{"id":20154,"date":"2021-09-22T13:33:42","date_gmt":"2021-09-22T13:33:42","guid":{"rendered":"https:\/\/websitedev.logrise.com\/campagnes-de-mailing-pour-reduire-le-taux-dabandon\/"},"modified":"2022-01-04T17:31:54","modified_gmt":"2022-01-04T17:31:54","slug":"campagnes-de-mailing","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/campagnes-de-mailing\/","title":{"rendered":"Campagnes d&rsquo;e-mailing pour r\u00e9duire le taux d&rsquo;abandon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20154\" class=\"elementor elementor-20154 elementor-14747\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Campagnes d'e-mailing: la strat\u00e9gie pour r\u00e9cup\u00e9rer les paniers abandonn\u00e9s<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 22, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"petit chariot avec des bo\u00eetes \u00e0 l&#039;int\u00e9rieur ordinateur portable par derri\u00e8re\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono.png 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono-300x157.png 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono-1024x536.png 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/06\/email-marketing-para-reduzir-a-taxa-de-abandono-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Une strat\u00e9gie courante \u00e0 utiliser lorsque vous avez un commerce \u00e9lectronique consiste \u00e0 suivre l&rsquo;utilisateur tout au long du processus de l&rsquo;entonnoir de vente. Dans le cadre de cette strat\u00e9gie, nous disposons d&rsquo;un marketing par courrier \u00e9lectronique qui permet de rappeler aux plus oublieux ou \u00e0 ceux qui ont perdu tout int\u00e9r\u00eat que nous existons toujours et que nous attendons toujours qu&rsquo;ils finalisent leur achat.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aad1d86 elementor-widget elementor-widget-text-editor\" data-id=\"aad1d86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Contenu:<\/strong><\/p>\n<ol>\n<li><a href=\"#recuperar\"><strong>Email Marketing pour r\u00e9cup\u00e9rer 10% des paniers\u200b<\/strong><\/a><\/li>\n<li><a href=\"#motivos\"><strong>Motifs d&rsquo;abandon<\/strong><\/a><br \/>\na. <a href=\"#inativos\"><strong>Campagnes email pour clients inactifs!<\/strong><\/a><\/li>\n<li><a href=\"#ideias\"><strong>6 exemples de sujets que vous pouvez utiliser dans votre e-mail marketing<\/strong><\/a><\/li>\n<li><a href=\"#tecnicas\"><strong>5\u00a0techniques pour rendre les campagnes email plus efficaces<\/strong><\/a><\/li>\n<li><a href=\"#automatizacao\"><strong>6 automatisations pour les campagnes email<\/strong><\/a><\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"recuperar\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-mail Marketing pour r\u00e9cup\u00e9rer 10% des chariots.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un courriel envoy\u00e9 \u00e0 un client qui a ajout\u00e9 quelque chose \u00e0 son panier mais n&rsquo;a finalement pas conclu la vente peut vous sauver et faire baisser votre taux d&rsquo;abandon! Cet e-mail est un message de suivi envoy\u00e9 \u00e0 une personne qui quitte votre site sans avoir achet\u00e9 les produits qu&rsquo;elle a ajout\u00e9s \u00e0 son panier. Ces e-mails de \u00ab\u00a0panier abandonn\u00e9\u00a0\u00bb permettent de r\u00e9cup\u00e9rer environ 10 % des recettes perdues.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a5cb5 elementor-widget elementor-widget-text-editor\" data-id=\"52a5cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous vous dites peut-\u00eatre: \u00ab\u00a0Quelle gal\u00e8re d&rsquo;envoyer un courriel \u00e0 tous les utilisateurs qui n&rsquo;ont finalement pas finalis\u00e9 leur achat! J&rsquo;ai de meilleures choses \u00e0 faire!\u00a0\u00bb<\/p>\n<p>Cher lecteur &#8211; <strong>CES PROCES SONT AUTOMATIS\u00c9S!<\/strong> Il vous suffit de configurer l&rsquo;envoi automatique d&rsquo;un courriel pour <strong>r\u00e9cup\u00e9rer des revenus<\/strong> qui auraient autrement disparu.<\/p>\n<p>Si vous n&rsquo;\u00eates toujours pas convaincu, voici les chiffres (qui ne mentent pas)<\/p>\n<ul>\n<li>45 % de tous les courriels d&rsquo;abandon de panier sont ouverts<\/li>\n<li>21% de tous les e-mails d&rsquo;abandon de panier sont cliqu\u00e9s.<\/li>\n<li>50% de ces clics m\u00e8nent \u00e0 un achat r\u00e9cup\u00e9r\u00e9 sur le site<br \/>\nEn d&rsquo;autres termes, sur 100 personnes qui re\u00e7oivent un courriel de votre part, 45 l&rsquo;ouvrent, 21 cliquent et 11 effectuent l&rsquo;achat ! Nous ne sommes pas des experts en math\u00e9matiques, mais 11 nous semble sup\u00e9rieur \u00e0 0 ! (Source : Moosend)<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" id=\"motivos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi est-ce que j'abandonne mon panier?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous avons d\u00e9j\u00e0 abord\u00e9 plus en d\u00e9tail ce ph\u00e9nom\u00e8ne dans cet article sur les 6 raisons et solutions pour r\u00e9cup\u00e9rer les paniers abandonn\u00e9s, mais nous vous laissons tout de m\u00eame un petit r\u00e9sum\u00e9 ici:<\/p>\n<ul>\n<li>Distractions<\/li>\n<li>Oubli\u00e9<\/li>\n<li>Prix ou frais d&rsquo;exp\u00e9dition<\/li>\n<li>Site web et probl\u00e8mes de navigation<\/li>\n<li>Processus de paiement complexe<\/li>\n<li>Politiques de retour ou d&rsquo;\u00e9change<\/li>\n<li>Je v\u00e9rifie juste<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" id=\"inativos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment vais-je les r\u00e9cup\u00e9rer? Campagnes d'emailing pour le non-abandon!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La distraction et le shopping en ligne vont de pair! Il y a tellement de choses en ligne, tellement de liens, tellement d&rsquo;images, tellement de banni\u00e8res, tellement de publicit\u00e9, tellement de concurrence que facilement ceux qui naviguent sur votre site peuvent abandonner l&rsquo;achat \u00e0 mi-chemin.<\/p>\n<p>C&rsquo;est l\u00e0 qu&rsquo;interviennent les <strong>courriels relatifs aux paniers abandonn\u00e9s,<\/strong> qui rappellent \u00e0 vos clients les produits qu&rsquo;ils ont abandonn\u00e9s et les incitent \u00e0 revenir pour terminer leur achat.<\/p>\n<p>Lorsque vous recontactez ces clients, n&rsquo;oubliez pas de rester simple:<\/p>\n<p>Nom de l&rsquo;entreprise: faites-leur savoir qui les contacte.<br \/>\nNom du client: la personnalisation de l&rsquo;e-mail peut vous aider \u00e0 obtenir plus d&rsquo;ouvertures.<br \/>\nTon amical: imaginez que vous vendez \u00e0 votre meilleur ami.<br \/>\nNom ou d\u00e9tails du produit : qu&rsquo;ont-ils laiss\u00e9 exactement dans leur panier?<br \/>\nUrgence: promotion de derni\u00e8re minute par exemple<br \/>\nSimplicit\u00e9: la d\u00e9cision d&rsquo;ouvrir votre message est prise en quelques secondes.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8548999 elementor-widget elementor-widget-text-editor\" data-id=\"8548999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9couvrez comment <a href=\"\/fr\/comment-calculer-le-taux-de-conversion\/\"><strong>calculer le taux de conversion dans cet article<\/strong><\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a26c65 elementor-widget elementor-widget-heading\" data-id=\"3a26c65\" data-element_type=\"widget\" id=\"ideias\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Id\u00e9es d'e-mails pour r\u00e9cup\u00e9rer les paniers abandonn\u00e9s<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9638d2 elementor-widget elementor-widget-text-editor\" data-id=\"b9638d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Misez sur la q<strong>ualit\u00e9 du contenu<\/strong> &#8211; les photos et les vid\u00e9os que vous fournissez pour pr\u00e9senter un bien doivent \u00eatre de grande qualit\u00e9. Pensez \u00e9galement \u00e0 proposer des options de r\u00e9alit\u00e9 virtuelle aux visiteurs de votre site web &#8211; cette option permet aux gens de faire une visite virtuelle de la propri\u00e9t\u00e9.<\/li>\n<li>Tenez des compte de l&rsquo;importance des<strong> appareils mobiles<\/strong> &#8211; ce sont les appareils les plus utilis\u00e9s, il est donc tr\u00e8s important que votre site Web soit compatible et adaptable \u00e0 toute taille d&rsquo;\u00e9cran et \u00e0 tout type d&rsquo;appareil.<\/li>\n<li>Investissez dans le <strong>marketing par courriel<\/strong> &#8211; c&rsquo;est un outil tr\u00e8s puissant. Tenez compte du stade de l&rsquo;entonnoir de vente auquel se trouve chaque contact et adaptez\/personnalisez le contenu \u00e0 envoyer. Les agr\u00e9gateurs de liens peuvent \u00eatre des outils tr\u00e8s utiles, car ils vous permettent d&rsquo;envoyer plusieurs propri\u00e9t\u00e9s \u00e0 des destinataires \u00e0 partir d&rsquo;un seul lien. Ils vous permettent \u00e9galement d&rsquo;ajuster le type de propri\u00e9t\u00e9s que vous souhaitez envoyer, en fonction de la localisation ou des caract\u00e9ristiques qui sont cruciales pour chaque client.<\/li>\n<li>Investissez dans des <strong>campagnes payantes<\/strong>, sur les m\u00e9dias sociaux, sur Google Ads ou sur d&rsquo;autres plateformes &#8211; si cela est judicieux pour votre agence, vous pouvez adapter l&#8217;emplacement de la campagne, en veillant \u00e0 ce que seules les personnes qui se trouvent dans certains endroits la voient. (Apprenez comment am\u00e9liorer le taux de conversion de vos campagnes payantes avec ce guide rapide sur Google ADS)<\/li>\n<li>Cr\u00e9ez des <em>Landing pages<\/em> &#8211; ces pages visent \u00e0 convertir les visiteurs en leads et sont id\u00e9ales pour recueillir les coordonn\u00e9es des clients, que vous pouvez ensuite utiliser dans le marketing par courriel.<\/li>\n<li>Mettez en place des <em>chatbots<\/em> sur les r\u00e9seaux sociaux et le site web. Ils r\u00e9pondent \u00e0 des questions simples pour vous, ce qui vous permet de gagner du temps.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67be3cb elementor-widget elementor-widget-heading\" data-id=\"67be3cb\" data-element_type=\"widget\" id=\"tecnicas\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous pouvez ensuite utiliser ces techniques pour rendre vos campagnes de courrier \u00e9lectronique plus efficaces.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71e11c elementor-widget elementor-widget-text-editor\" data-id=\"a71e11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\n<li>Posez \u00e0 vos clients une question qui suscite la curiosit\u00e9, comme \u00ab\u00a0Avez-vous oubli\u00e9 quelque chose?\u00a0\u00bb ou \u00ab\u00a0Y pensez-vous encore?\u00a0\u00bb.<\/li>\n<li>Offrez \u00e0 vos clients une incitation (par exemple, un pourcentage de r\u00e9duction ou une livraison gratuite).<\/li>\n<li>Fournir les liens vers le panier qu&rsquo;ils ont quitt\u00e9<\/li>\n<li>Faites savoir \u00e0 vos clients qu&rsquo;il s&rsquo;agit d&rsquo;une p\u00e9riode limit\u00e9e et qu&rsquo;il n&rsquo;y en a plus pour longtemps.<\/li>\n<li>Placez un bouton d&rsquo;appel \u00e0 l&rsquo;action bien visible pour inciter les clients \u00e0 terminer le processus de paiement.<\/li>\n<\/ol>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85e856 elementor-widget elementor-widget-heading\" data-id=\"e85e856\" data-element_type=\"widget\" id=\"automatizacao\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les 6 autres automatisations pour les campagnes d'emailing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27780d7 elementor-widget elementor-widget-text-editor\" data-id=\"27780d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tous les entrepreneurs du commerce \u00e9lectronique travaillent dans le but d&rsquo;augmenter leurs ventes en ligne. L&rsquo;un des principaux facteurs contribuant \u00e0 cet objectif final est une communication efficace. Il ne fait aucun doute que la <strong>navigation<\/strong> et <strong>l&rsquo;exp\u00e9rience utilisateur<\/strong> sur le site web doivent fonctionner de mani\u00e8re optimale. Toutefois, le maintien d&rsquo;un contact r\u00e9gulier avec vos clients, m\u00eame lorsqu&rsquo;ils n&rsquo;ach\u00e8tent pas, g\u00e9n\u00e8re des valeurs intangibles pour la croissance de votre entreprise.<br \/>\n<strong>Vous devriez alors envisager les automatisations suivantes:<\/strong><\/p>\n<ol>\n<li>Courriels de bienvenue<\/li>\n<li>Suivi post-achat<\/li>\n<li>Courriels de r\u00e9engagement<\/li>\n<li>Offres de vente incitative<\/li>\n<li>Courriels d&rsquo;\u00e9tape<\/li>\n<li>Mises \u00e0 jour pertinentes<\/li>\n<\/ol>\n<p>Si vous poss\u00e9dez une boutique en ligne, le marketing par courriel devrait d\u00e9j\u00e0 \u00eatre int\u00e9gr\u00e9 \u00e0 votre syst\u00e8me, car il est si important qu&rsquo;il influence consid\u00e9rablement vos ventes en ligne. Facile \u00e0 mettre en place et indispensable pour vendre au consommateur final, compte tenu du taux \u00e9lev\u00e9 d&rsquo;abandon de panier.<\/p>\n<p>Si vous trouvez que c&rsquo;est encore trop complexe, n&rsquo;oubliez pas qu&rsquo;il existe des <strong>outils pour automatiser les campagnes de courrier \u00e9lectronique:<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Automatisez vos campagnes<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si vous poss\u00e9dez une boutique en ligne, le marketing par e-mail est quelque chose que vous devriez d\u00e9j\u00e0 avoir int\u00e9gr\u00e9 \u00e0 votre syst\u00e8me, tant il est crucial qu&rsquo;il influence consid\u00e9rablement vos ventes en ligne. Facile \u00e0 mettre en place et indispensable pour vendre au consommateur final, compte tenu du taux \u00e9lev\u00e9 d&rsquo;abandon de panier. <\/p>\n","protected":false},"author":13,"featured_media":20156,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,587],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Campagnes d&#039;emailing - 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