{"id":22324,"date":"2021-10-25T08:57:00","date_gmt":"2021-10-25T08:57:00","guid":{"rendered":"https:\/\/websitedev.logrise.com\/comment-utiliser-tiktok-comme-chaine-de-vente\/"},"modified":"2022-02-04T14:58:22","modified_gmt":"2022-02-04T14:58:22","slug":"tiktok-comme-chaine-de-vente","status":"publish","type":"post","link":"https:\/\/websitedev.logrise.com\/fr\/tiktok-comme-chaine-de-vente\/","title":{"rendered":"Comment utiliser TikTok comme cha\u00eene de vente?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22324\" class=\"elementor elementor-22324 elementor-22058\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ca3f3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ca3f3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89f2bdd\" data-id=\"89f2bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a941 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"408a941\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/websitedev.logrise.com\/fr\/\">Home<\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d05ee elementor-widget elementor-widget-heading\" data-id=\"19d05ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Comment faire de la publicit\u00e9 sur TikTok - Guide de 3 minutes<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d5b3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"d42d5b3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/websitedev.logrise.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-741a507 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\toctobre 25, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447fee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447fee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e014\" data-id=\"5f7e014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fbd3b2 elementor-widget elementor-widget-image\" data-id=\"8fbd3b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1200\" height=\"628\" src=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_TIKTOK_FR.jpg\" class=\"attachment-2048x2048 size-2048x2048\" alt=\"vender sur tiktok\" loading=\"lazy\" srcset=\"https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_TIKTOK_FR.jpg 1200w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_TIKTOK_FR-300x157.jpg 300w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_TIKTOK_FR-1024x536.jpg 1024w, https:\/\/websitedev.logrise.com\/wp-content\/uploads\/2021\/10\/BLOG_TIKTOK_FR-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96fb5e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96fb5e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d3cae\" data-id=\"93d3cae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7586 elementor-widget elementor-widget-text-editor\" data-id=\"00e7586\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Avec 500 millions d&rsquo;utilisateurs actifs dans le monde, TikTok est le r\u00eave de tout commer\u00e7ant qui souhaite \u00e9tendre la port\u00e9e de sa boutique, gagner un nouveau public et fid\u00e9liser les clients qui ont d\u00e9j\u00e0 achet\u00e9 au moins une fois.<\/p>\n<p>C&rsquo;\u00e9tait l&rsquo;application la plus t\u00e9l\u00e9charg\u00e9e au monde en 2020 et, m\u00eame aujourd&rsquo;hui, il y a encore des gens qui ne savent pas ce qu&rsquo;est cette application et beaucoup se demandent pourquoi elle est si populaire.<\/p>\n<p>Savez-vous ce qu&rsquo;est TikTok? Ou n&rsquo;en avez-vous jamais entendu parler?<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bb572 elementor-widget elementor-widget-text-editor\" data-id=\"e0bb572\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dans cet article, nous allons vous expliquer:<\/p><ol><li><strong><a href=\"#quest-ce-que-le-tiktok\">Qu&rsquo;est-ce que TikTok?<\/a><\/strong><br \/><strong>a. <a href=\"#Comment-Tiktok-est-il-ne\">Comment est n\u00e9 TikTok?<\/a><\/strong><\/li><li><a href=\"#comment-vendre-sur-tiktok\"><strong>Comment faire de la publicit\u00e9 sur TikTok?<\/strong><br \/><\/a><strong>a. <a href=\"#creer-un-profil\">Cr\u00e9er un profil<\/a><\/strong><br \/><strong>b. <a href=\"#publicite-payante\">Annonces sponsoris\u00e9es: TikTok Ads Manager<\/a><\/strong><br \/><strong>c.\u00a0<\/strong><a href=\"#influenceurs-digital\u200b\"><b>Influenceurs digital<\/b><\/a><br \/><strong>d. <a href=\"#creez-des-videos\">Cr\u00e9er des vid\u00e9os de marque \u00ab\u00a0achetable\u00a0\u00bb sur TikTok<\/a><\/strong><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff72aa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff72aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3313669\" data-id=\"3313669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661d062 elementor-widget elementor-widget-heading\" data-id=\"661d062\" data-element_type=\"widget\" id=\"quest-ce-que-le-tiktok\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le Tiktok?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41e1e3 elementor-widget elementor-widget-text-editor\" data-id=\"f41e1e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TikTok (iOS\/Android) <strong>est un outil de partage de vid\u00e9os courtes<\/strong>, de 15 \u00e0 60 secondes, qui offre des fonctionnalit\u00e9s \u00e9tendues pour les \u00e9diter. Vous pouvez inclure des filtres, des sous-titres, de la musique de fond, des gifs, faire des coupes et utiliser votre cr\u00e9ativit\u00e9. Comme sur Instagram et Twitter, <strong>nous pouvons suivre les profils d&rsquo;autres personnes et interagir en aimant les publications, en faisant des commentaires et m\u00eame en partageant sur WhatsApp.<\/strong><\/p>\n<p>Avant d&rsquo;aborder les fonctionnalit\u00e9s de l&rsquo;application, nous devons parler de l&rsquo;origine de TikTok et de la fa\u00e7on dont il a atteint la position convoit\u00e9e de <strong>r\u00e9seau social le plus t\u00e9l\u00e9charg\u00e9 au monde en 2020.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cc8e1b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc8e1b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df3701c\" data-id=\"df3701c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dee5e5 elementor-widget elementor-widget-heading\" data-id=\"8dee5e5\" data-element_type=\"widget\" id=\"Comment-Tiktok-est-il-ne\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Comment Tiktok est-il n\u00e9?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247946e elementor-widget elementor-widget-text-editor\" data-id=\"247946e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TikTok est la propri\u00e9t\u00e9 de ByteMedia, qui avait <strong>sorti en 2016 une version chinoise de l&rsquo;application, appel\u00e9e Douyin<\/strong>. Un an plus tard, la marque a lanc\u00e9 une nouvelle application avec le m\u00eame logiciel que Doyuin &#8211; TikTok.<\/p>\n<p>Peu de temps apr\u00e8s, <strong>ByteMedia a achet\u00e9 l&rsquo;application Musical.ly<\/strong>, qui permettait de cr\u00e9er des vid\u00e9os \u00e0 partir de chansons c\u00e9l\u00e8bres ; en ao\u00fbt 2018, <strong>la marque a combin\u00e9 TikTok avec Musical.ly<\/strong>, et il n&rsquo;a pas fallu longtemps pour que la nouvelle application tombe dans le go\u00fbt d&rsquo;internet.<\/p>\n<p><strong>Un facteur qui peut expliquer la croissance soudaine de TikTok<\/strong> est le fait que la plateforme <strong>est devenue un espace pour de nouveaux talents:<\/strong> des musiciens et des groupes qui cr\u00e9ent d\u00e9sormais des vid\u00e9os sur l&rsquo;application en utilisant, comme musique de fond, une chanson ou une m\u00e9lodie d&rsquo;auteur.<\/p>\n<p>Le succ\u00e8s de ces artistes ind\u00e9pendants est impressionnant: TikTok a m\u00eame lanc\u00e9 une sorte de programme de balbutiement au sein de la plateforme, bien que cette fonctionnalit\u00e9 ne soit encore disponible qu&rsquo;au Japon et en Cor\u00e9e du Sud.<\/p>\n<p><strong>Le potentiel de mon\u00e9tisation de l&rsquo;application<\/strong> est donc \u00e9vident &#8211; et il n&rsquo;a pas fallu longtemps aux g\u00e9ants du commerce pour s&rsquo;en rendre compte.<\/p>\n<p>En septembre 2019, la NFL a conclu un partenariat \u00e0 long terme avec TikTok afin de <strong>partager des moments forts et d&rsquo;autres contenus de jeu<\/strong> exclusifs avec les utilisateurs de l&rsquo;application ; \u00e0 peu pr\u00e8s au m\u00eame moment, certaines c\u00e9l\u00e9brit\u00e9s du monde r\u00e9el, comme Will Smith et le groupe de K-pop BTS, ont commenc\u00e9 \u00e0 cr\u00e9er des profils \u00e0 succ\u00e8s sur la plateforme.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766afa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766afa2\" data-element_type=\"section\" id=\"InstagramAds\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a0a14e\" data-id=\"8a0a14e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7d84c1 elementor-widget elementor-widget-heading\" data-id=\"f7d84c1\" data-element_type=\"widget\" id=\"comment-vendre-sur-tiktok\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment vendre sur Tiktok?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8e048 elementor-widget elementor-widget-text-editor\" data-id=\"3b8e048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00c0 peine plus de deux ans, <strong>TikTok n&rsquo;est pas encore une cha\u00eene de vente comme Instagram<\/strong> &#8211; et cela signifie qu&rsquo;il y a encore de la place pour des modifications qui peuvent totalement changer les <strong>campagnes marketing<\/strong> d&rsquo;une boutique. (<strong>D\u00e9couvrez comment vendre sur Instagram<\/strong> dans ce <a href=\"\/fr\/guide-pratique-comment-vendre-sur-instagram\/\"><strong>guide pratique<\/strong>)<\/a>.<\/p><p>Pour l&rsquo;instant, si vous avez une marque, vous pouvez utiliser TikTok de 4 fa\u00e7ons diff\u00e9rentes:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c133fc elementor-widget elementor-widget-heading\" data-id=\"2c133fc\" data-element_type=\"widget\" id=\"creer-un-profil\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>1. Cr\u00e9er un profil<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743a06c elementor-widget elementor-widget-text-editor\" data-id=\"743a06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si vous ne disposez pas d&rsquo;un gros budget, la meilleure strat\u00e9gie \u00e0 suivre est de cr\u00e9er un profil, de commencer \u00e0 produire du contenu et de gagner des adeptes.<\/p>\n<p>Il y a juste un probl\u00e8me: vous devrez trouver un \u00e9quilibre sur la corde raide que constitue la<strong> promotion d&rsquo;une marque<\/strong> et le <strong>gain de followers<\/strong>, car la <strong>grande majorit\u00e9 des utilisateurs ne se connectent pas \u00e0 TikTok pour regarder des publicit\u00e9s<\/strong>, mais plut\u00f4t pour consommer du <strong>contenu de qualit\u00e9<\/strong>.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446392e elementor-widget elementor-widget-heading\" data-id=\"446392e\" data-element_type=\"widget\" id=\"publicite-payante\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>2. Publicit\u00e9 payante: TikTok Ads Manager<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445d947 elementor-widget elementor-widget-text-editor\" data-id=\"445d947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bien qu&rsquo;il s&rsquo;agisse de l&rsquo;option la plus \u00e9vidente, <strong>investir dans des publicit\u00e9s payantes dans TikTok n&rsquo;est pas aussi simple qu&rsquo;il n&rsquo;y para\u00eet, notamment parce<\/strong> que cette fonctionnalit\u00e9 n&rsquo;est pas encore disponible dans tous les pays (et, dans ceux qui le sont, elle est un peu co\u00fbteuse). La v\u00e9rit\u00e9 est qu&rsquo;il est possible de vendre sur TikTok et m\u00eame de <strong>choisir son public<\/strong> un peu comme sur les autres plateformes.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bec6bb elementor-widget elementor-widget-text-editor\" data-id=\"1bec6bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les annonces peuvent \u00eatre affich\u00e9es de plusieurs fa\u00e7ons:<\/p><ul><li><strong>Annonces pr\u00e9-roll:<\/strong> vid\u00e9os qui s&rsquo;affichent d\u00e8s que l&rsquo;utilisateur ouvre l&rsquo;application;<\/li><li><strong>In-feed ads<\/strong>: vid\u00e9os qui s&rsquo;affichent tout au long de la navigation;<\/li><li><strong>D\u00e9fis et concours avec hashtags<\/strong>: des vid\u00e9os qui encouragent les utilisateurs de l&rsquo;appli \u00e0 soumettre leur propre contenu avec le hashtag de la marque;<\/li><li><strong>Filtres exclusifs:<\/strong> un filtre exclusif pour les utilisateurs, semblable \u00e0 ceux que l&rsquo;on voit sur Snapchat et Instagram, mais avec des informations propres \u00e0 la marque.<\/li><\/ul><p>Faites-vous de la publicit\u00e9 sur Facebook? D\u00e9couvrez <strong><a href=\"\/fr\/facebook-ads-14-choses-que-vous-faites-mal\/\">14 erreurs que vous commettez dans les publicit\u00e9s Facebook<\/a> et dont vous n&rsquo;\u00e9tiez pas au courant.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57c3ee9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57c3ee9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f177ac2\" data-id=\"f177ac2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b19ba42 elementor-widget elementor-widget-heading\" data-id=\"b19ba42\" data-element_type=\"widget\" id=\"influenceurs-digital\u200b\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>3. Influenceurs digital<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d17a872 elementor-widget elementor-widget-text-editor\" data-id=\"d17a872\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Les influenceurs digital<\/strong>, ou <strong>Tiktokers<\/strong> comme ils aiment s&rsquo;appeler, peuvent \u00eatre une bonne solution <strong>pour les commer\u00e7ants qui ne veulent pas d\u00e9penser beaucoup d&rsquo;argent en publicit\u00e9 payante sur la plateforme et qui ne veulent pas non plus cr\u00e9er leurs propres vid\u00e9os TikTok.<\/strong><\/p><p>Le <strong><a href=\"\/fr\/marketing-dinfluence\/\">marketing des influenceurs<\/a>,<\/strong> on le sait, s&rsquo;est impos\u00e9 comme <strong>l&rsquo;une des meilleures strat\u00e9gies publicitaires sur les r\u00e9seaux sociaux<\/strong>, et est actuellement la coqueluche des plus grandes marques.<\/p><p>Mais contrairement aux Instagram Stories, les campagnes vid\u00e9o de TikTok manquent encore d&rsquo;int\u00e9grations directes avec d&rsquo;autres canaux d&rsquo;achat. Cela signifie que vous devrez demander \u00e0 l&rsquo;influenceur d&rsquo;inclure le lien de votre boutique dans la biographie de son profil ou dans les commentaires du message, ce qui peut avoir une incidence consid\u00e9rable sur le succ\u00e8s de la campagne.<\/p><p>Vous voulez vendre plus? D\u00e9couvrez le pouvoir de la <b><a href=\"\/fr\/segmentation-de-laudience-pour-vendre-plus\/\">segmentation de l&rsquo;audience<\/a><\/b> pour augmenter les ventes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba408a1 elementor-widget elementor-widget-heading\" data-id=\"ba408a1\" data-element_type=\"widget\" id=\"creez-des-videos\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>4. Cr\u00e9ez des vid\u00e9os de marque \"achetable\" sur TikTok<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5376d0e elementor-widget elementor-widget-text-editor\" data-id=\"5376d0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Si vous utilisez TikTok depuis un moment, vous avez probablement entendu la rumeur selon laquelle la plateforme lancera bient\u00f4t une fonctionnalit\u00e9 de <strong>vid\u00e9o \u00ab\u00a0achetable\u00a0\u00bb<\/strong>, similaire \u00e0 ce qui existe aujourd&rsquo;hui sur Instagram.<\/p>\n<p>Cette fonctionnalit\u00e9 existe bel et bien: elle fonctionne sur Doyuin depuis un certain temps d\u00e9j\u00e0, mais sur TikTok, elle est encore en phase de test, et n&rsquo;est utilis\u00e9e que par quelques influenceurs d&rsquo;\u00e9lite sur la plateforme.<\/p>\n<p>Tout comme sur Instagram, o\u00f9 il est possible d&rsquo;inclure l&rsquo;option de glisser vers le haut dans les Stories, la fonctionnalit\u00e9 de <strong>TikTok permettra d&rsquo;inclure des URL dans les vid\u00e9os;<\/strong> ainsi, l&rsquo;utilisateur n&rsquo;aura qu&rsquo;\u00e0 cliquer sur le lien pour \u00eatre automatiquement redirig\u00e9.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3179160 elementor-widget elementor-widget-text-editor\" data-id=\"3179160\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Quelle que soit la strat\u00e9gie que vous choisissez, il est toutefois important de se rappeler les points suivants:<\/p>\n<p>La plupart des utilisateurs de TikTok ont grandi avec l&rsquo;internet, ce qui signifie qu&rsquo;ils sont \u00e9galement <strong>plus exigeants quant au type de contenu<\/strong> qu&rsquo;ils consomment. <strong>Les nouvelles g\u00e9n\u00e9rations ne se soucient pas des publicit\u00e9s traditionnelles au message simpliste<\/strong>: elles veulent quelque chose qui corresponde au style de vie qu&rsquo;elles m\u00e8nent, \u00e0 leur <strong>cr\u00e9ativit\u00e9 et aux valeurs qu&rsquo;elles v\u00e9hiculent.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d661b00 elementor-widget elementor-widget-text-editor\" data-id=\"d661b00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Prenez le train en marche et commencez \u00e0 faire de la publicit\u00e9 sur TikTok d\u00e8s aujourd&rsquo;hui. Vous ne savez pas comment faire? Parlez-nous<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bdac1 elementor-align-center elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"f5bdac1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/websitedev.logrise.com\/fr\/marketing-digital\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Services de marketing digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a63e65e elementor-widget elementor-widget-text-editor\" data-id=\"a63e65e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Saviez-vous que vous pouvez utiliser Whatsapp comme plateforme de vente? D\u00e9couvrez <b><a href=\"\/fr\/vendre-sur-whatsapp\/\">10 astuces simples et efficaces pour vendre sur WhatsApp<\/a><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vous avez une boutique? D\u00e9couvrez 4 fa\u00e7ons d&rsquo;utiliser TikTok comme plateforme de vente dans ce guide rapide<\/p>\n","protected":false},"author":19,"featured_media":22397,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[586,594],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Publicit\u00e9 sur TikTok - Comment utiliser TikTok comme cha\u00eene de vente?<\/title>\r\n<meta name=\"description\" content=\"Vous avez une boutique? 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