{"id":20329,"date":"2021-09-22T16:32:25","date_gmt":"2021-09-22T16:32:25","guid":{"rendered":"https:\/\/websitedev.logrise.com\/intelligence-artificielle-decouvrez-comment-elle-peut-aider-votre-strategie-de-marketing-digital\/"},"modified":"2022-01-12T12:13:45","modified_gmt":"2022-01-12T12:13:45","slug":"intelligence-artificielle","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/intelligence-artificielle\/","title":{"rendered":"Intelligence artificielle: d\u00e9couvrez comment elle peut aider votre strat\u00e9gie de marketing digital."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20329\" class=\"elementor elementor-20329 elementor-13081\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">L'intelligence artificielle peut aider votre strat\u00e9gie de marketing digital. <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 22, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/inteligencia-artificial-pode-ajudar-na-estrategia-marketing-digital.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"deux mains en contact avec les doigts\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/inteligencia-artificial-pode-ajudar-na-estrategia-marketing-digital.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/inteligencia-artificial-pode-ajudar-na-estrategia-marketing-digital-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/inteligencia-artificial-pode-ajudar-na-estrategia-marketing-digital-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/inteligencia-artificial-pode-ajudar-na-estrategia-marketing-digital-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Mais qu&rsquo;est-ce que l&rsquo;intelligence artificielle ou IA? Juste un mot \u00e0 la mode dans le secteur ou quelque chose de plus? C&rsquo;est ce que nous allons tenter d&rsquo;expliquer dans cet article, ainsi que la mani\u00e8re dont vous pouvez l&rsquo;utiliser \u00e0 votre avantage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cad78d elementor-widget elementor-widget-text-editor\" data-id=\"6cad78d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il est donc d\u00e9fini comme suit<\/p><p><em>\u00ab\u00a0un syst\u00e8me qui per\u00e7oit son environnement et prend des mesures qui maximisent ses chances de r\u00e9ussite\u00a0\u00bb [1].<\/em><\/p><p>Vu sous cet angle, un syst\u00e8me dot\u00e9 d&rsquo;une intelligence artificielle est consid\u00e9r\u00e9 comme un \u00e9l\u00e9ment qui contribue \u00e0 maximiser les possibilit\u00e9s de l&rsquo;entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd8c674 elementor-widget elementor-widget-text-editor\" data-id=\"dd8c674\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On peut dire que tous les syst\u00e8mes travaillent pour vous car ils sont constitu\u00e9s d&rsquo;algorithmes qui vous aideront \u00e0 prendre des d\u00e9cisions. <strong>Qu&rsquo;est-ce qu&rsquo;un algorithme?<\/strong><\/p>\n<p>\u00ab\u00a0est une s\u00e9quence finie d&rsquo;actions ex\u00e9cutables visant \u00e0 obtenir une solution \u00e0 un type particulier de probl\u00e8me.\u00a0\u00bb[2]<\/p>\n<p>Apr\u00e8s avoir d\u00e9fini les concepts de base, nous passons \u00e0 l&rsquo;action. <strong>Comment l&rsquo;intelligence artificielle peut-elle aider votre entreprise?<\/strong><\/p>\n<p>Pour r\u00e9pondre \u00e0 cette question, structurons les id\u00e9es en deux domaines: les ventes et le marketing. Et ensuite comprendre l&rsquo;applicabilit\u00e9 de l&rsquo;IA dans ces contextes.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4ca1f3 elementor-widget elementor-widget-heading\" data-id=\"d4ca1f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelle est l'applicabilit\u00e9 de l'IA dans le contexte des ventes et du marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4940cd3 elementor-widget elementor-widget-heading\" data-id=\"4940cd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ventes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il existe plusieurs applications dans le domaine de la vente, mais les plus pertinentes sont les suivantes:<\/p>\n<ul>\n<li>La possibilit\u00e9 de <strong>cr\u00e9er des opportunit\u00e9s de vente<\/strong> sans n\u00e9cessairement \u00eatre le gestionnaire de compte \/ vendeur qui fait la m\u00eame chose &#8211; en croisant les comportements d&rsquo;achat et en comprenant quelle est la probabilit\u00e9.<\/li>\n<li>\u00catre capable d&rsquo;extraire le profil\/<strong>segment du client<\/strong> \u00e0 travers son comportement sur le site, et ensuite \u00eatre capable de cr\u00e9er une relation plus personnalis\u00e9e avec les clients. Cela <strong>signifie qu&rsquo;il faut d&rsquo;abord comprendre les besoins du client<\/strong>. Prenons un exemple concret: \u00e0 travers l&rsquo;intelligence artificielle, nous comprenons le comportement d&rsquo;achat des clients d&rsquo;une \u00e9picerie en ligne, puis nous adaptons les campagnes \u00e0 leur propre comportement. Ainsi, nous adaptons la strat\u00e9gie digital au client, en utilisant uniquement les donn\u00e9es qu&rsquo;il poss\u00e8de d\u00e9j\u00e0.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d8585 elementor-widget elementor-widget-text-editor\" data-id=\"54d8585\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lisez : <a href=\"\/fr\/guide-rapide-de-google-ads\/\"><strong>Guide rapide de Google ADS ou SEM<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a554bc4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a554bc4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da62724\" data-id=\"da62724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee78eb6 elementor-widget elementor-widget-heading\" data-id=\"ee78eb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3709c elementor-widget elementor-widget-text-editor\" data-id=\"9e3709c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le marketing existe pour <strong>am\u00e9liorer les opportunit\u00e9s pour l&rsquo;entreprise<\/strong>, donc le lien avec l&rsquo;intelligence artificielle est plus que naturel, en particulier dans le marketing digital.<\/p>\n<p>Un exemple d&rsquo;intelligence artificielle appliqu\u00e9e au marketing est la possibilit\u00e9 de collecter des donn\u00e9es \u00e0 partir de diverses sources telles que <strong>Facebook, Google, Twitter, LinkedIn,<\/strong> etc.<\/p>\n<p>Les donn\u00e9es sont trait\u00e9es automatiquement afin de fournir un aper\u00e7u, un conseil d&rsquo;am\u00e9lioration ou m\u00eame une action imm\u00e9diate &#8211; si une campagne co\u00fbte trop cher, un syst\u00e8me d&rsquo;intelligence artificielle peut demander qu&rsquo;elle soit arr\u00eat\u00e9e.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-617e4ff elementor-widget elementor-widget-text-editor\" data-id=\"617e4ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En outre, il peut \u00e9galement d\u00e9clencher des r\u00e9visions en <strong>fonction des comportements<\/strong>, par exemple en effectuant un test A\/B pour voir si une campagne fonctionne moins bien avec un type d&rsquo;image.<\/p><p>En bref, la cl\u00e9 est de comprendre que l&rsquo;intelligence artificielle en marketing n&rsquo;est pas un mirage auquel les plus grandes entreprises ont acc\u00e8s et les PME passent \u00e0 c\u00f4t\u00e9 &#8211; la mission principale de Logrise est de d\u00e9mocratiser cet acc\u00e8s et de mettre \u00e0 la disposition de toutes les entreprises les meilleures pratiques du march\u00e9 en utilisant <b><a href=\"\/fr\/\">Amplifier<\/a> <\/b>pour ce faire.<\/p><p>Dans cette optique, plus qu&rsquo;un co\u00fbt, c&rsquo;est un investissement qu&rsquo;il faut faire dans votre entreprise. La transformation num\u00e9rique n&rsquo;a pas de sens si nous ne mettons pas quelque chose \u00e0 notre service pour faire conna\u00eetre notre entreprise \u00e0 davantage de clients potentiels. Ainsi, l&rsquo;intelligence artificielle est le bras droit qui peut vous aider \u00e0 tirer parti de l&rsquo;activit\u00e9, soit en augmentant les ventes, soit en am\u00e9liorant le marketing.<\/p><p>Nous concluons donc que l&rsquo;intelligence artificielle n&rsquo;est pas seulement une tendance, mais quelque chose qui est l\u00e0 pour rester et qui peut faire la diff\u00e9rence par rapport \u00e0 vos concurrents.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0bb2a elementor-widget elementor-widget-text-editor\" data-id=\"bf0bb2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sources :<br \/>\n[1] D\u00e9finition tir\u00e9e de : https:\/\/pt.wikipedia.org\/wiki\/Intelig%C3%AAncia_artificial<br \/>\n[2] D\u00e9finition tir\u00e9e de : https:\/\/pt.wikipedia.org\/wiki\/Algoritmo<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a376bab elementor-widget elementor-widget-text-editor\" data-id=\"a376bab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cet article peut \u00e9galement vous int\u00e9resser: <a href=\"\/fr\/limportance-du-marketing-digital\/\"><strong>Pourquoi le marketing digital est-il important pour les petites et moyennes entreprises?<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;intelligence artificielle n&rsquo;est pas seulement une tendance, mais quelque chose qui est l\u00e0 pour rester et qui pourrait faire la diff\u00e9rence avec vos concurrents.<\/p>\n","protected":false},"author":10,"featured_media":20330,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,588],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>L&#039;intelligence artificielle: un alli\u00e9 dans la strat\u00e9gie de marketing digital<\/title>\r\n<meta name=\"description\" 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