{"id":22149,"date":"2021-10-18T11:10:08","date_gmt":"2021-10-18T11:10:08","guid":{"rendered":"https:\/\/websitedev.logrise.com\/9-raisons-dautomatiser-kpis\/"},"modified":"2022-03-03T11:21:06","modified_gmt":"2022-03-03T11:21:06","slug":"9-raisons-dautomatiser-kpis","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/","title":{"rendered":"9 raisons d&rsquo;automatiser KPIs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22149\" class=\"elementor elementor-22149 elementor-22036\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Automatisation des KPIs - 9 raisons de l'utiliser<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\toctobre 18, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"l&#039;automatisation des KPIs\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<strong>L&rsquo;automatisation du marketing<\/strong> repose sur l&rsquo;utilisation de la technologie et de l&rsquo;intelligence artificielle pour automatiser et unifier les processus de marketing, en assurant une communication bas\u00e9e sur le comportement des consommateurs.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b40187e elementor-widget elementor-widget-text-editor\" data-id=\"b40187e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDans cet article, vous allez lire:\r\n<ol>\r\n \t<li>Que sont les KPI?<\/li>\r\n \t<li>Automatisation pour r\u00e9duire le temps et les erreurs dans les KPI<\/li>\r\n \t<li>L&rsquo;automatisation peut \u00e9chouer<\/li>\r\n \t<li>Les 4 KPIs qui peuvent \u00eatre automatis\u00e9s<\/li>\r\n \t<li>9 raisons d&rsquo;automatiser les KPIs<\/li>\r\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"numeros\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2085f73 elementor-widget elementor-widget-heading\" data-id=\"2085f73\" data-element_type=\"widget\" id=\"o-que-e\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mais qu'est-ce qu'un KPIs?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tLes <i><span style=\"font-weight: 400;\">Key Performance Indicators<\/span><\/i> sont, comme leur nom l&rsquo;indique, <strong>des indicateurs cl\u00e9s de succ\u00e8s<\/strong>. Ces indicateurs vous donnent acc\u00e8s \u00e0 des donn\u00e9es sur le succ\u00e8s et les performances de votre entreprise.\r\n\r\nPour en savoir plus sur l&rsquo;automatisation, consultez notre article intitul\u00e9 <strong>Automatisation du marketing: la cl\u00e9 pour augmenter les ventes en ligne<\/strong>.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3941a61 elementor-widget elementor-widget-heading\" data-id=\"3941a61\" data-element_type=\"widget\" id=\"reduzier-tempo-nos-kpi\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9duire le temps et les erreurs \u00e0 travers l'automatisation des KPI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d08b elementor-widget elementor-widget-text-editor\" data-id=\"071d08b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tL&rsquo;utilisation d&rsquo;un logiciel pour automatiser les KPIs permettra <strong>de rationaliser les op\u00e9rations de votre entreprise et de mettre en \u00e9vidence des opportunit\u00e9s de rentabilit\u00e9<\/strong> qui ne seraient peut-\u00eatre pas visibles autrement.\r\n\r\n<strong>L&rsquo;automatisation des KPIs<\/strong> vous permet de vous <strong>augmenter l&rsquo;efficacit\u00e9, d&rsquo;\u00e9conomiser de l&rsquo;argent et de g\u00e9n\u00e9rer plus d&rsquo;informations.<\/strong>\r\n\r\nOutre la rationalisation de nombreuses t\u00e2ches, cette automatisation vous permet \u00e9galement <strong>d&rsquo;acc\u00e9der aux donn\u00e9es dont vous avez besoin<\/strong>, dans un format exploitable et en temps r\u00e9el.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6afc elementor-widget elementor-widget-heading\" data-id=\"cca6afc\" data-element_type=\"widget\" id=\"automacao-falha\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand l'automatisation peut-elle \u00e9chouer?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5751aae elementor-widget elementor-widget-text-editor\" data-id=\"5751aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIl y a deux facteurs dont vous devez \u00eatre conscient et qui peuvent entraver ou retarder la mise en oeuvre de cette automatisation:\r\n<ul>\r\n \t<li>Le changement culturel qu&rsquo;il n\u00e9cessite, car ces logiciels ont tendance \u00e0 \u00eatre transparents et ouverts.<\/li>\r\n \t<li>Les entreprises qui ont \u00e9t\u00e9 g\u00e9r\u00e9es par des mesures doivent passer \u00e0 une gestion par objectifs.<\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff31b7 elementor-widget elementor-widget-heading\" data-id=\"eff31b7\" data-element_type=\"widget\" id=\"kpi-para-automatizar\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels sont les KPI qui peuvent \u00eatre automatis\u00e9s?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d38c77 elementor-widget elementor-widget-text-editor\" data-id=\"7d38c77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tVous devez inclure 4 groupes g\u00e9n\u00e9raux KPIs dans l&rsquo;automatisation:\r\n<ol>\r\n \t<li>Indicateurs d&rsquo;acquisition<\/li>\r\n \t<li>Indicateurs d&rsquo;engagement<\/li>\r\n \t<li>Indicateurs de conversion<\/li>\r\n \t<li>Indicateurs de r\u00e9tention<\/li>\r\n<\/ol>\r\nL&rsquo;automatisation des KPIs les plus appropri\u00e9s vous donne acc\u00e8s \u00e0 un grand nombre d&rsquo;informations pr\u00e9cieuses. Cependant, vous devez garder \u00e0 l&rsquo;esprit que tout n&rsquo;est pas certain et que vos automatismes doivent \u00e9voluer, impliquant des analyses et des changements de strat\u00e9gie au fil du temps.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67be3cb elementor-widget elementor-widget-heading\" data-id=\"67be3cb\" data-element_type=\"widget\" id=\"motivos-para-automatizar-kpi\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9 raisons d'utiliser l'automatisation des KPIs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71e11c elementor-widget elementor-widget-text-editor\" data-id=\"a71e11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol>\r\n \t<li><strong>R\u00e9duction des co\u00fbts et des frais g\u00e9n\u00e9raux<\/strong> &#8211; vous \u00eates en mesure <strong>d&rsquo;identifier des probl\u00e8mes<\/strong> qui, autrement, seraient pass\u00e9s inaper\u00e7us. Vous pouvez alors prendre des d\u00e9cisions plus rapides et plus \u00e9clair\u00e9es, ce qui rend les processus plus rentables. Dans la pratique, le r\u00e9sultat est une s\u00e9rie d&rsquo;\u00e9conomies qui se produisent au fil du temps.<\/li>\r\n \t<li><strong>Identifier les opportunit\u00e9s<\/strong> &#8211; vous pouvez identifier les secteurs de votre entreprise qui gagnent le plus d&rsquo;argent et ceux qui en perdent le plus. En outre, les donn\u00e9es vous aident \u00e0<strong> identifier rapidement les zones d&rsquo;opportunit\u00e9 ou de risque,<\/strong> ce qui vous permet d&rsquo;agir avant que les tendances du march\u00e9 ne s&rsquo;installent.<\/li>\r\n \t<li><strong>Un meilleur contr\u00f4le interne<\/strong> &#8211; vous pouvez suivre les performances du personnel, identifier les raisons pour lesquelles les fonctions ne sont pas ex\u00e9cut\u00e9es de mani\u00e8re optimale et guider le personnel en termes d&rsquo;am\u00e9liorations possibles.<\/li>\r\n \t<li><strong>Augmentation des revenus et des marges<\/strong> &#8211; vous avez acc\u00e8s \u00e0 des <strong>donn\u00e9es r\u00e9elles<\/strong>. Ces donn\u00e9es vous permettent de prendre de meilleures d\u00e9cisions. Vous pouvez voir o\u00f9 votre entreprise d\u00e9pense le plus d&rsquo;argent et o\u00f9 elle est la plus rentable, ce qui vous permet de faire des \u00e9conomies.<\/li>\r\n \t<li><strong>Source de v\u00e9rit\u00e9<\/strong> &#8211; L&rsquo;automatisation des KPIs vous permet d&rsquo;apporter des changements rapidement et de g\u00e9n\u00e9rer des graphiques et des diagrammes qui d\u00e9montrent les progr\u00e8s r\u00e9alis\u00e9s. Comme ces outils sont bas\u00e9s sur des donn\u00e9es, ils ne peuvent \u00eatre ni\u00e9s ou d\u00e9valu\u00e9s.<\/li>\r\n \t<li><strong>Les meilleures pratiques du secteur<\/strong> &#8211; toutes les entreprises sont diff\u00e9rentes, mais certains aspects &#8211; comme l&rsquo;utilisation de rapports dans la gestion &#8211; devraient \u00eatre communs \u00e0 toutes. (D\u00e9couvrez quels <strong>indicateurs vous devriez lire dans les rapports de marketing<\/strong>)<\/li>\r\n \t<li><strong>Responsabilit\u00e9 et reddition de comptes<\/strong> &#8211; l&rsquo;utilisation de ces syst\u00e8mes impose un changement culturel dans les entreprises. La tendance est \u00e0 la<strong> disparition de la culture du bl\u00e2me<\/strong> et \u00e0 l&rsquo;\u00e9mergence d&rsquo;un environnement d&rsquo;entraide au sein des \u00e9quipes.<\/li>\r\n \t<li><strong>Alignement sur la strat\u00e9gie<\/strong> &#8211; un bon syst\u00e8me d&rsquo;automatisation tend \u00e0 obliger ses utilisateurs \u00e0 r\u00e9fl\u00e9chir aux objectifs de l&rsquo;entreprise. Ces objectifs sont bas\u00e9s sur la strat\u00e9gie de l&rsquo;entreprise et conduisent \u00e0 leur alignement.<\/li>\r\n \t<li><strong>Standardisation<\/strong> &#8211; si vous disposez des informations dans un format standard et si vous utilisez des terminologies industrielles standard, votre acc\u00e8s aux outils de <strong>benchmarking internes et externes<\/strong> augmente.<\/li>\r\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27780d7 elementor-widget elementor-widget-text-editor\" data-id=\"27780d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tL&rsquo;automatisation des KPIs vous aidera \u00e0 promouvoir le succ\u00e8s interne, ce qui conduira \u00e0 une <a href=\"\/fr\/culture-de-lautomatisation\/\"><strong>culture de l&rsquo;automatisation<\/strong><\/a> et \u00e0 d\u00e9couvrir de nouvelles opportunit\u00e9s pour consolider votre entreprise.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c8a81 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c8a81\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff513a4\" data-id=\"ff513a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18074be elementor-align-center elementor-widget elementor-widget-button\" data-id=\"18074be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/fr\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Software d'automatisation du marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b60d2 elementor-widget elementor-widget-text-editor\" data-id=\"52b60d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tContinuez \u00e0 lire: <a href=\"\/fr\/kpis-avec-amplifier\/\"><strong>Atteindre les objectifs de 2022 avec Amplifier<\/strong><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;automatisation des KPIs permet de rationaliser les op\u00e9rations commerciales, d&rsquo;\u00e9conomiser de l&rsquo;argent et de g\u00e9n\u00e9rer plus d&rsquo;informations. D\u00e9couvrez les KPI que vous pouvez automatiser et les avantages de l&rsquo;automatisation.<\/p>\n","protected":false},"author":23,"featured_media":22042,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,589],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Automatisation des KPIs: 9 raisons pour lesquelles votre entreprise en b\u00e9n\u00e9ficiera<\/title>\r\n<meta name=\"description\" content=\"L&#039;automatisation des KPIs am\u00e9liore la gestion de l&#039;entreprise. D\u00e9couvrez les KPIs que vous pouvez automatiser et les avantages de leur automatisation.\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Automatisation des KPIs: 9 raisons pour lesquelles votre entreprise en b\u00e9n\u00e9ficiera\" \/>\r\n<meta property=\"og:description\" content=\"L&#039;automatisation des KPIs am\u00e9liore la gestion de l&#039;entreprise. D\u00e9couvrez les KPIs que vous pouvez automatiser et les avantages de leur automatisation.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Logrise\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/logrise\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-10-18T11:10:08+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-03-03T11:21:06+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"628\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Margarida Vieira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\",\"name\":\"Logrise\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/logrise\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg\",\"width\":128,\"height\":96,\"caption\":\"Logrise\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/websitedev.logrise.com\/#website\",\"url\":\"https:\/\/websitedev.logrise.com\/\",\"name\":\"Logrise\",\"description\":\"Amplify your sales with Logrise\",\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/websitedev.logrise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#primaryimage\",\"url\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg\",\"contentUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg\",\"width\":1200,\"height\":628,\"caption\":\"l'automatisation des KPIs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#webpage\",\"url\":\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/\",\"name\":\"Automatisation des KPIs: 9 raisons pour lesquelles votre entreprise en b\u00e9n\u00e9ficiera\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#primaryimage\"},\"datePublished\":\"2021-10-18T11:10:08+00:00\",\"dateModified\":\"2022-03-03T11:21:06+00:00\",\"description\":\"L'automatisation des KPIs am\u00e9liore la gestion de l'entreprise. D\u00e9couvrez les KPIs que vous pouvez automatiser et les avantages de leur automatisation.\",\"breadcrumb\":{\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/websitedev.logrise.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/websitedev.logrise.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Miscel\u00e2nea\",\"item\":\"https:\/\/websitedev.logrise.com\/es\/blog\/miscelanea\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"9 raisons d&rsquo;automatiser KPIs\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#webpage\"},\"author\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/c8151ea5cec24f3ebae531d73cce021e\"},\"headline\":\"9 raisons d&rsquo;automatiser KPIs\",\"datePublished\":\"2021-10-18T11:10:08+00:00\",\"dateModified\":\"2022-03-03T11:21:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#webpage\"},\"wordCount\":849,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/websitedev.logrise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg\",\"articleSection\":[\"Blog\",\"Miscel\u00e2nea\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/c8151ea5cec24f3ebae531d73cce021e\",\"name\":\"Margarida Vieira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/349b001fe94fe42d611a8438c2a9f6a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/349b001fe94fe42d611a8438c2a9f6a8?s=96&d=mm&r=g\",\"caption\":\"Margarida Vieira\"},\"description\":\"Own 3 dogs, owned by 10 cats. When the cats allow me, Im also a Marketer\",\"sameAs\":[\"https:\/\/websitedev.logrise.com\/sobre-nos\/\"]}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Automatisation des KPIs: 9 raisons pour lesquelles votre entreprise en b\u00e9n\u00e9ficiera","description":"L'automatisation des KPIs am\u00e9liore la gestion de l'entreprise. D\u00e9couvrez les KPIs que vous pouvez automatiser et les avantages de leur automatisation.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Automatisation des KPIs: 9 raisons pour lesquelles votre entreprise en b\u00e9n\u00e9ficiera","og_description":"L'automatisation des KPIs am\u00e9liore la gestion de l'entreprise. D\u00e9couvrez les KPIs que vous pouvez automatiser et les avantages de leur automatisation.","og_url":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/","og_site_name":"Logrise","article_publisher":"https:\/\/www.facebook.com\/logrise","article_published_time":"2021-10-18T11:10:08+00:00","article_modified_time":"2022-03-03T11:21:06+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Margarida Vieira","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/websitedev.logrise.com\/#organization","name":"Logrise","url":"https:\/\/websitedev.logrise.com\/","sameAs":["https:\/\/www.facebook.com\/logrise"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2020\/02\/OGIMAGE_128.jpg","width":128,"height":96,"caption":"Logrise"},"image":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/websitedev.logrise.com\/#website","url":"https:\/\/websitedev.logrise.com\/","name":"Logrise","description":"Amplify your sales with Logrise","publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/websitedev.logrise.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#primaryimage","url":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg","contentUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg","width":1200,"height":628,"caption":"l'automatisation des KPIs"},{"@type":"WebPage","@id":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#webpage","url":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/","name":"Automatisation des KPIs: 9 raisons pour lesquelles votre entreprise en b\u00e9n\u00e9ficiera","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#primaryimage"},"datePublished":"2021-10-18T11:10:08+00:00","dateModified":"2022-03-03T11:21:06+00:00","description":"L'automatisation des KPIs am\u00e9liore la gestion de l'entreprise. D\u00e9couvrez les KPIs que vous pouvez automatiser et les avantages de leur automatisation.","breadcrumb":{"@id":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/websitedev.logrise.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/websitedev.logrise.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Miscel\u00e2nea","item":"https:\/\/websitedev.logrise.com\/es\/blog\/miscelanea\/"},{"@type":"ListItem","position":4,"name":"9 raisons d&rsquo;automatiser KPIs"}]},{"@type":"Article","@id":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#article","isPartOf":{"@id":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#webpage"},"author":{"@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/c8151ea5cec24f3ebae531d73cce021e"},"headline":"9 raisons d&rsquo;automatiser KPIs","datePublished":"2021-10-18T11:10:08+00:00","dateModified":"2022-03-03T11:21:06+00:00","mainEntityOfPage":{"@id":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#webpage"},"wordCount":849,"commentCount":0,"publisher":{"@id":"https:\/\/websitedev.logrise.com\/#organization"},"image":{"@id":"https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_KPIS.jpg","articleSection":["Blog","Miscel\u00e2nea"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/websitedev.logrise.com\/fr\/9-raisons-dautomatiser-kpis\/#respond"]}]},{"@type":"Person","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/c8151ea5cec24f3ebae531d73cce021e","name":"Margarida Vieira","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/websitedev.logrise.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/349b001fe94fe42d611a8438c2a9f6a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/349b001fe94fe42d611a8438c2a9f6a8?s=96&d=mm&r=g","caption":"Margarida Vieira"},"description":"Own 3 dogs, owned by 10 cats. When the cats allow me, Im also a Marketer","sameAs":["https:\/\/websitedev.logrise.com\/sobre-nos\/"]}]}},"_links":{"self":[{"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/posts\/22149"}],"collection":[{"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/comments?post=22149"}],"version-history":[{"count":2,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/posts\/22149\/revisions"}],"predecessor-version":[{"id":27365,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/posts\/22149\/revisions\/27365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/media\/22042"}],"wp:attachment":[{"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/media?parent=22149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/categories?post=22149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websitedev.logrise.com\/fr\/wp-json\/wp\/v2\/tags?post=22149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}