{"id":20484,"date":"2021-09-23T13:11:44","date_gmt":"2021-09-23T13:11:44","guid":{"rendered":"https:\/\/websitedev.logrise.com\/conversions-taux-de-conversion-et-ventes-dans-le-commerce-electronique-comment-les-calculer\/"},"modified":"2021-12-10T14:44:59","modified_gmt":"2021-12-10T14:44:59","slug":"comment-calculer-le-taux-de-conversion","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/comment-calculer-le-taux-de-conversion\/","title":{"rendered":"Conversions, taux de conversion et ventes dans le commerce \u00e9lectronique: comment les calculer?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20484\" class=\"elementor elementor-20484 elementor-11274\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Conversions, taux et ventes dans le commerce \u00e9lectronique<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tseptembre 23, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/conversoes-taxa-e-vendas-no-e-commerce-como-calcular.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"m\u00e3os a escrever numa folha e um telemovel por cima das folhas\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/conversoes-taxa-e-vendas-no-e-commerce-como-calcular.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/conversoes-taxa-e-vendas-no-e-commerce-como-calcular-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/conversoes-taxa-e-vendas-no-e-commerce-como-calcular-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/conversoes-taxa-e-vendas-no-e-commerce-como-calcular-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qu'une conversion?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Tout d&rsquo;abord, nous devons comprendre ce qu&rsquo;est une conversion! Une conversion se <strong>produit lorsqu&rsquo;un visiteur de votre site Web atteint l&rsquo;objectif souhait\u00e9<\/strong>, par exemple en remplissant un formulaire ou en effectuant un achat.<\/p>\n<p>Le pourcentage du total des visiteurs qui convertissent est appel\u00e9 le <strong>taux de conversion<\/strong> (mais nous en parlerons plus tard).<\/p>\n<p>Selon les objectifs de votre site Web ou de votre entreprise, les <strong>types de conversion<\/strong> peuvent inclure:<\/p>\n<ul>\n<li><strong>Ventes en ligne;<\/strong><\/li>\n<li><strong>Des leads;<\/strong><\/li>\n<li><strong>Inscription par courriel;<\/strong><\/li>\n<li><strong>Le formulaire est rempli;<\/strong><\/li>\n<li><strong>Appelez votre entreprise;<\/strong><\/li>\n<li><strong>Je t\u00e9l\u00e9charge quelque chose;<\/strong><\/li>\n<li><strong>etc&#8230;<\/strong><br \/>\nD&rsquo;autres actions pouvant \u00eatre consid\u00e9r\u00e9es comme des conversions peuvent \u00eatre effectu\u00e9es sur un site web, mais cette liste devrait d\u00e9j\u00e0 vous donner une id\u00e9e de ce qu&rsquo;est fondamentalement une conversion. En r\u00e9sum\u00e9, une conversion est une <strong>action mesurable qui fait qu&rsquo;un client potentiel devient un client payant.<\/strong><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qu'un taux de conversion?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En termes simples et pratiques, il s&rsquo;agit du pourcentage de visiteurs de votre site Web qui se sont convertis!<\/p>\n<p>Nous avons parl\u00e9 de <strong>\u00ab\u00a0taux de conversion\u00a0\u00bb<\/strong> plus t\u00f4t, alors quel meilleur moment pour en parler que maintenant&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Voici comment le taux de conversion est calcul\u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Taux de conversion = (conversions \/ nombre total de visiteurs) * 100 %.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35f317 elementor-widget elementor-widget-heading\" data-id=\"e35f317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qu'un bon taux de conversion?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb6c6d elementor-widget elementor-widget-text-editor\" data-id=\"ffb6c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Comme vous pouvez l&rsquo;imaginer, les taux de conversion varient consid\u00e9rablement en fonction de la qualit\u00e9 du trafic, du secteur, de l&rsquo;entreprise, de ce que vous vendez et m\u00eame de l&rsquo;action de conversion sp\u00e9cifique que vous suivez.<\/p>\n<p>Par cons\u00e9quent, m\u00eame si vous pouvez trouver des statistiques g\u00e9n\u00e9rales sur les taux de conversion, ce qui constitue<strong> un bon taux de conversion pour vous sera en fin de compte sp\u00e9cifique \u00e0 votre entreprise et \u00e0 votre campagne de marketing.<\/strong><\/p>\n<p>En outre, il est important de se rappeler <strong>qu&rsquo;une conversion n&rsquo;est pas toujours synonyme d&rsquo;achat.<\/strong> Si le taux de conversion est une mesure utile, l&rsquo;objectif de la plupart des actions de marketing n&rsquo;est pas de produire des conversions, mais des ventes.<\/p>\n<p>La v\u00e9rit\u00e9 toute simple est qu&rsquo;un <strong>bon taux de conversion se situe entre 2 % et 5 %<\/strong> &#8211; il est toujours possible de s&rsquo;am\u00e9liorer, restez avec nous et voyez ci-dessous comment.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ea0ea elementor-widget elementor-widget-text-editor\" data-id=\"53ea0ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Connaissez <a href=\"\/fr\/du-offline-au-online-ecommerce\/\"><b>les avantages d&rsquo;un commerce \u00e9lectronique et passez de l&rsquo;offline \u00e0 l&rsquo;online.<\/b><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f184b elementor-widget elementor-widget-heading\" data-id=\"45f184b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment puis-je augmenter mon taux de conversion?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5dfc2 elementor-widget elementor-widget-text-editor\" data-id=\"af5dfc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous avons compil\u00e9 une courte liste de DIY (Do It Yourself) assez faciles \u00e0 appliquer:<\/p>\n<ol>\n<li>Ajouter une fen\u00eatre pop-up \u00e0 votre site web<\/li>\n<li>Supprimer les champs de formulaire inutiles<\/li>\n<li>Ajoutez des avis de clients ou des logos de partenaires<\/li>\n<li>Renforcez votre CTA<\/li>\n<li>Ajouter un chatbot \u00e0 votre site web<\/li>\n<li>Changez votre strat\u00e9gie d&rsquo;offre<\/li>\n<li>\u00ab\u00a0Garantie de remboursement\u00a0\u00bb<\/li>\n<li>Faciliter le processus d&rsquo;achat<\/li>\n<li>Ajoutez un compte \u00e0 rebours de fin d&rsquo;offre<\/li>\n<li>Tests A\/B<\/li>\n<\/ol>\n<p>En plus de ces \u00e9tapes rapides, vous pouvez toujours <strong>contacter une agence sp\u00e9cialis\u00e9e en marketing digital<\/strong> comme Logrise! Nous sommes toujours concentr\u00e9s sur vos ventes et nous faisons du marketing notre vie &#8211; avez-vous rencontr\u00e9 notre robot Amplificateur ? Avec une intelligence artificielle qui travaille de mani\u00e8re autonome pour optimiser vos campagnes 24 heures sur 24, 7 jours sur 7, tous les jours de l&rsquo;ann\u00e9e.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de5fa0c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"de5fa0c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/e-commerce\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Cr\u00e9er une boutique en ligne<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72ee953 elementor-widget elementor-widget-heading\" data-id=\"72ee953\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">J'ai un E-commerce! Comment puis-je appliquer tout cela \u00e0 mon activit\u00e9 en ligne?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4768993 elementor-widget elementor-widget-text-editor\" data-id=\"4768993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce serait facile si, sortant de nulle part, vous commenciez \u00e0 avoir des milliers de visiteurs chaque jour et que tous ces visiteurs achetaient quelque chose!<\/p>\n<p>Ils passent par plusieurs \u00e9tapes avant de finaliser leur commande. Examinons ce processus qui conduit les visiteurs au r\u00e9sultat souhait\u00e9 &#8211; l&rsquo;achat &#8211; et nous esp\u00e9rons que votre<strong> entonnoir de conversion sera pr\u00eat<\/strong> \u00e0 la fin de cet article.<\/p>\n<p>Nous pouvons voir dans une image g\u00e9n\u00e9raliste quelque chose comme:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2629df4 elementor-widget elementor-widget-image\" data-id=\"2629df4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"633\" height=\"294\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/GRAFICO_POST_PT.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/GRAFICO_POST_PT.jpg 633w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/05\/GRAFICO_POST_PT-300x139.jpg 300w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-150b222 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"150b222\" data-element_type=\"section\" id=\"InstagramShopping\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52516e0\" data-id=\"52516e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98e68dc elementor-widget elementor-widget-text-editor\" data-id=\"98e68dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dans ce cas, nous parlons de trafic payant &#8211; par le biais des annonces de la plateforme <strong>Facebook Ads<\/strong> &#8211; ici, nous <strong>attirons du trafic vers notre site de commerce \u00e9lectronique dans l&rsquo;espoir de r\u00e9aliser des ventes.<\/strong><\/p><p>En utilisant le pixel Facebook, nous sommes en mesure de <strong>surveiller nos conversions et de construire un entonnoir de vente,<\/strong> puis de comprendre o\u00f9 il y a un d\u00e9crochage ou combien de ventes ont \u00e9t\u00e9 r\u00e9alis\u00e9es.<\/p><p>Cette \u00e9tape est cruciale pour <strong>comprendre le comportement de vos visiteurs!<\/strong> Imaginez que vous ayez beaucoup d&rsquo;ajouts au panier mais pas de ventes &#8211; il est possible que votre site Web ne soit pas configur\u00e9 et optimis\u00e9 pour une navigation intuitive. (Nous vous recommandons la lecture de: <strong><a href=\"\/fr\/chariots-abandonnes\/\">Les chariot abandonn\u00e9s? 6 raisons et solutions pour les r\u00e9cup\u00e9rer<\/a>)<\/strong><\/p><p>M\u00eame dans ce sc\u00e9nario, o\u00f9 il y a un taux d&rsquo;abandon de l&rsquo;achat final, vous pouvez compiler des <strong>listes avec la conversion du taux d&rsquo;abandon<\/strong> et lancer des <strong>campagnes de remarketing<\/strong> en utilisant une page de renvoi avec un prix sp\u00e9cial de l&rsquo;article pour saisir la vente finale!<\/p><p>Il s&rsquo;agit d&rsquo;un petit exemple d&rsquo;entonnoir de vente que vous pouvez appliquer \u00e0 vos campagnes. N&rsquo;oubliez pas que si vous rencontrez des difficult\u00e9s ou si vous ne r\u00e9ussissez pas, demandez toujours l&rsquo;aide d&rsquo;un professionnel! Nous attendrons votre contact!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aca466 elementor-widget elementor-widget-text-editor\" data-id=\"5aca466\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9couvrez comment augmenter les taux de conversion dans <strong>ce <a href=\"\/fr\/guide-rapide-de-google-ads\/\">guide rapide sur les annonces Google<\/a>.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Une conversion n&rsquo;est pas toujours synonyme d&rsquo;achat. D\u00e9couvrez ce qu&rsquo;est un bon taux de conversion, comment il est calcul\u00e9 et comment l&rsquo;augmenter. Nous vous montrons un exemple simple d&rsquo;entonnoir de vente.<\/p>\n","protected":false},"author":13,"featured_media":20487,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,587],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Taux de conversion et ventes dans le Ecommerce-comment calculer?<\/title>\r\n<meta name=\"description\" content=\"Une conversion n&#039;est pas synonyme d&#039;achat. 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