes ont \u00e9galement \u00e9volu\u00e9 et les processus de vente digitaux sont essentiels \u00e0 la croissance et \u00e0 la p\u00e9rennit\u00e9 de toute entreprise.<\/p>\n<p>Il existe naturellement plusieurs types de ventes et de processus pour qu&rsquo;elles aient lieu. Dans cet article, nous allons explorer la partie des <strong>ventes digitales<\/strong> et les <strong>strat\u00e9gies<\/strong> que vous pouvez appliquer dans votre entreprise <strong>pour augmenter les ventes.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a17352 elementor-widget elementor-widget-text-editor\" data-id=\"5a17352\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dans un processus de vente digital, il est important que <strong>l&rsquo;entonnoir de vente permette de g\u00e9n\u00e9rer des leads.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que sont des leads?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un lead est d\u00e9fini comme une demande de contact faite par le client qui souhaite en savoir plus sur le service. Ces pistes peuvent \u00eatre d\u00e9finies plus pr\u00e9cis\u00e9ment comme des leads froides ou des pistes chaudes. Par exemple:<\/p>\n<ul>\n<li>Cold Lead &#8211; un abonnement \u00e0 une newsletter<\/li>\n<li>Hot Lead &#8211; une demande de devis pour un service<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a57f1d elementor-widget elementor-widget-heading\" data-id=\"9a57f1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Comment g\u00e9n\u00e9rer plus de leads?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"52a5cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il est donc important d&rsquo;avoir une <strong>strat\u00e9gie de g\u00e9n\u00e9ration de leads<\/strong> de mani\u00e8re continue et le d\u00e9fi que de nombreuses entreprises se posent est le suivant : comment g\u00e9n\u00e9rer des leads? Dans ce cas, il <strong>existe deux grandes strat\u00e9gies<\/strong>:<\/p><ul><li>Strat\u00e9gie 1 &#8211; Formuler un plan marketing qui s&rsquo;appuie sur la conversion des clients. Placer plusieurs points de conversion (\u00e9galement appel\u00e9s CTA) et maximiser leur visibilit\u00e9 gr\u00e2ce au marketing num\u00e9rique, par exemple dans Google Ads.<\/li><li>Strat\u00e9gie 2 &#8211; Faites confiance \u00e0 une entreprise ou \u00e0 un logiciel qui travaille avec vous pour augmenter vos r\u00e9sultats.<\/li><\/ul><p>Donc, pour l&rsquo;instant, nous sommes l&rsquo;entreprise qui a mis en place la <strong>strat\u00e9gie de gestion des leads<\/strong> et nous commen\u00e7ons \u00e0 g\u00e9n\u00e9rer des leads, nous sommes encore capables d&rsquo;identifier les leads chauds et les leads froids. Vient maintenant la partie la plus importante: comment convertir?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Comment puis-je convertir des leads?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La conversion de leads a beaucoup d&rsquo;avantages, car chaque entreprise a sa propre m\u00e9thode de vente et la m\u00e9thode elle-m\u00eame est bas\u00e9e sur le besoin de g\u00e9n\u00e9rer du cash-flow. Concentrons-nous donc sur quelques m\u00e9thodes de vente qui fonctionnent pour diverses entreprises.<\/p><ol><li>Adapter l&rsquo;argumentaire: <strong>connaissez les besoins du client avant m\u00eame qu&rsquo;il ne vous contacte<\/strong> et adaptez l&rsquo;argumentaire en cons\u00e9quence. Cela peut \u00eatre particuli\u00e8rement difficile pour les entreprises disposant d&rsquo;un large portefeuille de services. Il est donc n\u00e9cessaire de travailler correctement sur la g\u00e9n\u00e9ration de prospects.<\/li><li>Montrez les avantages: expliquez les principaux avantages et pr\u00e9parez-vous \u00e0 des <strong>comparaisons<\/strong> avec<strong> les concurrents<\/strong>. L&rsquo;\u00e9tude des concurrents et du client potentiel est toujours un excellent moyen d&rsquo;am\u00e9liorer l&rsquo;argumentaire de vente.<\/li><li>Suivi: apr\u00e8s tout cela, <strong>demandez toujours un retour d&rsquo;information<\/strong> afin de comprendre si la proposition a quelque chose. Le client se sentira ainsi plus sp\u00e9cial et sentira qu&rsquo;il a votre attention.<\/li><\/ol><p>Lorsque vous disposez d&rsquo;un processus optimis\u00e9, l&rsquo;important est de maximiser votre temps et celui de votre \u00e9quipe. Vous devez donc commencer \u00e0 penser \u00e0 <strong>l&rsquo;automatisation du marketing<\/strong> ou \u00e0 l&rsquo;automatisation du marketing.<\/p><p>D\u00e9couvrez comment <a href=\"\/fr\/intelligence-artificielle\/\"><strong>l&rsquo;intelligence artificielle peut aider votre strat\u00e9gie de marketing digital.<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'automatisation pour am\u00e9liorer la strat\u00e9gie de marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L&rsquo;automatisation du marketing consiste \u00e0 cr\u00e9er un ensemble d&rsquo;actions (d\u00e9clencheurs) qui d\u00e9clencheront l&rsquo;envoi ou les conversations avec le client &#8211; g\u00e9n\u00e9ralement associ\u00e9 au <strong>marketing par courriel<\/strong>. Cependant, elle est d\u00e9j\u00e0 utilis\u00e9e dans plusieurs outils qui permettent de cr\u00e9er des automatismes pour l&rsquo;envoi de SMS en fonction du comportement de l&rsquo;utilisateur.<\/p><p>L&rsquo;une des principales fonctions de l&rsquo;automatisation du marketing est de <strong>nourrir les leads afin de les \u00ab\u00a0r\u00e9chauffer\u00a0\u00bb,<\/strong> c&rsquo;est-\u00e0-dire que <strong>les leads cessent d&rsquo;\u00eatre froids<\/strong> et deviennent chauds gr\u00e2ce \u00e0 un contenu cibl\u00e9. Pour cela, il faut cr\u00e9er une automatisation qui permet, par exemple, au client qui re\u00e7oit des bulletins d&rsquo;information de commencer \u00e0 recevoir davantage de contenu qui a du sens pour lui &#8211; l&rsquo;automatisation est g\u00e9n\u00e9ralement cr\u00e9\u00e9e dans le logiciel d&rsquo;envoi de marketing par courriel (par exemple, sendinblue.com).<\/p><p>Cette automatisation vous permettra d&rsquo;optimiser votre temps, celui de votre \u00e9quipe et d&rsquo;am\u00e9liorer la qualit\u00e9 de vos contacts (apprenez \u00e0 <a href=\"\/fr\/creation-dune-base-de-donnees\/\"><b>rassembler et \u00e0 g\u00e9rer vos contacts<\/b><\/a> pour am\u00e9liorer les campagnes).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Automatisez vos campagnes<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a26c65 elementor-widget elementor-widget-heading\" data-id=\"3a26c65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Les ventes sont l'oxyg\u00e8ne des entreprises<\/b>.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9638d2 elementor-widget elementor-widget-text-editor\" data-id=\"b9638d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En bref, dans un processus de vente digital, il est important que votre <strong>entonnoir<\/strong> soit <strong>optimis\u00e9<\/strong>. Pour ce faire, vous devez prendre en compte les diff\u00e9rentes phases de l&rsquo;entonnoir, de la g\u00e9n\u00e9ration du contact \u00e0 sa fermeture. En parall\u00e8le, votre temps et celui de votre \u00e9quipe doivent \u00eatre optimis\u00e9s, que ce soit dans le processus de vente lui-m\u00eame ou dans l&rsquo;automatisation du marketing.<\/p>\n<p>Parce qu&rsquo;en fin de compte, les ventes sont l&rsquo;oxyg\u00e8ne des entreprises &#8211; nous ne croyons pas qu&rsquo;il existe des entreprises saines sans ventes.<br \/>\nNous en vivons tous.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8548999 elementor-widget elementor-widget-text-editor\" data-id=\"8548999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous pourriez \u00e9galement \u00eatre int\u00e9ress\u00e9 par ce guide pour <a href=\"\/fr\/campagnes-de-mailing\/\"><strong>apprendre \u00e0 reconqu\u00e9rir des clients \u00e0 travers des campagnes d&rsquo;e-mailing.<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La g\u00e9n\u00e9ration de pistes est essentielle pour am\u00e9liorer les ventes. Apprenez ce que sont les leads froids et les leads chauds et m\u00eame deux strat\u00e9gies pour augmenter le nombre de leads.<\/p>\n","protected":false},"author":23,"featured_media":20146,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,587],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Leads: qu&#039;est-ce et pourquoi sont-ils importants pour augmenter les ventes<\/title>\r\n<meta name=\"description\" content=\"La g\u00e9n\u00e9ration de leads est un facteur cl\u00e9 pour augmenter les ventes. 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